I want to be a chaebol

In mid-November, Samduosui held a press conference at the Lotte Shopping Building. Representatives from the three major wireless TV stations, Chosun Ilbo and Dong-A Ilbo, as well as Yahoo Korea, Naver, and Daum also attended the press conference.

The representative sent by Samdasu is Kim Hak-jung, the president of Jeju-do Development Co., Ltd., which is the only producer of Samdasu. Song Yi, as the representative of New Korea Media, and Kim Tae Hee, as the spokesperson, also attended the press conference.

This is also the first time Kim Tae Hee has faced so many media reporters, and she is really nervous. Although a reporter entered the school before and tried to interview her to get the first-hand truth, she still refused.

Kim Tae Hee looked at Song Yi beside him and found that he looked calm. "Director Song, have you often dealt with reporters before? Why don't you feel nervous at all?"

Song Yi replied in a low voice: "What's there to be nervous about? I'll tell you a quick way to relieve anxiety. Don't look at their faces, just look at their heads. Think of them as pumpkins in the ground, and you won't be nervous anymore." .”

When Jin Tae Hee heard Song Yi's smile, she almost laughed out loud. She quickly covered her mouth for fear that the reporters in the audience would capture this detail. When she raised her head and stared ahead according to the method taught by Song Yi, she was no longer nervous in an instant.

Lu Qiuyan, a female reporter from Chosun Ilbo, said to her camera colleague behind her: "I feel like the spokesperson for Sanduoshui is very familiar with the representative of the advertising company. Are these two people dating?"

This is also a public event held by Kim Tae Hee attended by the brand. Today she wore a black and white tweed plaid jacket with blue jeans, casual and elegant.

On the other hand, Song Yi's dressing style today is more formal. He is wearing a navy blue suit with a white shirt underneath. It feels like he is rushing to get married after the press conference.

The cameraman glanced at Song Yi and was inexplicably jealous of Song Yi's appearance, "No way? It's just a work relationship at most. Could it be that you've watched too many TV series and want to form a CP with everyone you meet?"

The press conference officially began. Kim Hak-jung said into the microphone: "Dear journalists, good morning, everyone. I am Kim Hak-jung, the president of Jeju Development Corporation. Next to me is Miss Kim Tae-hee, the advertising spokesperson of our Samduosui."

When Kim Tae Hee heard Kim Hak Jung mention her name, she quickly stood up and said hello to everyone.

Jin Xuezheng continued: “Recently there has been negative news about our Sanduoshui on the Internet, which has seriously affected the normal production and sales of our Sanduoshui, so we have to hold today’s press conference to explain the relevant situation. "

"On September 8, a photo of Ms. Kim Tae Hee holding mineral water in her dormitory appeared on the Internet. This photo of Ms. Kim Tae Hee was very popular on the Internet, and we also noticed it. On September 20, Jeju Provincial Commune and Ms. Kim Tae Hee signed a contract to endorse Sam Do Soo, with the contract amount being 30 million won per year. After signing the contract, we entrusted Shinhan Media to produce Sam Do Soo advertisements," Kim Hak Jung said.

"Standing next to me is Song Yi, the executive director of Shinhan Media. Executive Director Song will publish evidence to prove that their advertising company did not use the 'mineral water sister' gimmick to promote it." Kim Xuezheng continued.

Song Yi walked to the stage and greeted the reporters in the audience generously, "Hello everyone, I am Song Yi from New Korea Media, and I am also the producer of the Sanduoshui advertisement."

"It was reported on the Internet that our New Korea Media signed Miss Kim Tae Hee in August. The popularity of the so-called 'Mineral Water Sister' was all due to my hype. I firmly deny this."

"Because according to the whistleblower, the reason for my hype was to promote the mineral water brand owned by Ms. Kim Tae Hee. I think this is malicious slander and slander by competitors. Please take a look at the evidence submitted by our Shinhan."

As soon as Song Yi finished speaking, the projector was turned on, and the famous photo of Kim Tae Hee appeared on the curtain of the press conference.

Song Yi didn't show off and pointed directly at the text on the mineral water. "I believe you have seen that the mineral water brand in the hands of Miss Jin Taixi is not Sanduo, but another mineral water brand."

Lu Qiuyan also recognized the word "Nongshim" now. Nongshim is also a well-known food company in South Korea. Their company's Nongshim Ramen has been best-selling in South Korea for decades.

Lu Qiuyan looked at the enlarged photo and agreed with Song Yi. If the popularity of "Mineral Water Sister" originated from Xinhan's hype and was intended to promote mineral water, then why didn't Kim Tae Hee hold Sanduo Shui?

The conclusion is now obvious. Due to various coincidences, the photo of Kim Tae Hee holding mineral water in the dormitory accidentally became popular. Samdosu wanted to capitalize on Kim Taehee's popularity, so it signed Kim Taehee as its spokesperson, and Shinhan Media produced advertisements for Samdosu.

At this time, Kim Hak Jung also promptly announced the endorsement contract signed by Jeju Development Corporation and Kim Tae Hee. The contract amount and signing time were all clear.

This is actually a question of which came first, the chicken or the egg. According to the news on the Internet, Shinhan first signed Kim Tae Hee, then hyped it up, Kim Tae Hee became popular, and then launched the Samduoshu advertisement.

The evidence released at the press conference showed that it was actually Kim Tae Hee who became popular unintentionally. Sam Do Soo signed Kim Tae Hee, and Shinhan then produced advertisements for Sam Do Soo.

The press conference has been a complete success up to this point. Jin Xuezheng finally added: "False revelations on the Internet have seriously affected the reputation of Sanduoshui. We do not rule out taking legal measures to hold the whistleblower accountable."

Next came the reporter's free question period. Lu Qiuyan seized the opportunity to ask questions and asked Kim Tae Hee immediately.

"Miss Jin Taixi, I just saw you drinking Nongshim water in the dormitory. Do you usually like to drink Nongshim water?" Lu Qiuyan asked.

Kim Tae Hee responded, "I prefer drinking mineral water. Now all I drink in the dormitory is Sanduo water."

Song Yi feels that reporters are all very clever. If they ask a random question, they are digging a hole for you. If you answer a question carelessly, you may make headlines.

If Kim Tae Hee answers that she prefers Nongshim Water, the reporter can write a report using "Samduoshue spokesperson prefers Nongshim Water".

If Kim Tae Hee replies that she doesn’t like drinking Nongshim Water, the reporter can write a report using the phrase “San Duo Shui’s spokesperson doesn’t like Nongshim Water” and also hint that Kim Tae Hee is not what she seems. If you don’t like drinking Nongshim water, why is Nongshim water put in the dormitory? Kim Tae Hee's answer was so watertight that reporters couldn't find fault.

Later, the reporter asked a few more tricky questions, and Kim Tae Hee almost fell into the trap. Song Yi took the initiative to focus the reporters' firepower on him and resolved them one by one. The funniest thing is that a female reporter actually asked Song Yi if he had a girlfriend, he was so handsome, and if he planned to debut as a male star.

At the end of the press conference, Song Yi hosted and invited Kim Xuezheng and Kim Taehee to dinner. Song Yi chose the Arake Japanese Food Store on the second floor of the Shilla Hotel in Shizhong District.

The Shilla Hotel is owned by Chen Fuzhen, the daughter of Samsung Group Chairman Chen Kunxi. If we talk about relatives, Chen Fuzhen should be called Chen Zaichan's cousin.

As the eldest daughter of a chaebol chairman, Chen Fuzhen married her personal bodyguard a few years ago. As a result, Chen Jianxi had a dark face when he attended his daughter's wedding.

Kim Xuezheng was drinking Asahi draft beer while chatting with Kim Taehee, "Ms. Taehee, after today's press conference, you finally know what a cunning man Director Song is, right?"

Kim Tae Hee smiled and said nothing. She didn't understand why Song Yi insisted on terminating her contract with Xinhan Media. After she terminated the contract, Song Yi helped her win an endorsement contract with Sanduoshui, and the contract amount also became 30 million won.

Kim Tae Hee still remembers Song Yi's explanation at the time: "Tae Hee is troubled by the popularity of her photos on the Internet, so I hope to help you get a higher contract to make up for your losses."

Kim Tae Hee knew that Jin Xuezheng's comment about Song Yi's cunning was actually a compliment. In shopping mall battles, only the smart ones survive to the end.

"When I first met Song Yi, Song Yi was just the leader of Xinhan's planning team. At that time, Song Yi went to Jeju Island and almost lived there. He went to our company every day just to facilitate our promotion of Sanduo. The water advertisement is handed over to Xinhan as an agent, which is simply a modern version of Sangu Thatched Cottage."

"Later, I was moved by Song Yi's sincerity, mainly because the plan he proposed was very attractive. Not long after, Team Leader Song became Director Song, and Director Song has now become Special Agent Song. Maybe next time we meet , I’m going to call you President Song?” Jin Xuezheng joked with Song Yi.

Jin Xuezheng met Chen Zaican and he knew that it would be difficult for Chen Zaican to keep Song Yi. Song Yi's performance at today's press conference was impeccable, and he was simply a model of corporate crisis public relations. I believe it won’t be long before First Project, LG Advertising and other large advertising companies will extend an olive branch to Song Yi, with an annual salary of hundreds of millions of won, plus project bonuses...

There is another chapter in the afternoon, see you later.