I want to be a chaebol
Chapter 100 Kim Tae Hee’s inschool advertisement
"In terms of popularity alone, Tae Hee may not be as good as Jun Ji Hyun. Tae Hee's school is also a plus. I want everyone to form a mindset. The best young people in Korea are using inschool. Why don't you use it?"
"Jun Ji-hyun and Cha Tae-hyun have already collaborated. Tae-hee and Cha Tae-hyun's new commercial can also bring freshness to the audience." Song Yi explained.
Jin Xiyuan looked at Song Yi, and she knew that Song Yi still had an idea that he had not expressed.
Kim Tae Hee's advertising revenue for her endorsement of Samdasu was 150 million won, her advertising revenue for Hera's endorsement was 200 million won, and Kim Tae Hee's advertising revenue for her endorsement of inschool this time was as high as 400 million won.
Kim Tae Hee, who has not had any film and television works so far, has become South Korea's top advertising star, and her salary for a single advertisement has exceeded that of Jun Ji Hyun and Song Hye Kyo.
Kim Tae Hee first shot the Korean version of Sam Do Soo, Song Hye Kyo shot the Mainland version of Sam Do Soo, and then Kim Tae Hee shot the "Water Noble Sam Do Soo" ad.
When the audience compared the pros and cons of Song Hye Kyo and Kim Tae Hee's advertisements, Kim Tae Hee won without any suspense. It can be said that Kim Tae Hee stepped on Song Hye Kyo and came to the top.
After the "Water Nobles, Three Lots of Water" advertisement became popular in Korea, Kim Tae Hee naturally won Hera's lipstick endorsement.
At that time, Lee Young-ae, Song Hye-kyo and Jun Ji-hyun all wanted to win Hera's lipstick endorsement, but in the end Kim Tae-hee got the first step.
Jun Ji-hyun has become the most popular actress this year with "My Naughty Girlfriend". She has received a lot of support from endorsements alone. Currently, she has received 7 endorsements and received a total of 2.1 billion won in advertising revenue.
Cha Tae-hyun and Jun Ji-hyun also filmed many commercials together, and Kim Tae-hee happened to star in the movie "My Naughty Girlfriend".
So when Kim Tae Hee and Cha Tae Hyun appeared in commercials together, in addition to the novelty, the audience also wanted to see if Kim Tae Hee could once again surpass Jun Ji Hyun and become a popular actor in the Korean advertising circle.
After "My Naughty Girlfriend" was released, Jun Ji-hyun's single advertising quotation was increased to 300 million won, while Kim Tae-hee's salary for inschool endorsement was directly increased to 400 million won. This was actually Song Yi's little trick. He actually wanted to Let Kim Tae Hee step on Jun Ji Hyun to take over again.
Inschool is a product of New Asia Network, and Kim Tae Hee is a contracted artist of New Asia Media. Kim Tae Hee's 400 million won endorsement fee may be just a special case and cannot be used as a quotation standard for her subsequent commercial endorsements.
However, once Kim Tae Hee's new inschool commercial replicates the success of San Duo Shui, then Kim Tae Hee's quotations for future commercials will be at this standard. The key is whether Song Yi can lead Kim Tae Hee and Cha Tae Hyun to create an advertisement that is both creative and deeply rooted in the hearts of the people?
When Song Yi and his party appeared in the New Korean media, Guo Zaiyong and Cha Taehyun had already arrived in advance.
When Song Yi saw Cha Taixian, he smiled and greeted him, "Taixian, last time I asked you to play golf, you let me go."
Cha Taixian was a little cautious, "President Song, I had something to do at the company last time, so I couldn't keep the appointment. I'm very sorry."
Song Yi patted Che Taixian on the shoulder, "We are all from the Year of the Dragon Club. If you want to call the president more points, you should call me Song Yi."
Cha Taixian was a little embarrassed. Now that Song Yi was already a big shot in the entertainment industry, it was somewhat impolite for him to call Song Yi by his name again. He had an idea and said, "Okay, Brother Yi."
When Song Yi heard that Cha Taixian called him "Brother Yi", he was stunned for a moment and smiled, "You, no wonder others call you 'Che Xibi', you are so good at talking."
Standing behind Song Yi, Jin Xiyuan sighed in her heart. Cha Tae-hyun was obviously eight months older than Song Yi. When Cha Tae-hyun called Song Yi "Brother Yi", everyone around him, including director Guo Jae-yong, felt that it was normal. After all, there are many movies under Sia Asia. Young artistes are queuing up to call Song Yi daddy.
Cha Tae-hyun's agency is also sidusHQ, which has artists such as Park Shin-yang and Jang Hyuk.
Song Yi poached Jun Ji-hyun, a cash cow, from sidusHQ, which already made sidusHQ representative director Cha Shengjae's heart bleed. Of course, he did not dare to let Cha Tae-hyun contact Song Yi in private.
However, Cha Tae Hyun and Kim Tae Hee's cooperation in commercials can bring income to sidusHQ. Song Yi is recognized as a first-class advertising producer in South Korea. Of course, Cha Shengjae has no reason to refuse the olive branch offered by Song Yi.
Quan Ji-hyun and sidusHQ peacefully terminated their contract in exchange for Song Yi not to expose Zheng Shuo-tuo's spying on Quan Ji-hyun. This was also a tacit understanding between Cha Shengjae and Song Yi. Zheng Shuo-tuo had begun to be marginalized in sidusHQ.
It was impossible to use the same method twice, and Song Yi had no intention of poaching Cha Taehyun. Moreover, sidusHQ and SK Telecom are inextricably related, and they also belong to the SK family.
If SK Group Chairman Choi Anyuan hadn't been imprisoned for illegal transactions this year and SK Telecom had too much to take care of, Song Yi might not have been able to force Cha Shengjae to submit.
When Cui Anyuan was imprisoned, Song Yi called Song Suying to express condolences and asked her if she needed any help. Song Suying was having a difficult time this year.
Her youngest son suffers from diabetes, and her husband Cui Anyuan is in jail again. Now Song Suying has to take care of her sick son, take care of her imprisoned husband, and muster up energy to handle the family business.
Guo Zaiyong came to Cha Taehyun's rescue at the right time, "I testify for Taehyun, he is too popular this year, so he has no time to play golf with you."
"But Taehyun never forgets his roots. When he learned that Xinya was going to shoot a commercial, he came over immediately." Guo Zairong praised Cha Taehyun, and Cha Taehyun touched his head, a little embarrassed.
Song Yi invited everyone into the conference room. As a producer, he had to communicate with Guo Jae-yong, Kim Tae-hee and Cha Tae-hyun in advance about the creative concept of this advertisement.
"First of all, let me explain that this commercial has very few lines. Taehyun only has one line, 'Hi, can you make a friend?' But Taehee has no lines from beginning to end."
Cha Tae Hyun joked, "Can you get 200 million won for just one line? Is the money so easy to earn?"
Everyone in the conference room was amused by Cha Tae-hyun, and Guo Zai-yong thought for a while, "The fewer lines, it means that Song Production has higher quality requirements for advertisements."
"During the silent film era, Chaplin's performance surpassed that of any Oscar winner in the past ten years. Taehyun, this 200 million won doesn't seem to be very easy to get!"
When Cha Tae-hyun heard this, he felt bitter at first, and then he remembered that Kim Tae-hee didn't have a line, and he suddenly became happy again, "It doesn't matter, I have one line at least, but Tae-hee doesn't have any lines. Her performance is much more difficult than me."
Song Yi glanced at Cha Tae-hyun. Kim Tae-hee's salary is 400 million won, which is twice yours. But is Cha Tae-hyun too active today?
Song Yi gestured to Jiang Xiuna to turn on the projector, and then continued to explain, "The theme of this inschool commercial is 'secret love'."
"The male protagonist is Xiaozhi and the female protagonist is Xiaomei. The whole story is divided into three periods, elementary school, middle school and college. Xiaozhi and Xiaomei have actually known each other for ten years, but due to various coincidences, they have never spoken." Song Yi said.
"Xiao Zhi was playing football on the street. He accidentally kicked the football away. Then the football rolled and rolled into a small alley. Xiao Zhi met Xiao Mei for the first time that day."
"Xiaomei picked up the football, held it in her arms, and handed it to Xiaozhi. This was the first time the two met. Xiaomei handed the football to Xiaomei. Xiaozhi was about to say thank you when he suddenly heard Xiaomei's mother saying Call her."
"Xiaomei quickly ran back to the house, and then waved goodbye to Xiaozhi. Xiaozhi said thank you, but unfortunately Xiaomei didn't hear it. When Xiaomei went back, she found that her mother was already packing her luggage. It turned out that Xiaomei had already moved. Okay, this is the first plot." Song Yi finished.
Upon hearing this, Jin Xiyuan said, "This is too cruel. I was ignorant when I was young. When I met the person I liked, I ended up saying goodbye before we could even talk to him."
Song Yi pointed at the screen, "There is a piano in the first scene. This is foreshadowing. Everyone must remember it."
Kim Tae Hee listened carefully. She liked the story Song Yi told very much.
"When entering middle school, Xiaozhi's parents moved to Ulsan due to job changes. By chance, Xiaomei and Xiaozhi became classmates again."
"Xiaomei participated in a school performance and then showed her superb piano skills to the teachers and students of the school. Only then did Xiaozhi know that Xiaomei was very good. She had excellent academic performance, was beautiful, and could play the piano. She was like all the boys in the school. The goddess in my heart." Song Yi continued.
"Xiao Zhi tried every means to create a chance encounter with Xiao Mei. Xiao Zhi was playing football on the football field, and Xiao Mei happened to pass by. Xiao Zhi kicked him away. His teammates complained next to him, and Xiao Mei smiled happily. He was about to step forward. He said hello, but was pulled away by his teammates." Song Yi continued.
"Xiaozhi heard that Xiaomei would go to the library to study. In order to get into a good university, he temporarily gave up his beloved football and went to the library to study. As a result, he met a boy who confessed to Xiaomei. Xiaomei refused, saying that she now He just wanted to study and his goal was to get into Seoul National University. Xiaozhi hid behind the bookshelf in the library and passed Xiaomei again." Song Yi finished telling the story of middle school.
"Finally, there is the plot of college. Xiaomei worked hard and was admitted to Seoul National University, and Xiaozhi was also admitted to Yonsei University. At this time, his teammates on the Yonsei University football team introduced him to inschool, saying that he could contact his old friends through inschool .”
"Xiao Zhi stopped playing football and ran to the library as fast as possible, then registered an inschool account, searched for Xiao Mei's account, followed her, and then applied to add her as a friend."
"Xiaomei had already recognized him through Xiaozhi's profile picture, so she nodded in agreement. The two of them had been interacting in school, but had never met. Finally, on Christmas Eve, the two finally met on the street, and Xiaozhi saw Xiaomei's first sentence was, 'Hi, can you make friends?' This was the first message Xiaozhi sent through inschool, and it was also the secret code for the two of them to connect. Xiaomei smiled, just like when she was a child in the alley. This is the first time I see Xiaozhi like that." Song Yi told the entire plot of the entire commercial in one breath.
After listening to the content of this commercial, Jiang Xiuna couldn't help but sigh, "Wow, this is so beautiful. Both people are running for love. The secret love that has lasted for ten years can finally have a happy ending."
Kim Tae Hee is a little embarrassed. The role of Xiaomei seems to be tailor-made for Kim Tae Hee. She was a beautiful top student in high school and her goal was to get admitted to Seoul National University. Xiaozhi also went to Yonsei University, so her direction was obvious.
Guo Zaiyong didn't pay attention to these details. He was thinking about other issues, "There is no problem with Taehyun and Taehee starring in the high school episode, but we still need to find two young actors to play Taehee and Taehyun when they were young."
"I do have a suitable candidate for the actress, who is my friend's child. I will ask her mother to bring her over first and meet with you to see if it works. As for the male actor, I will ask Director Guo. After all, you have many connections. It’s relatively wide, so you can definitely pick the right one,” Song Yi said.
Guo Zairong felt very comfortable. Could it be that Song Yi couldn't find a child star to shoot an advertisement? It's definitely impossible. The reason why he handed over this candidate to Guo Zairong was to let Guo Zairong use this candidate as a favor.
Everyone knows that Song Yi is a first-class advertising producer, and the advertisements he shoots are of high quality and have a sensational effect.
Moreover, Song Yi is also very skillful in speaking. For her friend's child, let her come over and meet with everyone first to see if it works. Of course, Guo Zaiyong will not reject the candidate recommended by Song Yi, unless the child really lacks acting talent.
Song Yi has set up all the advertising frames, and the next step is to enter the shooting process. The actor recommended by Kwak Jae-yong is Yoo Seung-ho. Yoo Seung-ho was born in 1993. He debuted as a child actor in a mobile phone commercial in 1999. At the end of last year, he also starred in MBC's TV series "Spirit Fish".
The actress Song Yi found was Seo Joo Hyun, who played Kim Tae Hee in elementary school.
Song Yi and Kim Tae Hee visited Xu Zhuxian's home together. Xu's mother was a little hesitant after knowing Song Yi's intention. She is actually reluctant to let her daughter get involved in the entertainment industry, and Seo Joo Hyun's current goal is to become an alumnus of Seoul National University with Kim Tae Hee.
Child Xu Zhuxian was very happy to see Song Yi and pulled Song Yi to the side to whisper.
"Brother Song Yi, are you having a conflict with Sister Xianzhen? She used to come to see me with you, but now she comes alone every time. I asked her why you didn't come over, and she said you Very busy." Xu Zhuxian asked curiously.
Song Yi was also very friendly when he saw Xu Zhuxian. Song Yi and Li Xianzhen met Xu Zhuxian on New Year's Eve last year, and the two quickly became good friends with Xu Zhuxian's child. At that time, Xu's mother and Xu Zhuxian thought Li Xian was really Song Yi's girlfriend.
In Xu Zhuxian's heart, Song Yi's girlfriend Kim Tae Hee is of course very good, but she still prefers Li Xianzhen, maybe because of preconceptions.
Song Yi chatted with Xu Zhuxian, "Xianzhen is right, I'm really busy during this time. There are hundreds of people in the company waiting for me to feed them. Now I need your help to star in commercials, and then let more people Are you willing to help me using the inschool product?"
Kim Tae Hee is also convincing Xu's mother, "Auntie, I know you don't want Joo Hyun to enter the entertainment industry, but this is indeed a rare opportunity."
"As soon as he debuted, he was able to work with director Kwak Jae-yong and senior Cha Tae-hyun. Now Song Yi rarely produces commercials himself. If Seo Joo-hyun wants to be an actor when she grows up, aren't these ready-made resources?"
"I know that your family is rich and you are not short of money. But you have also seen Xinya step by step until now. Song Yi likes Xiao Zhuxian very much and treats her as a sister. With Song Yi as your backing, can you still Are you worried that Seo Joo-hyun will get bullied if something messy happens?" Kim Tae-hee advised.
Seo's mother is the principal of the piano school, and Seo's father is an army officer. Seo Joo-hyun's family conditions during her teenage years were second only to Choi Soo-young's, and similar to those of Jessica Jung and Tiffany's family.
At this time Xu Zhuxian came over, took Xu's mother's hand, looked at her mother longingly, and said nothing.
Xu's mother instantly softened her heart, "Joohyun and Sister Taehee will shoot the commercial together, right? Mom agreed. Song Yi, I must always be present when Joohyun is filming the commercial, and Joohyun cannot leave my sight and act alone."
Song Yi immediately agreed, "Don't worry. In the primary school episode of this commercial, Xiaomei and Xiaomei's mother will leave the country at the same time. Since Xu Zhuxian plays Xiaomei's childhood, sister, you can just play the role of Xiaomei's mother, and you can supervise our work nearby. .”
Kim Tae Hee pinched Song Yi and said, "Xu Zhuxian already called you Song Yi brother, how dare you call me sister, no matter how big or small, how rude!"
Song Yi quickly defended, "I've just never seen such a young and beautiful aunt, so it's more polite to call her sister. It doesn't matter, Xu Zhuxian and I have different opinions."
When Koreans call older women, they can call them sister, aunt, or aunt. Aunt refers to a relative or a very familiar elder. Aunt is a name given to middle-aged women. It can also be called a waiter, a salesperson, or a neighbor next door.
Mother Xu shook her head. When she saw Song Yi and Kim Tae Hee fighting, she felt that Song Yi was still the warm-hearted young man who saved her daughter, not the majestic president of the group.
After all, in Korean society where seniority is the norm, Song Yi became a billionaire in just one year. His experience cannot be replicated and is also a legend.
The reason why Xu's mother agreed to Xu Zhuxian's appearance in the commercial was because she had long-term plans. Mother Xu knows that today's social knowledge cannot change her destiny, and she has gradually entered the era of fighting for her father.
Koreans divide the families of young people aged 20 to 30 into "gold spoons", "silver spoons", "copper spoons" and "clay spoons".
"Golden spoons" refer to families with assets of 2 billion won or annual income of more than 200 million won, such as Kim Tae-hee's family.
"Silver spoons" refer to families with assets of 1 billion won or annual income of more than 100 million won, represented by Seo Joo-hyun's family.
"Bronze spoons" refer to families with assets of 500 million won or annual income of more than 50 million won, such as Song Hye Kyo's family.
As for the remaining "mud spoon" families with relatively poor conditions, there are more of them, such as Jang Ja Yeon and Lee Eun Joo. Most of the Korean actresses who committed suicide were born in ordinary families and could not escape the double persecution of chaebols and brokerage companies.
From her mother's point of view, Song Yi's career focus has been on the Internet and media. Xu Zhuxian's appearance in the advertisement produced by Song Yi can also deepen the relationship between them.
If Seo Joo Hyun maintains a good friendship with Song Yi, it will definitely be of great benefit to Seo Joo Hyun's future development.
Just like after Lee Hyun Jin graduated from Seoul National University, he had completed his internship at SBS News, was hired by KBS, and officially became a news reporter at KBS TV station.
After Lee Hyun Jin was hired by KBS, he specially invited Seo's mother and Seo Joo Hyun to have dinner together. Li Xianzhen also vaguely revealed to Xu's mother during dinner that Song Yi had said hello in advance that she could join KBS.
Even though Li Xianzhen's father, Li Sangdae, is the prosecutor general of the Seoul District Prosecutor's Office, he has no way to help Li Xianzhen enter the KBS news department. Moreover, if Lee Sang-dae uses his connections, once his political opponents find out, Lee Sang-dae's position will not be preserved.
The 25-year-old Song Yi can already send good friends to KBS TV station. Then the 35-year-old Song Yi has probably grown into a big figure in the Korean economic and cultural circles, right? This is the real-life version of one person achieving enlightenment, chickens and dogs ascending to heaven! Mother Xu thought to herself.
When Xu's mother thought of Song Yi's endless scandals, she felt a little worried. Now that my daughter is still young, she regards Song Yi as an older brother and admires Song Yi's current achievements.
"Forget it, when Zhuxian enters the age where love begins, I will tell her that your brother Song Yi is actually a playboy. Based on my understanding of Zhuxian, she will never like Song Yi. Man." Xu's mother has great confidence in Xu Zhuxian.
Here comes the first chapter, there will be another chapter later, and I am also planning to update it with 10,000 words today, thank you all for your monthly votes.
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