I want to be a chaebol

Song Yi and Ning Hao discussed it for a while, and finally agreed with Ning Hao's idea and decided to shoot the advertisement in an ancient village in southern Huizhou. Song Yi finally chose Hongcun in Tong County, Huizhou City.

This year Hongcun has just been selected into the World Cultural Heritage List selected by UNESCO. It has not carried out large-scale commercial development and still maintains the original ecology of the village.

Song Yi originally thought of setting the shooting location in Jiangnan ancient towns in Jiangsu and Zhejiang, such as Zhouzhuang, Wuzhen or Xitang. Later, Ning Hao asked him to give up the idea, "Mr. Song, I know what you think, but it's really not necessary."

"If we shoot in an ancient town, we will still have to go to Huizhou when we shoot the scene of mountains and flowing water. There are Huangshan Mountain, Qiyun Mountain, and Jiuhua Mountain in southern Huizhou. After we shoot the Hongcun scene, we can save a lot of money by going to the mountains to shoot the scenes. Spend less money." Ning Hao advised him.

After Song Yi and his party arrived in Huizhou, Song Yi and Ning Hao made a special trip to visit the Huizhou Tourism Bureau. After the leaders of the Tourism Bureau heard that the advertisement shot by Xinhan Advertising would be released on CCTV in the first quarter of next year, they realized that Xinhan's advertisement was an excellent opportunity to promote Huizhou's tourism resources, and warmly received Song Yi and others.

Before his rebirth, Song Yi worked in an investment bank and had abundant opportunities to deal with government officials. When doing business in the mainland, political and business relations are the top priority.

Song Yi naturally picked what the leader liked to hear. Song Yi said that Xinhan Advertising is an advertising company with a Korean-funded background. The heroine of the commercial, Ms. Song Hye Kyo, is a very popular actress in South Korea, and Samdo Water is also a high-end mineral water brand in South Korea.

This advertisement will not only be broadcast in the mainland, but the Shinhan advertisement will be edited into a Korean version, and then broadcast on the three major Korean TV stations. It may be able to attract some Korean tourists to travel to Huizhou.

The director of the Huizhou Tourism Bureau is Song Xiaocheng, a middle-aged official in his early forties who can be considered young and powerful. When Song Xiaocheng heard what Song Yi said, he took the initiative to say hello to Huangshan Scenic Area and Hongcun, hoping that they could provide convenient conditions for the shooting of Xinhan's advertisement.

Song Yi took the opportunity to invite Song Xiaocheng to have dinner with him to express his gratitude. During the dinner, Song Xiaocheng was eloquent, quoted from classics, and introduced Huizhou's tourist attractions, the history of one prefecture and six counties in Huizhou, and the historical celebrities of the Hu family in Huayang.

Song Xiaocheng felt it was a pity. He wanted to show his knowledge in front of Song Hye Kyo, a beautiful Korean actress, but Song Hye Kyo's Chinese was really not up to par. But fortunately, Mr. Song of Xinhan Advertising knew what was going on and would not let him play the piano to others.

Song Xiaocheng praised Song Yi, "Mr. Song is not only young and promising, but also a senior executive in a Korean company. Unexpectedly, he is also familiar with the historical allusions of our Huizhou."

Song Yi was a little embarrassed, "My father is a professor of the History Department of Bianzhou University. My family has a complete set of Twenty-Four Histories. The extracurricular readings in elementary school were "Zuo Zhuan" and "Zizhi Tongjian". If even Hu Zongxian's birthplace was I don’t know, when I go home, my dad probably won’t even let me in the house.”

Song Xiaocheng suddenly realized, "It turns out that Mr. Song also has a family background. No wonder he came to Huizhou to shoot advertisements."

When Ning Hao heard this, he secretly laughed in his heart. He was obviously the one who recommended Song Yi to come to Huizhou to shoot commercials, but it was impossible for him to expose this fact.

Ning Hao actually didn't understand why Song Yi was so enthusiastic about Song Xiaocheng, because Song Xiaocheng had already said hello, there was really no need to waste time on the dinner, and he even asked Song Hye Kyo to accompany him.

However, Song Hye Kyo is indeed very patient. Even though she cannot understand Chinese, she still sits next to Song Yi obediently. She will only take the initiative to ask questions when she encounters topics that are familiar to her. Ning Hao sighed, this Korean woman is indeed different, beautiful, sensible, and obedient.

Song Yi thought about it and suggested to Song Xiaocheng: "Song Bureau, Huizhou's current industrial base is weak and there is no way to introduce some large investment projects. We still need to spend more time on tourism."

"I believe you must have visited and studied in many scenic spots. Huizhou is a place with beautiful mountains and clear waters and outstanding people, but the fragrance of wine is also afraid of the deep alleys. In fact, we can rely on Huizhou's tourism resources to create a city promotional video based on Huizhou as a whole. The theme is 'Misty Rain in Jiangnan, Ancient Rhythm in Huizhou'."

Song Xiaocheng's eyes lit up when he heard it, and he repeated it again, "In the mist of Jiangnan, in the ancient charm of Huizhou, Mr. Song is indeed a man of culture. These two sentences sum it up wonderfully."

Song Xiaocheng understood now that Xinhan's Sanduoshui advertisement was equivalent to a streamlined version of Huizhou's city promotional video. Xinhan Advertising obviously wanted to tailor a city promotional video for Huizhou and make an advertisement for Huizhou.

Nowadays, administrative officials in mainland cities are not in the habit of advertising their cities individually. Unlike 20 years later, a certain tourist city became popular at every turn, and even the high-speed rail opened a special tourist train for it.

Song Xiaocheng is now in the prime of life, and he is still aggressive in his career. He does not have the idea of ​​not seeking merit, but seeking no faults. He did not refuse immediately, "Mr. Song's idea is very good. We will study and consider it carefully. However, I have not made a decision on this matter. It needs to be reported to the city leaders for decision."

"In this case, we will wait for your advertisement to be released and let the leaders take a look at the publicity effect first. Once the results are obtained, it will be more convincing for our tourism bureau to apply for funds for city promotional videos." Song Xiaocheng left some room for words.

Song Yi was very satisfied when he heard what Song Xiaocheng said. The main reason why Song Yi had the idea to shoot a promotional video about Huizhou City was that he did not give up on the Qinggyecheon public service advertisement plan in Seoul City.

The Cheonggyecheon public service announcement plan is a large project, with the total project cost expected to exceed 2 billion won and more than 10 million yuan.

Song Yi remembers that the cost of treating Qingxecheon River exceeded 3.1 billion yuan, and the advertising cost of more than 10 million yuan was just a drop in the bucket.

Moreover, Song Yi values ​​​​not just the advertising fee of more than 10 million, but also its hidden benefits. How to transform Cheonggyecheon Stream must be decided by the Seoul City Government, but the advertising plan for Cheonggyecheon Stream may affect the implementation of the specific transformation plan.

Which shops around Cheonggyecheon need to be completely demolished, which shops need to be retained and upgraded, which communities need to be relocated, and which communities need to be relocated, all of which involve huge amounts of money.

Shinhan Media can form an interest group with architectural firms and construction companies to bid for the Cheonggyecheon reconstruction project.

If the city promotional video produced by Shinhan Advertising for Huizhou also achieves sensational publicity effects, then Shinhan Media will undoubtedly be much more likely to win the Cheonggyecheon public service advertising project.

The New Korea media can at least try hard with Kim Nam-yong. If Congressman Lee, who supports Kim Nam-yong, really succeeds in running for mayor of Seoul two years later, then Song Yi is destined to not get a piece of the Cheonggyecheon reconstruction project. So Song Yi came to Huizhou to shoot commercials, which can be said to be killing two birds with one stone.

In addition to this, Song Yi also plans to get involved in industry in the mainland. Huizhou still has many scenic spots to be developed. After 2002, Song Yi can carry out diversified investments and reduce investment risks.

Although it was Ning Hao's first time to direct such a million-dollar commercial, the filming process went very smoothly and was completed in less than a week. Song Hye Kyo's work attitude also won unanimous praise from Song Yi and Ning Hao.

After the filming, Song Yi also fulfilled the agreement and accompanied Song Hye Kyo to visit Huangshan Mountain, Taiping Lake and the ancient city of Huizhou. Song Yi picked a pair of small-leaf red sandalwood monkeys in the ancient city, and Song Hye-kyo also made a name seal with soapstone.

Song Yi introduced to Song Hye Kyo the twelve Chinese zodiac signs and their meanings. For example, Song Hye Kyo was born in 1981. According to the zodiac sign, she should be a chicken, so using chicken blood stone as a seal is just right.

Song Hye Kyo understood, and suddenly asked, "I remember that Executive Officer Song was born in 1976, and according to the zodiac sign, he should be a dragon. So you bought a pair of monkey wood carvings, obviously as a gift, is it for your girlfriend?"

Only then did Song Yi realize that Song Hye Kyo had known the twelve zodiac signs for a long time. As expected, smart women are very observant and are not easy to fool.

Song Yi didn't hide it, "I don't have a girlfriend yet. I just gave it as a gift to a Korean friend who has never been to China?"

Song Hye Kyo couldn't help but guess, "Is he Mr. Song's junior in the company, or is he Kim Tae Hee, who has co-produced commercials with Mr. Song? A man as outstanding as Mr. Song is indeed very attractive."

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