I Want To Be a Rich Man on Hong Kong Island

Vitasoy was established in the form of a joint-stock company in 1940. When the company raised funds many times in the early years to expand its share capital, Luo Guixiang, the major shareholder, continuously injected capital and obtained controlling shares. His family members and relatives in Meixian District, Meizhou City, all joined the company;

Therefore, Vitasoy is a company with a strong family background!

Since Vitasoy has always flaunted its healthy image when it was launched, in 1970, it even used the slogan "Vitasoy is as simple as ordering soda" (Vitasoy is not as simple as soda), and achieved good results. ;

Or you may wonder why Vitasoy is called soda water without soda. This is because from the 1940s to the early 1980s, the public's level of knowledge was generally not high, and Hong Kong citizens collectively referred to all soft drinks as soft drinks. soda.

Because of this, many schools with stricter school regulations have also made an exception to allow Vitasoy to be sold in the school canteen, but real soft drinks are not allowed to be sold.

The Luo family is like facing an enemy!

Luo Guixiang's face was extremely complicated at this time, and he said to the family members who were attacking: "A company that has been established for only three years, actually came up with the idea of ​​a company that has been established for more than 30 years. It's really a hypocrisy!"

Luo Guixiang's so-called "fox fake tiger prestige" does not make sense at all. Although Vitasoy has been established for more than 30 years, it is not as big as Master Kong, which has been established for three years;

At the moment, Vitasoy only has a single product of soy milk, and its business is limited to Hong Kong;

In the previous life, it was not until 1976 that Vitasoy launched a series of fruit juice drinks under the "Vita" brand, and then launched lemon tea and chrysanthemum tea in 1979;

Therefore, Vitasoy has not grown up yet!

Although Master Kong has only been established for three years, Red Bull and instant noodles have achieved remarkable results overseas!

The two products of Red Bull and instant noodles are worldwide products, which cannot be compared with Vitasoy.

Luo Guixiang's eldest son, Luo Youli, said: "Father, how should we answer them? Now that Master Kong is in full swing, if the acquisition fails, it will definitely enter the soybean milk industry immediately; at that time, we will have another strong enemy! The important thing is that Baiyou Group Will they use their own retail channels to suppress us!"

The members of the Luo family in the room suddenly felt tense!

Yes, the retail sales of Baiyou Group, or the retail sales of the Wu family, account for more than 80% of the entire Hong Kong;

Although Vitasoy mainly cooperates with small and medium-sized restaurants, it is also sold in convenience stores and supermarkets.

Although Luo Guixiang also felt a headache, he still said: "It cannot be sold. Once sold, our Luojiake will become a rootless water; the important thing is that I plan to let Vitasoy expand its business and enter other beverage industries; in the future, Vitasoy will definitely grow into a big brand beverage group.”

In fact, the Luo family has another industry with more prospects, and that is the well-known Hong Kong Chinese fast food in the previous life - Café de Coral;

Café de Coral was founded in 1969 by Lo Kwee-cheung's eighth brother Lo Teng-cheung and Lo Kwe-cheung's son Lo Kai-mok.

The Luo family has a Chinese-style fast food—Cafe de Coral, and Baiyou Group also has a fast food brand, which is McDonald’s foreign fast food authorized by the franchise;

Therefore, the competition between the two has already begun!

Luo Guixiang's second son, Luo Youyi, said: "Father is right, no matter how much you give, you can't sell it! Moreover, if Baiyou Group suppresses us, we will publish in the newspaper saying that Baiyou Group has a monopoly operation; at that time, he will definitely not want to read it. So far!"

Luo Youyi believes that Wu Guangyao is a big businessman who pays attention to face and personality, and he absolutely does not want to see that kind of scene;

Therefore, the Luo family should not be afraid of the malicious competition from Baiyou Group.

Luo Guixiang nodded, deeply convinced, and immediately made a decision.

.........

A working group jointly organized by the family office and Master Kong reported the matter to Wu Guangyao;

Wu Guangyao was not surprised, and immediately stopped the acquisition team and stopped contacting the rest of Vitasoy's shareholders;

Because Wu Guangyao knew that the Luo family was in Vitasoy Co., Ltd.

have an absolute shareholding;

The equity in the hands of the rest of the shareholders is simply not enough to shake the position of the Luo family;

So, don't waste your time and energy!

And, a hostile takeover won't damage your reputation!

Wu Guangyao didn't like Vitasoy, mainly because of an incident in his previous life, so it was rare to have a trace of murderous intent;

In fact, it cannot be said that Wu Guangyao has no morals and wants to get involved in any industry;

Everyone can do business, each according to his ability!

Although Wu Guangyao had many 'monopolized' industries, his opponents were weak at that time, so who's to blame!

As long as it is not illegal competition, it should be classified as commercial behavior.

Master Kong wants to enter the beverage industry, so Vitasoy, a beverage giant with an annual output value of 7 billion Hong Kong dollars and a market value of 40 billion Hong Kong dollars in its previous life, must be positive.

After making up his mind, Wu Guangyao called Zhang Tianming and told him at length:

"Since the acquisition fails, we have to do it ourselves!

The new soy milk brand is called 'VV Soy Milk'!

Remember, there are two packages of soy milk:

One is glass bottles of soda, which can be used to make a big fuss by using recycled glass bottles; to give those restaurant owners some sweetness, we can deduct how much hao (1 Hong Kong dollar is equal to 10 hao) for recycling a glass bottle.

The other is paper packaging, which requires fresh-keeping technology, you should be clear about it, just go to Sweden to import it; through ultra-high temperature sterilization, it can be stored for several months.

Also, originally I wanted Master Kong to enter the field of juice drinks after a while;

Now, I don't want to wait anymore, I will ask President Fu Hongru to allocate a large amount of funds to you and help you recruit a large number of professionals.

Finally, the quality of the product is the key. Once someone complains, the company will send a special person to investigate;

If there is a problem with one bottle, a batch can be recycled;

If there is a problem with two or three bottles, the products produced by the entire plant can be recycled;

And, find out the reason in time!

If you can't check it yourself, hire an external expert to check it, and you must make it clear!

Food safety is our lifeline! "

Zhang Tianming took a pen to record while listening, everything the boss said was an imperial decree;

At the very least, it's not something a new executive like myself can challenge!

 …

The establishment of brands such as soy milk, juice, and mineral water cannot be completed overnight;

Soy milk and fruit juice are expected to be launched in half a year to a year;

The mineral water brand, on the contrary, is the most time-consuming, and it is estimated that it will take one to two years to launch.

Therefore, after setting up Master Kong's overall strategy, Wu Guangyao planned to integrate the overlapping businesses of Hutchison Matheson and Baiyou Group.

On this day, Wu Guangyao convened the three giants of Hutchison - Wei Li, Xia Boyin, Wei Peter, and four executives of Baiyou Group - Group President Fu Hongru, Garment Industry President Jia Lisheng, Retail Industry President Mark, Master Kong President Zhang dawn.

Everyone started a preliminary discussion in the meeting room of Baiyou Group.

Wu Guangyao first said: "This time I invite both of you to come, so that you can discuss the issue of exchanging overlapping business!"

As soon as the words fell, it could be seen that the faces of the two pairs of horses were not the same. There were worried expressions on the faces of the three giants of Hutchison, but joy on the faces of the four giants of Baiyou Group.

Perhaps, in their hearts, Baiyou Group is Wu Guangyao's biological son, and Hutchison is just a adopted son!

In fact, Wu Guangyao really didn't have this idea, and Hutchison also holds a big place in his heart.

Of course, time will tell!

I will lead Hutchison Matheson to become a giant company, and will bring huge benefits to the shareholders of Hutchison Matheson!

Mark, who is also a ghost, said unceremoniously: "Hutchison's Wellcome Supermarket, I think it should be sold to our Baiyou Group. After all, Wellcome Supermarket has only been established for four years and accounts for less than 15% of the supermarket market in Hong Kong. ; After the merger of the two supermarkets, it will be more conducive to management, reduce costs and improve efficiency!"

The three giants of Hutchison \u0026 Co. felt that they had been stabbed severely. Although the share of Wellcome Supermarket was only a dozen percent, there was a word 'super' in the supermarket after all, so it was a small business. ?

Unreasonable refusal would obviously annoy the initiator of the meeting, who is also his own boss, so the Big Three of Hutchison did not intend to argue in the supermarket.

Wei Li quickly countered: "The public pharmacy under the Baiyou Group should be included in the Watsons Group. Everyone knows that Watsons has entered this field for hundreds of years. In the fields of daily chemicals, health care, nursing, and beauty, it is The unique king of Hong Kong."

What Wei Li said is very reasonable. At this time, Watsons has a large number of its own products, which is the envy of any businessman in Hong Kong:

For example, distilled water, from the beginning of this century to the future 21st century, Watsons distilled water is dominated by Hong Kong;

There are also various own products such as shampoo and shower gel, which account for 15% of the total sales.

"Okay, both of you can negotiate and handle this transaction, and you should make up the price difference! The public pharmacy should be kept, and it can be managed by Watsons; Watsons is not a pharmacy after all, and its main direction is still in the fields of daily chemical, nursing, health care, beauty and so on. .” Wu Guangyao made the final decision directly.

Although the citizen pharmacy has done well, it is still far behind Jardine's Mannings pharmacy;

Even other chain pharmacies on Hong Kong Island are comparable in scale to the public pharmacies.

However, the citizen pharmacy also has its own characteristics, that is, the nursing and health care products of Wu Guangyao's traditional Chinese medicine group are mainly sold in the citizen pharmacy;

At the same time, there are also famous Chinese medicine practitioners in the public pharmacy!

The faces of the three giants of Hutchison turned happy, and they said in their hearts, we are also biological sons!

With this confrontation, the two sides seem to have begun to converge;

The key is that you come and go, you must not think about taking advantage, you can only consider it from reality!

The two parties did not mention distilled water, soda, fruit juice and other topics. Zhang Tianming knew that the boss intended to keep these products of Watsons, while the Big Three of Hutchison did not know that Master Kong intended to enter these industries.

Then, both parties made some small transactions;

Then, the style of painting changed, and it became that the two sides are communicating, and there are places where everyone can cooperate!

Wu Guangyao nodded inwardly, he finally lived up to his good intentions!

For a long time, Watsons under Hutchison was Wu Guangyao's most valued asset, and Wu Guangyao never thought of suppressing Watsons;

On the contrary, Wu Guangyao intends to put forward a series of suggestions in the follow-up, so that Watson can shorten the time and achieve the achievements of his previous life.

Wu Guangyao had no idea about the merger of the two supermarkets at first, but changed his mind in the end;

As for the supermarket, you can continue to operate without any trouble by changing the signboard.

As for the establishment of the Civic Pharmacy, Wu Guangyao planned to compete with Watsons and Mannings Pharmacy;

The two businesses have some overlap, and this time they just merged into one.

In short, this meeting has achieved great results. In addition to exchanging some industries, more importantly, the two parties can cooperate with confidence in the future!

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