I’m a Director, I’m Not Bad

Chapter 350 348. Commercial Value

"Why doesn't Director Xu find an agent?"

Since Xu Xin chose to start the topic, Wang Jinghua followed this direction.

After hearing this, Xu Xin thought about it and asked:

"Agent Wang, can you tell me what the director's agent usually does?"

"..."

Wang Jinghua was stunned.

I was really stunned.

Looking at Xu Xin, her eyes focused slightly.

Surprised and said:

"Director Xu doesn't know?"

"have no idea."

Xu Xin shook his head seriously:

"I don't know many directors. Most of them are people I came into contact with during the Olympics. Take Director Zhang as an example. I know that Sister Pang is his agent, but what does Sister Pang do in her usual job? I don’t even know. I just think she is very busy, but I don’t know what she is busy with.”

"Pang Liwei's words..."

Wang Jinghua thought for a while and said:

"Actually, an agent is a service attribute that helps artists plan development routes and seek opportunities. However, she is indeed quite special, because director Zhang Yimou's artistic content is too high. As an agent, she is actually more like a passive acceptor than an active choice. For example...does Director Xu know what happened between Lang Jiu and Director Zhang during the Olympics?"

"...?"

Xu Xin was stunned.

"Langjiu?"

"right."

"……What's wrong?"

"In 2008, Langjiu approached Pang Liwei and wanted to invite Director Zhang to be the company's spokesperson. This was Pang Liwei's initiative, and the endorsement deal had actually been negotiated, but in the end it was rejected by Director Zhang. …Does Director Xu know about this?”

"I do not know."

Xu Xin shook his head in confusion:

"The old man rarely talks to me about business matters. When we get together we usually talk about movies... What's wrong?"

He didn't think Wang Jinghua specifically chose Sister Pang as an example just for casual chat.

Obviously, the weight of this matter should not be small.

"One hundred million."

Seeing that Xu Xin seemed really puzzled, she suppressed the other person's nickname of calling Director Zhang "Old Man" and stretched out a finger:

"Langjiu identified Director Zhang after the success of last year's Olympic Games, which was recorded in history. The original plan was to invite Director Zhang to be their spokesperson, and with the help of the Spring Festival Gala's wine sponsorship, they could get a whole year's advertising. .”

"The asking price is 100 million?"

Xu Xin was really shocked.

Although I know that the wine company has money...

But this ad...

Facing Xu Xin's surprise, Wang Jinghua nodded:

"Yes, 100 million. Not counting the title sponsorship of the Spring Festival Gala, Director Zhang's advertising fee alone is 100 million. The plan is for Director Zhang to shoot commercials as an Olympic director. Langjiu has even prepared a full-scale commercial for this year. Prepare to invest heavily in sponsoring major programs, competitions, etc. every year.

In the advertising investment plan, the amount of advertising this year is around 3.5 billion. Although I don’t know who ranks first in advertising this year, the company with the largest advertising volume last year was Mengniu, which Director Xu and Mimi are currently contracting with. Last year, they spent 2.7 billion on advertising. "

Or maybe Wang Jinghua is a professional.

In just a few sentences, she listed some industry data, and even what was revealed in her words, she obviously knew Xu Xin and Yang Mi well.

After talking about last year's data, she shook her head slightly:

"If Director Zhang had agreed to this advertising endorsement, Director Xu would have seen overwhelming Langjiu advertisements this year. And in terms of advertising scale in recent years, Langjiu can definitely compete with Yanghe and Luzhou this year. , Jiannanchun... can even approach Wuliangye's market position infinitely. Provided it is operated properly."

"...Why didn't Director Zhang agree?"

"Pang Liwei's original words: Director Zhang said that the honor of Olympic director is given by the country. I will not use the country's honor to benefit myself."

"..."

For a moment, Xu Xin was speechless.

He lit a cigarette, took a deep breath, and nodded slightly:

"It sounds like something an old man can say. How did Manager Wang know?"

Wang Jinghua smiled:

"I also have directors under my banner, Director Xu. Jiang Wen, Guan Jinpeng, Liu Weiqiang, art director Zhang Shuping, etc. Besides, the connections of these large companies are also with me. The relationship between everyone is maintained very well..."

After expressing her network resources without revealing anything, she continued:

"So, Director Xu, you see, an agent like Pang Liwei is a passive agent. She cannot play a decisive role in a director's business landscape. Therefore, Director Zhang's current income model is still inseparable from the new picture company. It still has the traditional structure of filming and box office sharing."

"What if Director Zhang is an artist managed by Wang?"

After hearing this, Xu Xin smiled and asked a question he was very curious about:

"Are you sure that Director Zhang will agree?"

"..."

Wang Jinghua was silent for a moment, then shook her head seriously:

"Honestly, it's hard."

"Why?"

"Because Director Zhang's achievements have reached the point where he doesn't need an agent. If I had followed Director Zhang from the beginning, had many years of personal relationships, and worked with him on official matters, then this matter might still be discussed. . But if I came halfway, then I can’t change Director Zhang’s attitude. But it’s also because of this that Director Zhang is admirable. Isn’t it?”

"Um……"

Xu Xin nodded slightly and continued to ask:

"So, what can the director's agent do?"

Wang Jinghua smiled slightly:

"There are actually a lot of things that can be done. Director Zhang is an example after all, he is too successful... Of course, it's not that Director Xu is not successful. What I mean is, if I can serve as Director Xu's agent, then... …Strictly speaking, Director Xu’s business landscape has just begun. If you plan carefully, there are still many areas that can be operated.”

"For example?"

Xu Xin was not surprised that she easily revealed her purpose.

Although a bit narcissistic.

But apart from the reason why Manager Wang fell in love with him, Xu Xin couldn't think of other people coming here specifically to "block the door".

"Based on this possibility, I actually made a business plan for Director Xu Xiaoxiao."

"Appreciate further details."

When Wang Jinghua heard Xu Xin's question, she didn't mean to hide it.

There is no fear at all that Xu Xin will play Kakashi's game.

"I combined Director Xu's actions after the Olympics, including some news, and inquired about some business cooperation received from Mimi. I found...not only Director Xu, but also Mimi, including Mimi, in the business camp Regarding the above, both of them did relatively poorly.

Without mentioning anything else, let’s just say that Director Xu and Mimi were approached by Mengniu to be spokespersons after they became pregnant. I can see that Mimi is diverting endorsements, using her own endorsement to arrange Liu Yifei’s endorsement to Mengniu Sour Yoghurt. But in fact this diversion is meaningless.

The commercial value determined by the artist's influence is greater than money and everything else. Although Mimi wants everyone to get opportunities and sacrifices her own vested interests, although it is out of a sense of responsibility as a boss, she is actually going the wrong way.

First of all, Mimi is very popular. But Director Xu, you are not bad either. There is a saying that is good: rare things are valuable. From a commercial point of view, a rising star in the director world, a young director whose two films have achieved a box office of 500 million, is much more scarce than Mimi's fame.

Even for the audience, the artist is the most intuitive influence. But if I were to operate this path, I would choose Mimi and Director Xu to discuss it separately. Mengniu found Mimi first, and then found Director Xu through Mimi.

Then, Mimi’s endorsement fee must be negotiated first. But the other party's purpose is definitely to sign Director Xu and Mimi together. But I won't negotiate with Mengniu people to add your price. Instead, I will negotiate with Director Xu after I have negotiated Mimi's personal price. "

Speaking of this, she shook her head slightly:

"After "The Wind" was released, it was time for Mimi's commercial value to increase significantly and increase her net worth. Twenty-two million in two years is no different from cabbage in my opinion. Mengniu is not short of money, they The bottom line budget of the spokesperson is at least 40 million. And if I come to negotiate, I can guarantee that I can negotiate a starting price of at least 60 million."

"..."

Xu Xin's mouth twitched.

Looking at Wang Jinghua was like looking at another madman.

To put it bluntly...

The endorsement of 22 million yuan only provided a few artistic photos, and they were obtained before the commercial was even filmed.

Xu Xin himself felt that the money was hot to hold.

Can……

Is this sister's heart cut black?

Is it completely dark?

Faced with his ridiculous look, Wang Jinghua continued:

"First of all, what Mengniu values ​​​​is the family attributes of Mimi and Xu Dao. Under that non-divorce marriage contract, it is impossible to estimate the relationship between the two. But for these companies, they have hired two The endorsement of two people is equivalent to establishing a brand culture that is mixed with the public impression of the two people as "love is stronger than gold".

In this culture, the two are indispensable. Therefore, whether Mimi agrees or not, if Director Xu does not agree, the endorsement may not be established. This is the bottom line for both parties. If you want to shoot, just two people shooting together. "

In this case, Mimi's agreement was a sign of goodwill. Director Xu's side is the gold waiting to be sold. Mimi agreed, which meant that there was a possibility of continued cooperation. As for the difficult points, Mimi only needs to push them to Director Xu.

As a director with a box office of 500 million, we will not discuss the achievements that the Olympic Games has brought to Director Xu. Because I believe that some of Director Zhang’s words and deeds have deeply influenced Director Xu. Using national honor to benefit himself is something Director Xu is not willing to do. "

"..."

At this time, Xu Xin suddenly felt like a "primary school student".

Sitting dryly on the sofa listening to the "teacher" lecture.

"But in terms of influence alone, Director Xu's influence in the past two years has been no less than that of any other director. In fact, Mimi's achievements, from "Golden Armor" to "Wulin Gaiden" to now, are inseparable from Xu. The shadow of the guide.

In terms of commercial value, at least, the couple should be equal. Therefore, the price of Mimi is 22 million, and to Director Xu, it is at least 25 million. Less than 25 million means damage to the commercial value of the two people. Director Xu, do you still remember what we said before? The commercial value of artists is above all else and is the source and bargaining chip that sustains everything for them! "

Xu Xin nodded wordlessly and continued to listen.

"Based on this, I will continue to ask Director Xu and Mimi if they have any other needs. For example, in exchange for a commercial film, Liu Yifei can get an endorsement contract worth at least 20 million. Sour yogurt is also good. , ice cream, the appearance fee of a director with a level of 500 million is worth the price in itself. And Liu Yifei is also worth the price.

Moreover, the other party has no room for negotiation. Because the core of this cooperation should be led by your attitude, Director Xu... Of course, we do not rule out a possibility, that is, Mengniu felt that our lion was too open-minded and rejected the offer. But what I am least afraid of is their rejection..."

"Because there's still Eli?"

Xu Xin asked, suppressing the absurdity in his heart.

"good."

Wang Jinghua nodded:

"It's Yili. Director Xu, spokespersons not only look at their own commercial value, but as agents, the brokerage team also needs to distinguish and analyze the business plans of competitors. Mengniu and Yili's advertising budgets and spokespersons are only part of the advertising competition plan... …a fraction of less than 10 percent.

Their competition is at the retail end in the primary, secondary, and even tertiary markets. Their goal is not a win-win situation, but to grab more market share from each other. With such a large investment every year, what they want to do at first glance is to expand their influence.

But more importantly, I hope the other person will die.

Director Xu's first endorsement was like adding a new shovel of coal to the stove. It is to use one's own commercial value to help the other party complete the market competition, thereby gaining a sum of money and influencing other advertisers to increase their commercial value. In this way, everyone is a win-win situation. But now, Director Xu, in my opinion, the 22 million you and Mimi gave to Mengniu for two years is like giving it to Mengniu in vain. "

Wang Jinghua shook her head slightly:

"Director Xu, let me say something a little harsh. You and Mimi are offending others by doing this."

"...?"

Xu Xin was stunned.

But then my mind suddenly changed...

"Did someone compare our quotations with others?"

At this time, Wang Jinghua was also a little surprised.

What a quick response.

Then, she nodded:

"That's right. Some of my artists, including some of my artists, actually compared the prices of director Xu and Mi Mi when they were approached for some endorsements. But this comparison is not to say that the price is too high. After all, sometimes advertising endorsements are more than just There are only endorsement fees and some other income. But it’s not a good thing to be used as a reference all the time, right?"

At this time, Xu Xin's brows furrowed completely.

It's not that he has any objections to Wang Jinghua.

But I'm thinking about something...

"According to what Manager Wang said, there are some things where you have to consider more than just personal gains and losses?"

"good."

Wang Jinghua nodded:

"A person should wear pants as thick as his waist. If the pants have a thin waist, they won't fit into them. Even if they are forced to wear them, they will definitely not be comfortable. But if the waist is fat, it will not be able to hold it up. Wearing is not only Damaging one's own personal image will also bring the brand into question...Huang Bo's sentence in "Crazy Stone": Brand, Baleno. Knocking down a domestic brand in one sentence is an example, isn't it?"

for her words.

Xu Xin's first reaction was ridiculous.

"It sounds really magical."

But Wang Jinghua shrugged:

"The level of magic in this circle is sometimes even more extreme than some novels, TV series, and movies."

After speaking, she changed the subject:

"And the reason why I came here today to get to know Director Xu is actually because of this consideration. I know that Director Xu's family has great family conditions, and I have heard more or less that Director Xu wants to take on the role of film director. standards.

With all due respect, I think it is a very beautiful and precious quality for a director to stick to his own ideas and maintain his original intention in the circle. But it is precisely because of this that I want to cooperate with Director Xu and Mimi.

I am an agent and a businessman. From an agent's perspective, it is my dream to work with artists like Director Xu and Mimi.

From a businessman's point of view, two rising stars with unlimited potential have been ignored because of some... so-called sectarian opinions... I don't know what others think, but at least here, I see something. An exaggeratedly large cake.

Moreover, because I can more or less understand the pursuits of Director Xu and Mimi, in my self-definition, I will not be constrained by their career choices. I will look for resources, and the choice of accepting or rejecting is always in your hands.

At the same time, I feel that Mimi's potential and goals are actually highly consistent with mine. In fact, I see value in her that far exceeds...including some of the artists I have led. So, that's why I'm here today. "

Never mind whether she really thinks so in her heart.

But through this moment of communication, Xu Xin could really feel her professionalism and sincerity.

Of course, this sincerity must be enclosed in double quotation marks.

It would be okay if a small agent said this.

But she is Wang Jinghua.

Although I haven’t heard much negative news about this person, and all the artists who work with her are well taken care of...

But it would be unrealistic to say that you just accept the offer for the first time...

Besides...

"Agent Wang is very straightforward."

He took a sip of water from the teacup and signaled her to slow down.

After taking out another cigarette and lighting it, Xu Xin smiled and said:

"However, I don't seem to be well received by Beijing circles."

But after hearing his words, Wang Jinghua asked back:

"Does Director Xu need to let others treat him?"

"...Hahaha~"

Xu Xin was really laughed at what she said.

Frankly speaking, he has already seen Wang Jinghua's professionalism.

And, he likes this kind of frank talk.

Business is business.

But having said that...

"Brother Wang, this is a joke between us... I said that Beijing Circle will eventually decline. Do you believe it?"

He said something out of nowhere.

Wang Jinghua was stunned.

Apparently, he was caught off guard by Xu Xin's sudden topic.

but……

"Um."

After reacting, she nodded:

"And this sign...maybe some people can't see it, but I can see it more or less. In fact, I can say that Bingbing's current success is a success that changes the pattern of the entertainment industry...and if it really changes Yes. So in this changing situation, Bole, who knows the thousand-mile horse, that is, Director Xu and Xiying Studio... are indispensable."

"Haha, I don't dare to say that."

Xu Xin did not directly expose her politeness and compliments.

But this is too false.

Holding the tea cup, he looked at Wang Jinghua and said:

"Sister Bing Bing set up her own studio, went to West Film Studio, and now the Golden Rooster is sealed, and next year there will be a blowout visible to the naked eye... these are all products of one motive. I mean the essence."

"...?"

Wang Jinghua was stunned.

Then, she saw the young man in his early twenties in front of her, using the hand holding the cigarette to draw the wisp of smoke into a circle.

"This is the Beijing Circle. It's hard to get in and out of the Beijing Circle."

Holding a cigarette in his mouth and hiding his eyes in the smoke, Xu Xin said in an unarguable tone:

"I have no intention of discussing with Manager Wang who started the so-called trend in the Beijing circle, whether it is Wang Shuo or anyone else. I mean simply speaking of the current nature, that is, the current situation in the Beijing circle is equivalent to that of most of the entertainment industry. ,right?"

"Um."

Wang Jinghua nodded and admitted.

"The Beijing circle has indeed the most profound influence on the entertainment industry, just like the northwest circle...or the Western Film Studio has influenced the fifth generation of directors."

"But this kind of influence also brings in the so-called "grandfather's taste"."

Xu Xin took a puff of cigarette.

A huge puff of smoke was sprayed out.

Then, he waved his hand and dispersed all the smoke:

"I think the current Beijing circle has begun to enter the stage called "disenchantment." Just like what you said, maybe Sister Bingbing is unintentional, but her personal studio is like A benchmark that sets an example for all practitioners.

Let everyone see another way.

If you want to be popular, you don't necessarily have to integrate into the Beijing circle, nor do you necessarily have to follow their rules and become a grandson first and then a master... Of course, if you continue to say this, it would be too unreal. But personally, I have never really liked this atmosphere of the old and the young. "

Wang Jing spent a while not knowing what he wanted to express.

Just listen quietly.

"In my opinion, the Beijing circle is like an old, stale vanity fair, full of machismo, worshiping superiors and scorning inferiors. When you meet a big boss, you pretend to be a grandson. But when you meet someone who is worse than yourself, you can And, as a director, from a film culture perspective, I admit that Jingquan’s works were ideologically inspiring to early audiences.

But... they are becoming separated from the masses little by little. And as long as an art is separated from the masses, it is definitely not far from death. I don't know if my judgment is correct, but at least for me, what I do in the future may be more...extraordinary. "

"...out of line?"

Wang Jinghua frowned.

But Xu Xin seemed to have guessed what she was thinking, and waved his hand with a smile:

"It's not as outrageous as you understand. It's just that... the regional symbols on my body will become stronger and stronger in the future. I am from the northwest, and the yellow land raised me. What I drink is the water of the Yellow River and what I eat is millet. Rice. What kind of imitation Lafayette Manchu banquet... I don't know what it tastes like, and I don't want to know. I only know that the people over there have gone barefoot in the rain and sang Xintianyou on sunny days. Not following the crowd is my bottom line..."

"..."

Wang Jinghua was speechless.

Keep listening.

"Of course, it's not that I'm arrogant. In fact, I'm not arrogant at all... playing tricks on others, scheming with others, and gaining benefits... I also do these things. Because according to my wife, stupid people in this circle can't survive. If you don’t want to be slaughtered as a sheep, you have to become a wolf. But one thing I think is different from others is that... I know what I want."

Hearing this, Wang Jinghua couldn't help but ask:

"Then what does Director Xu want?"

"A bottom line."

Faced with her question, Xu Xin gave her own answer.

But he did not explain in detail, but continued:

"I know Agent Wang is very professional and can even sit here tonight... Well, he is also Corporal Li Xian. And the role of an agent... According to what you said, I really think you are very suitable for my wife. Because she wants to No matter what aspect it is, I want to be number one. But from my point of view, frankly speaking... I would rather be someone like Director Zhang. I was that way before, but now, after hearing about Lang Jiu from Manager Wang, I am even more interested. So..."

"..."

Wang Jinghua was really speechless now.

For no reason, I felt like I had dug a hole and buried it for myself.

Seeing her expression, Xu Xin was happy:

"Agent Wang, my wife said that I have a soft ear and won't refuse people. I actually don't accept it... I think I have a strong opinion. But I think she is not lying to me.

If I asked you to be my agent, maybe after our friendship develops, I might really not refuse you some things.

So, although I am very grateful for your promotion of me, but... even Director Zhang only uses his agent as an assistant. Although I am not as good as Director Zhang, I always feel that...he must have a reason for his choice.

And, to tell you the truth, I will ask him when I get back tomorrow. I will also tell him about our affairs and listen to his opinion. but……"

In Wang Jinghua's gradually appearing regretful mood, he suddenly changed the subject of the conversation:

"I really hope you can talk to Yang Mi... It's not just because I think you two are suitable. In fact, there is another layer of relationship. She is the person who knows me best in the world. The reason why I am so leisurely is actually She assumes a kind of existence... similar to a filter in her life.

I simply strangled things from the root that I knew I would refuse. But through her, things came to me. Normally...I wouldn't say no. Can you understand what I mean? "

Wang Jinghua was stunned.

Then, after thinking about this for a few times, he asked tentatively:

"In other words, she is the only one who can drive Director Xu to deviate from his own ideological track?"

"She can't do everything, but most of the time, just like she dotes on me, I dote on her. Just like this Mengniu endorsement, let alone 20 million... 200 million is for me It's nothing in front of me. But now that she has spoken, she wants to shoot a commercial with me.

She thought, then I will agree. Because that's what she wanted to do with me. But if you were my agent and you suddenly came to me and said you wanted me to shoot an advertisement to make some money... guess how I would respond to you? "

"...how to respond?"

"I will first ask you how much money you can make from this advertisement. Then after I get the figure of 20 million from you, I will look at you as if you are crazy..."

Under Wang Jinghua's speechless gaze, which looked like she was looking at a "psychopath", Xu Xin asked with a smile:

"Twenty million? Is that called money?"

"..."

As soon as he spoke in that tone, Wang Jinghua immediately found the shadow of the fearless rich second generation she had come into contact with.

But...it seems that he really has the confidence.

It's just...how rich is his family?

A doubt arises in my mind.

At this time, Xu Xin glanced at the watch in his hand and said:

"So, I'm very grateful to Manager Wang for promoting me. But I really don't need a manager. But I think... given Manager Wang's professionalism and status in the industry, my wife should be very happy. Let’s have a good chat with Manager Wang. How about... let’s get together back to Yanjing? No matter what, I’m happy to make friends with Manager Wang.”

"……well."

Hearing his words, Wang Jinghua suddenly sighed.

Because she heard the crispness in Xu Xin's refusal.

Are you sorry?

It's a pity for sure.

Because in her opinion, just this young couple... don't look at Yang Mi's glory outside.

But the agent's intuition told her that this was the man standing behind her.

Although the metaphor is a bit inappropriate, how could she not understand the principle of catching the thief first?

but……

"It's really a pity that I can't become Director Xu's agent... From now on, it seems that Mimi and Director Xu will have to have some sex with each other."

"Haha~"

Hearing this, Xu Xin laughed again.

Because he heard it.

She seemed confident that she could reach a cooperation with Yang Mi.

Um……

She is truly an extraordinary woman.

This is Xu Xin's most direct evaluation of her.

Even if it's nonsense.