I’m a Director, I’m Not Bad

Chapter 480 478. Ten small goals

The editing idea of ​​"Hawthorn Tree" is quite simple.

Because it must match the sense of the times as much as possible, all its techniques are actually designed to present a sense of simplicity to the picture.

To put it bluntly... it's about pursuing a sense of age.

It's just like the Chinese movies made thirty or forty years ago. You will definitely not see any Hitchcockian camerawork or montage-like techniques in them.

Xu Xin never used handheld shooting during the entire movie.

Avoid camera shake to the greatest extent.

He used a bystander's perspective and multiple static camera angles to depict such a relationship.

For this kind of film, which is more static than dynamic, his editing idea also adopts the simplest editing method.

Combine all the stories delicately.

No flashbacks or jumps in between.

Do not need anything.

Just use the simplest editing method to restore the texture of the movie that belonged to that era.

To put it bluntly, although the audience has not considered which viewers are only in their 40s and 50s.

But if it can make everyone empathize, it can be considered a success.

When he arrived in the editing room, Zhang Mo was also there, including the film's editor and Zhu Huailiang, the editor of "The Wind".

The two of them were busy working in front of the computer.

As soon as Xu Xin came, everyone was completely alive.

Su Meng naturally went to bring tea and water, while Xu Xin began to review the film with everyone.

This is where the morning's work begins.

…

We had lunch with Qi Lei, but there were quite a lot of people.

Zhu Huailiang and Zhang Mo are here, as are "Yan Chengxu", "Zhu Xiaotian" and "Wu Jianhao" from F4.

What?

You ask who is the most handsome Zhou Yumin?

Need to ask?

Of course it’s Xu Sanjin.

They are all friends, and there is no disagreement when eating. There are quite a lot of things to talk about while eating.

But we didn’t talk about Zhang Jiayi.

Xu Xin already understands the relationship between Zhang Jiayi and Qi Lei. If there is a need for a specific role in any project to be launched later, he will definitely give it priority.

Don't say that actors rely on acting skills rather than connections.

If it were true, then the so-called circle factions would no longer exist.

After dinner, F4 was not idle either.

You could fish yesterday, but not today.

Today is the time for the instructor of "The Voice" to rehearse songs, which is scheduled for the afternoon.

"The Voice" has not met the audience for a year.

Not only the audience is looking forward to it, but so are Xi Film Studio and Shaanxi Television.

In fact, it can be said that I can’t wait.

The lineup of mentors this time has not changed much compared to last year. The only difference is that Huang Haozhong was replaced by Li Keqin.

There is no way, Huang Guozhong's contract has not been negotiated.

After "The Voice" took off, although under the influence of a strong legal team, there were basically no people who dared to directly "copycat" it, but if this model could not stand up, there was still a biggest loophole that could be exploited under the Chinese legal framework.

That is also the biggest feature of "The Voice".

This is the so-called blind selection.

"The Voice" turns its back on contestants, but legal loopholes allow other shows to face contestants head-on.

Just have a block in the middle.

Therefore, starting last year, many TV stations started working on this.

It’s just that most of the programs are not well recognized.

Firstly, the quality of the players is not good, and secondly, there are preconceived notions.

Now China is slowly getting rid of the label of copycat, and copycat things are becoming less and less accepted by everyone.

So the response was mediocre.

But for Huang Xiazhong, it doesn't matter how the show is.

The important thing is that the more money you give, the better.

The opening is "eight million" per season, with an annual increase of 20%, and a five-year contract.

Yang Mi felt that this person was really out of his mind.

So, just leave.

There is not much else in Xiangjiang, but there are a lot of singers.

I originally wanted to dig up the Four Heavenly Kings, but the most likely ones were Lai Ming and Aaron Kwok.

Jacky Cheung and Andy Lau really can't please them...at least for the time being.

Li Ming refused directly.

Taifu system.

After making enough money, now I just enjoy life and do my own thing every day.

But Aaron Kwok's intentions are quite big.

But...he is too careless about various expenses in the terms of the contract, such as the salary of each assistant, the salary of the security force, transportation fees, time costs, etc. All are included in the contract terms.

There is a sense of déjà vu that says “you come and invite me” from above.

Yang Mi took a look and said yes.

I don’t want to serve you anymore.

You old man, go and stay somewhere cool.

Then I wanted to hire a heavyweight, a principal, a Guanjie or the like. But it hasn't been implemented yet. Li Keqin, who sent out the invitation, took the initiative to contact him.

He likes this type of pure variety show very much and is very interested in it.

And his voice and singing standards, which have been consistent for decades, also meet Tianlai's standards for judges.

So the two sides hit it off immediately.

Five million per season, signed a one-year contract.

Except for Jay Chou who is a fixed judge on "The Voice", the other three are actually not static.

It’s just that everyone cooperates better.

Han Hong's purpose is very simple: If you select singers for Chinese music seriously and responsibly, I will play with you even if the money is less.

As long as it's clean.

Daolang is even simpler.

He doesn't ask for much, just to allow more musicians with diverse styles to appear on this stage, so that everyone can appreciate these music styles from all over the world, and don't let them be buried in no one's attention.

Can.

This is very cool.

After all, he was the man who defeated Jay Chou back then.

After becoming famous, I discovered that what I liked was music, not the impetuous music circle, so I immediately retired to the mountains and forests.

But this time I went out because of my friend's face.

But after one season, he saw that the songs sung by his students had dominated the charts for so long, finally adding a piece of national content to popular music. Coupled with the sound of nature, it gives everyone a very relaxed working environment.

Even my daughter likes to watch it.

I want to be a dad forever.

What else is there to say?

And if we say besides Jay Chou, who is most likely to get a long-term contract?

In fact, it was him too.

The reason is nothing more than his "regional symbol".

Four mentors, one is Wanwan, the other is Xiangjiang... It’s okay if Macau doesn’t live up to expectations.

But these two places must be there.

As for the remaining two people from the mainland, Daolang itself can represent a regional culture. It is synonymous with "unifying the family".

With the addition of Tiger Balm, Han Hong, whose military rank is not low.

Most people really don’t dare to hype up the mentor team of “The Voice”.

At least they didn't dare to deal with Han Hong.

It's too easy to offend people.

Therefore, this season, the judge lineup of "The Voice" is quite solid.

Li Keqin's songs are definitely more popular than BEYOND without Jia Kui's soulful voice, and the taste is more correct.

How do you say that?

"You're fine, it's a pity it's not him."

That's probably it.

And this afternoon, four people are coming to rehearse.

Han Hong's "That Sea", Li Keqin's "Red Sun", Dao Lang's "KS Gar's Populus", and Jay Chou's "Gua Niu".

When several instructors were choosing songs, they originally looked at the songs chosen by the first three people, and everyone thought that it would be auspicious to come up with a song that was "metal, wood, water, fire, and earth."

But after digging around, Jay Chou discovered... that he really didn't have a song with such "clear attributes" that suited him.

Finally, choose one of the three songs "Daoxiang", "Xingqing" and "Snail".

I was really confused for a long time.

In the end, he wanted to choose "End of the World".

The other three people were so frightened that they quickly held his head down.

Don't.

Finally, the inspirational song "Snail" was chosen as the track.

Four instructors have to rehearse songs.

After lunch, they went directly to Studio No. 1.

This time "The Voice" has more people and a bigger stage.

But the rules remain basically unchanged.

Still continuing the rules from last season.

But the "tide" of contestants in the audition stage is enough for Jewell's people to drink a pot.

There are so many people.

So many that they explode.

In fact, it’s understandable, after all, a few people in the first season were really popular.

In Xu Song's first album after "Good Voice", "Xunwu Enlightenment", a song "Luzhou Moon" directly appeared in the top ten of major music websites.

Li Ronghao's album is still in production, but his single "Old Street" has already spread all over the world.

Hu Xia's album "Hu Ai Xia" topped the G-chart in its first week, and the title song "Ai Xia" MV reached third place on demand.

Deng Ziqi's album has not yet been released, but her duet with Jay Chou "Shouldn't" is still in the top three of the charts...

Not to mention Wang Sulong.

QQ Music Street, find out who the father is.

It can be said that every student who has received attention from "The Voice" has gained considerable staying power in the attention it received since last year.

With these people at the forefront, after becoming famous, the number of applicants for the auditions exploded at the beginning of the second season.

The specific number cannot be calculated.

But in the audition stage, "nine out of ten schools" is true.

Countless people with musical dreams began to move forward.

They even include some singers who have already debuted but have received mediocre results.

It can be said that the second season should be the most competitive season.

Whoever can survive it will be the strongest "Gu King".

In short, the second season of "The Voice" is highly anticipated.

Moreover, "The Voice" in the Netherlands also started broadcasting during the Christmas period, and the ratings were frighteningly high.

The number of viewers of the premiere reached 8.42 million, far exceeding the ratings of "XX Idol" and "X Element", making this program more popular than expected.

After the show became popular, Liu Momo left after the Chinese New Year.

Go to Headwind Headquarters in Europe and contact those TV stations that are waving their money to buy the copyright and prepare to produce it in their own countries.

However, Yang Mi's strategy is to "discount more in the first quarter" and "bloodletting in the second quarter", so the price is not too high.

Just a starter.

The first season is a hit, but are you still worried about the second season?

At present, the largest revenue segment of "The Voice" is advertising.

After a busy year of auditions, changing studios for recording, and spending a lot of money on a set of extremely professional recording and playback equipment, this is where I got the most confidence.

The bidding for advertising costs for the second quarter will begin tomorrow.

People from Tianlai, Shaanxi Film and Television Studios and Xiying Film Studio must participate.

On Tianlai's side, Xu Xin and Wang Sicong participated.

Jay Chou and Lang Lang are not suitable for showing up.

This season of "The Voice" has two more blind auditions than the previous season's eight.

There is no way, there are too many contestants, and we really can’t finish recording in 8 sessions.

There are 10 periods of blind auditions, 6 periods of mentor group assessments, and four periods of championship matches.

This season of "The Voice" will have 20 episodes.

There are 6 more issues than the 14 issues in the first season.

This does not include the "Peak Night" installments.

This time, except for the finals, the investment strategy formulated by Tianlai no longer distinguishes between blind selection prices and tutor assessment prices.

Except for the two finals periods, the other eighteen periods were all merged together.

A total of 460 million was collected in advertising fees for the 18 issues.

Compared with last season's full-quarter revenue, which was only 200 million, it pales into insignificance.

But it's not over yet.

What’s even more exaggerated is tomorrow’s bidding meeting.

In tomorrow's bidding meeting, "The Voice" has put out a total of 4 bids.

They are: "Title", "Special Agreement", "Interactive Support", and "Golden 15 Seconds".

Naming is actually easy to understand.

Just like Xifeng Wine in the first season.

Xifeng is also the default sponsor this time. But for the sake of the brand value of "The Voice", the process must be followed.

As a result, Xifeng Wine himself invited several people from large groups to participate in the bidding. After a formality, the price was almost negotiated. I'm here just so that everyone can get by on the big picture.

But special offers, interactive support, and “golden fifteen seconds” are the top priorities.

The special advertisement is the "This program is specially broadcast by XXX" screen that many variety shows now have before they start broadcasting.

It is actually similar to the advertising energy of naming. One is at the beginning and the end, and the other is throughout.

very competative.

The "Golden Fifteen Seconds" is a fifteen-second large advertisement given after the "Special" broadcast.

The fifteen-second commercial ends and the program goes directly to the broadcast screen.

The final "interactive support" is reserved specifically for online network platforms such as Renren.com, Kaixin.com, Sina Weibo, and Penguin Weibo.

At that time, everyone can edit specific topics and be active on the winning bid platform. Tickets for the offline fan meeting of "The Voice", peripheral prizes, live tickets, etc. will also be drawn here.

Whoever wins the bid will be listed on the platform immediately after paying the money.

At that time, the live audience will be drawn here, the round-trip air tickets, food and accommodation will be reimbursed, and invited to record.

It can be said that on the premise that the food appearance is "not so ugly", Tianlai people take their financial interests to the extreme.

This is not Xu Xin or Yang Mi's decision.

This kind of professional commercial operation was the idea given by Wanda people at the internal meeting of Tianlai Company.

In return, all auditions for "The Voice" will be held in Wanda Mall.

It can be said that...this group of professionals has vividly demonstrated what business operations are.

In this mature operation, the entire "Sound of Heaven" is like a giant money-attracting machine, opening its huge mouth in front of the advertisers who swarm in and wave money in their hands...

…

14th, morning.

Shaanxi Radio Building.

"Director Xu, Mr. Wang, this is Guo Zhongtao, director of the Shaanxi-Taiwan Investment Promotion Department."

"This is the person in charge of this investment fair, Lin Heng, deputy director of the Shaanxi-Taiwan Investment Promotion Department."

"this……"

More than 20 people knew each other in the small conference room and chatted.

And this time, not only Xu Xin, but also Wang Sicong showed a humble and polite attitude.

We are all partners and should not be left to chance.

The purpose of the pleasantries was to let Lin Heng introduce the bidding process.

It's up to him to take charge.

Xu Xin also came here with six people, all from Tianlai's Commerce Department.

When the investment is being solicited later, several people in charge, including the two of them, will be on site. But they didn't need to speak, Lin Henglai was in charge of hosting.

After chatting for a while, the time was up, and more than 20 people walked to the large conference room in Shaantai.

The tables in the large conference room are not oval-shaped, but resemble a lecture theater.

Usually it is specially used for "education classes" or leadership speeches, and is used by subordinates to take notes.

It's just suitable to be used as a shopping mall.

At first glance, it doesn't look formal... But when you think about the virtues of Shaanxi and Taiwan before "The Voice", it's easy to understand.

The poor guy is indeed rich.

But the basic supporting facilities have not kept up.

Too old.

…

The bidding meeting will start at 9:30.

When Xu Xin entered the conference room, he found that there were not many people there.

With four bids added together, it is estimated that less than 50 people came.

He said nothing and sat down according to his identity card.

And these people were not surprised that he appeared on the scene.

Who doesn't know that "The Sound of Heaven" was created by this couple?

After sitting down, Xu Xin's phone vibrated.

He picked it up and took a look at it, and found that it was from Wang Sicong, who was sitting next to him:

"I seemed to see endless leeks."

"..."

The wonderful metaphor made Xu Xin's mouth twitch...

I'm really rushing to send you money, but you still don't say how nice she is.

Shaking his head helplessly, he did not reply, but waited patiently for the bidding meeting to begin.

Soon, under the auspices of Lin Heng, the bidding meeting officially began.

The first bid is the naming rights of "The Voice".

Basically it can be said to be calm.

Finally, the price fell on Xifeng Liquor Industry at a price of 241 million.

"Buzz."

Xu Xin, who was sitting at the table and finished applauding, glanced at his phone.

Wang Sicong:

"The winery is really rich."

Xu Xinxin said you are the only one who talks nonsense.

The price that has been negotiated long ago is now lamenting?

So I ignored him and continued to wait for the second bid to start.

The second bid is a special bid.

The competition for special contracts is quite fierce, with the main competitors being Pechoin and Wong Lao Kat.

As a drink that has suddenly become popular in the past two years and is so-called "drinking without getting angry", Wong Lao Kat also shows his wealth and wealth.

It seems like something is inevitable.

Before the meeting started, Ma Yuqun specifically chatted with Xu Xin and Wang Sicong. Wong Lo Kat has indeed been very willing to spend money in the past two years. It spent nearly 300 million on advertising sponsorship for the Spring Festival Gala last year.

Therefore, in his estimation, he should be able to win the special bid.

But the result was unexpected.

Originally, the psychological value of people who specially signed Tianlai was between 100 and 120 million, which was the limit.

However, "Pechoin", an old brand in Shanghai that has recently begun to accelerate its expansion, actually got involved with Wong Lo Kat.

The starting bid was a special bid of 60 million. After several other companies gave up, the two companies began to compete tit for tat.

The final price was directly raised from 90 million to 150 million.

In the end, with a price of 153 million, Pechoin had the last laugh.

Even Xu Xin was a little surprised now...

There was a "buzz" sound, and another message came from his phone:

"Oh my god."

Wang Sicong expressed his shock and sigh in two words.

But no matter what, this price... is enough to make everyone including Shaanxi Film Studio and Xiying Studio happy.

The third mark is "Golden Fifteen Seconds".

The starting price is 80 million.

This is a 15-second dynamic ad, and there are many competing companies.

In the end, it was won by Wang Laoji.

It cost 132 million.

At this time, the people present more or less realized the smell.

Wong Lo Kat’s strategy should be to choose one of the golden fifteen seconds or the special offer.

No matter which one, there has to be one.

In this way, three advertisements were sold for 526 million yuan.

Xu Xin’s original estimate was to work hard towards one billion.

In this way, after calculating the revenue and sharing, Tianlai can have a profit of 600 to 700 million.

This can be considered a "small achievement" for him.

But who would have thought that these three prices would reach 526 million. Adding in the previously set advertising revenue of 460 million, it became a certainty to break 10.

Because the starting price for interactive support is 40 million.

Can.

Satisfied.

As for how much the interactive support could be sold for... he had already achieved his goal. Knowing that this advertisement was unlikely to fail, he was a little distracted for a while, and began to think about "how to spend the money."

After all, my living expenses this month are less than the standard of 5,000 yuan, which can be spent "until death".

From now on, Chinese characters will be drawn with three prefixes!

From now on, drink Moutai that is 10 years old!

For red wine, it must be the 1982 Lafite!

Drink soy milk one bowl at a time!

Eh!

Just being willful and having fun!

Just as he was thinking about it, suddenly he heard a number:

"133 million."

"...???"

He suddenly came back to his senses and looked at the person on Sina Weibo who had just put down the sign...

My mind is a little confused.

Wha...what's 133 million?

Just as I was thinking about it, another person from Tengxun Weibo next to me raised a sign:

"135 million."

"..."

Oh my god, Sina and Tencent are at war.

In fact, when I wrote this plot, I felt quite guilty. On the one hand, it’s because the plot that was really supposed to be scheduled in April was omitted for some reason. It must have been omitted from the outline. It was only when I was writing this plot that I realized that there was another plot that seemed not to be included in the outline.

Another aspect is the price of these advertising fees. In my opinion, this is really too high.

However, these are indeed the news about the third season of "The Voice" disclosed on the Internet. Because I don’t know anyone in this field, I can only look for it on the Internet. After searching a lot of information, I came to the conclusion that the advertising revenue of the third quarter of "The Voice" was around 1.3 billion. Then I found a passage in a 15-year-old news article that said, "The commercial value of the third season of The Voice has improved compared to the second season."

I thought about it, what does "improvement" mean? It didn't say "huge improvement" and it didn't say "earth-shaking". I guessed that the improvement should be limited, so I set the price.

Don’t be too serious when it comes to studying the Party. I’m doing my best.

14,000 as a sincere gift. I went to bed. The typos will be corrected tomorrow.