I'm going to become a giant in the entertainment industry

Chapter 332 What kind of advertisement are you posting? !

remuneration……

Yang Ruoqian smiled understandingly: "Yes... Look at my memory, I almost forgot. How can I not get paid if I want to participate in someone else's show?"

For example, many second- and third-tier stars who are not so famous and rely on the traffic of Kuaiguang Group, if they want to participate in "Secret Room Survival", they need to pay more or less an "admission fee."

Of course, Mr. Yang himself did not want to accept it, but in order to avoid the system's negative operational judgment, he could only do so.

It’s okay to pay to invite A-list celebrities, but others must also charge according to industry regulations.

Mr. Yang is not a newbie in the workplace. He knows how high the current market value of Kuaiguang Group is, but he also knows that Kuaiguang Group is definitely not a giant now, and its status is still far behind.

With a celebrity of the current level of Kuai Guang Group, if you want to recruit employees for this kind of program, it is not a problem to be paid more or less.

The "Secret Room Survival" variety show is now beginning to show signs of losing control, and it may not be able to lose as much as expected.

You have to find some other way to make up for it.

Qi Mu, who was standing next to Yang Ruoqian, paused for a moment before speaking, and then reminded him kindly: "Mr. Yang, what the program team means is that they can give us some invitation fees or other resources in exchange for bringing us to them. Go traffic.”

Yang Ruoqian's expression froze, he looked at Qi Mu and asked, "You mean, if I send someone to participate in this show, I still have to collect money?"

Although the secretary was a little confused about Mr. Yang's expression when he heard that he could collect money, she still explained dutifully: "It doesn't have to be money, it can also be other resources."

"For example, a more conspicuous advertising space, or we can add some money and get the exclusive title directly."

"If you really don't have this need, they will choose to give you money."

Yang Ruoqian listened and keenly grasped a key point: "Wait a minute, you just said that we can add a little money to get the exclusive title of "Your Best Value"?"

Qi Mu nodded slightly and replied: "Yes... but although our group has many physical industries, most of them are digested by fans or internally."

“The promotional effect of advertising space may not be great.”

For example, peripherals related to the e-sports industry are generally only purchased by die-hard fans who play games and pay attention to e-sports.

Even if these products are not displayed in advertising spaces, fans will not stop buying them.

Vice versa - even if these products are marketed like crazy, other people who are not in this circle will not spend even a penny for it.

Apart from these physical products, the only ones that Kuaiguang Group can use for publicity are a few high-end restaurants.

However, the main consumers of these restaurants are corporate dinner parties from other companies, such as Chengyu Media, and Gaoyao Group, which is tit-for-tat with them.

Due to the leading role played by these two giant companies, many companies in Jinhai City have now defaulted to choosing the rare restaurant under the Kuaiguang Group as their dining spot.

Whether these people come to the restaurant to eat will not be affected by advertising.

Therefore, Qi Mu's opinion is that there is no need to accept the advertising space from the "Your Job" program group, just ask for some cash flow.

If it really doesn't work or is too troublesome, you can also transfer the advertising space to other companies at a suitable price.

If Kuaiguang Group uses it by itself, it will have almost no effect.

"No! That's not right." Yang Ruoqian immediately criticized Qi Mu's insufficiently advanced thinking, "Qi Mu, you need to expand your thinking!"

Good guy, you can spend money to buy an advertising space to promote your product, and the effect is very poor. Isn’t this a God-given opportunity to lose money?

How could this be missed?

As for the delivery effect, the worse, the better!

Hearing this, Qi Mu immediately showed an apology on his face: "Mr. Yang, I'm sorry... Do you have other decisions?"

Although the administrative secretary assistant is only responsible for handling trivial matters and can only make suggestions on important decisions, he still needs to apologize after saying the wrong thing.

Even after working for so long and coordinating with other senior executives for so long, I still couldn’t fully grasp the logic of Mr. Yang’s decision-making...

Yang Ruoqian picked up the tea from the table and moistened his throat: "Don't fall into a blind corner of thinking and logic... No one in this world stipulates that physical products must be used in advertising spaces, right?"

Qi Mu was stunned for a moment, then suddenly realized: "Mr. Yang... I'm so sorry! Do you plan to use this advertising space to promote the Baopu app?"

Nowadays, you can see many app advertisements on many variety shows and sports advertisements.

For example, some job hunting apps, some shopping apps, etc...

As the most important media of Kuaiguang Group, the Baopu platform can change the direction of the entertainment industry to a certain extent. The more users there are, the stronger the soft power of Kuaiguang Group in the entertainment industry will be.

Just a scoring system has a huge impact on a person or a work's reputation.

Now even if the Leopard app does not make money, it does not affect its importance to Kuaiguang Group.

As long as Baopu still exists and as long as Baopu still has such a large number of loyal users, Kuaiguang Group will be in an invincible position in the field of public opinion.

But who knew, Yang Ruoqian immediately shook his head and started talking nonsense: "No, I am not advertising the Baopu app."

"There are no paid items in this app. The only VIP upgrade is just a slight improvement in the user interface and community fonts. Even if it is promoted, the profit margin will not be particularly large."

"Now even if you are not a loyal user of Baopu, when you hear the word 'rating', you will subconsciously think of Baopu. This is enough. It will not make much sense to do more promotion."

Qi Mu was stunned for a moment: "Then which of your company's products do you plan to put on the advertising space?"

"It's not a product, it's our variety show!" Yang Ruoqian smiled, "We don't advertise physical products, nor do we advertise virtual products... but use their advertising space to promote our variety shows."

Variety show... Variety show, with the popularity of "Secret Room Survival" now, do you need any more promotion?

Qi Mu had returned to her normal state at this time. She took a breath without leaving a trace and kept a decent smile on her face: "Yes, Mr. Yang...how do you plan to promote our variety show in the advertising space?"

At this time, the secretary also realized what many old employees had already realized - at some point, don't think too much when talking to Mr. Yang, just do what Mr. Yang said and that's it.

It's easy to burn out your brain by thinking too much.

"First of all, we must win this exclusive naming position. We can add money." Anyway, there is no publicity effect, Yang Ruoqian is quite unscrupulous, "Either we don't take the advertising space, or we have to get the best!"

Qi Mu nodded slightly: "If someone bids, what is the highest price you plan to pay?"

After all, it is a workplace show that is sure to have good traffic, and many companies will definitely want to get the exclusive naming rights.

When multiple competitors appear, they need to bid against each other.

Bidding always needs a cap.

Yang Ruoqian waved his hand: "There is no such thing as a maximum number. As long as others don't give up bidding, we will keep increasing it until others don't."

In the early days of the company, Yang Ruoqian might have made excuses for his behavior.

But now there is no need for this at all.

As long as Yang Ruoqian says anything, his employees will naturally come up with a suitable reason to excuse him.

Qi Mu took note of Yang Ruoqian's request and asked, "How do you plan to put the advertisement on their program?"

The variety show "Secret Room Survival" is linked to a job search program. It seems a bit weird no matter how you watch it...

Let’s not talk about whether it is effective or not. Just putting the two together doesn’t feel right.

"Photos." Yang Ruoqian had already thought about it, "Don't we have those videos of celebrities suffering in secret rooms, with their expressions collapsed?"

"Select a few more classic ones. It's best to choose one more photo related to an A-list celebrity, and then splice these ugly photos together and hang them in the advertising space of "Your Job"."

"That's about it. Please contact the program team as soon as possible. We can complete the process as soon as possible."

After the "Secret Room Survival" variety show ends, it will be almost the end of the quarter.

Spend money where you can now as soon as possible, and save on processes that can be saved.

Before the filming of the "Secret Room Survival" variety show, Kuaiguang Group and the guests had signed contracts - during the variety show, as long as no illegal scenes were involved, Kuaiguang Group had corresponding image rights and short-term operating rights.

In other words, Yang Ruoqian can directly use these ugly photos of first-line celebrities and make them into advertisements...

Of course, these celebrities must have been prepared in advance - since they are all participating in a variety show that focuses on scares, it is normal for the show crew to take some photos of them being scared.

Using these photos as a gimmick to increase the topic and popularity... is also a normal operation.

Yang Ruoqian just slightly increased the investment intensity.

Qi Mu nodded: "Okay, Mr. Yang, is this how I arrange it?"

"Go." Yang Ruoqian waved his hand and turned to look at the various fan groups that were currently attacking each other.

Whether it's Leopard or Weibo, all fans are now going crazy and biting anyone they see.

In order to allow the audience to redirect the firepower to himself, to make as many enemies as possible, and to have all enemies unite to stop the internal fighting, Yang Ruoqian took great pains.

Didn’t he selectively ignore the viciousness of the program crew?

The Kuaiguang Group went directly to another popular program to demonstrate the viciousness of the program crew.

Don't you watch variety shows selectively and just skip them once the celebrities you promote are suffering?

Then Yang Ruoqian directly put all the stars on a promotional poster this time. Can this be skipped?

Can I still choose to ignore it?

Yang Ruoqian watched Qi Mu walk out of the office and close the door, and sneered complacently: "Haha... If you want to fight me, you are still a little younger."

A few days later, as usual, the crew of "The Most Responsible Person" crowded in a small room to watch the celebrity suffering variety show.

The laughter in the room could be described as endless.

"Hahaha! Geng Fangyi is miserable. He lost his last life and was eliminated from the competition."

"There's nothing we can do about it. Sister Feng Luo is only strong enough to take two people away. Geng Fangyi happens to be the farthest away..."

"Is Feng Luo now bound to the word power? It feels like the persona she worked so hard to create has completely collapsed."

"What do you know? Have you seen how much discussion Feng Luo has had since her popularity has begun to decline? Have you seen how many endorsement ads have come to her door?"

"Let me just say this, even if Feng Luo is eliminated on the spot and fails to win the final prize, she is still one of the biggest winners of this variety show."

"Indeed."

"Yao Xuehong's group also eliminated one person...and he was cheated by other groups, tsk tsk. Now the competition between these four groups has begun to heat up."

"I think Yao Xuehong is quite miserable. She insists on maintaining the persona of a perfect goddess in a place like this... As a result, tsk tsk, the clip of her screaming has now been made into a GIF emoticon package, hahahaha!"

"What does this mean? The scene of her screaming has become the most widely used ghost material on Bilibili during this period..."

"Yao Xuehong's legal team sent a lawyer's letter to the person who made the video, but it seems to have had the opposite effect, lol."

"What's the use of a lawyer's letter? Can she really sue?"

"Indeed, I feel that I can be more generous...and it's not a big deal to change her character. Look at Feng Luo now, I feel like she has stopped pretending at all and has completely let herself go."

"I was originally indifferent to Feng Luo, but now I have become a fan after watching it."

"I think you have ignored Zhang Wei! He really has a talent for comedy... Someone from another team was hiding under the bed, and he actually climbed in and asked what others were doing. Help, haha Hahahaha! This is scarier than an NPC, right? Whose side is he on?"

"The most complete team now only has three people left at most, and there is even a two-person team among them. This is too miserable."

"Yeah, it's a bit pitiful to reduce the number by half before we even get to the principal's office."

"By the way, after watching it for so long, who do you think is the mole?"

"I feel that Feng Luo is definitely not. It can be seen that she is really working hard."

"I think 80% of the moles in Team No. 1 are small businessmen. Alas... it's a bit difficult to win for this kid as a mole."

"Who said that? I think Zhang Wei has a certain possibility. Why does it have to be a small businessman?"

"To put it this way, Feng Luo is actually suspected... He works so hard, who knows if he is pretending to be a good person? You must know that he is a professional actor."

"What about the other groups?"

"You can't tell yet... the inner ghost hasn't exerted its power yet."

Just as everyone was having a heated discussion about the latest episode of the variety show, the phone on their desk rang.

The caller ID showed the number of Kuaiguang Group.

"Here we come!" The people from the program team suddenly turned their attention, "Listen to what are their conditions for participating in our show..." (End of Chapter)

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