I’m Really a Superstar

Tianxi Pure Water Headquarters.

The company's top management held an emergency meeting to discuss relevant countermeasures for Renjia Spring to occupy the market on a large scale. Worry and anger could be seen on everyone's face.

Things are changing too fast. They have suffered heavy losses these days and their market share has dropped significantly. If this momentum continues, this year's net profit will definitely fall sharply. This is something that neither they nor their shareholders are willing or allowed to happen. And all this happened not because of the quality of the product. Everyone still had the original product. It was just because of Zhang Ye's endorsement advertisement that there was an astonishing reversal! The most depressing thing is that Zhang Ye's team approached them and was the first to find them. Their endorsement had almost expired at that time, but they thought Zhang Ye's team's offer was too high and Zhang Ye's reputation was not good. , ignored him at all, didn't even meet him, and continued to renew his contract with Jiang Hanwei.

Eight million a year?

Do you want to order the advertising?

Even what we said doesn’t count?

Do you think you are above the line?

Jiang Hanwei, a big-time celebrity, only asked for three million a year, and he would shoot whatever he asked him to do, and he wouldn't give in at all. So although today it seems that this decision makes them feel a little complicated and subtle, they still have no regrets.

"It's been a few days and you still haven't figured out a way?"

"The mountain spring is so powerful!"

"There's no way you can beat them!"

"Zhang Ye's advertisement is so awesome!"

"Leader, what should we do now?"

"Ask me? I'm asking you too! What do you do to support each of you? Our new advertisement is about to be released, but we don't have a good plan yet?"

"Yes, but none of them work."

At this time, there was a knock on the door and a man came in.

"Boss, the conversation is over!"

"Have people been poached?"

"Well, we're already downstairs."

"Please!"

"Leader, who is it?"

"Haha, Li Xiaoxiao was recruited by us."

"What?"

"Master Li?"

"Isn't she in BMW China?"

"She has now resigned."

"This is a great god! The biggest god in the advertising industry!"

Li Xiaoxiao, female, 32 years old.

——Legendary marketing planner in the advertising industry. He has handled the advertising planning cases of more than a dozen domestic large and medium-sized enterprises. His achievements are astonishing. He has created too many classic advertisements. He is recognized as the number one person in the advertising industry. Of course, this It is recognized that this is without counting Zhang Ye, a non-advertising and marketing practitioner.

Countless companies want to poach her, and even many foreign brands are interested in her. She is such a popular advertising expert, so no one knows why she chooses Tianxi Purified Water. At least they are self-aware and don’t think so. The position of advertising and marketing director of your own company will be more attractive than that of BMW China. If we really want to give a possibility, then I'm afraid there is only one!

She wants to meet Zhang Ye!

She wants to compete with Zhang Ye in the same category of competitive brands!

…

Two days later.

Just when the advertising industry was still worshiping and learning from Renjia Spring’s advertising essence, and just when Renjia Spring was continuing to occupy the market on a large scale, something unexpected happened!

One of Jiang Hanwei's advertisements was placed on a TV station!

"Six screenings!"

"Eight processes!"

"Eleven ways of purification!"

"Tianxi, the clearest pure water!"

On this day, Tianxi purified water made a strong debut, and the effect of advertising was reflected on a large scale in the sales of Tianxi purified water across the country overnight, with 10%, 15%, and 20%. , the sales volume increased sharply, and it actually rivaled other mountain springs!

This is too sudden!

Suddenly everyone in the industry and others were confused!

The advertising world was in an uproar and went crazy with excitement for a moment!

“Who made Tianxi’s advertisement?”

"so amazing!"

"Digitalizing purification processing? It will indeed have a huge impact on the brand effect!"

"I have news, it's Li Xiaoxiao!"

"What? Is it her?"

"Ouch,

No wonder! "

"The number one goddess in the advertising industry went to Tianxi?"

"Is she crazy? She chooses so many big companies with her eyes closed!"

"Yes, Tianxi's conditions are not the best."

"Is she going to have a fight with Zhang Ye?"

"Holy crap, it's really possible!"

"It's so exciting! This is so exciting!"

"Come and see, the gods of the advertising world are fighting! The two biggest gods are facing off!"

Another phenomenal ad!

Normally, it is not easy to produce a phenomenal advertising and marketing case in a year. No one expected that two phenomenal advertisements would appear at the same time within this week, and both advertisements were for the same similar brand. Competitors, this is a big deal!

Zhang Ye vs. Li Xiaoxiao?

Two giants in the advertising industry pitted against each other?

For a time, the entire industry was extremely excited!

"Who do you think can win?"

"I do not know."

"Li Xiaoxiao has an advantage, she is professional."

"That's right. Zhang Ye is just a playboy. He just comes and jumps around in any industry he wants to work in. This is also a state of mind!"

"In terms of achievements, Li Xiaoxiao has many successful cases."

"But in terms of effect, Zhang Ye's success is still greater."

"Let's not analyze blindly. It's useless to analyze at our level. Li Xiaoxiao has already made a move. Let's see how Zhang Ye responds."

…

Zhang Ye's studio.

The person in charge and staff of Renjia Spring Advertising Team are here.

"Teacher Zhang!"

“Have you seen the Tianxi purified water advertisement?”

"Please give us an idea."

"Now the sales volume of other mountain springs has also been affected!"

Impacted?

How can it be.

Zhang Ye has been busy with other things these days. He has too many things to do, and he doesn't pay attention to these. He said: "Don't worry, where is the advertisement? I'll take a look first."

Ha Qiqi and the others also sat over.

The advertisement opened and Jiang Hanwei appeared.

After reading it, Ha Qiqi and others secretly admired it. This advertisement is really good!

Simple!

But it’s a return to nature!

This is definitely not the work of ordinary people!

Processing, purification, and so many multiple filtrations are laid out one by one. In fact, everyone who knows the inside knows that this is difficult? How many purified water companies can’t do this? Some may be more complicated than their processing procedures, but that’s what advertising is, you said? Then this is yours. When people see it, they will think that your pure water is the cleanest and most reassuring. That's what's great.

And it looks familiar?

This advertisement is very similar to his Robust 27-layer purification advertisement on Earth. The principles are the same.

Zhang Ye raised his eyes and smiled: "Whose plan is this?"

People from Renjia Shanquan said: "It's Li Xiaoxiao, a great master in the advertising industry. Once this advertisement was published, it had a huge impact on our sales. The leaders couldn't sit still anymore. Let us come to you and let you give us an idea." , should we continue to compete like this, fight back, or change strategies? Many people in the industry are now speculating that Li Xiaoxiao's joining Tianxi this time is... for you! "

Come at me?

What are you doing at me?

Zhang Ye couldn't laugh or cry.

The advertising industry is also very competitive!

This is also a cruel and bloody war without gunpowder. Everyone comes and goes. If you are not careful, everything will be lost. Only the masters can survive!

In fact, Zhang Ye has already written the "script" for Renjia Spring, and sales have soared. Even if Tianxi Pure Water comes to grab some shares, it will not hurt Renjia Spring too much. The brand of Renjia Spring has already been established. It can be ignored. At most, the sales will be tens of millions or 100 million less per year. Zhang Ye can also ignore it. He has done a good job and completed his endorsement mission for Renjia Spring.

But he didn't, and he decided to do something.

Li Xiaoxiao?

Coming for me?

Wouldn't it be inappropriate if I didn't fight?

Well.

as you wish. (To be continued.)