Interstellar Energy Tycoon

"Brother Xiao Li, you are so unkind. Teng Changqing is a young genius that we Huayao managed to find. He is a hen that can lay golden eggs. In the end, he ran into the nest of Xingyuan Group. Xiao Li, or Send this talent back to us, you can't do something like poaching a friend's corner."

Yu Dazui asked the teacher for his crimes on the phone.

"Mr. Yu, I can't accept your statement. This is a serious slander. I didn't do anything to poach someone. First, Teng Changqing didn't agree to report to Huayao, and second, he took the initiative to come to Xingyuan Group for an interview and passed smoothly. Moreover, Xingyuan Group gave him an annual salary of 3 million after tax, which was not as much as Huayao's. In this way, the young man still chose Xingyuan Group. Doesn't this explain the problem? I, Xingyuan Group, won People's hearts."

Li Xingyang said with a bright face.

"Xiao Li, if you want to talk about people's hearts, Huayao Company is more popular! At present, Huayao's mobile phone market share is 50% in the domestic market, and there are many digital products, which are the first choice of young people. Xingyuan Group has only been established for a few years. Do you dare to say that you won the hearts of the people? This is underestimating the heroes of the world! Xiao Li, Teng Changqing, the young genius, since he took the initiative to choose Xingyuan Group, I don’t care about it this time, but the other young geniuses, I can’t beat them anymore It's an idea, otherwise it will affect the relationship between the two parties, which is more serious than just a few talents."

Yu Dazui was very dissatisfied and unhappy, and gave a warning.

"I can't control this. The legs are on those young geniuses. They want to come to Xingyuan Group, so why don't I even give them an interview opportunity? Yu Zong, this is a two-way choice. You can't just because I am handsome and you are ugly, If all the girls choose me but not you, I will disfigure myself, which is impossible."

Li Xingyang made an analogy.

Yu Dazui felt extremely distressed, so he had to grit his teeth and say, "Okay, since Mr. Li is so unkind, don't blame us for using too much force, we will also vigorously expand the number of talents, and we will also reimburse travel expenses, board and lodging expenses , Mr. Li, every time Xingyuan Group recruits people on a large scale in the future, Huayao will also recruit people, fair and open competition, and see which side the real talents will choose!"

"No problem, fair competition, just let the horse come over."

Li Xingyang said without fear.

So that day.

Huayao Company also announced its talent recruitment plan. It actually wants to recruit tens of thousands of talents, and it will reimburse travel expenses, board and lodging expenses, and the salary will be better. Millions of talents flocked towards Shenhai City, wanting to try their luck.

This has put a lot of pressure on other domestic companies, leading companies such as Wanli, Longteng, and Bimengdi to launch similar recruitment plans, and will reimburse travel expenses, board and lodging expenses, and compete for talents. But for the majority of migrant workers love to hear and see.

...

October 5th.

The National Day holiday is not over yet.

A group of bosses of well-known domestic advertising companies flocked to Suhong City Industrial Park and the headquarters of Xingyuan Company.

For example, Jiang Fenglin, president of Blue Sky Cursor Advertising Company.

Yang Minghao, chairman of Wanmei International Advertising Company.

He Jian, the owner of Snow Lion Company.

Su Tong, general manager of Huayang Lianzhong Company.

Guo Jiasheng, the boss of Tianxiang Media Company.

Etc., etc.

The bosses or representatives of the top 20 advertising companies in China basically all came, and none of them was absent.

By the way, the bosses of these advertising companies, what is the purpose of coming here, and what can they do with Xingyuan Group?

"This is a rare opportunity for our advertising industry, an opportunity to break through the bottleneck of performance and develop upward. We can no longer stay in the inherent mode and watch the business volume shrink year by year. This is a kind of slow death. , will gradually usher in the fate of being eliminated by the market.”

Jiang Fenglin, the president of Blue Sky Focus, made everyone present nod in agreement with his worried words.

The traditional advertising industry is indeed in an existential crisis.

In the past few years or more than ten years, the sum of the annual revenue of these advertising companies can reach tens of billions or hundreds of billions. It is very beautiful and prosperous, and has even become an important feature of an era. It is impossible to ignore those overwhelming brainwashing advertisements. Everyone can recite more than a dozen classic advertisements.

But not anymore, the era of traditional advertising is gone forever.

Annual revenues are constantly declining.

Last year, it fell to less than 50 billion, and it will definitely be even less this year.

In other words, why did it become like this? Obviously, the economy is still developing rapidly, and the demand for advertising is also great. Why has the traditional advertising industry shrunk like this?

The reason is extremely simple, that is, no one likes to watch advertisements, and no one is willing to watch advertisements. As long as there are advertisements, they can either be closed directly or quickly scrolled through. Unless it is a few well-made and creative advertisements, people will not accept see you.

And now nobody watches TV.

For TV series and movies on video platforms such as Aiyouteng, in order not to watch advertisements, people would rather open a VIP membership of tens of dollars a month.

As for the billboards, bus stops, subway passages, elevator advertising screens, etc. on the streets of the city, although there are still many densely packed advertisements, people are all looking at their mobile phones. Who will notice these advertisements?

Even if you notice, how can you remember the content of those advertisements after being bombarded by countless messages on your mobile phone.

That is to say, with the development of science and technology and the variety of entertainment methods, which are more eye-catching, the brainwashing bombing and visual bombing of traditional advertising have completely failed. The advertising effect is getting worse and worse, and the cost performance of traditional advertising is getting worse The lower it is, the lower it is, those product manufacturers, it is better to find some video up hosts to cooperate, or to sell the goods in person, no longer need to play traditional advertisements, but also can promote their own products.

Naturally, the traditional advertising industry has weakened, either closed down or transformed, and has indeed come to the brink of decline and elimination.

But Jiang Fenglin saw a new opportunity this time.

The last chance for the traditional advertising industry.

If we can reach a cooperation with Xingyuan Group and use the floating relay to launch 32K ultra-high-definition video technology from an altitude of 30,000 meters, it will definitely bring traditional advertising back to life and regain attention.

"The screen with a length of 320 meters and a width of 200 meters has an area equivalent to nine standard football fields. With such a huge screen, with a good line of sight, even ten kilometers away, the video content projected on the screen can be seen clearly. , if it is launched at low altitudes in high-density cities such as Tianhai, Shenhai, Huacheng, Shuangqing, Hangzhou, and Imperial Capital, it is conservatively estimated that it will attract at least a million people to watch."

"If you let the floating relay emit some beams of light before the advertisement is played, and perform a light show, such as red beams, blue beams, white beams, rainbow beams, etc., according to the rhythm of the music, it will be shot down regularly. , to attract people's attention, after the light show is over, enter the advertising time, and then have a light show at the end, I want to advertise, basically achieved the purpose."

"Let's imagine, in a city with a high population density, every time an advertisement is placed, it will attract at least one million people to watch it. If an advertisement is advertised in ten major cities at the same time, tens of millions of people will watch it. The effect of advertising during prime time is poor, and the brand promotion effect it brings is definitely very significant. We broadcast ten advertisements like this every day, and charge 10 million for each, and 100 million is earned every day. There is no problem with tens of billions, which is comparable to most of our business today."

"Light column projection advertising is really promising!"

Jiang Fenglin made an analysis, and the bosses who listened nodded repeatedly, showing excitement, and felt that it was very feasible and there was no problem.

But will it work, can we cooperate? It doesn't matter what they say, but what Li Xingyang, the boss of Xingyuan Group, does.

At this time, a staff member came over and said, "Bosses, please follow me to the conference room. Mr. Li is waiting for you."

"Okay, let's go."

"I don't know if President Li himself is more handsome."

"I'm looking forward to it! I wonder if I can have dinner with Mr. Li after the meeting."

Jiang Fenglin and others were shocked and followed the staff. There are many female founders in the advertising industry. Most of them are intellectual, fashionable and beautiful, but at the moment they are like nympho, looking forward to seeing Li Xingyang, the boss of Xingyuan Group, and even ignore him. When I am at least thirty or forty years old, I imagine all kinds of beautiful and romantic encounters.

soon.

A conference room with hundreds of seats, like a classroom.

Li Xingyang was sitting on a chair by the podium. When he saw these advertising company bosses coming in, he walked over, shook hands with them, and greeted them proactively, but was also wiped away by those female bosses who smelled of perfume. A lot of oil, I can't stand the watery winks they throw at me.

In fact, there is no need for him to come to today's advertiser recruitment and cooperation meeting. It is just a profit cake of 100 billion yuan every year. Star Source Group earns a maximum of 50 billion yuan, which is not a piece of fat at all, but he still takes half a day. , I especially met the bosses of these advertising companies.

No way, Xingyuan Group is still in a state of making ends meet. It owes more and more money to the bank. If it can expand a little business, it can expand a little business. Mosquito meat is also meat, let alone 30 to 50 billion a year, which is not a small number. It's worth the trip himself.

Secondly, advertising is a form of publicity, and the importance of publicity does not need to be emphasized too much. I believe everyone knows that what Li Xingyang cares most about is not tens of billions of benefits every year, but wants to build a network based on advertising broadcasting. The main publicity platform, so as to shape the positive image of Xingyuan Group, and win more people's love.

Advertisements placed on low-altitude giant screens attract at least one million people to watch each time, and if they are placed in 100 large and medium-sized cities across the country, hundreds of millions of people will watch them.

There is no need to say much about what it means to be able to influence hundreds of millions of people at the same time in the field of propaganda.

After greetings.

After all the bosses sat down.

Li Xingyang asked someone to open a PPT, and began to explain his cooperation ideas to these bosses:

"I don't want to say more about the importance of advertising. In the golden age of advertising in the past, companies like you had no moral limit. The advertisements produced had no depth and only gimmicks. They only wanted to brainwash the masses and never checked the quality of their products. , You have already lost your popularity as an audience, and you are now in this situation, it is entirely your own fault, and you deserve this end."

"However, I plan to give you another chance, a chance to restore the vitality of the advertisement and make the advertisement acceptable to the people again, but this opportunity is not a pie that fell in vain, and the giant projection screen of the Star Group is not a mess The advertisements can be posted, so don’t try to use the old style of play on the new advertising platform. This is a waste of Xingyuan Group’s technology and an insult to the spirit of a gentleman, so I have a few cooperations here Those who do not meet the requirements will be excluded from the door of cooperation.”

"First, establish the 'Huaxia Advertising Alliance' to discuss and formulate industry rules and advertising production standards. This advertising alliance is led by Xingyuan Group. Anyone who has not applied to join the advertising alliance will be excluded from the scope of cooperation. The industry rules are mainly determined by Xingyuan Group. The group has formulated, you can add some terms, if there are those who are unwilling to abide by these rules, they will be fined at least, and their membership will be cancelled.”

"Second, the quality of any advertisement placed on the giant projection screen must not be lower than Xingyuan Group's "A Gentleman Is Like a Sword, A Gentleman Is Like Light" For product promotion, it is not allowed to advertise foreign products, and it is necessary to fully support the brand of domestic products, and the content of the advertisement must be positive, full of sunshine and positive energy, and must be able to inspire people's spirits and have a sense of family and country..."

"Third, public service advertisements should not be less than half. In addition, gradually eliminate those colorful advertisements in the city, tear down the billboards, remove the advertising screens in the elevators, or replace them with public service advertisements. In short, we can no longer pollute people's eyes and restore the tradition. The image of advertisements, most of the traditional advertisements in the future will be played on giant projection screens, try to keep only this advertising channel, and stop playing advertisements on TV and radio, and let everyone have a clean eye The environment, even video platforms like Ayouteng, cannot receive advertisements, do not require users to recharge members, and cannot see any advertisements, this is the most ideal state.”

"In short, this is a change in the advertising industry, and it is also the beginning of a new advertising era. If you are willing to embrace this new era, I can guarantee that your profits will only increase and will not decrease. If you still cling to the past If you don’t let go of that, then start a fierce competition to see who gets eliminated. Anyway, Xingyuan Group’s income is not bad. As long as it can create a healthy and long-term development ecology, I’m even willing to spend hundreds of billions. go in!"

Li Xingyang said sonorously.

Jiang Fenglin and other advertising company bosses were dumbfounded.

Unexpectedly, the young man on the stage would play so big.

The establishment of the Huaxia Advertising Alliance requires rules and standards for them. Li Xingyang wants to take care of things that are beyond the reach of the law?

Advertisements must be high-quality and positive. They cannot directly introduce the characteristics of the product, but must remind the audience of the product through some kind of positive energy theme.

Public service advertisements cannot be less than half.

Only domestic products are supported.

The original business can't be done yet, and the ubiquitous advertisements in the city should disappear, and people's eyes and ears should be kept clean.

The above-mentioned items, not to mention fulfilling all of them, is that it is difficult to agree to any one of them. What Xingyuan Group provides is just a piece of cake of "more profit", but they are required to abolish their martial arts, cut off their hands and feet, and completely obey The arrangement and manipulation of Xingyuan Group.

can't do it.

It really can't be done.

"Mr. Li, your requirements are too high, sorry we can't do it!"

Jiang Fenglin, the president of Lantian cursor, shook his head and was about to get up and leave.

"Yeah, I used to eat standing up and sitting down, but now I have to eat on my knees."

"It's too big a step, and it's too naive."

"This President Li doesn't understand advertising at all!"

More bosses stood up and chose to give up cooperation and leave directly.

"President Li, Huayang Lianzhong is willing to join the advertising alliance and participate in the construction of the new ecology of the advertising industry!" At this time, Su Tong, the general manager of Huayang Lianzhong, stood up and raised his hand to express his willingness to cooperate.

"Mr. Li, Bright Media is willing to join the advertising alliance..."

"Beautiful advertisements are also added..."

More than a dozen advertising companies expressed their willingness to join the advertising alliance led by Xingyuan Group. The common feature of these companies is that the bosses are all women. They seem to have given up rational thinking. Out of sensibility and admiration, they are all willing join in.

"Fuck!"

This made Jiang Fenglin and the others had to stop, and returned to the meeting room, cursing in their hearts: These idiots have ruined my big business!