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Chapter 192 Listed for sale! (9.8K)

the next day.

Hengdian Film and Television City.

A theater crew backstage.

Zhang Guangli, who had just come off the set, was wearing a cotton coat at this time, and he was sitting on a chair.

While smoking a cigarette.

While silently reading the script for the next scene.

Zhang Guangper was born in 1959 and is 1.84 meters tall.

There was a rough but reliable breath all over his body.

He has played more than a hundred roles on screen and won awards long ago.

It can be regarded as a person who has witnessed the development of the modern film and television industry.

For example, in the year before 1990.

Relying on his role in "Arc Light", he won the third association award of the China Film and Performing Arts Association and the eighth Beijing Film Young Actor Progress Award.

However, most people are really familiar with it, and it has to be attributed to two roles:

First of all, of course it is Lu Bu who played in "The Romance of the Three Kingdoms". Post-8090s should have seen it all.

The second is Chu Yunfei played in "Bright Sword", the post-00s may have a deeper impression.

These two roles have become classics under the interpretation of Zhang Guangli, and they will be forever engraved on the pedestal of Chinese film and television history.

And with the further spread of the second creation of station B, many stalks were born.

For example, 'Brother Yunlong, the American equipment of my battalion'.

There is also "a soldier must have a backbone".

And 'you, you can always come up with something new for me' and so on.

more than this.

It also made Chu Yunfei P into the painting style of the anime "jojo", and it fits very well.

In recent years due to some economic reasons.

Zhang Guangli has taken on plays a lot more than in previous years, and his activity has suddenly increased.

Among them, the biggest card is naturally "The Age of Awakening"-by the way, Li Dazhao in the play is the actor of the monk in "Bright Sword".

Other than that.

He also releases two to three movies almost every year, but none of them are the protagonists.

Now Zhang Guangli is participating in the filming of an online movie with a patriotic theme, also known as Wangda, which is not shown offline.

The subject matter is very novel, and the content is adapted from an online novel "Handbook for Conquering Another World".

Listen to the screenwriter.

Although that book didn't exceed 10,000 orders, it was the No. 1 book on any Chinese website without a protagonist and a national novel.

The only pity is that the author's pseudonym looks a bit fluttering:

Using Fisherman as a pseudonym, doesn't that mean that I won't have any books?

The movie is about the development of different worlds across the country, and Zhang Guangli plays one of them, a passionate warrior named Lin Ziming.

Lin Ziming is upright and brave, daring to fight and fight hard. He still likes this tough guy.

It's just that he just got the script, so he doesn't quite know what the word "drawing" in brackets after the hot word in Hot Blood Warrior means.

And just when Zhang Guangyong was facing the script.

The backstage door was suddenly pushed open from the outside.

The assistant Xiao Chen hurried in, only to hear him say as he walked:

"Mr. Zhang, is it convenient for you now?"

Zhang Guangli closed the script and nodded:

"you say."

Xiao Chen rummaged through his backpack a few times, handed him a fax, and said:

"It's like this. I just received a notice that the company has received an endorsement intention. The other party hopes that you can appear on the scene to endorse a product."

Hearing Xiao Chen's words.

Zhang Guangpi frowned suddenly, looking quite surprised.

He pointed to himself, smiled and said to Xiao Chen:

"Looking for me, a fourth-tier actor, to endorse a product? You're not mistaken, are you?"

What he signed with Beiguang Media was a brokerage contract, which meant that the portrait rights were handed over to the company, which was responsible for the operation and promotion.

However, since he is currently the deputy manager of Beiguang Media, he is relatively free in business choices.

If you encounter a partner you don't like, you can directly refuse.

It doesn't have to look glamorous like many small fresh meats, but they are actually just marionettes.

Just freedom to freedom.

Due to the gradual rejuvenation of the market, his endorsement income has been sluggish.

The business choices he has received over the years are usually offline commercial announcements or guest appearances.

For example not long ago.

In "A World Without Abductees", a promotional film about human trafficking, he played a role in the play with zero remuneration.

The word endorsement, for him

Even a little strange.

Then he pondered for a moment and asked:

"What product did the other party ask me to endorse?"

Xiao Chen opened his mouth, seeming to organize his words, and finally murmured:

"It's a cockroach medicine."

"Cockroach medicine?"

Hearing this name, Zhang Guangli became happy again:

"Insecticides? Don't it come from Lu Dongtai's side?"

The reason why Zhang Guangli mentioned Ludong TV is because Ludong Satellite TV has been the main promotion platform for agricultural and industrial products since a long time ago.

From Jin Kela to Stanley to Lan Xiang, these ghosts and beasts all come from Lu Dongtai, the source of all evil.

So when Xiao Chen mentioned cockroach medicine.

Zhang Guangli thought of Ludong Satellite TV and the shooting location of that kind of home environment.

If nothing else.

The content of the advertisement should be a short story about a family caused by cockroaches, and there may be three or five members.

The ending scene must be grandparents lovingly touching the head of their grandson or granddaughter, and then the long shot is drawn to the table:

There were several bottles of insecticide on the table, and a male voice said something like "xx insecticide, exterminate pests, and enjoy life".

However, to his surprise.

Xiao Chen actually shook his head and explained:

"Mr. Zhang, the interested party is not from Ludong Satellite TV, but from the University of Science and Technology of China."

"The promotion channel is not the TV terminal, but an online trading platform, as long as the makeup photos are set."

"University of Science and Technology of China?"

Zhang Guangli was taken aback for a moment, then thought of something, and asked:

"The University of Science and Technology of China from iFLYTEK?"

Xiao Chen nodded:

"That's right, it's them."

Hearing this, Zhang Guangli fell into deep thought.

His daughter Zhang Sile has good grades. In the early years, she passed the preliminary examinations of seven media universities in China, and finally entered the Chinese opera.

After graduating from Chinese opera, she chose to study abroad and studied for a master's degree.

During this period, Zhang Guangli and his wife missed their daughter and went abroad to visit her many times.

Due to the language barrier, he has often used iFLYTEK's translator, so he is deeply impressed by it.

The things are easy to use, Zhang Guangperylene naturally has a simple understanding.

For example, we know that iFLYTEK is a listed company, and there is a shareholding of the University of Science and Technology of China behind it.

There are black and white online.

The current market value is more than 100 billion, and the stock price has not fallen much but has not risen much.

Therefore, the moment he heard the term HKUST, he subconsciously thought of HKUST Xunfei.

Seeing that Zhang Guangper seemed to know something about HKUST, Xiao Zhang continued:

"Mr. Zhang, the other party attached the company's official seal to the fax. The company has verified that it is indeed a company under the name of the University of Science and Technology."

"You may not surf the Internet very much, and you don't know much about some recent news."

"About more than a month ago, the University of Science and Technology once held a live broadcast of cockroach disinfecting."

"The effect is very good, occupying the hot one all day, and the topic discussion has set a record for this year."

"And the product positioning given by the other party is also a mid-to-high-end disinfecting product, which will not cause too much damage to your personality."

Before he could finish speaking, Zhang Guangli waved his hand:

"Don't talk about character design, I'm just an ordinary actor, there is no need to create any character design."

"Not to mention, am I also selling tea in private?"

The selling of tea that Zhang Guangli mentioned is not another name for a special transaction, but a matter of starting a business with the actor Gao Ming a few years ago:

Both he and Gao Ming like to drink tea, and they can talk all afternoon with a pot of tea.

So when the two joined forces, they set up a tea garden together.

But what they sell is not Sanwu tea like Prince Yuan, but the standard Fuding white tea.

This is a routine entrepreneurial behavior, and there is no franchise store or anything, let alone the promotion of WeChat tea girls.

At least in terms of taste.

It's much better than those celebrities who open catering franchise stores to make money.

Then Zhang Guangli thought about it.

Out of trust in HKUST Xunfei, he asked directly:

"Xiao Chen, what's the other party's request and price?"

Xiao Chen turned over a page of the fax, pointed to it and said:

"The requirements are no different from ordinary endorsements. The other party's products seem to be rushing to launch, so the main thing is that you need to take pictures of endorsements such as makeup photos."

"As for the price, it's 400,000 for two years."

"400,000 in two years?"

Zhang Guangli repeated the number and said in surprise:

"so tall?"

Xiao Chen nodded, looking very happy:

"That's right, we've double-confirmed this with the other party, and there's no problem with the numbers."

well known.

In the mainland or in the global entertainment industry, there are three main types of income for stars:

Main business, side business and endorsement.

Among them, the main business refers to the TV series and movies shot by film and television stars, or the income from concerts and albums of singers.

The sideline business includes commercial performance announcements, performance fees for show guests, and income from some franchise stores or Xianyu—don’t think the latter is a small number, some celebrities can even earn hundreds of dollars a year selling things on Xianyu Ten thousand

The final endorsement is relatively monotonous in interpretation, but it is also the income with the most obvious gap.

For example, Fa Ge and Xing Yeh's endorsement fee is 30 million a year, which is completely qualified in terms of their achievements.

Neither the merchant nor the audience will have an opinion.

But 80 million for some small fresh meat is outrageous

Reba's endorsement fee is 17 million.

Sun Li 25 million.

Mimi is also 17 million.

all in all.

First-line stars are generally more than ten million, which is basically the same as printing money.

But that's just numbers above the line.

The rate of decline in endorsement fees below the first line can be said to be comparable to that of A shares, and each gear is very different, especially for veteran actors.

For example, Fu Disheng and his wife are the couple who sang "Wuliang spring is brilliant, and the fragrance intoxicates the world for three thousand years".

Today's endorsement fee is only 600,000 for two years, and two people still appear together.

There is also Mr. He Zhengjun, who plays Zhao Gang in "Bright Sword", and the two-year endorsement fee is 200,000.

This is not bad among veteran actors.

Some old actors don’t even get on the show very much now, can you believe that the annual income of second-level national actors is 40,000 yuan?

For example, Mr. Li Guangqi who just entered station b, that is, Brother Hao, the melon seller who was hacked by Huaqiang.

His highest single income in the past year was actually the game promotion fee he received after entering the site.

all in all.

The quotation given by the University of Science and Technology this time is indeed generous, and coupled with the impression of iFlytek of the University of Science and Technology, Zhang Guangli.

Heartbroken.

And at the same time that Zhang Guangli made a decision.

Swallow River Road.

University of Science and Technology High-tech Park.

Xu Yun is also in the company headquarters, doing preparations before the product goes online.

That's right.

headquarter.

not long ago.

With the assistance of HKUST.

Xu Yun finally set up the company headquarters of Huadun Biotechnology in the high-tech industrial park of the University of Science and Technology, located on the 11th floor of the Shuangchuang University.

The University of Science and Technology High-tech Park is an innovation subject with huge investment, with a land area of ​​about 595 mu and a total construction area of ​​about 480,000 square meters.

In addition to serving as a postgraduate campus, the bigger task lies in the incubation of the technology industry.

The entire park contains several national-level scientific research platforms, more than 30 scientific research platforms of senior officials of the Academy, and the research distribution of many enterprises.

This is a more sophisticated area than the industrial high-tech zone, and it is also the "science and technology heart" that Luzhou will build for the next 30 years.

However, this park is not a short distance from the main campus of the University of Science and Technology of China, and communication is quite troublesome. Fortunately, Xu Yun has divided the internal functions of the company a long time ago:

Gu Qunqing is in charge of the company's daily affairs, and he focuses on scientific research and final decisions.

In terms of personnel, there are HKUST's School of Life Sciences, School of Physics, and the supervision of start-up funds.

There is no need to worry about the situation of overhead power.

Therefore, unless necessary, Xu Yun will still stay on the main campus of HKUST.

But today is an exception.

After all, it has now reached the quasi-listing stage of "One Mantis Extinction", and has reached the final sprint node.

No matter how reluctant Xu Yun was, he still got the company to take over.

This moment.

He sat on the boss chair in the office, listening to the report of the newly recruited assistant Tang Li.

As for Gu Qunqing.

Then I went to the logistics company to discuss the freight price.

Tang Li, 28 years old, graduated from the University of Queensland with a major in human resources management. He previously worked at Uber headquarters and has extensive experience.

However, in May 2020, Uber suddenly announced layoffs of nearly 7,000 people.

It also stated that it will close or integrate about 45 offices around the world and reduce investment in multiple non-core businesses.

Including the most popular artificial intelligence experiments, autonomous driving business and so on.

at the same time.

Tang Li's senior management team announced his resignation at the same time, so Tang Li was very unlucky and did nothing wrong, so he was kicked out of the house together in a daze.

After resignation.

Tang Li resolutely chose to return to China, planning to find a suitable company in the country to join.

Although she was fired on her resume, everyone in the industry knew that this matter had nothing to do with Tang Li.

In addition, her ability and appearance are quite outstanding, so she has no shortage of excellent candidates in the recruitment market.

Theoretically speaking, such a capable person cannot be picked up by Huadun Biological Sciences anyway.

However, it is a coincidence.

Tang Li and Gu Qunqing both joined a Chinese business organization when they were in North America. They met each other and knew each other's abilities.

With such a layer of relationship, the following things are very simple.

Under Gu Qunqing's three-inch tongue and the famous brand of HKUST.

Such an experienced and capable person finally joined Huadun Biotechnology and became Xu Yun's life assistant.

However, with Gu Qunqing and Xiao Rong joining first, Tang Li's arrival is not so surprising, it is a good thing anyway.

This moment.

Tang Li was holding a printed report in his hand, and said to Xu Yun:

"Dr. Xu, we just received news that Mr. Zhang Guangli has agreed to our endorsement intention and will arrive in Luzhou in a few days."

"At present, we have already booked a flight ticket and a hotel for him. The flight ticket is business class, and the hotel is an executive double room of R\u0026F Westin. They are all negotiated prices provided by the University of Science and Technology."

Xu Yun took the initiative to pour her a glass of water, motioned her to sit down, and said:

"Thanks for your hard work, Assistant Tang. Please take care of Mr. Zhang's reception. After all, you are our first spokesperson."

"There is another thing, which is the negotiated price issue you mentioned - we must put the docking of various business travel ports on the agenda as soon as possible."

"If there is no accident, we will definitely receive many guests in the future. We can't always rely on the University of Science and Technology to get the negotiated price, right?"

"Brothers have to settle accounts clearly, so we also need to establish an independent related system, the sooner the better."

What Xu Yun said was very solemn, and he really thought so in his heart.

As a top university in China, HKUST holds a large number of lecture seminars or visit exchange meetings every year, with a lot of personnel exchanges.

Therefore, HKUST can often get very low negotiated prices in terms of air travel.

Sometimes the negotiated price of the business class may be more than a hundred yuan more than the economy class, which is extremely cost-effective.

Although Huadun Biological Sciences has an inseparable blood relationship with HKUST, business and teaching functions are two different things after all.

As an independent enterprise, Huadun Biotechnology must have its own hematopoietic function.

Tang Li quickly recorded this matter in the memorandum, hung up the circle heavily, and then said:

"Dr. Xu, the other issue is the sale of our products."

"Secretary-General Zheng has reached an agreement with Taobao and JD.com. On the day of our product release, both platforms will give traffic promotion."

"After all, the popularity of HKUST disinfecting live broadcasts has not faded, and the platform also hopes to use this popularity to attract waves. These are old marketing methods."

Xu Yun nodded clearly.

Don't look at the fact that Taobao and JD.com now have a high proportion on the Internet.

But for any platform, users actually have a settlement value—or activity.

The more active users, the higher the possible transaction volume.

vice versa.

Therefore, while each platform promotes products, it often generates some enthusiasm.

For example, in 17 years.

Taobao once loaded a textbook-level operation.

At that time, Lu Han and Guan Xiaotong made their relationship public very abruptly, which even caused the Weibo server to go down for a while, which was comparable to the subsequent imprisonment of Yan Yan.

And that night.

Another hot search popped up on Weibo.

It is said to enter the name of the protagonist in the Taobao search bar, and a group of green bullet screens will float by.

The content is something like 'Of course I forgive him' and so on. It is "supposed" that a female programmer did it.

At that time, the 24-hour reading volume of this topic directly exceeded 230 million, and many users who had no interest in the entertainment industry also tried to search.

After all, it is human nature to eat melons.

The search bar of Taobao is a second-class page interface, which means that whether you want to enter or exit, you must go through the comprehensive product page.

In this way.

Some people will look at the product after eating the melon, and even place an order for a transaction.

The final situation was that this "bug" lasted for six hours that day, and Wu Hanqing couldn't do anything about it, it was just terrifying.

At that time, someone joked on the Internet that it was a shame that this female programmer did not go to the Black Eagle website.

And in terms of data.

Taobao’s DAU increased by a full 142% during the same period. The turnover has not been announced, but it is certain that it has increased by a large amount.

So after you have tasted the sweetness, whenever some melon-eating incidents happen, you can basically see the topic of certain platforms on the hot search.

To put it bluntly, it is called marketing, and it is called operation.

To put it bluntly, it is entertainment to death.

But the current Xu Yun has nothing to do with this kind of thing, so he temporarily put it aside and continued to ask:

"So what about the product launch time? Have you discussed it?"

Tang Li nodded, and turned the report to the last page:

"Manager Gu and Director Zheng jointly selected eight days later, which is the early morning of the fourth of next month, as the product release date."

"That day was a Saturday, which belongs to the trough of social software traffic and the peak traffic of online shopping platforms."

"If you have no objection, sign the document and it will be considered final."

"Sunday in eight days."

Xu Yun repeated this time in his mouth, picked up the oil-based pen and signature pen in his hand, and turned it smoothly.

In reality, many people may have a misunderstanding, that is, the traffic of entertainment platforms on weekends will be higher than that on weekdays.

But this is actually wrong.

during weekend hours.

Most people choose to sleep in during the day, go out with friends or visit online shopping platforms to buy goods at night.

Therefore, whether it is Weibo, Mouyin, or an online platform, the traffic on weekends is at a low point.

Xu Yun actually discovered this situation by chance at first:

As an internet writer in his previous life, his remuneration was a very important source of income for him.

The most direct factor affecting the remuneration is the 24-hour follow-up and the addition of the same day.

When he was writing novels, he often found a problem:

My subscriptions drop every weekend, without warning or for any reason.

Then it will gradually recover from Monday, and it will fall again the next Friday.

Repeatedly, like the rising and falling of the tide.

Sometimes it may be 3,500 for 24 hours on Wednesday, and it will be around 2,000 on weekends

At that time, he thought that there was something wrong with his plot writing, and he was so anxious that he couldn't sleep, and almost thought that his book had collapsed.

But after asking other authors, I found out that this kind of rise and fall is actually the norm.

Later, there was another hot search on Weibo, and he finally realized that the traffic level of the platform has a very important relationship with the day of the week.

So for online shopping platforms.

Saturday is indeed a good choice.

but the problem is

"Assistant Tang, how much should we prepare for this online sale?"

Tang Li obviously thought about it before coming here - or understood Gu Qunqing's thoughts, and replied after hearing the words:

"Secretary-General Zheng and Manager Gu have different views on this issue, and neither can convince the other."

"Secretary-General Zheng thinks that we should control the output and wait and see first, while Manager Gu thinks that overtime production can be carried out. The more finished products that are released for sale, the better."

Xu Yun raised his eyelids to look at her, and asked:

"What's the reason?"

Tang Li took out another report, which recorded some colorful screenshots of product pages:

"This is the monthly sales of products taken from the official flagship store of Bayer on Taobao. The average monthly sales volume of Bayer is about 120,000 pieces."

"You should know that there are other agents who sell Baimishi on Taobao at the same time. The average monthly sales volume of Baimishi on all platforms is about 350,000 pieces."

"The value of Jingdong will be higher. After all, medicines are often more popular in Jingdong, and there are about 450,000 sticks per month."

"In addition, Manager Gu also used the data from several live broadcast platforms to find a professional team to make an audience model."

"At that time, we disinfected 43.96 million viewers on the entire network. After deducting underage users, treating every four college IPs as one person, and temporarily removing the IP addresses north of 39 degrees north latitude, we judged according to the algorithm, and finally got the , The number of users who may buy our products is about 600,000."

"etc."

Xu Yun stretched out his palm to interrupt her, and asked:

"Why should every four university IPs be regarded as one person? What does it mean to exclude the IP addresses north of 39 degrees north latitude?"

Tang Li smiled slightly. She had actually had this kind of doubt before, so she explained:

"Dr. Xu, you are the organizer and witness of the live broadcast. You should know that the number of 43.96 million is the peak value, or the instantaneous value."

"Some people may leave after watching it for two seconds, and there are quite a few schools where several people in a dormitory are watching."

"These IPs provide the real number of people, but think about it, in a four-person dorm, would everyone buy a glue?"

Xu Yun was slightly taken aback when he heard the words, but quickly reacted:

"I understand. Indeed, a dormitory is a very special situation. It cannot be estimated based on the number of people alone."

"Generally speaking, it is good for one person to place an order in a dormitory, and there may even be a situation where two dormitories next to each other place an order together."

Tang Li nodded heavily, and said again:

"As for the north of 39 degrees north latitude, it means removing the northern residents."

"Cockroaches are not very common in the north of Yanjing, and it is still winter, so there are even fewer cockroaches."

"There will definitely be orders from the north, and there will be no trouble in the process of placing orders, but the proportion must not be high."

"At least when making models, the exclusion still has to be excluded."

Xu Yunjian said that he was silent for a moment, and he had a general idea in his mind:

"So in the judgment of the care manager, our product may be oversold?"

"That's right, he thinks the probability will not be lower than 90%, but it's hard to judge how much it exceeds. It depends on the trust of consumers."

Said here.

A strange expression appeared on Tang Li's face:

"After all, to be honest, the disinfecting live broadcast before the University of Science and Technology is the first time in history, and there is no precedent."

"No one gives us a reference, so it is naturally difficult to judge the overall consumption enthusiasm."

Xu Yun nodded slightly, remained silent for a moment, and made a decision in his heart.

Both Zheng Zu and Gu Qunqing can be regarded as businessmen, at least from the perspective of business literacy, they can rub him against the ground.

So from a professional point of view.

Their judgments should all be well-founded.

But at present, the views of the two are contradicting to a certain extent, and Xu Yun's heart will undoubtedly be more inclined to Gu Qunqing.

After all, his professional level is much higher than that of Zheng Zu, and his resume is far superior to that of Zheng Zu.

And he, like himself, is a senior cockroach hater, so he naturally hopes that the more products can be prepared, the better

Think here.

Xu Yun couldn't help raising his head, and said to Tang Li:

"Assistant Tang, just follow Manager Gu's idea, but you have to make it clear to Factory Manager Qian that workers must be paid in full overtime compensation."

"As for the diet during overtime work, please contact Director Yang of the development zone."

"Ask him to see if there is a nearby factory with better catering conditions, and if so, ask them to prepare a few more copies, and we will settle with them at 130% of the cost price."

Tang Li recorded all these in the memo with a serious expression:

"Don't worry, I'll contact Director Yang in person."

Afterwards, Xu Yun and Tang Li had a brief chat about how to adapt to the company when they first joined the company, and Tang Li quickly said goodbye and left.

Xu Yun stood up and walked to the window.

Look down the window.

For some well-known reasons.

The handover time of HKUST High-tech Zone will be much later than originally expected.

Even at the end of 22 years.

There are still many places where you can see the brown-yellow foundation and the engineering team working on the foundation.

According to the information given by HKUST.

Huadun Biotech is the second company to settle in the Shuangchuang Building after iFlytek.

The entire high-tech zone is empty and barren visible to the naked eye.

But in a few more years.

This place is bound to become a very important scientific research cradle, even the heart of China.

And what Xu Yun has to do.

It is to work hard to let Huadun Biotechnology and the University of Science and Technology High-tech Zone grow together.

at last.

Towering into the clouds, covering the sky and blocking out the sun.

One day after Xu Yun and Tang Li finished talking.

Zhang Guangli arrived in Luzhou by plane, and immediately took a full-body endorsement photo after signing the contract.

In the photo, Zhang Guangli is wearing a slightly youthful casual suit, with his arms folded around his chest.

His face is firm and his eyes are bright. (I would like to apologize to everyone here. I originally chose this one because I wanted to use Chu Yunfei to live the whole life, but the editor’s reminder may be sensitive. I stumbled in the last book, so I just uploaded the photos instead of the videos.)

After the make-up photos are taken.

Gu Qunqing immediately handed over the posters to the two major brands, and the operating efficiency of the entire Huadun Biotech reached its fullest.

that's all.

A week flies by.

The time will soon be fixed

Sunday, December 4th.