Investment Life

Chapter 59:

The CCTV channel in 1993 has not been divided into subsequent generations. The central one is the public channel with the highest ratings in China. Any family with a TV will scan the CCTV programs more or less at night, especially at night. TV series. When people were sitting in front of the TV that day, they were preparing to start their evening entertainment. The TV screen suddenly stopped, all the noisy advertising sounds were extinguished, and a long shout sounded in the darkness.

"Palm ... light ...!"

Many people raised their heads curiously, and saw that a quiet courtyard appeared on the TV screen. Two rows of fiery red lanterns brushed on, bright lights, low eaves, gray courtyard walls, and colorful The contrast reached the extreme in an instant, and it came into my eyes so abruptly.

Who knows, no one has responded yet, a loud drum sound, the picture suddenly changes, the face of the overbearing wow ah yeah a debut, in the excitement of a Peking Opera drum, overbearing brave, Yu Ji affectionate, eyebrows feeling Flowing, the sleeves fluttered, the picture changed again, the yellow land and the red wedding car, the camera bumped up and down, swayed violently, shattered into a piece with a cheer ...

The picture keeps flashing, the knights wield a shocking sword, the magnificent scenery shows the magnificent scenery, the talented and beautiful woman doubles and flies, the scholar beauty looks at each other with affection, and a wonderful picture flashes, or is excited or dignified, or beautiful Sorrow, those stunning beautiful compositions are so exciting to everyone ’s eyeballs, people's hearts are surging and hard to help themselves, can't help but want to be crazy with the person in the painting.

The silver bottle shattered, and suddenly the picture flickered. When it returned to the original small courtyard, the red lights were off, everything was quiet, and there was only a white snow. A drop of snowflakes fell from the sky, and slowly fell into the center of the lens into a round sheet. A square was square, as if something from the video recorder appeared, opened and closed the warehouse, swallowed the disc, and a line of fonts appeared with the sound.

"Feiyan vcd, staying in the classics, leading the world."

There is also a small line at the bottom of the screen, "Coming soon, so stay tuned."

How is this going? !! Just a few tens of seconds, but it seems like a long, long time. In a split second, the same problem came up in countless hearts. What did you just see? Where did those lenses come from? What is Feiyan vcd? How to use and where to find it?

However, compared with the ignorant public, some movie and TV enthusiasts can no longer sit still. These pictures ... these pictures they have seen! !! But what else? Unheard of, unseen before, when will the film be released? Why haven't you seen the videotape yet?

Huge doubts were steaming in my heart. The phone of CCTV's advertising department was exploded that night, but everyone got the same response as in the advertisement: Feiyan vcd will be listed soon, so stay tuned.

Sitting on the sofa, Meng Li grew out of breath. "The cut is so wonderful, I even want to see it ..."

There was an immediate response, and I don't know who suggested it today. The entire senior executive of Feiyan Company was sitting in the chairman's room and gathered together to watch the advertisement in real time. It ’s just that the actual advertisements today are shocked by most of them. This clip and this lens arrangement are indeed masterpieces that cost tens of thousands! With such a powerful advertisement as the backing, are you afraid of not selling well?

"Where's the next?" Meng Li lamented in her heart, and Meng Lisheng turned her head happily, looking at the teenager sitting next to her. "When did the advertisements in the newspapers start to act?"

"A week later." Chen Yuanming smiled and leaned on the sofa.

That's right, this is their marketing plan. Before the product goes on the market, they will be promoted in batches and steps, and the original promotion model will be reversed. Eventually erupted.

You should know that when Lin Xuewen came up with this plan, Chen Yuanming couldn't help but sigh. He has really seen this thing. In the technical terms of later generations, it is the so-called "hungry marketing". Many big-name companies have used this method cleverly, using their own brand-name effects to make a name for newly listed products. But what about a brand new product for a brand new product? Not to mention China, no one in the world has done it like this!

How much attention and attention can be gained by such a novel form and such a novel product? Chen Yuanming smiled slightly, there was no trace of doubt in his heart, fortunately, he was about to see it soon.

This wonderful publicity advertisement was broadcasted in the central suite for a whole week. Some irritable viewers even took their own video recorder to record the advertisement and watch it repeatedly, trying to figure out what was out of these wonderful clips. The enthusiasts got together, exchanged ideas, and tried to tell which shot came from which film, and they argued with each other. After a week of such disturbances, Feiyan's advertisement suddenly changed.

What changed was not the previous clip or the last slogan, but the small line at the bottom of the screen.

"Recently listed, so stay tuned" has unknowingly turned into "Vcd DVDs went on sale on December 1 and are available at major Xinhua bookstores."

Not many people noticed this change at first, but only two days later, there were articles in the newspaper. Several major newspapers successively published discussions on Feiyan vcd ads, and some even pointed out the details of the changes in the ads. There aren't many new things these days, and the mass entertainment is so poor. Who is not curious about the media pointing to such a maverick advertisement? Suddenly people who didn't pay attention to this advertisement were attracted and went to watch it with enthusiasm. As a result, they were shocked by video editing. After this cycle, people's expectations have almost reached their peak.

auzw.com So when December 1, Xinhua Bookstore opened its doors, it ushered in an unprecedented peak. A large number of customers who came with great curiosity found that there was an extra counter in the eye-catching position of the bookstore, and a 3 to 40 cartons were neatly placed on it. This time, the vcd packaging adopted the model of later generations of dvd. , Which is a rectangular carton, which contains a pvc shell and an introduction tab, each of which is a double disc, and the two discs are printed with beautiful disc covers that look exquisite and beautiful. The price of vcd is set at 20 yuan per video disc.

Compared to these simple-packed movies and TV series, the hardcover version is the real focus. There are two hardcovers this time. The 87 version is packed in red satin brocade boxes, which are all wooden brackets, a total of 36 discs, and a set of 12 gold badges, which can form a small screen. The price is 420 yuan. The 83 version is a wooden box, which is specially made to be old. The back is engraved with a silhouette of a bow and a bird, a huge box with 59 discs, a linear blank notepad inside, and 12 8-character posters for sale. The price is 650 yuan.

Compared to those 'simplicity' vcds, this hardcover edition is really pricey, and it can almost cover the salary of most people for half a year. However, at this price, it was sold out after 2 days on the shelf. In addition to those few hardcover sets, the sales of other vcd discs are also very amazing. The detailed introductions, award-winning lists, and wonderful stills are all enthusiastic about the enthusiasm of fans, so they can't wait to see them.

The role of the propaganda offensive was so amazing. Before the vcd player was launched, the vcd movie ushered in a hot sale. As for the disc player listing time, almost every Xinhua bookstore will make such banners and promotional posters: On December 12, Feiyan vcd machines are available in major department stores.

At the same time, the mainstream media began to take a long introduction to take off Yan company. In addition to the amazing advertising, they always emphasize two points, one is the true independent patent right, and the other is the absolute world-leading level. What is the concept of China's first self-developed home appliance? At this time, it was far from the heyday of Chongyangmei in the later generations. After experiencing the brilliant and declining blessings of the big brands such as flying pigeons, phoenixes and pandas, I finally saw a world-renowned brand. ?

So on the morning of the official sale of vcd machines, there were rare long queues in front of the department store door, and everyone was enthusiastically waiting for the legendary vcd machine to appear. After 10:00, the store opened. At the counter where the home appliances were originally sold, a brand new Feiyan vcd machine was placed on the shelf. Some large shopping malls also specially created a TV to show Feiyan in a loop. vcd advertising.

At this time, the price of VCRs produced in Japan tends to be around 3,500 yuan, and that of video cassettes is around 100 yuan. The Feiyan vcd machine is priced at only 2688 yuan, and a microphone is also given away. Not to mention the price of vcd discs.

Propaganda offensive, price attractiveness, and operating mode, Feiyan's entire sales process has made the whole country experience a marketing baptism beyond the times. In just two days, news of product out-of-stocks came from all over the country. 250,000 vcd players on the market were snapped up and their sales reached a staggering 600 million yuan. During the same period, 37 kinds of vcd video discs sold more than 200,000 monthly sales, and because of the extremely exquisite packaging, all of them are classics, and the quality of the discs is very good. ", Has become one of the collectors' most passionate collections.

The vcd market has completely opened the hot scene.

(This chapter is over, la la la la la!)

The author has something to say: hehehehe ~ no sooner! Great! This is fun now = w =

Thank you all for comforting the old waist. I'm going to take the time to take a look recently. I hope to get better as soon as possible> _ <

By the way, thank you for your passionate feeding, one by one 3

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