Let You Design The Software: Do You Directly Create Douyin?

This hot search was bought by Wang Mo. The target is not Douyin users, but the merchant group that places advertisements.

Because there was another hot search two days ago.

Therefore, merchants with this hot search can tell at a glance that it is a response to another hot search.

Therefore.

The position of this hot search is much higher than the previous black hot search.

It is already the 30th most popular search topic on Weibo.

The content of this hot search is very simple, with only a few background pictures of different merchants.

These background pictures belong to completely different types of advertising.

There are financial categories, digital categories, and women's clothing categories.

Although these ad types are completely different.

But their backstage revenue ratio is almost astonishingly more than ten to one!

On average, if more than ten ads are played, there will be one order!

As soon as this data comes out.

The countless merchants who clicked on this hot search instantly felt numb in their backs.

Because the proportion of this kind of data is really exaggerated.

before.

No matter what software it is, there has never been such an exaggerated advertising response ratio.

Compared with such an exaggerated proportion, the unit price of one dollar is nothing at all.

Ordinary users who see this hot search may not know the power of this ratio, but all merchants who have placed advertisements understand what this ratio represents.

That's the rate of return for the invincible version.

Many merchants even thought that these pictures were pornographic at first glance after seeing this hot search. The reality is that it is impossible to be so exaggerated.

And Wang Mo also knows very well that not many people will believe this hot search at the beginning.

But it is true after all.

Whether these unbelieving merchants contact other merchants who advertise on Douyin or directly contact Douyin customer service, they can prove the authenticity of this hot search.

And below this hot search.

Some merchants who have already placed advertisements on Douyin also commented.

"This ratio is indeed true, so I placed an advertisement on Douyin."

"To tell you the truth, I've been making a lot of money these days."

"I didn't expect it to be on the hot search. I have to invest more to avoid competing with you."

“Not only that, Douyin will also help merchants shoot ads that match Douyin’s content, and the quality of the ads will be a lot better than Weikan.”

When you look at the avatars of the users who clicked on these comments, you can see that they are basically different businesses.

This can also prove the authenticity of this hot search.

The first few comments with the most likes on this trending search are also satirizing the trending search a few days ago.

"This is why the unit price is more expensive than yours!"

"I seem to have heard that although the unit price on Weikan is low, on average only one purchase is made for every thousand plays."

"I'm laughing so hard. Are you one of those people who mock the unit price? If you have the ability, don't look for Douyin again."

"Upstairs, these people have no choice but to go to Douyin. The Douyin advertising contract states that as long as merchants place ads on Weikan, they will not be able to access Douyin ads."

"Tsk tsk tsk tsk, laugh, why don't you keep laughing? You will go bankrupt if you smile."

And at the end of this hot search.

Douyin’s official WeChat account posted a message.

"Douyin's current advertising volume is approaching saturation, and additional advertising access will be temporarily closed after one day."

This news undoubtedly poured cold water on many businesses.

Also telling them.

If you still want to buy in quantity, do it quickly, otherwise you will lose the chance.

For a while.

Douyin backend advertising applications exploded almost instantly.

And what Wang Mo said about temporarily turning off advertising access after one day was not a joke.

Douyin’s current number of daily active users is not large enough, and it cannot afford the huge amount of advertising investment.

After all, in order to improve the quality of videos, the frequency of Douyin advertisements is very low, and the number of users is not too large, so the placement of advertisements has already been scheduled to a month later.

It is not rational to insert advertisements without thinking when the number of users is not enough.

.

at the same time.

In the Magic City Penguin Building.

A certain reception room in the micro-viewing department.

A large number of merchants are waiting to terminate their contracts with Weikan here.

"Please be patient, we have reduced the price of a single advertisement by one-third. You can wait and see before considering whether to terminate the contract."

Listening to the voice of the department manager on the stage.

Many merchants below are still dissatisfied.

"Wait a minute, I've already lost hundreds of thousands in the past three days."

"As far as the quality of your advertising is concerned, if you reduce it by half, you will lose money. I will terminate the contract and terminate the contract."

"That's right, unless you lower the price ten times, we can make a profit for every penny played."

Listening to the voices below, the department manager was also sweating profusely.

Their advertising mechanism on Weikan is different from Douyin, and they come in batches.

Each batch of advertisements must be delivered within a period of time.

The number of advertisements on Douyin is already very frequent, and it has directly lost two million users in the past three days. After reducing the unit price by one-third, because the delivery time period will not increase, the number of advertisements seen by users will increase inversely. one third.

This will inevitably intensify the loss of users.

so.

It is already difficult for Weikan to make a one-third concession, and it is completely impossible to reduce it by ten times.

Looking at the attitude of the department managers, these merchants also understood that the price was no longer negotiable, so they all made up their minds to terminate the contract.

And at this time.

An exclamation from the merchant attracted everyone's attention.

"The revenue ratio of Douyin's advertising is so exaggerated. One purchase out of fifteen views?"

"There's still the last day. No, I can't wait any longer. I'm going to contact Douyin. It doesn't matter if the unit price is higher."

Finished.

This man actually ran towards the door anxiously.

Although Douyin's contract states that merchants that have cooperated with Weikan will no longer be connected, you can still make money even if you open a new company.

When this person walked to the door, he turned back and said to Manager Wei Kan.

"I will ask my assistant to contact you about the termination of the contract."

"Junk software, a waste of my time and money."

And following this person's words.

Other merchants finally figured out what happened.

"It's trending on Douyin. Sure enough, such an expensive unit price makes sense."

"I just contacted a friend of mine who advertised on Douyin. This ratio is true!"

"There's still one last day, no, I have to think of a way!"

Seeing the excited merchants outside, the department manager also hurriedly opened his mobile phone to check his meager account.

And when he saw the meager content clearly.

His face also turned extremely pale instantly.