Let You Design The Software: Do You Directly Create Douyin?

One day after Douyin and Weikan ads were launched at the same time.

Yiwu City.

"Hurry, hurry, there are still more than 300 orders that have not been shipped."

"Hurry up there too."

Ye Xian'er at the door of the warehouse was instructing employees to pack and ship the clothes.

After placing an advertisement on Douyin yesterday, Ye Xianer originally did not have high expectations. After all, Douyin has too few users compared to Weibo.

Her original expectation was that Douyin's advertising could bring her dozens of orders a day, which would be great.

But she didn't expect it at all.

Only one day has passed.

She has received nearly a thousand orders.

Such exaggerated data was not achieved even during the most glorious period of her entrepreneurial career.

But now.

In just one day of advertising on Douyin, the number of clothes she sold has already exceeded her single-day record.

Today, she has been busy delivering goods since morning, and she hasn't had time to go to the Douyin backend to see her specific sales data.

And just when Ye Xianer was busy delivering goods.

Zhao Yu's irritable voice started to sound like crazy outside the warehouse.

She was on the phone with her staff.

"What? The customer service number of Weikan is no longer accessible? Keep calling me."

"After the advertisement is launched, on average, one person purchases it after a thousand views. Who can stand this data?"

"Even if it's only a dime per play, a thousand plays is already a hundred yuan. How much does one piece of clothing cost for me? It's only been one day, and I've already lost a lot."

"Keep calling me. If that doesn't work, I'll fly directly to Shanghai tomorrow. The user purchase rate is so low. Isn't this a scam?"

"I will never place ads on Weikan again."

After hanging up the phone, Zhao Yu rolled his eyes at Ye Xian'er, and then hurriedly returned to his warehouse.

She didn't know the situation on Ye Xian'er's side, and didn't think that the orders Ye Xian'er packed were ready for shipment. She thought that Douyin was the same as Weikan, and advertisements had no effect, so Ye Xian'er was going to liquidate and go bankrupt.

Listening to Zhao Yu's voice, Ye Xian'er also stopped what he was doing, preparing to take a look at the consumption of his own advertising fees on Douyin's background.

She thought her order surge in a short period of time was because Douyin placed countless ads for her in a short period of time.

if it is like this.

Then she probably doesn't have much left of the 100,000 yuan in advertising fees.

After all, she has to pay one yuan every time a Douyin user views her advertisement.

Thus.

Although there are many orders now, there may not be any in the future. In this case, she actually won't make much money.

But the moment Ye Xianer opened the Douyin backend, she was stunned.

Because she discovered that she still had 85,000 yuan left in advertising fees!

That is to say.

Calculated at one dollar per play, her thousand orders were actually brought in by 15,000 Douyin users who saw the ads.

"How can the income ratio be so exaggerated?"

"No, it's impossible."

"Maybe I saw it wrong."

Ye Xian'er's voice was trembling.

She hurriedly clicked on the detailed data to view.

But look at this.

Countless looks of shock spread across her face.

Because she was not wrong!

Although the unit price of Douyin advertisements is very high, on average there is one click after five views, and one person will purchase after three clicks!

That is to say.

average down.

On average, one person buys an advertisement he placed on Douyin after fifteen views!

This kind of exaggerated data is completely unmatched by any form of advertising on any software.

Think of this.

The shock on Ye Xian'er's face increased a lot again.

She vaguely felt that Douyin's future development would far exceed everyone's expectations.

This is an outlet.

After all, the benefits of the clothing industry are exaggerated. Even if an average product costs Douyin 15 yuan in advertising fees, she can still make a lot of money.

The next second.

Ye Xianer hurriedly dialed the bank's phone number.

"I want a loan and use my house as collateral directly."

"May I ask what is the reason for your loan?"

"Buy stock, buy ads!"

Because Ye Xianer was one of the first merchants to place advertisements on Douyin, she was also one of the first to discover the terrifying potential of Douyin advertising.

Almost at the same time.

Almost all of the small number of businesses across the country that have chosen to advertise on Douyin have made the decision to invest additional money.

In order to avoid competition, these merchants had a tacit understanding and did not pass on this information at the first time, but quietly increased the volume.

Most people who choose to advertise on Weikan are still busy arguing with Weikan, and not many people realize the potential of Douyin advertising.

at this time.

Even Penguin insiders don’t know that the revenue ratio of Douyin advertising is so exaggerated.

They have already become a mess internally.

Because they themselves did not expect that the click-to-purchase rate of Weikan ads would be so low.

However, this point has long been in Wang Mo's calculations.

Short video software is a type of software that has never appeared before, and the content it contains covers countless industries and aspects.

That is to say.

There are also various types of users of short video software.

Therefore.

Therefore, there are all kinds of advertisements that short videos can accept.

The most critical thing here is how to distribute different types of advertisements to different users.

For all kinds of software in this world before, the user goals were almost always fixed, and the types of advertisements were almost always fixed.

For example, in a certain financial software, the users are all people who are interested in finance, and the advertisements placed are basically financial management.

Although there is no big data for this kind of targeted software and advertising, someone will buy it after an average of 200 plays.

The same is true for Weikan’s previous internal estimates.

But they ignored Weikan’s huge users and different advertising types.

That’s why Weikan Ads has only been online for one day, and the customer service phone number has already been filled with calls from different merchants.

Many merchants are also scrambling to prepare refunds.

However, Douyin is continuously receiving additional investment from merchants.

In this situation.

Time is also passing slowly.

Even though many merchants who advertise on Douyin conceal the exaggerated revenue ratio of Douyin advertising, more and more businesses in the industry have discovered the potential of Douyin advertising.

After all, it can't be hidden just by hiding it.

In the morning, you were still saying that Douyin advertising was not as profitable as Weikan. In the afternoon, you invested 500,000 yuan.

This allows anyone looking to detect the problem.

And three days later.

A meager hot search completely ignited the merchant's circle.

The name of this trending search is a response to another trending search a few days ago.

"The unit price is so expensive, let me tell you why!"