Let You Design The Software: Do You Directly Create Douyin?

At the same time, Ye Xianer officially signed an advertising contract with Douyin and became the first batch of merchants to place advertisements on Douyin.

On meager.

However, a dark trending search about Douyin suddenly appeared.

"The price of advertising is one yuan, why is this software worth it?"

Click in and take a look.

This hot search is all about disparaging Douyin’s outrageous advertising unit prices.

After all, such an exaggerated advertising unit price has never appeared before.

And now Douyin has just exceeded 400,000 daily active users.

Weikaan, which has tens of millions of users next door, only costs a dime per unit of advertising.

This trending search not only disparages Douyin, but also promotes Weikan.

Although the position of this hot search is not high, only in the bottom few, and it is not very attractive to ordinary users, Wang Mo knows very well that this hot search is specially for various manufacturers and merchants.

Such a hot search came on the same day when the two software launched advertisements, and it was obviously for Douyin.

Almost all the comments under this hot search are one-sided.

"Are you crazy? Would anyone really put it in at such an expensive unit price?"

"The number of downloads is not as good as Weikan, the number of users is not as good as Weikan, but my advertising unit price is more expensive than yours, it makes me laugh to death."

“I really don’t know where this Douyin’s courage comes from. I really admire him.”

"I originally expected Douyin to fight Penguin, but now it seems that there is no way to fight."

And in fact.

Indeed, many merchants directly chose to place ads on Weikan after seeing this hot search, without even considering Douyin.

within a short period of time.

The number of ads placed on Weikan has exceeded Douyin by dozens of times.

Even within Junzi Software Company, many employees hope that Wang Mo will lower the price. After all, the unit price is too exaggerated.

But Wang Mo has no room for negotiation in this direction.

Although he also understands that Douyin's advertising unit price is high now, after all, this is the dividend period of big data.

This is the first time for many people to see big data, and the effect of advertising delivered through big data will be much better.

After users get used to big data, the price will naturally decrease.

but now.

Douyin’s big data promotion of advertising is completely worth the price.

And as time passes slowly.

After most merchants have chosen a platform to advertise.

Advertisements placed by different merchants on Douyin and Weikan have finally been slowly promoted to users.

.

Today's Tuanzi finally removed Weikan's advertising QR code during the live broadcast.

The advertising contract she signed was only for a few days, not long.

After canceling the Weikan QR code, she clicked on Weikan and prepared to post today's video on it.

After all, in addition to receiving advertisements to promote Weikan during live broadcasts, she also became a creator on Weikan.

Many fans downloaded Weikan because of her.

But today.

When she just opened the micro-view, she frowned.

Because the first time she clicked on Weibo, she saw an advertisement of extremely poor quality.

The key is that this is still a digital advertisement.

But she has no interest in digital products recently.

Just as she swiped through the ads and watched two videos, a second ad popped up.

Not only was the frequency of advertisements extremely exaggerated, but the content of this advertisement even made Tuanzi a little annoyed.

Because this advertisement is an advertisement for razors.

Looking at this advertisement, an unknown fire suddenly rose in Tuanzi's heart.

What do you mean, by recommending a razor to me, are you mocking me for having a beard?

Think of this.

Tuanzi returned to the desktop and uninstalled Weikan directly.

She originally had a very light beard when she was young. Although she has long since lost it as an adult, this advertisement still reminded her of some bad memories of being ridiculed when she was young.

at the same time.

In a dormitory of a university in Shanghai.

The third child who had just finished class came across a video on Douyin about how boys dress.

After watching the video, he felt that the video made sense and wanted to see more such videos.

Then I searched in the search box for details about boys’ outfits.

After watching a few more videos.

An advertisement for men's clothing appeared on his mobile phone.

The clothes recommended in this advertisement had just appeared in a video he had viewed.

Look at this ad.

The third child hesitated for a moment and finally continued to watch the next video.

But after just a few swipes, he thought for a while and then swiped back down and found the advertisement page just now.

Subsequently.

Place an order to purchase.

Under the promotion of Douyin's big data, the probability of clicks and purchases on various advertisements is extremely exaggerated.

Basically.

If you like any content recently, or if you have the desire to buy something, you can see ads for what you want.

However, because there is no big data, the promotion of various advertisements is extremely confusing.

Very few people are able to see ads that interest them.

at the same time.

In addition, the frequency of Weikan's advertisements is extremely exaggerated, so after Weikan's advertisements were launched, the number of daily active users continued to decrease.

It stands to reason that it is normal for the number of users to decrease after the advertisement is launched.

But in Douyin’s data.

The growth of users has not slowed down due to the launch of advertising, and is even increasing.

But in a short time.

Most of the merchants who place advertisements are not aware of the problems with Weikan and continue to place advertisements.

And a few days later.

The difference in feedback between the two short video software for advertising shocked everyone.