Let You Design The Software: Do You Directly Create Douyin?

Wang Mo’s considerations are not unreasonable.

In fact, for Douyin now, profit is indeed more urgent.

After all, although the current Douyin has been on the shelves for two months, it has not yet made any profit.

The previously purchased servers also need to be expanded due to the surge in users, which requires a lot of money.

so now.

Although Douyin is developing rapidly, Wang Mo’s funds are no longer enough.

"I finally heard you say that, boss."

"Our current average daily activity on Douyin is very high, and we can definitely make money from this traffic."

"There were manufacturers who were planning to invest in advertising before, but you, boss, rejected them all."

After hearing Wang Mo's voice.

Zhang Fan's words also seemed a little excited.

I can finally see the money coming back.

And Wang Mo also smiled.

He knows it very well.

Douyin’s way of making money is not just advertising.

Live streaming, product delivery, Douyin Mall, etc., can all bring huge benefits to Douyin.

Especially Douyin live broadcast.

In his previous life, he even set a historical record of over 40 million gifts in a single live broadcast.

You know, Douyin’s commission on live broadcast gifts is 50%.

In other words, this live broadcast brought Douyin at least tens of millions of dollars in revenue.

Only now.

Because Douyin does not have too many users and volume, the latter few profit methods cannot be opened yet, so it has to be done step by step.

at this time.

Qin Haisheng on the side also spoke.

"Then I will open the channels for manufacturers' advertisements now."

Listen.

Wang Mo shook his head.

"Wait a minute."

"Why?" The three of them were a little confused.

"Didn't you say, boss, that we should consider profits?"

Wang Mo looked out the window.

“We have to wait until Weikan connects the ads before connecting our own ads on Douyin.”

Before several people started asking, Wang Mo had already given the reason for doing this.

“I not only want users to know the difference between us and Weikan, but I also want merchants and manufacturers who place advertisements to understand why Douyin is better than Weikan.”

"After all, advertising can also be promoted through big data."

Wang Mo knows very well that whether or not the support of big data has a huge impact on different advertisements.

And listen to Wang Mo’s explanation.

The three of them nodded in understanding, but Zhang Fan still had some doubts in his eyes.

"But boss."

"Weikan has just been launched on the shelves not long ago. If we wait for him to connect to the advertisement first, we will not have to wait until the Year of the Monkey."

Wang Mo smiled.

"You underestimate Penguin's internal need for profit."

“Now the short video genre seems to be booming because of Douyin and Weikan, but in fact, the future prospects of short videos are not really clear yet.”

"Penguin has invested a lot of money in Weikan, so we must see returns in a short time, otherwise Weikan's priority within Penguin will be infinitely downgraded."

"Wait, then."

Wang Mo took a deep breath.

"Wei Kan can't wait too long."

The facts are similar to what Wang Mo said.

Four days later, it was the seventh day since Weikan was officially launched.

Weikan internally began to officially place advertisements.

Wang Mo, who saw the advertisement on Weibo on his mobile phone, stood up and opened the door of his office, and then faced dozens of expectant looks.

Wang Mo spoke slowly.

“It’s time to place ads.”

As soon as Wang Mo finished speaking, the entire hall cheered.

this day.

Many manufacturers that have been eyeing Douyin and Weikan for a long time have simultaneously received notices that the two software can serve ads.

and.

Both software have the same restrictions on advertising.

That is.

As long as you sign an advertising contract with one of the short video software, you cannot place ads on the other software.

On the surface.

This restriction is extremely detrimental to the current Douyin.

After all, the number of users of Weikan currently far exceeds that of Douyin.

But only Wang Mo knows it.

It won't be long before everyone finds out.

This restriction will actually have a great impact on Weikan.

.

A few hours later.

Yiwu City.

Outside a certain clothing warehouse.

Ye Xianer is looking at the advertising details of two software on her mobile phone.

She started her own business when she was in college and opened her own Taobao store. Although she had glorious moments, she is now facing bankruptcy due to various reasons.

The seasonal clothes in the warehouses behind her are already her last assets.

If she didn't sell the clothes that season, she wouldn't have enough money to rent the warehouse until next year.

So when Douyin and Weikan were launched, she placed her last hope on these two software, hoping to turn around with the help of their traffic.

"Sister Ye, what, are you planning to place ads on short video software too?"

Just as Ye Xianer was looking at her phone, another female voice sounded from the side.

Ye Xianer looked up.

There was a man standing at the door of the warehouse next door, looking at him sarcastically.

This person's name is Zhao Yu, and the warehouse behind her is several times larger than hers, and it's not the only warehouse she owns.

Originally, many of the clothes Ye Xianer sold were designed by himself, but this person directly copied these designs and sold them at lower quality and price.

On the contrary, the sales volume exceeded mine by a lot.

"Sister Ye, I think you shouldn't even think about making a comeback by advertising. You might as well sell me your things at a low price, and you won't starve to death after paying off the loan."

Listening to Zhao Yu's voice, Ye Xian'er did not speak, but continued to look at the messages on her phone.

But Zhao Yu still refused to give up.

"It seems that Sister Ye still doesn't give up, but looking at your current situation, Sister Ye, you probably don't have the money to invest in Weibo, so you can only choose Douyin."

"But Douyin is also interesting. With such a small number of users, the advertising unit price is ten times more expensive than Weikan. I don't know where it got its reputation."

"I have never heard of an advertisement priced at one yuan. How could someone set the price so high? I'm afraid only fools would choose to advertise on Douyin."

“I have already placed one million long-term ads on Weikan, and now it’s time to sit back and count the money.”

"Sister Ye, I'm just waiting for your clearance sale."

After laughing loudly, Zhao Yu turned around and walked into his warehouse.

And listening to Zhao Yu's voice.

Ye Xian'er also looked at the price column for advertising on the two software.

Only then did he realize that what Zhao Yu said was true.

Weikan currently only accepts advertisements with a total amount of more than 500,000, and the price for viewing a single advertisement is 10 cents.

In other words, as long as a Weikan user sees this advertisement, even if there is no click, the merchant must pay a dime.

The lowest total price for Douyin advertising is 100,000, and the price of a single advertisement is actually astonishing.

To know.

The upper limit of the unit price of advertisements on various other software does not exceed 50 cents, but Douyin immediately broke the highest record at least twice as soon as it came out.

Such an exaggerated price really made Ye Xianer stunned.

But looking at Weikan's lowest advertising fee, she couldn't help biting her lips.

She now only has a loan of more than 100,000 yuan in hand, and she has no money to place ads on Weikan, which has more users.

After gritting his teeth and thinking for a moment.

Ye Xianer still made a decision and chose to advertise on Douyin as a last resort.