Let You Design The Software: Do You Directly Create Douyin?

Inside Taobao Group.

In a certain conference room.

At this time, everyone sitting in every position was the major management of Taobao department.

In a high position is Lao Ma, the chairman of Ali Group.

There is only one reason why all these people are sitting here, and that is the tens of billions of subsidies announced by Pinxixi not long ago!

"Mr. Ma."

"Is this so-called tens of billions of subsidies really that powerful? As for a sudden meeting?"

Someone in the audience could not help but speak as soon as they sat down.

At this time, Lao Ma was still looking at various information documents about tens of billions of subsidies in front of him.

"Mr. Ma, I also think you are exaggerating."

"Didn't you say a few hours ago that Pinxixi is not worth mentioning at all and that the number of users will soon drop back to 10 million?"

"Why are you so nervous about Pin Xixi all of a sudden?"

"I've seen this tens of billions of subsidies, so I won't worry you so much."

The Taobao manager also spoke.

He had just talked with Lao Ma about Pin Xixi not long ago, but he didn't expect that Lao Ma would pay more attention to Pin Xixi so quickly.

And listen to everyone's words.

At this time, Lao Ma slowly put down the documents about tens of billions of subsidies in his hand.

"You guys underestimate the step that Pin Xixi has taken."

"This move is indeed wonderful."

Listening to Lao Ma's words, everyone was a little surprised.

Because they all know the temper of their old horse, few people can get praise from him.

But Pinxixi did it after launching tens of billions of subsidies.

"Mr. Ma, I still don't understand something."

"Is this tens of billions of subsidies so exaggerated?"

Lao Ma nodded.

"If we just launch tens of billions of subsidies, we really don't need to worry."

“But the key is that before the launch of the tens of billions of subsidies, Pinxixi just ended its one-knife campaign.”

"The combined effect of the two is far more than one plus one equals two."

The old horse paused.

“The previous Pin Xixi hacking activity added a large number of users to Pin Xixi.”

"These users can basically be divided into two categories, one is users in lower-tier markets, and the other is users and young groups in first- and second-tier cities."

“What Pinxixi has to consider has always been not to retain sinking users, because these users are naturally reluctant to leave after seeing Pinxixi’s low-priced products.”

“How to retain young users and groups in first- and second-tier cities is what Pinxixi needs to consider.”

“And the emergence of tens of billions of subsidies has done just that.”

"It can even be said that Pinxixi launched tens of billions of subsidies at this point in time just to retain the young users attracted by the knife-cutting activity."

Speaking of which.

Lao Ma couldn't help but take a deep breath, his eyes serious.

"And these young users are basically Taobao's user group."

"In other words, this time, I'm afraid our Taobao will lose at least tens of millions of users to Pinxixi."

Lao Ma looked at everyone.

"That's what worries me."

“Before, Pinxixi’s direction has always been to sink the market, and it has not confronted us head-on.”

"But not long after it turned its gun on us, it was able to steal tens of millions of users."

"Isn't that worth worrying about?"

Listening to Lao Ma's explanation, everyone in the audience couldn't help but take a breath.

Just now, they always felt that this tens of billions subsidy was just a preferential activity and could not attract too many users at all.

But they forgot.

Before the tens of billions of subsidies were launched, Pinxixi’s knife-cutting campaign had just ended.

"Previously, the activities we launched on Taobao were basically separate and unrelated. Even if there are two activities with adjacent event dates, they are essentially unrelated."

"But let's fight for these two activities of Xixi."

"Essentially, it should be considered two stages of the same activity!"

"It's just that the latter stage can always exist."

The Taobao manager's expression was a little serious. He was the first person to understand what Lao Ma meant.

Precisely because they had never launched this kind of two-in-one activity before, they did not understand it in a short period of time.

Listening to the Taobao manager's words, the faces of other people in the venue also became a lot more serious.

"This move is really powerful."

"First spend money and use the hacking activity to increase users. As long as during this month's activity time, these users will not uninstall the software directly even if they come purely for money, because as long as during the activity time, they can uninstall the software every once in a while Time to receive the red envelope.”

"Later, when the event was about to end, we launched tens of billions of subsidies to retain these new users with low-priced and good products."

The Taobao manager’s voice continued to ring.

After he finished speaking.

Someone else spoke.

"But you two, I still feel that the threat of this tens of billions of subsidies is not high."

"After all, users of shopping software are not limited to one of them."

"As long as we also launch tens of billions of subsidies of the same scale, then these users who have downloaded Pinxixi will not necessarily be lost. At worst, they will just use the two software together."

See this person speak.

Many people in the field also echoed.

In their view.

Lao Ma is indeed too nervous. Wouldn't it be enough as long as they also launch tens of billions of subsidies?

But listening to this person's words, Lao Ma shook his head directly.

"It's not that simple."

"At least in the short term, Taobao will not be able to launch similar services!"