Let You Design The Software: Do You Directly Create Douyin?

Hearing these words, everyone was stunned.

"Why?"

“Why can’t we launch this tens of billions subsidy campaign?”

Someone wondered.

Lao Ma also sighed and looked at the marketing manager on the side.

"You come and explain to them."

The marketing manager nodded.

"After Mr. Ma found out that Pinxixi was going to launch a tens of billions subsidy campaign, he immediately asked me to contact these big-name merchants who participated in the campaign to see if they could launch similar campaigns on Taobao."

"Mr. Ma has already thought of what you are thinking of."

"only."

"These big brand merchants have long signed exclusive activity contracts with Pinxixi and cannot carry out price reduction activities on other software."

Listen to this.

Someone jumped out immediately.

"This is a monopoly treaty!"

"We can sue Xixi!"

Listen.

Lao Ma waved his hand and said.

"If Pinxixi requires merchants to choose one of the two and can only list products on Taobao or Pinxixi, this is a monopoly treaty."

“But preventing merchants from lowering prices on other platforms does not constitute a monopoly.”

After listening to Lao Ma's explanation.

Someone immediately stood up and continued.

"Even if the merchants don't cooperate, we can take the initiative to spend money to subsidize it."

Listening to these words, Lao Ma shook his head.

Then he slowly stood up and looked at the document in his hand.

"You should know where the preferential amounts in the tens of billions of subsidies for Pinxixi come from."

"Merchants with tens of billions of subsidies will lower their prices by themselves, and then Pinxixi will subsidize another part. Only after adding the two together will there be such a large discount gap."

"For example, a certain mobile phone with a tens of billions subsidy will be 500 cheaper, then 200 of the 500 will come from Pinxixi and 300 from the merchant."

"Although these merchants offer discounts, they still have profits, so they are willing to lower prices to seek more sales."

"And the money Pinxixi pays is basically the amount of commission they take on these products."

"So in fact, the tens of billions of subsidies will not cause Pinxixi to lose too much money, but they will not make much profit."

Lao Ma paused and looked at the employee who just made the suggestion.

Then he slowly spoke.

"As for Taobao, if we force subsidies on the premise that merchants do not take the initiative to lower prices, then Taobao will pay for all the preferential prices."

"Take the mobile phone just now as an example. The five hundred yuan will be paid by Taobao."

"Even if we exclude Taobao's commission on the products, we still have to pay part of it."

"In this way, even if the subsidy is also tens of billions, our losses on Taobao will be twice that of Pinxixi!"

"For a long-term activity, even Taobao cannot sustain this level of losses."

Listen to Lao Ma's explanation.

Everyone finally understood why Taobao could not launch tens of billions of subsidies in a short period of time.

Because as long as it is launched, there will be double the losses of Pinxixi.

Therefore, they have to wait for the contracts between other big-name merchants and Pin Xixi to expire before they can start their own tens of billions of subsidies.

"This skill is indeed amazing."

“I’m afraid that most of the young users who were attracted to Pinxixi because of the one-size-fits-all approach will stay with Pinxixi.”

“The appeal of tens of billions of subsidies is too strong, and we will not be able to launch subsidy activities of the same scale in a short period of time.”

The Taobao manager couldn't help but murmured.

But he quickly thought of a key question and looked at Lao Ma with bright eyes.

"But Mr. Ma."

"All the activities currently launched by Pinxixi are to increase the number of users, but they have not brought any benefits to itself."

"With this tens of billions of subsidies, many times Pinxixi even pays for it himself."

"Plus the high cost of self-operated logistics and warehouses."

"I'm afraid Pinxixi won't be able to make a profit for a long time."

Listen to this.

Lao Ma nodded.

"Not for a long time."

"Rather."

"As long as Pinxixi's market share cannot surpass Taobao, it is absolutely impossible for Pinxixi to make a profit!"

"Pin Xixi's operating method cannot be sustained without a user base of 100 or 200 million."

"I wonder about that too."

Lao Ma looked out the window.

"It's as if Wang Mo is against money. He doesn't consider profits at all and only cares about increasing the number of users. It seems that he simply wants to make Taobao uncomfortable."

"Although Pinxixi has taken away a lot of users from Taobao."

"But I'm afraid, Pinxixi will always be in a state of loss."

"I estimate that Pinxixi will change its operating strategy later in order to make profits, but in this case, all the reputation Pinxixi accumulated in the early stage will collapse."

In Lao Ma's view.

Wang Mo is not doing charity work, so he will definitely make Pinxixi profitable in the future, and in this case, Pinxixi's operating strategy will inevitably change.

But what he didn't expect at all was.

Wang Mo never thought of changing Pin Xixi’s operating strategy.

His idea has always been to make Pinxixi’s market share completely surpass that of Taobao!