Let You Design The Software: Do You Directly Create Douyin?
Chapter 61 Taobao Was Scolded As A Hot Search, And The Red Envelope Activity Completely Failed!
At the same time that Aniu failed to withdraw money in the end.
Across the country, there are also a large number of users who have failed to withdraw money and are extremely irritated by Taobao's activities.
Every time I receive a Taobao red envelope, I feel like I will be able to withdraw money successfully next time.
But this next time.
But it seemed like it couldn't come at all.
Gems, cash cards, cash card fragments, puzzle pieces.
All kinds of weird things keep popping up.
It's always just a little bit off.
even.
Some users have gone through a lot of hard work and finally collected everything. They actually filled up 800 yuan in cash and were ready to click to claim it.
The next second it prompted.
Your cash was stolen by a rat, don't be discouraged and continue next time.
As soon as this prompt message popped up, countless people were instantly angry.
And the sentence "please don't be discouraged and continue next time" is more like a mockery.
By this time.
Many users will understand.
Taobao's boosting red envelope and Pin Xixi's slashing red envelope are not the same thing at all.
At least you can get the Xixi red envelope successfully, but this red envelope from Taobao is just for irritation.
at the same time.
Because this red envelope is the same as Pinxixi, you need to invite friends to help.
Therefore, many invited users, after being angered by Taobao red envelopes, turn around and scold the person who invited them.
After all, I was originally having a happy day, but when you sent me a link, I was blown away by Taobao.
This situation is indeed difficult for many people to accept.
But facing the anger of countless users from the outside world.
Inside Taobao, it seems that they have done nothing wrong at all and have not discovered anything. They were still having a meeting that night to celebrate that the number of users online at the same time broke the record.
Taobao has not yet realized the consequences of their activities.
They are even happy that they did not copy Pin Xixi's activities, but carried out the optimization they thought.
In their view.
This kind of optimization can not only reduce costs, but also greatly extend users' online time.
No matter how you look at it, this is a perfect red envelope activity.
If Pinxixi had not launched a red envelope with a knife before, this Taobao activity might not have attracted too much criticism.
But the point is.
Zhuyu is ahead, but Taobao has made something like this.
Taobao internally underestimates the anger of users.
And after one night of fermentation.
On Taobao the next day, a large number of complaints and reports were received instantly.
Taobao’s customer service hotline was also flooded with angry users.
On the meager hot search, there were also several hot searches disparaging Taobao red envelopes.
"You can't collect the red envelope at all. What is Taobao doing?"
“It’s true that the amount is high, but it’s also true that you can’t get it.”
“Is this activity on Taobao enough to deceive users?”
For a while.
Taobao instantly received a lot of criticism.
Many people feel that it is impossible to successfully receive the red envelope from Taobao.
Only then did Taobao internally find out that this activity could actually make users so angry.
Therefore, Taobao’s official blog immediately posted a meager explanation.
"Although it is very difficult to receive Taobao red envelopes, it is not impossible to receive them. It just requires a lot of help."
Originally, Taobao thought that this statement could temporarily suppress the anger of users.
But a few hours later.
A video of a live broadcast that failed to help Taobao red envelopes went straight to the top of Weibo’s hot searches, severely slapping Taobao’s humble face.
This hot search number one only has a few simple words.
“One hundred thousand people’s help failed!”
The content of this video is the process of Aniu’s live broadcast the night before.
One hundred thousand viewers and three hours, but in the end, they failed to win the 800 yuan from Taobao.
Although not every one of the 100,000 users has helped the anchor, there are at least several thousand.
But even so.
Aniu still failed to help.
This meager amount brought the incident to its peak almost instantly.
"You also said it can help you succeed. Is this what you said?"
"Unfortunately, I thought Taobao had changed and wanted to provide benefits to users just like Pinxixi. But it turned out to be just a joke."
"Anchors with 100,000 viewers haven't helped it succeed, so why don't we help it?"
"Compared with Pin Xixi's red envelope, Taobao's red envelope is a joke."
Because things are getting louder and louder.
There are also more and more users who are dissatisfied with Taobao’s support for red envelopes.
So a few hours later, Taobao finally took the event off the shelves and compensated all participating users with a 20-yuan unconditional coupon.
Such a small amount of compensation undoubtedly once again aroused the anger of users.
In a short period of time.
The number of uninstalls on Taobao alone exceeds tens of millions.
Not only did this activity not bring any positive impact to Taobao, but it also lost a lot of users again, and its reputation also plummeted.
And actually.
The red envelope funds prepared by Taobao are actually not much less than those of Xixi, and indeed many people have successfully received Taobao's red envelopes.
But the point is.
Taobao was completely wrong in its decision-making on specific activities. It prevented most people from receiving the red envelope, and only a small number of people could succeed.
The success is determined when these users click on the page.
Even afterward.
A small number of people who successfully received red envelopes spoke out, but they were drowned out by the majority of angry users.
After the failure of this event, Taobao became quiet in the next few days.
but.
As time continues to approach the date of Double Eleven.
Pinxixi finally announced that it will create Yanguo’s first online shopping festival!
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