Let You Design The Software: Do You Directly Create Douyin?

November 5th.

Just when Taobao’s popularity in promoting red envelopes has not completely subsided.

A piece of information officially released by Pinxixi instantly topped the list of hot searches on Weibo.

Pinxixi announced that in order to celebrate this year’s Double Eleven Singles’ Day, it will launch the shopping festival online for the first time.

By then.

Countless big-name goods will be wildly discounted, with unprecedented low prices appearing.

Eighty percent of the products in Pinxixi will be discounted on this day!

And under this meager content.

Pinxixi also released the prices of several products that will participate in the shopping festival. This price is more than one-third cheaper than the usual price!

This news attracted the attention of countless people in a short period of time.

After all, let alone online shopping festivals, offline shopping festivals have rarely appeared in China.

And Pin Xixi also guarantees it.

The products in this shopping festival will be at the lowest price for at least half a year. If lower-priced products appear elsewhere within half a year, Pinxixi will fully refund the price unconditionally.

This guarantee has undoubtedly made many people curious about this shopping festival.

Just a few hours passed.

Pin Xixi’s Weibo post attracted hundreds of thousands of comments.

"Really or not, tens of billions of subsidies are already very cheap. Can it be even cheaper during this shopping festival?"

"I've never heard of an online shopping festival before. Can it still be played like this?"

"Originally, I was thinking about how to celebrate Singles' Day on Double Eleven this year, but now it seems that I can buy a few pairs of shoes."

"It's interesting. I was just planning to change my mobile phone. Now it seems that I can wait until Double Eleven."

at the same time.

At the same time that Pinxixi announced that it would launch an online shopping festival.

Within Douyin, they also began to frantically promote and publicize Pinxixi’s shopping festival.

a few days ago.

Douyin’s content promoting Double Eleven and Singles’ Day has now become a promotion for the shopping festival.

In addition, many big-name products that are discounted during Double Eleven have also begun to promote shopping festival discounts on their official websites or official media in order to increase sales.

at the same time.

Pinxixi also announced that it will launch a series of discount coupons.

As long as you log in to Douyin or Pinxixi every day and complete some very simple tasks, you can get full discount coupons that can be used on any Pinxixi products.

only.

These full discount coupons can only be used on the day of Double Eleven and will not be used after expiration.

Under the crazy promotion of Douyin.

Just two or three days.

Almost everyone on the Internet knows that Pinxixi will hold a shopping festival on Double Eleven.

Pinxixi’s various marketing activities are also continuously launched before the arrival of Double Eleven, whetting the appetite of users.

Various discount coupons and discount coupons were also continuously distributed during these two days.

at the same time.

Taobao naturally noticed Pin Xixi’s actions.

Only then did they realize that Douyin’s recent Double Eleven Singles’ Day was all paving the way for the shopping festival.

But even now that they knew Pin Xixi's purpose, it was too late and there was nothing they could do.

After all, when Pinxixi announced that it would hold a shopping festival, there was only one week left before Double Eleven.

In such a short period of time, Taobao does not have enough time to negotiate discounts with manufacturers.

Not to mention that the merchants who will participate in the shopping festival on Pinxixi this time basically receive tens of billions of subsidies and have signed exclusive contracts with Pinxixi.

Even if Taobao wants to do something.

The red envelope activity that had a bad reputation two days ago also made it difficult for them to let go.

I'm afraid that in the recent period, no matter what they do, they will be criticized by countless users.

But even so.

There are no concerns within Taobao.

Because in their minds, this so-called Double Eleven Shopping Festival cannot make any waves at all.

To know.

This shopping festival can be artificially agreed upon, and it was Pin Xixi who gave it the name of a shopping festival.

This kind of forcibly fabricating a shopping festival out of thin air will have no effect at all in Taobao's view.

At most, it only increases the transaction volume by a few percent.

Therefore, even though Pinxixi continues to frantically market the shopping festival, Taobao has not made any move.

And with the efforts of Pinxixi and Douyin.

Soon the Double Eleven Shopping Festival attracted the attention of almost the entire Internet.

In this situation.

Time is also slowly passing forward.

time.

Soon it came to the day before Double Eleven.

at this time.

Inside Taobao.

In a certain conference room.

Taobao is holding its daily weekly meeting.

"The impact of the previous red envelope activities is still continuing. Our number of users has dropped by about 20 million in the past two days."

"However, this number should be the limit, and Taobao users will not continue to decrease in the future."

Listening to the report of the person in charge in front of him, Lao Ma nodded.

Then he scanned the crowd in the circle.

"This red envelope activity is indeed because we did not pay attention to the hearts of users."

“Users would rather be able to receive 100% cash red envelopes with only low amounts than gamble on high-amount red envelopes that are difficult to obtain.”

"The marketing department must reflect on this matter."

Listening to Lao Ma's voice, the Taobao manager nodded.

"I have already told the marketing department that all employees' bonuses will be halved this month, and the salary of the person in charge will be reduced for three months."

After the Taobao manager finished speaking, Lao Ma nodded and prepared to stand up.

"That's it for today's weekly meeting. Does anyone else want to say anything?"

As soon as Lao Ma finished speaking, someone below did raise their hands.

"Mr. Ma."

"Tomorrow is the Double Eleven Shopping Festival for Pin Xixi. Should we pay attention to it?"

Listen.

Lao Ma laughed directly and then shook his head.

"I have never heard of any online shopping festival before. This kind of thing is useless, just a gimmick."

"This kind of festival is so easy to create."

"You have to know that not many people knew about Double Eleven last month, but now Pinxixi has turned it into a shopping festival."

"How can such a cheap festival that can be created within a month arouse users' desire to consume?"

"Just say that one day is a shopping day, and then give out discount coupons to double the turnover?"

"Isn't this a dream?"

After saying it with a smile.

Lao Ma looked at the Taobao manager on the side.

"If I remember correctly, Pinxixi's daily turnover should be only three to four billion now, right?"

The Taobao manager nodded.

"Pin Xixi's daily turnover is indeed only 3 to 4 billion, while our current daily turnover on Taobao is around 15 billion."

After hearing what the Taobao manager said, Lao Ma clicked his tongue.

"in my opinion."

“This shopping festival can increase Pinxixi’s turnover by at most 10 to 2 billion.”

"So the transaction volume of Pinxixi during this Double Eleven shopping festival will not exceed 6 billion, which is just one-third of Taobao."

"There's nothing noteworthy about this."

After Lao Ma finished speaking, many other people in the conference room nodded in the same way.

They basically have the same view on Pin Xixi's shopping festival.

No one inside Taobao realized that the results of Double Eleven would far exceed everyone’s imagination!

And as time passed slowly, the day passed quickly.

time.

The day of Double Eleven has finally arrived!

. . .

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