Let You Design The Software: Do You Directly Create Douyin?

"Holy crap, 160 billion, that's 160 billion!"

"Before going to bed last night, I had already raised my mental estimate to 70 to 80 billion, and I even thought it was not impossible to exceed Taobao's single-day transaction volume record.

"But I never expected that this shopping festival would actually create a turnover of 160 billion!"

"Boss, boss, you are really awesome."

at this time.

Within the Pinxixi department of Junzi Group.

Zhang Fan hugged Wang Mo's thigh again and almost knelt down.

When he went back yesterday, he had already raised his psychological expectations very high, but unexpectedly, the real results far exceeded his imagination.

When he first came to the company this morning and heard this number, he almost fainted.

And listening to Zhang Fan's words, Wang Mo also shook his head helplessly.

"I told you so."

“Let’s raise our expectations a little bit, the potential of the shopping festival is not as low as you think.

"But you still don't dare to think in a more exaggerated direction."

Listen.

Zhang Fan smiled and scratched his head.

"How dare I think that the sales volume on Double Eleven can exceed 100 billion.

"We have been working hard for Xixi until now, and it has only been launched for five months."

"A shopping software that has only been launched for five months can break the highest transaction volume of Taobao, the leading shopping software for ten years. I am afraid no one will believe this."

"Boss, you are really awesome."

Wang Mo clicked his tongue.

"Okay, stop flattering me.

"It's just that the highest single-day transaction volume exceeds Taobao. There is still a lot of gap between us and Taobao in other places."

"Taobao's daily turnover is still around 1.5 billion, but we only have 4.5 billion."

“It’s just that the transaction volume on Double Eleven has increased, but it is still lower than Taobao on normal days.

After listening to Wang Mo's words, Zhang Fan waved his hands directly.

"There's no rush."

“Users’ consumption habits are developed slowly.”

"Although Pinxixi's average daily transaction volume is now lower than Taobao, I remember clearly that Pinxixi's daily transaction volume has almost steadily increased."

"But Taobao has been stuck at 15 billion for a long time."

“I think this Double Eleven can greatly increase users’ consumption habits in Pinxixi.”

Zhang Fan paused, with some expectation in his eyes.

"I'm afraid that in the next period of time, the increase in Pinxixi's daily turnover will be exaggerated."

"In the end, it might reach sixty, seventy, or even seventy or eight billion."

Listening to Zhang Fan's words, Wang Mo nodded.

"Qin Haisheng and I's estimate is similar to the number you mentioned."

“The popularity of Double Eleven should be able to increase the average daily transaction volume of Qunzai to 1.8 billion yuan.

"but."

"That should be all it takes in a short period of time."

“This is the limit that Pinxixi’s current user base can reach.”

Hearing this, Zhang Fan thought of something.

He looked at Wang Mo and asked.

"After Double Eleven, how many monthly active users can Pinxixi increase in the future?"

Shopping software is different from short video software like Douyin because not everyone buys things every day, so shopping software generally looks at the number of monthly active users, while Douyin focuses on daily active users.

“We estimate internally that the popularity of Double Eleven should increase Pinxixi’s monthly active users from the previous 50 million to 60 million.”

Qin Haisheng walked over from the side holding a stack of documents.

"And now."

“Due to the failure of the previous Taobao red envelope event, Taobao’s monthly active users dropped to 180 million.

Listening to Qin Haisheng's words, Zhang Fan read some information from them.

His expression immediately became a little richer.

"Pinxixi's monthly sales are 60 million, which is only one-third of Taobao's. But as we just said, Pinxixi's subsequent average daily transaction volume should be able to increase to 7 to 8 billion. This number is Taobao's average daily transaction volume." half!"

“One-third of the users can create one-half of Taobao’s transaction volume.

"Doesn't it mean that the consumption power of our users has exceeded that of Taobao users?"

After Zhang Fan finished speaking, Wang Mo and Wang Mo looked at him.

"You are not stupid at all."

After seeing Wang Mo confirm his thoughts, Zhang Fan also took a deep breath.

"That's not what it means."

"As long as the number of Pinxixi's users is close to Taobao, or even exceeds Taobao's, we will be able to break Taobao's average daily transaction volume,"?

Wang Mo and the two nodded.

"But why not exceed it?" Wang smiled.

“Since we want to do something, we must be the industry leader.”

Hearing these words, Zhang Fan suddenly became excited.

"Boss, do you have any plans for the future? How are you going to come?"

"In the next few months, it's time to stabilize."

Wang Mo said slowly, not in a hurry to continue taking action.

"Now Pinxixi still has a lot of user pool, and Pinxixi's name has been completely established."

"In the follow-up period, we really don't need to make any more moves, we just need to wait and let Pinguigui develop slowly.

“In a short period of time, we don’t have that much money to continue supporting Pinxixi to hold large-scale activities.”

"I can relax for a few months."

Seeing Wang Mo say this, Zhang Fan also nodded.

"I listen to you, boss."

Wang Mo suddenly realized something and felt helpless for a moment.

"But I asked you, the person in charge of Douyin, why have you been paying attention to Pin Xixi during this time.

"Qin Haisheng and I will be responsible for Pin Xixi's subsequent promotion arrangements."

"What are you doing asking here all the time."

Zhang Fan scratched his head in embarrassment.

"Aren't I happy with Pin Xixi's development?"

"I've been quite free these past two days."

"Okay, you go back first, Qin Haisheng and I still have something to discuss." Wang Hei said.

"okay."

Finished.

Zhang Fan stumbled out of Pin Xixi's hall.

Looking at Zhang Fan's back, Wang Mo was also a little helpless.

At this time, Qin Haisheng came to Wang Mo and asked.

"boss."

"Pin Xixi's next plan is definitely for the Spring Festival Gala. Is there really nothing else to do in the middle time?

Wang Mo nodded.

Seeing that Wang Mo was sure, Qin Haisheng had some doubts in his eyes.

"But after all, Taobao is the chief sponsor of the Spring Festival Gala, and we are only second."

"Why are you so sure, boss, that Pinxixi can grab more users than Taobao on the Spring Festival Gala.

"Is that so-called "shake the red envelope from the Spring Festival Gala" you mentioned really so attractive?"

Listen.

Wang Mo smiled.

"Taobao's sponsorship is just an advertisement."

"But our sponsorship is different. We will interact with users who watch the Spring Festival Gala.

"The sense of interactivity cannot be compared to a simple advertisement."

"Not to mention the benefits from this interaction."

"This will be a type of advertising that has never appeared in the Spring Festival Gala before."

Listening to Wang Mo's explanation, Qin Haisheng nodded in understanding.

Not long ago, Wang Mo had already informed Pin Xixi of its next operational plan.

And the key to this plan.

It will be the Spring Festival Gala a few months later.

On this Spring Festival evening, Wang Mo is preparing to make Pinxixi’s national awareness level truly surpass that of Taobao.

And Wang Mo himself knows very well how exaggerated the temptation of the Spring Festival Gala red envelopes is.

This kind of red envelope is completely different from the previous slashing red envelope. There are no restrictions at all. You just need to open Pinxixi at a certain point in time and shake it.

To know.

During the Spring Festival Gala in my previous life, after a certain Spring Festival Gala red envelope appeared, the red envelope activity in almost every Spring Festival Gala thereafter became a must-have item.

suffice it to say.

The Spring Festival Gala red envelope event is so attractive to users that so many softwares rush to send out red envelopes during the Spring Festival Gala every year.

Even the most exaggerated times.

Several apps that title and sponsor the Spring Festival Gala all have red envelope distribution activities on the day of the Spring Festival Gala.

The host just finished speaking and said that he could receive red envelopes on a certain software. The next second, another host said that he could also receive red envelopes on another software.

This situation has never happened in this world.

That is to say.

No one in this world has realized the exaggerated potential of giving red envelopes to the audience during the Spring Festival Gala.

The increase in the number of users caused by the Spring Festival Gala red envelopes is not comparable to the previous activities launched by Pinxixi.

The various activities previously launched by Pinxixi have successfully established Pinxixi in the field of online shopping.

And the Spring Festival Gala a few months later.

This is the final step for Pinxixi’s number of users to completely surpass Taobao!

at the same time.

On Wang Mo's side, he had already decided where to play the next move.

An emergency meeting within Taobao regarding the Double Eleven Shopping Festival activities was also held at the same time.

. . .

Inside Taobao Building.

In a certain conference room.

At this time, everyone in the conference room looked very serious.

Many people's expressions are still slightly pale.

Many Taobao executives who have just arrived at the conference room have just learned about the terrifying transaction volume of Pinxixi during yesterday's shopping festival.

"This time it was my prediction that there was a problem."

"I underestimated the potential of this so-called shopping festival."

“If I could realize this earlier and take some countermeasures before Double Eleven, I’m afraid Pinxixi’s data yesterday wouldn’t be so exaggerated.

In the conference room, the Taobao manager's voice slowly sounded.

After he finished speaking, Lao Ma's voice also sounded from the main seat.

"It's not your fault."

"None of us here found the shopping festival to be scary."

"A festival forcibly produced by Douyin and Pinxixi can create a turnover of 160 billion. No one would have believed this kind of achievement before."

After Lao Ma finished speaking, the conference room fell into silence again.

The atmosphere seemed a bit depressing.

This situation has never happened before in Taobao.

Even the shopping software once created by Penguin did not make Taobao feel such a big threat.

"Who is this Wang Mo?"

“It’s amazing that we can continue to launch so many activities and programs that we have never heard of.

"A red envelope, tens of billions of subsidies, Double Eleven Shopping Festival."

"Each activity has huge positive benefits, not to mention that Pinxixi continues to launch these three activities one after another."

"This Wang Mo's sense of market direction is too exaggerated."

Someone in the conference room murmured, their voices trembling.

And Lao Ma's voice also said slowly.

"If he wasn't keen on this aspect, he wouldn't have caught the short video trend."

After Lao Ma finished speaking.

There was another moment of silence.

But someone soon spoke.

"Mr. Ma, what should we do next?"

"The number of users of Pinxixi is now growing at an exaggerated rate, and I'm afraid it will exceed 100 million in less than half a year."

"."Is there any way we can completely defeat the mixer? "

As these words rang out, everyone in the conference room looked at Lao Ma.

They also want to know the answer to this question.

They had always underestimated their enemies before.

Even after Pinxixi launched a red envelope and tens of billions of subsidies, few people felt that Pinxixi could really threaten Taobao's status.

But the launch of Pinxixi’s Double Eleven, with a turnover of 160 billion, really made them feel threatened.

Facing many gazes, Lao Ma shook his head directly.

"Now Pinxixi has successfully created great user stickiness with the help of red envelopes, tens of billions of subsidies, and shopping festival activities."

"Pin Xixi has successfully established a firm foothold in Yanguo's online shopping field. w

"This achievement was not achieved even by Penguin's previous shopping software."

“If we want to take the initiative to defeat Pinxixi now, Taobao no longer has the ability.

Listen to this.

Everyone's faces were a little ugly.

"It looks like it."

Someone murmured.

“In the future, Taobao will no longer be the only software in Yanguo’s online shopping field.

After saying this, everyone was a little silent.

This means.

In the future, a large part of Taobao's profits will be taken away by Pinxixi.

I am afraid we will never see the scene where Taobao is the dominant one.

But looking at the depressed atmosphere among everyone, Lao Ma suddenly spoke.

"I'm just saying that Taobao no longer has the ability to take the initiative to defeat Pin Xixi."

"But I didn't say that."

"Pin Xixi can live forever."

After hearing these words, everyone raised their heads, with a lot of doubts in their eyes.

Some people even asked directly.

"Mr. Ma, what do you mean?"

"Why does Taobao fail to take the initiative to defeat Pin Xixi, but Pin Xixi still doesn't survive long?"

Faced with this somewhat contradictory sentence, many people cannot understand it.

But after the Taobao manager frowned for a moment, he quickly realized something.

He looked up at Lao Ma.

"Mr. Ma."

"you mean."

"Pin Xixi will die in his own hands!"

Lao Ma nodded (yes).

"Do you still remember what I said in the last meeting, Pinxi's biggest problem?"

After thinking for a moment, the Taobao manager gave the answer.

"It's a loss!"

"Although Pinxixi is currently in the spotlight, Pinxixi is actually in a loss-making stage."

"A red envelope is a direct hit with money, and a tens of billions subsidy is Pinxixi giving up its own commission for subsidies. Although the transaction volume exploded during Double Eleven, Pinxixi did not get much benefit because of the huge discounts. ."

"Coupled with self-operated logistics and warehouses, Pinxixi is still suffering huge losses!"

Listening to these words, Lao Ma nodded.

“The cost of Pinxixi’s various activities is too high, making it almost impossible to make a profit.”

"If Pinxixi wants to make a profit, the number of users must surpass Taobao and become the leader in online shopping and number one in the market."

"As long as it fails to do so, it will continue to suffer unlimited losses until it consumes itself."

"So we only need to do one thing to bankrupt Pingaibao himself!"

"What's up?"

Someone asked from the audience.

Lao Ma paused and took a deep breath.

"That's dragging!"

“Although Pinxixi’s user base is growing at a very fast rate, as long as we hold back and prevent Pinxixi’s user base from surpassing ours, Pinxixi will never be able to make a profit.

"This kind of software that keeps losing money will always end in death!"

"Now Pinxixi must be aware of this problem internally, so they will try every means to increase their market share."

"As long as we hold on and maintain the number of users, we will win!"

After Lao Ma finished speaking.

Many people in the audience looked at each other, and their eyes became serious.

If Taobao is still the only shopping software on the market, then they must do this.

And in this conference room.

Countless plans and measures to counter Pin Xixi are also being introduced.

There is only one idea inside Taobao, which will bring down Pinxixi.

But what they don't know is.

The development of some things cannot be stopped at all. .