Let You Design The Software: Do You Directly Create Douyin?

After the new version of Dota mobile game is launched.

Although it received criticism from many Dota core players in the first place.

But inside Penguin Games, they can feel it.

The number of users of the Dota mobile game is indeed increasing.

One-third of the first batch of users who downloaded the Dota mobile game due to various activities eventually became players of the Dota mobile game.

In just one week.

The number of daily active users of the Dota mobile game has increased from about 20 million before the update to 30 million.

Although this number is much lower than when the Dota mobile game was first launched.

But be aware.

When the Dota mobile game was launched at that time, there were no competing products on the market.

The number of daily active users of the game also reached the level of 50 million.

But after the launch of Honor of Kings.

The number of users of the Dota mobile game has begun to decline and decrease.

After the Wei Daxian incident, the number of users of King of Kings is no less than a few million compared to Dota mobile game.

After another period of time.

Before the celebration of the simultaneous launch of both games, the number of players of King of Kings actually exceeded that of Dota Mobile.

Although on the day of the event, through the exaggerated half-price promotion in the mall, the number of users of the Dota mobile game exceeded that of the King on that day, but that was all.

Because of the popularity of battle orders and treasure hunts, King of Kings has attracted a large number of players.

Therefore, within a few days of the celebration of the simultaneous launch of both games, the number of users of King of Kings once again exceeded that of Dota.

And it has remained so until now.

Although after that, the king did not continue to disclose the number of daily active users.

But Penguin knew it internally at that time.

In the month since the Dota mobile game was modified, the number of users of King of Kings was at least 10 million more than that of the Dota mobile game.

Because at that time, the number of users of the Dota mobile game had dropped to the 20 million level.

Penguin internally speculated that King’s daily active users at that time had reached 30 million.

And now.

Although the new version of Dota mobile game has been criticized by many players, it has indeed stopped the loss of players, and even the number of daily active users has finally rebounded and begun to slowly increase.

A week after the launch of various crazy activities, the number of daily active users of the Dota mobile game returned to 30 million.

Penguin has internally slowed down the promotion of Dota mobile games.

The reason is simple.

It’s not because the budget isn’t enough.

But from the perspective of Penguin Group, Yanguo's mobile game user base only has a total of only 60 million at most.

The Dota mobile game has divided up 30 million users, and the other 30 million must already be among Tian Tu.

Because both games are very similar now.

So there are no duplicate player groups.

Most players will basically only choose one of these games to play.

As for the exaggerated activities of the previous week, although there were puzzle coins.

But those king players who would switch to the Dota mobile game for Q coins must have already done so. The remaining king players have not been interested in the past week, and it will definitely not be possible in the future.

So from inside Penguin.

Now the number of player groups of the two games is basically quite close.

Gamers on both sides are unlikely to switch to the other party's game just because of some small activities or a few Q-coins worth a dozen or so.

Originally in this case.

Both games should be stable and develop smoothly for a period of time.

Then let the players choose who the final winner is.

But the penguin, who was angry at the king, was not willing to wait like this.

Now that the new version of Dota has been launched, they must regain the throne of the highest number of daily active users.

The number of daily active users is the same for both.

But after the baptism of various large-scale activities in the previous two games, ordinary actions can no longer attract these players.

Therefore, the new Dota mobile game is preparing to launch the largest Penguin game welfare event in history.

In order to allow the new Dota mobile game to regain the lead in the number of users over King.

Penguin can be said to have used a lot of resources.

at this time.

A week after the new version of Dota mobile game was launched.

Penguin Group Building.

Mobile gaming department.

Mr. Ma, the number of users has basically become fixed now, and the daily increase and fluctuation are very small.

"The number of users on the King's side should be about the same as ours."

"To break this deadlock, we must take action."

In Pony's office.

He and several Dota mobile game executives are discussing the details of the next activities.

The words just now were spoken by Ma Liuyun.

After Ma Liuyun finished speaking.

Li Wenqiu on the side was a little worried.

"But I still feel that the intensity of our activity is too great."

"This is an activity that has never been launched in the gaming field of Penguin Group."

"Before, the most we could do was give away skin fragments, discounts in the mall and so on."

"And this time."

"But it is truly a direct gift of skins, experience cards and other items, and the conditions for receiving these items are also very simple."

"Do we really need to do this?"

Listen to Li Wen's words.

Xiao Ma took a deep breath and nodded seriously.

In order for the Dota mobile game to surpass the king again, this sacrifice is necessary. "

“And these skin experience cards and other items are essentially just codes.

"Don't match the purchase value to them."

Having said this, Xiao Ma looked at the others.

"You should know."

"When the new Dota mobile game is launched, because the game content is so close, only one of it and the King can survive, right?"

Everyone nodded.

"Mr. Ma, you told us before."

"But the current situation is a bit strange. The number of mobile game users of King of Kings and Dota has stopped at around 30 million."

"There doesn't seem to be any sign of life and death."

Ma Liuyun was a little strange.

Because it is still unclear inside Penguin, King has already tapped many potential mobile game users, and King has not disclosed the number of users.

Therefore, Penguin still only believes that the number of users of King is the same as theirs, which is about 30 million.

And listening to Ma Liuyun's words, Xiao Ma shook his head directly.

"This is just a temporary appearance."

"This weird balance is actually extremely dangerous."

“Our previous activities barely allowed the new Dota mobile game to catch up with the number of users of King.

“Because the new Dota has only been launched for about a week, most players haven’t reacted yet.

"If we do nothing and let the two games develop naturally."

"Wait until all players find out that one of the two games is more fun than the other.

Xiao Ma looked at Li Wenqiu.

“Then as time goes by, the number of users of one game will continue to flow to another game.

"And this loss cannot be slowed down by any method."

"It's just that now, no one knows what this last game is."

"Can you guarantee that this game will eventually be a Dota mobile game?"

Listen to this.

Everyone looked at each other for a few times and finally shook their heads.

At this point, they really don't have much confidence.

They would never have thought of it a few months ago.

A core project that their Penguin Group has worked hard to build cannot give them a certain degree of confidence in defeating another competing product.

And looked at the actions of several people.

Xiao Ma also continued.

"Even if the Dota mobile game has a huge chance of winning, I'm not willing to wait."

“It’s my character to take the initiative.”

"We can intervene in players' choices and use various data to make players think that our game is better than Honor of Kings, and more game players choose us."

"When two game styles are extremely close, the one with more users can attract more users like a snowball."

“That’s why I say that the most dangerous situation is when the number of users on both sides is balanced.

"Because once the balance tilts in the other direction, it will be unstoppable."

When it comes to this.

Xiao Ma looked at Li Wenqiu.

"You still feel that now."

"Do we need to launch such an exaggerated campaign?"

"I'm trying to tip the balance in our favor."

Listen to Xiao Ma's explanation.

Li Wenqiu finally understood what he meant.

Looking at it this way, this activity must indeed exist.

So Li Wenqiu also nodded and didn't say anything more.

See it.

Xiao Ma also continued.

"Then there's no need to wait for the draw to be made public."

"We must take action before the king!"

Just at eight o'clock that evening.

The Dota mobile game official Weibo announced the next event information.

Originally, many players were a little tired at this time after the bombardment of events from the two games some time ago.

So after seeing this message, most players' mood didn't even fluctuate much before they clicked on it.

"Here comes another event. It's still a month later. What does this penguin want to do after he just gave away the Q coins?"

"Most of them are free Q coins or shopping mall discounts. I'm used to it."

"Are you tired from doing activities every day?"

"Fight, King of Kings and Dota mobile games will continue to fight. The more intense the fight, the better the interests of our players will be."

However, these players, who were originally in a calm mood, were instantly stunned and excited after clicking on this meager post and reading it in detail.

Because the intensity of this activity far exceeds anything before!

The Dota mobile game named this event.

Fight night!

On the 20th a month later.

As long as you log in to the Dota mobile game and complete a game, you can get rewards such as experience cards.

If you complete three games, you can receive an additional skin.

If you complete five games, you can receive another skin of epic level or above!

As soon as the event information comes out.

Instantly detonated the entire network!

Penguin's activities have never been more intense, and it continues to appear on the hot lists of major social platforms.

No one expected it.

This time, the penguin was able to bleed so much!

Penguin games have never had such great benefits before!

And this time.

The requirements for this activity are quite simple, there is no need to recharge or sign in.

…Please give me flowers…

You only need to complete the game on the day of the event to receive the rewards.

The intensity of this kind of activity instantly made countless players excited.

A short time.

This meager comment on the Dota mobile version has over a million comments.

"Are you crazy? What's going on inside Penguin?

What’s wrong, you’re giving me skin like this!”

"Is this the night of the fight? Let's fight!"

"I'm also crazy. Before I clicked on this hot search, I felt that I had been too active recently, so I was a little tired. Now I just want to fly to next month."

"Before clicking in: Why is there another event? It's boring. After clicking in: Dota mobile game, you are my god!"

"Everyone, when you thank the penguin, don't forget the king. Without the competition from the king, would the penguin be such a great craftsman?"

"It's the same thing, but the Dota mobile game has done this. Why doesn't the King come out and do something?"

Discussions about the outside world.

The king did not respond.

And after this day.

Almost all Dota mobile game players are crazily looking forward to the arrival of this day.

at the same time.

There are indeed many players who switched from the Dota mobile game to King of Kings, but because they couldn't resist the temptation, they returned to the Dota mobile game again.

After all, previous Dota mobile games only gave away Q coins of a few yuan and nineteen yuan at most.

And this time.

But the skins are sent directly, and there are two types of skins at once, and one of them must be a high-quality skin!

This kind of benefit has never appeared in any game before.

but.

Although on the surface the king did nothing.

But actually.

However, while Wang Mo was fully preparing for the next battle night event within Penguin, he increased the promotion of games in sinking markets and other areas that Penguin disdained.

.......0

Originally before.

In other areas, King is still quite cautious in exploring potential mobile game users, and does not want Dota Mobile to discover them.

Under such cautious circumstances, among the current 40 million users of King, 10 million still come from these potential player groups.

It is enough to show how exaggerated the number of potential players in this part is.

And now.

Because Penguin's attention is no longer on this aspect, King has increased advertising in other markets.

For a while.

More and more players who have never played mobile games before are attracted by King and become King’s user group.

And all this.

Penguin has no idea inside.

but.

It seems to be in preparation for the upcoming battle night of the Dota mobile game.

So half a month after the announcement of the Fight Night event, the King pushed a huge update.

In this update.

King of Kings has launched a series of new modes and maps, and even enhanced human-machine gameplay.

Infinite Brawl, 3v3 new map, Dream Brawl clone mode, etc.

Several new maps and modes have been added to the game at the same time.

It’s just that these modes are not open at the same time. Different modes will be open at different times every week.

For example, Monday to Wednesday is a certain pattern, Wednesday to Friday is another pattern, etc.

Besides

The man-machine game, which was originally criticized by many players, also has more difficulty options and enhancements.

Now the most difficult human-machine among the kings has the strength of bricks and stones.

The day this update was rolled out.

Unexpectedly, it also appeared on the meager hot search.

The Penguin Group and all players believe that this is the king’s countermeasure against the fight night event.

In order to attract more users and compete with Dota mobile games, King launched so many modes and maps at once.

And after seeing the activities launched by the king.

The happiest thing is actually inside the Dota mobile game.

Because what they were worried about at the beginning was that if King of Kings launched an event similar to Battle Night in a month, there would still be some trouble for the Dota mobile game.

But Penguin didn't expect that.

Honor of Kings has not launched this kind of activity at all. Instead, it has used new modes and new maps to increase the number of players.

This choice is naturally what the Penguin Group wants to see.

They certainly don't think that several new modes and maps are more attractive than directly sending skins.

And this is indeed the case.

Although these new modes are fun, they are still far behind compared to directly giving away skins during battle night.

It's just something that the people in the Penguin Group couldn't have imagined.

King of Glory's counterattack against them was actually in another direction, a direction that the Penguin Group had not expected at all!

The purpose of King of Kings launching new maps and new modes is not to compete with Dota Mobile to seize the original 60 million mobile game user base.

These new maps and new modes, as well as man-machine enhancements.

All this is for the novice player group who have never played mobile games!

If it weren't for Penguin's current focus, it would all be on the fight night in the near future.

Maybe Penguin insiders can also discover that this update of King is completely prepared for new and novice players!

This also shows.

At this time, a large part of the King's player base is a potential player group that Penguin Group has never discovered before!

And by the time the penguin really discovered this, it was already too late. .