Let You Design The Software: Do You Directly Create Douyin?
Chapter 88 Penguin Group’S Blind Confidence And The Skyrocketing Number Of Users!
In a cafe in a small town in the north of Yan country.
"Xue'er, are you really not coming with us?"
"We are all playing King of Kings, it's too boring for you to be alone."
"It's hard to rest for two hours, but you still haven't played games to relax.
Several girls sitting in a corner were talking to a girl next to them.
And listening to the other party's voice, the person named Xue'er shook her head.
"I have downloaded King of Kings before and played a few games."
“But then I uninstalled.”
Listening to this sentence, some people were confused.
"Why?"
"I remember that you, like me, didn't play any games before. Now I like King of Kings. Why did you uninstall it?"
Listening to her friend's voice, Xueer sighed softly.
"The King is quite interesting, but I'm not very skilled and I'm often scolded.
"Last time, a primary school student scolded me for a long time directly on the mic. I was really annoyed."
"But apart from matching, there are no other modes in King of Kings. The difficulty between human and machine is too low to make it interesting to play."
"But if I go to match, I will be scolded."
"That's why I uninstalled King."
Xueer is actually very helpless.
She originally wanted to try the King.
But because it was my first time to play a game, my skills were very poor.
If you directly practice matching skills, you will be scolded most of the time, but the difficulty of the human-machine game is too easy and it will not improve your skills.
So in the end she uninstalled King.
And listening to Xue'er's voice.
Her friend was stunned for a moment, and then put the phone in Xueer's hand.
Now the king in her hands is still playing a game.
The man's voice also continued.
"The King of Kings just updated several new modes yesterday, and they are all very interesting. In this mode, even if the results are not good and the performance is not good, no one will scold you, because this is an entertainment mode."
Listen to this.
Is Xueer a little surprised?
"Really?"
Her friend nodded.
"You'll find out if you play with it now."
"This mode is called Infinite Brawl. The attributes of all heroes have been improved and the cooldown has been reduced a lot. It's very fun."
"And you see, this top lane record is zero and five, no one is scolding him, everyone in the chat area is saying how interesting this mode is.
After listening to what my friend said.
Xueer also hurriedly looked at the chat box on the side, and then realized that her friend had not lied to her.
If it were a normal match or ranking, someone would have already achieved this record.
But in this mode, few people spoke.
Everyone is enjoying the extremely refreshing game play in Infinite Brawl.
"Then let me try."
"I'm very good at it."
The next second.
Xueer also picked up her friend's mobile phone and started playing the game seriously.
She just discovered it after playing for a few minutes.
This game mode is much more fun than the normal mode.
The hero's cooldown is almost up, and her previous skill has already been cooled down before she can press her next skill.
Everyone was having fun engaging in various brawls and various operations.
"Two people across from me came to arrest me."
"I should be dying!"
After Xueer finished speaking, her friend next to her spoke immediately.
"Don't give up. The Xiao Qiao you play is very strong in Infinite Brawl and can fight back!"
"Okay, let's see how it works!"
After taking a deep breath, Xueer started clicking wildly on her phone.
Thanks to the blessing of Infinite Brawl, in a few seconds.
The hero she controlled actually killed two people on the opposite side!
Looking at this scene on the mobile phone, I even couldn't help but cheer.
Before uninstalling King of Kings, she had played many games of King of Kings, but she had never had such a bloody counterattack, let alone two people.
But in this mode, she succeeded.
And the friends next to her also laughed.
“This mode has a very low cooldown, so you can operate it casually and practice skills and so on.
“And in addition to this mode, there are several other new modes and maps that are very fun and suitable for novices.
"The key is."
"This update also adjusts the difficulty of the human and computer games."
"Nowadays, the strength of humans and machines can reach up to diamond level. You can slowly choose a human-machine that matches your strength for training.
"My friends and I are both gold, but we can't beat the human-machine players at the same level."
Listening to her friend's voice, Xueer also had a look of surprise in her eyes.
"Really?"
Her friend nodded.
"If you are afraid of being scolded in a match, you can first play with human-machine and other model training techniques."
"And now you can also block teammates in in-game chats. You can block anyone who scolds you!"
Listening to her friend's voice, Xue'er nodded hurriedly.
"Wait for me after you finish this fight."
"I'm going to be the king again right now!"
After this update of King is launched.
It greatly increases the retention of new players.
Originally, Wang Mo had not noticed this before.
But he found that after they increased their investment in the promotion of King of Kings some time ago, they did attract more potential user groups who had never played mobile games.
This group of potential users who have never played mobile games is called pure new players by Wang Mo.
Although during this period, the number of straight players has increased a lot.
But the retention of these new players is lower than the retention of new players a month or two ago.
After thinking about it.
Wang Mo finally discovered that the key to this problem was that the strength of King's first batch of players had risen to a relatively high level.
Many players have also begun to pay attention to rank.
So we pay more attention to winning or losing.
Under such circumstances, a large number of new players who entered later were often scolded because of their lack of strength and did not have a good gaming experience, so they eventually chose to quit the game.
This.
This is not what Wang Mo wants to see.
But the king at that time did not provide a good environment for these new players.
That's why Wang Mo launched this update.
Whether it's a new map or a new mode, the experience of new players in these games will be much better.
Coupled with the enhancement of man-machine, this group of new players has a place to practice their skills.
So not too long after this update rolled out.
Subsequently, the retention of new players began to increase.
Although Wang Mo no longer competes with Dota mobile games for the original 60 million mobile game users.
But the number of daily active users is the king.
But it skyrocketed crazily at an incredible speed.
At this time, inside the penguin.
Still preparing for the fight night in half a month.
No Penguin employee realizes what the current king is doing.
And as time passes quietly.
time.
Soon it finally came half a month later.
on this day.
The battle night event of Dota mobile game is officially launched!
at this point.
The employees of Penguin Group’s mobile game department were truly relieved.
Originally, many people thought that the update of King half a month ago was just a cover, and King would definitely launch a similar activity on the same day.
But until the Dota mobile game event officially started, the king did not make any move.
Just on this day, all modes were developed for players to play.
But this kind of action is actually no different from no action.
This is also directly stated.
Inside Honor of Kings, we really don’t plan to launch any similar activities on this day to seize the user base of the Dota mobile game.
This is for Penguin Group.
Quite good news indeed.
Even Penguin’s mobile game department is ready to open the champagne in advance.
same day.
At the same time as the Dota Mobile Battle Night event begins.
The number one hot search topic on Weibo is also the four words "Fight Night".
Players who have registered for Dota Mobile before, no matter whether they uninstalled Dota Mobile later because of King, on this day "basically most people have downloaded Dota Mobile"
After all, as long as you play five rounds, you can get two skins. This has never happened before in Yan Kingdom.
And the influence of this activity.
It is indeed within the expectations within Penguin.
The number of players who logged into the game that day was even close to the highest number when the Dota mobile game was first launched.
To know.
During this period of time.
A large number of players have switched to King of Kings, and there are also many core players of the Dota mobile game who have firmly uninstalled the Dota mobile game because of the changes in the Dota mobile game.
But even so.
The Dota mobile game can still achieve this result.
It is enough to show how exaggerated the impact this battle night has on players.
And these players don’t just log in to the game.
There are still several games to complete.
at the same time.
Due to the influx of a large number of players, the Dota mobile game copied the battle order and treasure hunting system launched by King of Kings, and its revenue also exploded on this day.
No matter from which direction.
This battle night was the most successful event launched by the Junzi Group among all the opponents it had ever encountered.
The previous micro-kanpinxixi has never launched such effective activities and plans.
It is enough to show that the core game business of Penguin Group is indeed not something ordinary companies can fight and resist.
How to grasp the player's psychology.
Penguins are really good at it.
And faced with such a terrifying offensive.
The king seemed to have no reaction at all.
Apart from opening up play permissions for all modes on that day, there was no other action.
There wasn't even a discount or anything like that.
This makes many players a little disappointed.
Under the hot search terms of Battle Night, players who finished five games the fastest also began to share the skins they received.
For a while.
The number of comments on this hot search exceeded hundreds of thousands.
"This event is really cool. The second skin I received after playing five games turned out to be a legendary skin!"
"Damn, you are so lucky upstairs, this skin is a new one."
"I'm just unlucky. Neither of the heroes with the two skins I like to play."
"Practice, your two skins are also very handsome, but it's not that good to practice as a hero just because of your skins..."
"Why the king didn't launch an event? It's a pity."
"Upstairs, you can play Dota Mobile."
"Forget it, I have never played a game before, and now I only play King of Kings. Even if other games give me skins, they are not very attractive to me.
anyway.
On fight night.
There are indeed a large number of players logging into the Dota mobile game.
The success of this day
The performance has also perfectly met the expectations of Dota mobile games.
Seen inside the penguin.
They are about to regain the position of the highest daily active player in the Yanguo mobile game.
Although it may not necessarily break the record, it is 100% sure to surpass King of Glory.
And time.
After the fight night the day before.
Finally came the second day.
Nine o'clock the next morning.
Penguin Group, Dota mobile game department conference room.
"It's done."
"The number of active players yesterday reached 47 million!"
"We can finally announce that our Dota mobile game has returned to the throne with the most active users of Yanguo mobile game!"
Look at the information just sorted out.
Ma Liuyun's voice also sounded quite excited.
"Although this number is not as good as the 50 million when it was first launched, it is already quite good under the current circumstances.
The pony in the main seat also nodded.
Everyone present knew how hard-earned this number was.
In the previous confrontation with the King, the previous version of the Dota mobile game continued to suffer setbacks, and users continued to be lost and lost again.
At its lowest.
The number of active users of the Dota mobile game has even dropped to 20 million!
And most of these lost users have become loyal players of the King!
and.
The core user group of Dota Mobile also abandoned the game due to changes in Dota Mobile.
But in this almost desperate situation.
The Dota mobile game can actually create 47 million simultaneous online users!
This almost desperate counterattack in the number of users is enough to illustrate Penguin’s capabilities.
The Dota mobile game first comprehensively reformed in the direction of the king, and then immediately launched a battle night event.
Both are indispensable to return to the most glorious stage of the Dota mobile game.
And here’s the thing to know.
The original number of core players of the Dota mobile game should only be around one to two million, two to three million.
One thing that is completely different between these core players and ordinary players is that once core players identify a certain game, it is almost difficult to abandon the game or switch to other games.
For example, when King of Kings became popular due to the Wei Daxian incident, the core players of the Dota mobile game did not have any thoughts of changing the game because they liked Dota's various mechanics.
around.
same.
When the core player group gives up on a game, they almost never come back to play it.
so.
The core players who gave up the game due to the reform of the Dota mobile game at that time would not play the Dota mobile game again just because of the two skins on the battle night.
That is to say.
After excluding the two to three million core player groups.
The number of players, 47 million, is almost the limit that Dota mobile game 3.6 can reach!
Compared with the peak of 50 million daily active users, Dota mobile game has almost lost millions of core users!
Under the impact of the King of Glory.
It’s almost a miracle that Dota Mobile can return to this level.
at the same time.
In the field.
"Okay, after the daily active users are confirmed, you can make an announcement."
"We can announce that our Dota mobile game has returned to the number one daily active users of the Yanguo mobile game!"
Xiao Ma's voice continued to sound, and his expression seemed quite relaxed.
It was as if the champagne had been opened.
And listen to his voice.
Some people in the field couldn't help but speak.
"Why don't we wait for the king to announce the number of daily active users? They haven't announced it for a long time."
Listen to this.
Almost everyone else present laughed.
Everyone is laughing at this person for not figuring out the facts.
And the pony's voice also laughed.
“Previously when we released revenue information at Wangzhe, we announced that we had broken the revenue record.
"And this time."
"It's our turn to announce that we are number one in daily activity without them announcing it."
"They looked down on us, and now we look back on him."
"You can be extremely confident not to take us seriously, and we can also not take you seriously."
As he spoke, Xiao Ma looked at the speaker.
His eyes were full of contempt for the king.
"Do you really think so?"
"The king has only updated once and has not even launched any activities. How can the number of daily active users be comparable to ours?"
"not to mention."
“The number of 47 million is already the majority of Yanguo’s mobile gaming community.
"I really can't imagine how the king can compare with us!"
(ps: The king’s hero regional ranking and social attributes will be written about soon.).
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