Lisco's American Life

1123. Successful price increase

After all, for Lucas, earning less money is better than nothing, and in the face of price increases, he can also increase the selling price to satisfy his own profits.

The reason why I didn't agree with David's request for a price increase was mainly because he wanted to earn more. Seeing that his plan failed, he immediately changed his attitude.

After all, outsiders may not quite understand, but for their insiders, how huge a profit a potentially popular beer brand can bring to them, and involving brand agents throughout Germany, is completely worthy of being said.

It is a monopoly business. In the past few years, he has directly doubled his net worth several times by relying on the beer produced by Li's Ranch. If all these profits go away from him, the other party can easily find someone to replace him.

Then when the time comes for him to find someone, he will become a joke in the mouth of others.

As a shrewd businessman, the first quality he must possess is to be flexible and flexible. A competitor who may have been quarreling with each other one second may become a close partner the next. For a person like him, there is nothing in the world.

Relationships are eternal. As long as there are interests, it is not impossible for him to have a drink with the enemy who killed his father.

Seeing that the other party's attitude changed so quickly, David was still in a state of shock. His original idea of ​​changing agents was completely in vain, but he was able to successfully increase the price and complete his main task.

The mission goal is also quite happy news.

In fact, the most difficult thing to do about raising prices for sales items is the first company. As long as one company is solved, the rest of the people will comply. If the first company is not solved, then the subsequent negotiation work will change.

It was very difficult and arduous.

After all, people themselves have a herd mentality. As long as someone takes the lead in doing these things, it will be easier for others to accept it. And after raising the price, agents can also indirectly increase the price.

, this approach does not cause any actual damage to the interests of agents. It is the final consumers who really have to pay more for the price increase.

For consumers, if they can spend more money and drink beer with a softer taste and more aroma, it is also within the acceptable range.

David reluctantly signed the ordering contract with Lucas for next year. This time, Lucas ordered a much more conservative quantity than in previous years, and the order share was almost as much as that of previous years.

2/3.

After all, every price increase of an item represents a decline in sales. Some consumers will naturally accept the fact that the price of an item is increased. However, some consumers may abandon the brand they have always liked and turn around and invest in other brands.

In the embrace of the beer brand, in order to prevent his purchase share from making a final balance, Lucas still plans to wait and see the specific situation for a year. If the outside world is still so eager for this beer brand, then he will sign another contract next year.

When signing this contract, I will definitely expand my share.

With Lucas taking the lead, other customers had detailed discussions and negotiations with David when purchasing goods. After one party's entanglement and negotiation, they finally recognized the facts and news about the price increase next year and were ready to go back and make plans.

Detailed price increase slogans and sales strategies will make it easier for consumers in the area they are responsible to accept this temporary proposal.

It is even necessary to appease the resistance of the underlying sellers. If these sales elites who are directly responsible for facing consumers are lost, then the sales of beer brands will become very difficult.

However, everything went smoothly. After the last customer took away his share in the warehouse, the entire warehouse that was originally full became empty in an instant, leaving only the last row of about 50 boxes.

Around the store of beer, these are a boon to the ranch and all cowboys' daily drinking share.

At the same time, David not only received a large order contract for next year's beer sales, but also the ranch's capital account that instantly became plump.

For employees, the happiest time of each month may be when wages are paid at the end of the month, and the happiest time of the whole year is when they receive year-end bonuses.

The same is true for operators. The happiest time of the month is when they have calculated the specific revenue for the whole month and the net profit at their disposal.

In addition to all orders being confirmed, necessary financial stimulus is also indispensable.

David, who was used to spending money and making meticulous plans while working hard, suddenly became wealthy and felt a sense of pride and pride in his heart. In addition to allocating the funds that needed to be used next year, the rest was counted.

As a result of his hard work throughout the year, although the bonus he was able to share was only a drop in the bucket compared to this huge amount, it still could not stop him from working hard for this little money for a whole year.

All the cowboys in the entire ranch had harvest smiles on their faces after the exhaustion just now. This feeling and excitement was even more satisfying than when harvesting rye.

"Okay, today there is a celebration party at the ranch. After everyone went back to rest for a while, they started to make preparations. Today there is unlimited meat and wine. We celebrate that the wine at the ranch has been delivered to the customers safely. We also thank all our staff for the whole day.

Years of hard work and hard work for this goal and results."

David waved his hand proudly and told all the cowboys who were slumped on the ground about the decision he had just made. As the actual manager of the ranch, he still had some rights, and today was another special day.

Apart from parties, where everyone can vent their emotions, there is no better way to release them.

Living in the United States, you have to get used to the hosting and occurrence of parties. This thing itself is to vent people's suppressed emotions. You can find a better reason to hold a party anytime and anywhere, such as moving today, birthday, wedding, or

Whether a good friend has achieved some major success, or the neighbor's dog has given birth today, it can be used as a reason to hold a party.

For people, the reason for holding the party is not very important. As long as there is a place and place where they can completely release and be free, it is enough.

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