Lisco's American Life

1637. North Cinema Big Mac

"Currently, there are more than 1,148 holding cinemas under our company group. The number of screens in each cinema is about 7. Of course, county-level ones may reduce the number to 5. At the same time, provincial-level preferential treatment

On the original basis, we will expand the scale by a few more pieces. Moreover, there are about 800 theaters and film and television broadcast venues that our company actually participated in the construction of. We also rely on the model of 80% self-operated and 20% franchised.

The pace of continuous expansion.”

"Currently, our cinema chain company is one of the leading companies in nearly five or six provinces and cities in the north. Although the current box office potential cannot be compared with those in coastal cities, I believe that with the continuous development of society, our situation in the future will be better."

We will also catch up slowly.”

"However, the current scale of the theater chain has almost squeezed out the box office potential of the several provinces and cities we currently occupy. If we continue to develop in these provinces and cities, it is likely to cause a waste of resources, which is also true.

Because of this, regarding this issue, the strategy discussed within the group is to expand to other provinces and cities as much as possible, and at the same time increase the pace of acquisitions and alliances, striving to completely complete the complete unification of the northern region.

, becoming the largest private theater chain in the northern part of the entire market.”

When Su Maoyang talked about these issues, his face was undoubtedly full of pride and pride. After all, these strategies and business models were all based on his ideas, and to a certain extent, they were also

Relying on his unremitting efforts to reach the current scale, some pride and pride are natural.

Of course, being able to reach the current situation has a lot to do with the continuous infusion of capital from behind. It can be said that since the founding of the film and television group, the injection of Lisko's capital alone has been no less than 500 million. This group

A large amount of funds and scale seem to have flooded into the entire domestic market. Cinema operators who were originally in the cold winter of film and television have also defected, either cashing out their money or selling their shares to

Film and Television Group.

You must know that the 500 million mentioned here, but calculated according to the price of US dollars, converted into a unit that everyone is familiar with, may have been converted into more than 3 billion. I believe this amount of funds can make many people feel dumbfounded, and

3 billion capital can be used to leverage more funds. For example, when the theater chain had just acquired about 1,000 theaters, the funds in the accounts had come to a standstill, and Su Maoyang applied for Li Ke's suggestion.

After that, he took the shares of all his self-operated theaters and went to the bank for a mortgage loan.

The loaned funds will allow them to continue their subsequent acquisitions. It can be said that the management within the entire group has a clear goal for the current work plan and arrangements for next year, which is to continue to acquire

We will speed up our layout and by the end of next year, we will at least double the number of theaters currently under our control.

In fact, the principles of many industries are very similar. This is true whether it is an Internet company or other industries. The winner-takes-all principle is vividly displayed in various industries. It is also true for theater chains. Only when your theater chain

When your scale reaches a certain level and your domestic share becomes more and more important, you can sit back and quietly enjoy the results of your victory. If you are not careful during the development process, you may be swallowed up by others.

Clean and tidy.

If according to the assumptions of the group's insiders, by next year, the number of screens in the group's hands may reach about 17,000. This is already the leading company in the country. If it really reaches this scale, I believe they will have completed it.

It has established itself as the dominant player in the domestic cinema industry.

If it develops according to the original strategy, the most famous theater company in the country may belong to the industry owned by the father of the national husband. But maybe around 2018, the other party changed his mind and originally maintained a high speed.

The growing scale of theater chains has further compressed the speed of its development. The growth rate has only increased by about 2,000 yuan in two years. It can be seen that the future scenario of this industry is not so optimistic.

But this is not the case for Lisko, because as people's living conditions get better and better, they gradually begin to pursue some spiritual life satisfaction, and the emergence of theater chains just makes up for everyone's shortcomings in this aspect, and can also further

To stimulate the domestic film and television market, when film and television practitioners are released and supported, it will burst out with considerable potential, and it is not impossible to even catch up with the development speed of the United States.

Therefore, he is quite optimistic about this industry and is willing to increase his investment in this area. Even if the investment fails, his current capital volume and industrial layout will not shake the fundamentals, but will continue to grow.

As you invest more and more, you will increase your status and voice in this industry. When you truly grasp the throat of the media, the social status you receive is completely different from those who put their working capital in the bank.

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The bank that Su Maoyang borrowed money from is naturally his brother company. Although Ogar Bank is owned by the same boss, it still distinguishes these business activities very clearly. Whether it is public or private, the boss can continue to pursue his own interests.

The company needs to inject capital, but as a mature and developing company, it also needs more solutions to crises. If it relies entirely on the boss's capital injection to continue development, it means that their management is really incompetent.

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In the eyes of many companies, the matter of commercial loans is a very normal thing. It is simply some help that their company has received on its development path. No company will not owe money to the bank, and the emergence of banks is also a good thing.

It helps these companies have better development opportunities.

This loan is also a very good business for Ogar Bank. Through these lending behaviors, it can increase the liquidity of its bank and help its bank better penetrate into the domestic market.

So this is a win-win behavior, and it also allows Su Maoyang to increase communication and cooperation with other industries owned by his boss in this way. After all, we are all brother companies, and only through continuous support can each company achieve success in

There is better development and broader future in the industry that I broke up, and the behavior of working behind closed doors is no longer suitable for the current business route and environment.

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