Lisko’s American Life

That's great news for the ranch, but it didn't come without a price.

Not to mention the special funds invested in Professor Hamball’s professional research in the early stage, after that, a corresponding batch of funds will be guaranteed to enter the accounts of the research team every quarter, which can support their verification and research of their various ideas .

Of course, there is a price for this. All the research results made by the research team are shared with Li's Ranch, provided that the ranch is in charge of all patent ownership rights.

For a professor, he can have funds to support himself to do more research, and can slowly improve his status in the academic circle, but for Li's Ranch , With the emergence of these research results, perhaps greater profits can be obtained from them, which is completely killing two birds with one stone.

Although his losses have been recovered from other places, if a research team joins the ranch and maintains the original state, it would be his negligence for David.

Compared with the previous allocation of ranch account funds, the ranch will spend a considerable amount of funds on the research team from this year onwards. Since this group is set up for the beer project, it will indirectly make up for the ranch's loss by increasing the beer sales price. Loss is something that is easy to understand.

While thinking about how to make my own request, and be accepted reasonably by the other party. David led the proud businessman from the original warehouse to the living room where he specially used to receive customers. He called the cowboy next to him to help him make two cups of coffee, and invited him to sit down in front of him.

"Lucas, I don't know how much wine you want to order next year? You can tell me your request first, so that I can make better allocations based on next year's production."

Lucas is the name of the German businessman. Before asking for a price increase, David decided to make some preparations first.

"My friend, you should know my strength. If possible, I would like to directly monopolize all the drinks produced by your ranch. You have to believe that we Germans love and consume beer. The branch of beer has even It flows in the blood of all of us in Germany, and its importance is as important to us as clear water. This market is extremely broad and lush, as long as you and I work together to overcome it little by little by continuously increasing production , sooner or later, the whole of Germany will quote our liquor brand."

This kind of dialogue happens between the two of them almost every year. Lucas still has not given up on the idea of ​​wanting the liquor business of Director Dulan's ranch. If he can get David's authorization and support, he believes that he will accompany Li The popularity of the wine produced by the farm directly opened up the situation in the whole of Germany, becoming one of the best wine sales leaders in the country.

David shook his head with a dumbfounded smile, and once again rejected the other party's lofty ambitions. If the wine produced by Li's Ranch only wants to exist in this category like a niche, then cooperating with the other party is a good way that is both safe and long-lasting.

Based on the cooperation with this Lucas businessman over the years, I have really seen the other party's long-sleeved skills and distribution methods. No matter how much production is assigned to the other party, as long as it reaches the merchant, all the drinks will be sold out within a week, and then David will be caught in the tireless entanglement of the other party. However, these drinks will not be able to return to Li's Ranch at all, and will be stopped by Lucas on the way back and transported away.

Even so, he still doesn't intend to let go, and he can't put the entire wine brand distribution road in the hands of one person. This is to share the risk. If someone defaults, there will be a better way out. In addition, On the one hand, it is also for the sake of building a global wine brand.

Even though the production of pasture alcoholic beverages is very scarce now, the world as a whole is looking forward to plums to quench thirst. However, by distributing to wine merchants in different countries for sale, this beer brand has attracted widespread attention in a small area, and even developed a considerable number of loyal crowds, who are waiting for the beer to go on sale every year. For a few weeks, I was able to satisfy my desires very well.

With the continuous expansion and development of the beer brand created by Li's Ranch, it can continue to satisfy the former loyal fans, and gradually increase the crowd around the world, until finally it completely takes over the sales network of all beer brands and becomes familiar to everyone. international brands.

From this perspective alone, one cannot just consider these immediate profits.

Lucas also knew that his request could not be satisfied, so he sighed helplessly again. Even so, I believe that this time next year, this kind of conversation will still be staged again in this office, as long as this beer can bring His profits are still very high, and he will not give up the possibility of persuading David.

"That's right. You also know that the taste of beer this time has been greatly improved compared to last year. The main reason is that our boss hired a group of professional scholars with high salaries and opened a research group on the ranch. With the support of these scholars and researchers, they have also improved the brewing process of beer. These improvements have indeed effectively improved the taste and softness of beer, and made the taste of the whole drink more mellow."

Lucas is indeed an old fritter who has been up and down in the business world for many years. When he heard David's opening remarks, he immediately narrowed his eyes. There is a little care about this matter.

If it is to purchase other things, the other party wants to raise the price rashly. As a businessman, he will definitely not agree easily. After all, the price increase of the manufacturer also means that his profit will be further reduced, and the original huge profit will also shrink accordingly. , Of course, it can also be compensated by the strategy of increasing the price of external sales, but in order to maintain the customers and sales network that are now hard-won, it is not a good decision to rashly increase the price.

So now he can only face two ways, one is that his own price remains the same, and use the reputation of high quality and low price to lay a solid foundation for his sales network in the country. On the other hand, there is a subsequent price increase. David's price increase this time does not have any possibility of shaking his own profits.