Lisko’s American Life

1123. Price increase successful

After all, for Lucas, earning less money is better than nothing, and in the face of price increases, he can also increase the price to satisfy his own profits.

The reason why I didn't quite agree with David's request to raise the price was mainly because I wanted to earn more. Seeing that my plan failed, I immediately changed my attitude.

After all, outsiders may not understand how much profit a potentially explosive beer brand can bring to them for insiders, and it involves the brand agency of the whole of Germany, which is completely worthy of the name It's a monopoly business. In the past few years, he has directly doubled his net worth several times by relying on the beer produced by Li's Ranch. If all the profits are away from him, and the other party can easily find someone to replace him, then he will find someone to replace him. People have become a joke in the mouth of others.

As a shrewd businessman, the first quality that must be possessed is to be able to bend and stretch. A competitor who may be facing each other with swords one second may become a close partner in the next second. For a person like him, there is nothing in the world. The relationship is eternal, as long as there are interests, it is not impossible for him to have a drink with the enemy who killed his father and enemy.

Seeing that the other party's attitude changed too quickly, David was still in a state of astonishment. My original idea of ​​changing the agent was completely in vain, but it was also a happy news that I was able to raise the price smoothly and complete my main task.

In fact, the most difficult thing to deal with this kind of price increase of sales items is the first one. As long as one is settled, the rest of the people will follow suit. If the first one is not done, then the next negotiation work will be changed. It is very difficult and difficult.

After all, people themselves have a herd mentality. As long as someone takes the lead in doing these things, it will be easier for others to accept. And after raising the price yourself, agents can also raise the price indirectly. This approach does not have any actual damage to the interests of the agents. If you really want to pay more for the price increase, on the contrary are the ultimate consumers.

For consumers, if they can pay more and drink beer with a softer and more mellow taste, it is also within an acceptable range.

With reluctance, David signed an order contract with Lucas for next year. Compared with previous years, this time, Lucas ordered a lot more conservatively, and the share of orders was almost only as good as that of previous years. 2/3.

After all, every price increase of an item represents a decline in sales. Some consumers naturally accept the fact that the price of the item has increased smoothly, but some consumers may abandon the brand they have always liked and turn to others. In the arms of the beer brand, in order not to let his purchase share make a final balance, Lucas still plans to wait and see the specific situation for a year. If the outside world is still so eager for this beer brand, then next year he will sign again When signing this contract, he will definitely expand his share accordingly.

With Lucas taking the lead, other customers had detailed discussions and discussions with David when they were pulling goods. After one party struggled and negotiated, they finally accepted the fact and news of the price increase next year, and were going to go back to formulate a detailed price increase slogan and sales strategy, so that consumers in their responsible area could more easily accept this temporary proposal.

It is even necessary to appease the resistance of the underlying sellers. If these sales elites who are directly responsible for facing consumers are lost, then the sales of beer brands will become very difficult.

However, everything went relatively smoothly. After the last customer took away the share in the warehouse, the entire barn that was originally full became empty in an instant, leaving only the last row of about 50 boxes. Beer storage left and right, these are the perks of the ranch and all the cowboys' share of daily drinking.

At the same time, David not only got a large order contract for next year's beer sales, but also a ranch fund account that became abundant in an instant.

For employees, the happiest time of each month may be the time of salary payment at the end of the month, and the happiest time of the whole year is when they get the year-end bonus.

The same is true for operators. The happiest time in a month is when you have calculated the specific revenue for the whole month and the net profit that you can control. In addition to confirming all the orders, the necessary financial stimulus is also indispensable.

David, who was used to spending money and was doing careful planning at the same time, suddenly became rich, and there was a feeling of pride in his heart, in addition to allocating the funds that he needed to control next year. The rest is counted as the result of his whole year's hard work. Although the bonus that can be shared is only a drop in the bucket compared to this large amount, it still can't stop him from working hard for a whole year for this little money. .

All the cowboys in the entire ranch had harvested smiles on their faces after being exhausted just now. This feeling and excitement was even more refreshing than when harvesting rye.

"Okay, today the ranch held a celebration party. Everyone went back and rested for a while and started to make preparations. Today, meat and wine are available in unlimited quantities. We celebrate that the ranch's drinks were delivered to customers safely, and thank all our staff for their hard work. Years, hard work and hardships for this goal and result."

David waved his hand proudly, and told all the cowboys sitting on the ground the decision he just made. As the actual manager of the ranch, he still has this right, and today is another special day. There is no better way to release people's emotions than parties.

Living in the country of the United States, you have to get used to the holding and happening of parties. This thing itself is to vent people's depressed emotions. You can find a better reason to hold a party anytime, anywhere, such as moving today, getting married on your birthday, or a good friend's major success, or a neighbor's house of dogs gave birth today and can use it as an excuse to throw a party.

For people, the reason for holding the party is not very important, as long as there is a place and a place where they can completely release and be free, it is enough.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like