Lisko’s American Life

"Currently, there are more than 1,148 holding theaters under our company group, and the number of screens in each theater is about 7. Of course, the number of screens at the county level may be reduced to 5. At the same time, the provincial discount On the basis of the original, we will expand the scale by a few more pieces. And there are about 800 places where our company actually participates in the construction of movie and TV broadcasting theaters. We also rely on the model of 80% self-operated and 20% franchised. The pace of continuous expansion."

"Currently, our theater company is one of the leading companies in nearly five or six provinces and cities in the north. Although the current box office potential is not comparable to that of those coastal cities, I believe that after the continuous development of society, our future situation will be improved. It will also slowly catch up."

"However, the current scale of theater chains has almost squeezed the box office potential of the several provinces and cities we currently occupy. If we continue to develop in these provinces and cities, it is likely to cause a waste of resources. Because of this, regarding this problem, the strategy discussed within the group is to expand as far as possible towards other provinces and cities, and at the same time increase the pace of acquisitions and alliances, and strive to complete the complete unification of the northern region. , becoming the largest private cinema chain in the north of the entire market.”

When Su Maoyang talked about these issues, there was no doubt that his face was completely proud and proud. After all, these strategies and business models were all based on his ideas, and to a certain extent they were also Relying on his unremitting efforts to reach the current scale, some pride and pride is also a matter of course.

Of course, being able to get to the current situation has a lot to do with the continuous injection of capital behind it. It can be said that since the establishment of the film and television group, it has been no less than 500 million just from the injection of Lisko's funds. The large amount of funds and scale seems to have flooded into a big crocodile in the entire domestic market. The theater operators who were originally in the cold winter of film and television also turned their backs one after another. They either took the money to cash out or sold their shares to others. Film and Television Group.

You must know that the 500 million mentioned here is calculated according to the price of the US dollar. If converted into a unit that everyone is familiar with, it may have been converted into more than 3 billion. This amount of funds is believed to make many people feel dumbfounded. And It can use 3 billion capital to mobilize more funds. For example, when the cinema chain has just acquired about 1,000 theaters, the funds on the account have fallen into a standstill, and Su Maoyang applied for Lisko’s suggestion After that, he took the shares of all its self-operated theaters and went to the bank for mortgage loans.

The loaned funds will allow them to continue the next acquisition work. It can be said that for the current work plan and arrangement for the whole year next year, the management within the entire group has a clear goal, that is, through continuous acquisitions Speed ​​up the pace of your own layout, and by the end of next year, at least double the number of theaters currently in charge.

In fact, the principles of many industries are very similar, whether it is an Internet company or other industries. When the scale has reached a certain level and the proportion in the country is getting larger and larger, you can sit down and enjoy the results of your victory quietly. In the process of development, if you are a little careless, you may be swallowed up by others. clean and dry.

According to the vision of the group's internal personnel, by next year, the number of screens in the hands of the group may reach about 17,000, which is already a leading domestic enterprise. It can be regarded as the completion of the dominance of the domestic theater industry.

If it develops according to the original strategy, the most famous theater chain company in China may belong to the industry owned by the father of the national husband, but maybe around 18 years, the other party changed his mind and maintained a high-speed The scale of the theater chain development has further reduced the speed of its own development. The growth rate has only increased by about 2,000 yuan in two years. It can be seen that the future of this industry is not so optimistic.

But this is not the case for Lisko, because as everyone's living conditions get better and better, they gradually begin to pursue some spiritual satisfaction, and the emergence of theaters just makes up for everyone's lack of this aspect, and can further It stimulates the domestic film and television market. When the film and television practitioners are released and supported, it will burst out with considerable potential, and it is not impossible to even catch up with the development speed of the United States.

Therefore, he is quite optimistic about this industry, and he is willing to increase his investment in this area. Even if the investment fails, for his current capital volume and industrial layout, it will not shake the fundamentals, but will follow suit. With more and more investment, you increase your status and voice in this industry. When you really control the throat of the media, the social status you receive is completely different from that of those who put liquidity in the bank. .

The bank that Su Maoyang borrowed from is naturally his brother company. Although Ogale Bank belongs to the company under the same boss, it still distinguishes very clearly in these business activities. Whether it is public or private, the boss can continue to move towards his own The company is going to inject capital, but as a mature company, it also needs to have more ways to solve the crisis. If it relies entirely on the boss's capital injection to continue to develop, it means that their management is really powerless. .

In the eyes of many companies, the matter of commercial loans is a very normal thing. It is basically some help that their company has received on the road of development. There is no company that will not owe money to the bank, and the emergence of the bank is also just It is to help these companies have better development opportunities.

This loan is also a very good business for Ogar Bank. Through these lending behaviors, it can increase the liquidity of its own bank and help its own bank to better enter the domestic market.

So this is a win-win behavior, and it also allows Su Maoyang to increase communication and cooperation with other industries under the boss in this way. After all, everyone is a brother company. Only through continuous support can each company have better development and a broader future in the industry that they broke up. The behavior of building a car behind closed doors is no longer suitable for the current business route and environment. .