Little Farmer Big Star

? Zheng Jie suddenly mentioned the CCTV radio station, what was the intention?

Li Fan was a little puzzled and asked, "Old Zheng, what happened to CCTV Radio?"

Zheng Jie said: "It's like this, CCTV Radio has a program called "Late Night Ghost Stories". This program used to be one of the trump card programs of CCTV Radio, and its listening rate once ranked among the top three of all radio programs. But the last two Over the past few years, the listening rate of this program has been declining, and now it has become the lowest existence. Although this has a certain relationship with the radio's audience base has been decreasing. But the audience base is the same for all programs. Yes. Therefore, the listening rate of "Late Night Ghost Story" is now at the bottom, and the main reason is the program itself."

Li Fan nodded. He also knew that CCTV radio station had such a program. He had listened to one or two episodes out of curiosity. It was just the stories it broadcasted. For Li Fan, it was really not attractive. Did not continue listening.

As for the fact that "Late Night Ghost Story" is now at the bottom of the ratings, Li Fan is not clear, he does not pay attention.

However, now that I know it, it is not difficult to guess the reason. The main reason is nothing more than that the quality of the ghost stories told on the program is getting worse and less attractive.

Or the quality of the ghost stories told in the program has not deteriorated, but the audience's requirements are getting higher and higher. The stories that were ok before, but now they don't feel any better.

The reason cannot be guessed, but at this time, Li Fan still doesn't quite understand Zheng Jie's intentions, he knows that Zheng Jie has more to do.

Sure enough, Zheng Jie continued: "The listening rate of the "Late Night Ghost Story" column has been at the bottom for a long time, and it is at the bottom with a very low listening rate. Originally, this kind of situation appeared in a program long ago. It should be cut off and replaced with a new program. Because "Late Night Ghost Story" used to be one of the trump card shows on the radio, it hasn't been cut off until now. However, it can't be dragged on anymore. The station has made a decision to immediately axe the 'Late Night Ghost Stories' column."

Li Fan nodded, indicating that he was listening carefully.

However, he felt a little strange. These should be the inside information of CCTV radio station, right? Why is Zheng Jie so clear?

Also, it can be seen that Zheng Jie is still very concerned about this.

Zheng Jie smiled and continued: "Are you thinking, why do I know this news? Also, why do I care so much?"

Li Fan nodded irrefutably.

Zheng Jie continued: "Feng Ge, the column director of "Late Night Ghost Story\

,"He's my old comrade-in-arms, and we've always had a very good relationship. When I used to live in Beijing, we communicated a lot. Now that we are here, the connection between us has never been broken. Because of his relationship, I have always paid close attention to "Late Night Ghost Story" and listened to it a lot. In two years, Feng Ge will retire, and he doesn't want to see the "Late Night Ghost Story" column cut off before he retires. Therefore, he will do his best to save the show. After many efforts and struggles, the radio station finally agreed to give "Late Night Ghost Story" another chance and allow "Late Night Ghost Story" to be broadcast for another week. In this week, if the ratings still don't improve at all, "Late Night Ghost Story" will be axed no matter what. "

Li Fan nodded again. At this time, he had guessed Zheng Jie's intention.

Zheng Jie continued: "Although Feng Ge won a week's time, it's of no use. If he can improve the listening rate of "Late Night Ghost Story" within a week, it will not be too bad. The fate of dragging it to the point of being cut off. However, it is not completely impossible."

When it came to this, Zheng Jie gave Li Fan a meaningful look and continued: "The reason why the audience rate of "Shenyi Ghost Story" is getting worse and worse is not because the quality of the stories it broadcasts is getting worse and worse. On the contrary, the quality of the stories told recently is actually slightly higher than the previous ones. Even compared to the peak of its long-term top three listening rate, the quality is slightly higher. After all, as the listening rate increases It is not surprising that the entire "Late Night Ghost Stories" column group has exhausted all efforts and resources to find excellent ghost stories, or supernatural stories, and find some higher-quality stories. However, this does not prevent The listening rate has been declining. Because the audience of "Late Night Ghost Story" has become more and more demanding. The story that used to sound very attractive now sounds almost unattractive. Or, Listeners are fed up with the routines of those ghost stories, and now even a high-quality story will have a hard time attracting them if they don't go out of the way."

Li Fan nodded again. The reason that Zheng Jie said was the same as what he thought before, and it was impossible to guess.

In fact, the entire CCTV radio station, as well as all members of the "Late Night Ghost Story" column group, all knew the problem.

But knowing is knowing, it is extremely difficult to follow the problem and solve the problem.

Because, for the current ghost story writers and ghost story writers, it is too difficult to get out of the routine and create stories while ensuring that the stories are of sufficient quality.

Writers can create high-quality stories, but they can't go out of their way.

And such a story, for those listeners, is no longer attractive.

If writers are forced to go out of the way to create stories, it is difficult to guarantee the quality of the stories, and it is also impossible to attract those audiences.

Zheng Jie continued: "So, for the "Late Night Ghost Story" column team, even if they can find a higher-quality story to broadcast in the next week, it is almost impossible to bring the ratings back to life. "

Li Fan nodded in agreement.

Zheng Jie once again gave Li Fan a meaningful look, and continued: "However, as I just said, it's not that there is no way to bring the dead back to life. This way is your boy. Feng Ge knows the relationship between me and you. , so he asked me to ask you, are you interested in creating a ghost story, or a ghost story? He knows that it is very abrupt, but he is really desperate. Now, in his opinion, only you and Gu are the only ones The story created by Yong can bring his show back to life. He hasn't gone to Guyong yet, because he knows the relationship between me and you, so he asked me to come to you first."

Zheng Jie did not tell Feng Ge that Li Fan was Gu Yong, and Gu Yong was Li Fan.

Therefore, Feng Ge would say such a statement.

...