Live Broadcast Selling Fishing Rods, Asking Me If The Air Force Can Use Them?
1. Weilong Fishing Rod, Never The Air Force!
Half past eight in the evening.
Shanhe City.
Lu Ze sat in front of the fill light and was thoughtful.
It has been some years since he traveled to this world.
I took over a small and micro enterprise specializing in the production of small commodities.
The advent of the live broadcast trend forced him to change his business methods.
The company started live streaming of goods.
The main product is its own fishing rods.
Invited a few internet celebrities.
I paid a huge amount of pit fees, but the output was not much.
Take last week for example, the pit fee was 100,000 yuan, and a total of 130,000 yuan of goods was sold.
Lu Ze once believed that these anchors’ side jobs were fraud.
So today he is going to go into battle personally.
"Boss, are you sure you want to broadcast it yourself?"
The assistant is still a little worried about the boss's decision.
Although the effect of the anchor carrying goods is not good.
But they are professionals.
The words used to introduce products are all trained.
Although my boss is handsome, he also has excellent business skills.
But this is my first contact with live streaming.
If the company is screwed up, there will be no loss, but Lu Ze is afraid that he will lose face.
"Sure, who doesn't know how to shout?"
Lu Ze's is quite relaxing.
"But if there are no well-known anchors to attract traffic, I'm afraid there will be no traffic. What if only one or two people watch..."
"Don't be afraid. At worst, I'll just touch the edge."
? ? ? ?
Lu Ze's determined tone and eyes made the assistant even more confused.
My heart says that even if you are just brushing aside, there must be someone who loves to watch it!
After everything is ready.
The assistant opened the live broadcast room.
There were not many people at the beginning, and Lu Ze chatted wordlessly with the few audience members.
However, the Juwei fishing gear he operates has a good reputation among anglers.
Not long after.
Many viewers came here.
"What's going on with the anchor? He's a little handsome!"
"What anchor? This is the boss."
"Can't your family afford to hire an anchor?"
"It's still a fishing rod faucet after all. Is it so miserable?"
Seeing the ridicule on the barrage, Lu Ze didn't care at all.
"It's not that the anchor can't afford it, but the boss is more cost-effective."
The number gradually exceeded one hundred.
Lu Ze also stopped chatting, picked up the product and started introducing it.
"Family members, today I bring you a comprehensive fishing rod, our new flagship, the Weilong series fishing rod!"
"3.6 meters only weighs 76 grams, combining lightness, strength and toughness into one body."
"98% t300 carbon fiber, 2% glass fiber, whole body carbon."
After the product introduction began, the number of visitors gradually increased.
There is no other reason.
The market share of Juwei fishing rods is already very high.
Other e-commerce platforms are not direct agents and have serious price increases.
There are many fishermen who watch the live broadcast room every day.
Seeing that the boss personally dialed the number today, many people were ready to make a move.
The private money hidden in the sofa has been prepared for a long time.
The reason why it is so popular.
Or because the craftsmanship of Juwei fishing rods is in a leading position in the country.
Lu Ze took over the business for five years.
From the beginning of OEM, to the purchase of advanced production lines with loans, and then gradually self-research.
A complete system of research, production and marketing has been formed.
Especially in terms of carbon fiber materials, the production lines and technologies are all independently developed by Juwei Fishing Gear.
The quality of the goods is excellent.
Lu Ze is confident.
Not to mention in China, even if this Weilong fishing rod is placed internationally, it is still capable of fishing.
The ups and downs of these years.
It's just because he focuses too much on R&D and doesn't understand marketing.
As a result, there has not yet been a big explosion.
But today, the number of people in the live broadcast room was double that of usual.
The interaction on the barrage is also very active.
There seems to be a tendency for small explosions.
"Anchor, if I use this fishing rod, will it affect my ability to drive a Porsche?"
“It doesn’t matter if you drive a Porsche, but it will if you drive a Wuling Hongguang, because if you use this fishing rod, you may not be able to catch too many fish.”
Lu Ze watched the barrage carefully and answered carefully. .
"Anchor, can't you catch a fish bag and sell it?"
"Bag."
"Can I come to install it?"
"cannot."
"Is this fishing rod of good quality? Can it be used as a load-bearing beam for a house?"
"..."
"Anchor anchor, does the fishing rod come with fishing line? Can the fishing line pick teeth?"
"I've placed an order, will you deliver the fish?"
"Internal or external use?"
Lu Ze: "Where are you going to put it for external use? This basic model is more than 4 meters long. I can't pierce it with you?"
I'm convinced by these old guys.
In the five-minute barrage, not a single one was serious.
Now Lu Ze understands.
Half of the people in the live broadcast room are here to have fun.
Seeing that it was a boss working part-time as an anchor, netizens started making jokes.
Very few people placed orders.
Lu Ze tried his best to pick through the barrage, trying to find a statement related to fishing.
finally.
Among the dense text, Lu Ze saw a netizen named [Air Force Online].
"Anchor, can this fishing rod be used by the Air Force?"
"Does it work?"
Lu Ze became energetic instantly.
As a practitioner in the fishing gear industry, he knows his user groups very well.
The so-called Air Force is a joking name for fishermen, which means they go home empty-handed if they can't catch any fish.
"Remove the word "?"
“Our fishing rod is easy to operate and smooth to adjust, and is designed for all kinds of novices.”
"Now the exclusive price for the anchor is 299 a pair. Place an order early and own it. The Veyron fishing rod will never be in the air force."
The next second.
Lu Ze saw this netizen placing an order for a product.
Look at others, mature fans should learn to place orders independently.
However, these words were just whispered in Lu Ze's heart and he did not dare to say them out.
That night, I sold 80,000 yuan of goods. The results were not outstanding, but they were acceptable.
After all, it saves a lot of pit fees.
Lu Ze concluded after the broadcast that the product variety was still not rich enough and did not cover all user groups.
If there were more types of fishing rods, customers would have more choices.
It should be able to attract those old guys who only play tricks in the live broadcast room.
Today’s main offering is the flagship Veyron series.
It is faced by novices and fishing friends with low intensity.
But if you are a professional fisherman, you may not be able to meet your needs.
After the broadcast, Lu Ze told his assistant.
"The Snapdragon series pole grip test has been completed, and the live broadcast room still needs to have a luxury flagship model."
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