Live broadcast to make money, ten dollars to build a money empire

Chapter 112 Strike while the iron is hot, and the king of two hands will fry!!

What is a sinking market?

It is mainly a market in third-tier cities and below.

Including small county towns, townships, rural areas.

Compared with users in first- and second-tier cities, users in such markets have relatively low requirements for service quality and product quality, but are more inclined to preferential prices.

On the contrary, users in first- and second-tier cities are willing to spend more money to pursue service quality and product quality.

Before Jiang Chen’s tailwind express did not disrupt the situation, the three links and one delivery basically occupied 90% of the express delivery market.

At that time, there was no such thing as market segmentation.

Because users don’t have a choice.

Even if you want to pursue service and quality, someone must provide you with high-quality service and efficient transportation efficiency.

Therefore, three links and one reach can win so much market share.

But it’s different now.

Jiang Chen came out with a tailwind and speed.

It broke the original market situation at once.

Those users who do not care about the price, but prefer transportation efficiency and pursue the quality of service, will choose the tailwind.

At this time, instead of competing with the tailwind for these high-quality users, it is better to directly abandon this part of the users and focus on those users in the sinking market with small demand for transportation efficiency and service quality and large price concessions.

Today’s sinking market also has great user potential.

As long as you can catch this part of the users, then the three links and one delivery will be disrupted by the wind and defeat the first- and second-tier cities, then you can also stand with the whole express delivery market.

Therefore, for the sake of this part of the user, it will not be snatched away by Jiang Chen’s tailwind and speed.

Teacher Ma has become more and more determined to rectify the service quality of Caiji Station.

And when he posted the decision online.

After killing chickens and monkeys and canceling several franchisees, it immediately won the praise of many users.

It’s kind of moving back to a city.

And the other side.

When the three links and one da were busy rectifying the service quality of franchisees, Jiang Chen and Da Qiangzi were not idle.

“Brother Jiang Chen, everything is really as you expected, after we announced the free shipping activity, the three links and one delivery were also announced, which can be regarded as greatly relieving our transportation pressure!”

The big hadron, who was busy scheduling logistics and transportation, said with a tired face.

The daily pick-up volume of free shipping activities directly reached more than 17 million.

The increase in delivery in a short time made him almost panic.

But fortunately, the three links and one delivery also announced a free shipping activity, which greatly eased their delivery pressure.

Otherwise, today’s daily pickup volume will definitely exceed 30 million pieces.

“It’s inevitable!”

Jiang Chen smiled.

The announcement of the launch of the free shipping campaign by the three links and one delivery has long been within his expectation that if the three links and one delivery are allowed to carry out this activity, it will certainly overload the logistics and distribution system of the smooth wind, exceed the distribution capacity, and accumulate a large number of packages.

But at the same time, for the three links and one reach, the loss of users is also huge.

It will force a large number of users to the tailwind.

Such a move is undoubtedly killing a thousand enemies and damaging eight hundred.

In other words, no one can afford it.

Therefore, even if Mr. Ma does not want to engage in free shipping activities, he must do it.

One but three links and one delivery has also launched a free shipping campaign.

Then users have more choices, will not rush to the tailwind express, in disguise, three links and one delivery will relieve the downwind transportation pressure.

All this.

It’s all within Jiang Chen’s consideration.

“But now that Mr. Ma has begun to rectify the service quality problems of franchisees with three links and one reach, I estimate that they are ready to give up those high-quality users and aim at users in the sinking market!”

Hadron said again.

Jiang Chen nodded.

Nowadays, with the development of the domestic economy, the potential of user groups in cities below the third tier is also very huge.

This can be seen from the previous life specializing in the sinking market.

Now Shunfeng has become a spoiler, with a super high reputation, crazy plundering high-quality users in first- and second-tier cities, three links and one reach to turn around and put the main strategy on sinking market users is also inevitable.

“Now that the three links and one reach change the strategy and lock in those users in the sinking market, then we can now strike while the iron is hot and seize the market.”

“You have a plan?”

Big Hadron asked curiously.

“Hmm!”

Jiang Chen nodded: “First, I want to make the free shipping activity an annual cultural event.” ”

“Annual cultural events?”

The big hadron was stunned for a moment, and then reacted, “Just like Double Eleven?”

“Right.”

Jiang Chen nodded, “Double Eleven, from the original Singles’ Day, was packaged and marketed into a shopping festival, then our free shipping activity can also be held once through the annual Spring Festival, and after a long time, this will become an annual, fixed event, and even form a cultural phenomenon festival.” ”

Jiang Chen finished speaking.

The big hadron’s eyes couldn’t help but brighten.

Double 11 was originally just a marketing campaign promoted by e-commerce platforms taking advantage of the popularity of Singles’ Day, but with so many years of annual holding, it has directly become a cultural phenomenon festival and a shopping carnival.

So why not follow suit?

You must know that the Spring Festival is held every year.

If you take advantage of the Spring Festival every year to hold free shipping activities, this will undoubtedly bring great benefits to the market.

Not only that.

Free shipping.

This is a real concession to users, and it can also get a lot of user favor.

“The problem is that if it is held every year, the company loses a lot of profits every year.”

Big Hadron Road.

“At our level, there are hundreds of millions more and hundreds of millions less, in fact, it has little impact at all, but it is different for the people in society.”

Jiang Chen said.

For him, holding a free event every year to help him return home is to return part of his wealth to the society and facilitate those migrant workers who are adrift to return home for the Chinese New Year.

“Then it was decided to hold such a homecoming event once a year in the future.”

Big Qiangzi nodded, “But the name of this event can be brought with Jindong, and it can’t all be occupied by the tailwind!” ”

Once the event does become an annual cultural event like Singles’ Day, the impact will definitely be huge.

Bringing the name of Jindong can undoubtedly spread the influence and popularity of Jindong, and even Jindong e-commerce can benefit indirectly.

Therefore, the title of the event must bring a golden knock.

“Don’t worry, in order to make the influence of the event enough, I plan to use the words Jin Dong to help and go home with the wind’ as a cultural slogan for publicity, so that everyone knows that the free mailing activity is jointly promoted by Jin Dong and Shunfeng!”

Jiang Chen smiled.

Da Qiangzi couldn’t help but repeat Jiang Chen’s words: “Jin Dong helped, go home with the wind, good, very good.” ”

“Our free shipping festival, if it can be successful, this sentence can definitely become a label-like, phenomenal cultural buzzword!”

“But I have one more question, what day do we set the free shipping date?”

“It’s set at the 26th year, just the day when our shunfeng business is officially launched.”

Jiang Chen said, “Yes! ”

The Great Hadron nodded.

“In addition, I also plan to launch smart express counters and launch them on a large scale in first- and second-tier cities.”

Jiang Chen said again.

This world’s intelligent express counter has not yet been developed, so the first time I heard this term, the big hadron, I was directly confused!

He looked at Jiang Chen and asked with a blank face: “What is this thing in the smart express counter?” ”

Jiang Chen hurriedly explained.

When Da Qiangzi listened to Jiang Chen’s explanation and understood the concept of only express delivery counters, what it had been used for, and how to operate it, the whole person’s eyes suddenly widened like copper bells, looking at Jiang Chen in shock.

What Jiang Chen said, one cabinet and one yard, how many times to store for free, overtime is not taken, then according to the time period and a series of other things.

It directly refreshed his understanding of the express delivery industry.

It turns out that express delivery, can you still play like this?

“Genius!”

“Jiang Chen, Jiang Chen, you are simply a genius!”

“You can think of such a thing as a smart delivery counter, what is in your head!”

The big strong man looked at Jiang Chen with admiration, and couldn’t wait to open Jiang Chen’s brain to see how his brain was different from ordinary people.

Understated and low-key.

We are not the producers of smart express counters, just porters!

Jiang Chen was a little embarrassed, after all, he just put forward the concept of the Shunfeng Nest in his previous life!

“It’s all some gadgets, not worth mentioning, not worth mentioning.”

He waved his hand and said.

But the big hadron shook his head repeatedly: “This is called a gadget!” Jiang Chen, do you know what the concept of this express counter you proposed means? ”

“It means that this will be a big leap forward for the express delivery industry…”

Why did Teacher Ma integrate three links and one connection and set up Cainiao Station?

Isn’t it to facilitate the delivery of parcels?

So as not to need the courier to need an address to deliver the package, so he went to the rookie station and let the recipient gather to one point to pick up.

This not only reduces the workload of the courier brother, but also reduces the damage rate and loss rate of the package in the delivery process.

Of course, there is a drawback to this.

That is.

It is necessary to constantly find agent storage points, and having agent points means that management personnel are required, which leads to an increase in the number of terminal travel links and is inconvenient to manage.

Another is that it is actually not very convenient for users.

But this smart counter proposed by Jiang Chen is different.

Community users, each downstairs according to the express counter, users up and down the stairs in and out of the effort can pick up the package, no need to run to other places.

It is not only convenient for users, but also convenient for delivery brothers.

After all, the delivery guy calls the recipient, and if the recipient is not at home, they sometimes have to run for nothing.

But with this courier counter, it is different.

The person is not at home, communicate directly by phone, put it in the courier counter, and then send the pickup code to the recipient.

The recipient can pick up the package with the receiving code when he or she goes home.

Very convenient.

In addition, it is charged according to the time period, and the free storage period of 24 hours is exceeded, and after the storage period of 24 hours, the fee will start according to the time period.

It also avoids users occupying storage space for a long time.

It’s simply very human.

Not only that, compared with the franchisee personnel management of Cainiao Station, the management of equipment is obviously simpler than personnel management.

One-time placement of the wind nest.

Then, according to the management mode of shared bicycles, a regional administrator is formulated to be responsible for the maintenance of express counters in the relevant areas, saving time and effort, and there is no problem of poor service attitude caused by people during pickup.

After all, when users face machines, there is no problem of service attitude at all.

“I dare to guarantee that once your express counter is launched, the entire express delivery market will definitely cause a big earthquake.”

The big strong man vowed, “But what I’m worried about now is whether this kind of advanced thing will be accepted by everyone!” ”

“Don’t worry, I dare to guarantee that once the wind nest is launched, it will definitely be widely welcomed by users!”

Jiang Chen said confidently.

In the previous life, the daily parcel processing capacity of the wind nest directly reached 12 million pieces.

It can be seen that this kind of thing is deeply accepted by the majority of users.

“Of course, this kind of thing has a limitation, that is, it can only be promoted in first- and second-tier cities, and it is somewhat difficult to promote it in third- and fourth-tier cities!”

“As for the township, it can’t be implemented at all!”

The Great Hadron nodded.

Third- and fourth-tier cities, and even down, the population density is reduced, and if the wind nest is launched, the amount that needs to be released needs to be multiplied.

At this time, it is not as suitable as the rooster station.

“But even if it is launched in first- and second-tier cities, or even third-tier cities, this market is huge enough!”

Jiang Chen added again, and the big hadron nodded, did not say anything, and then hurriedly urged: “Hurry up and announce it to the public, I can’t wait!” ”

The big hadron was even more excited than Jiang Chen.

Jiang Chen smiled: “In the future, the news of the free shipping event can be announced every year, and the matter of the wind nest will have to wait a few more days, because the first batch of wind nests is still in the process of being released and has not been officially used.” ”

“Okay, let’s announce our free shipping festival quickly!”

The Great Hadron urged.

Jiang Chen hurriedly used the official V of Shunfeng Express to directly edit a meager out: “In order to help the majority of users go home every Spring Festival, after the negotiation between the management of Shunfeng and the management of Jindong, the annual positioning of the free shipping festival will be held, and Jindong and Shunfeng will jointly hold a one-day free mailing activity of ‘Jindong Help, Shunfeng Go Home’!” ”

As soon as the news came out.

The person in charge of the three links and one connection and Teacher Ma immediately spewed out a mouthful of old blood.

One step ahead.

Step by step.

They never thought that their side had just launched a free shipping event, and Jin Dong and Shunfeng had already joined forces to make the free shipping event an annual national festival like Double 11!