Live broadcast to make money, ten dollars to build a money empire

Chapter 77 Marketing worth 20 billion, the whole network is shaking!!

Behind a hot spot.

Ordinary people simply eat melons. Become traffic without knowing.

And some professionals, looking at hot spots, can always see something different. The cause of the earthquake in the advertising industry was because some netizens were bored and picked up the founder behind Jiaduodian, who turned out to be Jiang Chen.

At first, they thought it was someone with the same name and surname as Jiang Chen. Can; After understanding.

They found that it was not the same name and surname.

It was Jiang Chen who withdrew from the money-making program. This matter has been exposed.

It immediately caused an uproar on the Internet.

No one expected that the founder behind Jiaduo Point would be Jiang Chen.

“Crouch!”

“Really fake?”

“I’m going big, after Brother Dust withdrew from the competition, is this directly to make herbal tea?”

“That is to say, Brother Dust spent 300 million yuan and rented three sky-high advertising spaces for advertising?”

“Ma ya, Brother Dust is this crazy, right?”

Spend 300 million yuan to advertise offline, and you can sponsor several popular variety shows. Netizens are talking.

I feel that Jiang Chen’s move is a little too crazy. But soon.

They found that things had turned around.

When they followed the management of the three advertising spaces, they learned that the person who rented these three advertising spaces was also Jiang Chenhou.

They suddenly realized something very scary.

“Crouch!”

“The first person to rent the advertising space was also Brother Dust.”

“Why did Brother Dust make a sky-high advertising space to solicit rent?”

“Ma Ya, shouldn’t this be a good play directed and acted by Brother Dust?”

“Put, should I remove a few words, this is a good play directed and acted by Brother Dust”

“The purpose is to create more momentum for Gado.”

At this time, someone said with a determined face.

But it soon aroused the doubts of others.

“If you advertise for Jiaduo, why didn’t Brother Dust directly advertise when he rented it in the first place?”

“This is the shrewdness of Brother Dust!”

“First rent an advertising space, and then use the sky-high rent information, create fishing wheels, hot spots, arouse the attention of the whole people, at this time the attention of the advertising space is high, once the advertisement is on it, the advertising effect is completely different.”

“That’s right, those three advertising spaces, although they are all in the center of the megacity, although the advertising effect is good, but compared with the attention of the whole network, it is simply too bad!”

“If Brother Dust does that, now Jiaduo is not known to the whole network, and it is estimated that the popularity only exists in Yangcheng, the magic capital, and the imperial capital!”

When everyone thought about it, it seemed to be true.

“So, Brother Dust is still an operation expert?”

“Little master?”

“You use such words, you are completely insulting Brother Dust, as a marketing student, I can tell you very clearly that Brother Dust’s marketing operation is absolutely a classic and will be recorded in the history of marketing!”

Some netizens said.

Everyone couldn’t help but take a deep breath: “In the history of marketing, is it so exaggerated?” ”

“Exaggerated?”

“I can tell you very clearly that I don’t know if anyone imitates this wave of operations of Brother Dust, but it is absolutely unprecedented.”

“Before Brother Dust, no one had ever marketed like this, and smoothly turned a brand from zero market awareness to everyone knowing.”

“Indeed, in this battle, Brother Dust will definitely fight in the advertising and marketing industry, and he will be a god!”

“Damn, I thought that Brother Dust was just a unique vision and first-class investment ability, but I didn’t expect that the marketing means were also a batch of cattle, which is also too outrageous!”

The crowd exclaimed.

When they were making money before, they had an understanding of Jiang Chen’s marketing ability, but they didn’t understand it deeply at that time, but now, they finally saw it. And not only them.

Even Liu Feixue saw Jiang Chen’s entire marketing process.

It is also beautiful eyes flashing, and the eyes reveal a deep incredible color. Rent an advertising space.

Then use the sky-high rental information to get super high attention for advertising space. Then step by step, you can launch a multi-point ad.

Let’s add more and become a well-known brand.

Before, I kept asking Jiang Chen how he wanted to launch the brand. Jiang Chen has been silent, and she will know when she says it.

But now after Liu Feixue, there is not much joy and excitement, but complete shock.

She didn’t expect that Jiang Chen’s marketing ability would be outrageous to this extent.

After renting only three advertising spaces and spending less than 15 million, he successfully made Jiaduo gain popularity in the market through his independent marketing.

If you change people and change your way, you will have to spend at least 500 million advertising dollars to achieve the effect, right?

No, even if it costs 500 million, it may not be as good as Jiang Chen’s effect.

“This bastard, angry and angry, but the ability is really speechless.”

“No wonder I dared to find myself at the beginning, and I entered the herbal tea market with confidence and grabbed the market with Wang Laofu!”

Liu Feixue muttered to herself.

Some fortunately, when Jiang Chen came to him to pull investment, he directly invested all his belongings.

This time, Jiaduo opened the herbal tea market, and with Jiang Chen’s popularity, he should be able to snatch a lot of share from Wang Laofu.

These 300 million inputs, not to mention how much to earn, there should be no problem in earning a billion. Liu Feixue secretly calculated.

However, after her, in the subsequent market battle, Jiang Chen, with his advertising and marketing ability, cut Wang Laofu off in one fell swoop and obtained 80% of the herbal tea market, and the sales of herbal tea alone for a year were directly as high as 40 billion, and the net profit was as high as more than 10 billion.

Of course, these are all afterwords.

The other side.

In Jiang Chen, he rented advertising space, released sky-high rental information, and then exposed the news that his company’s advertisement was on it.

The entire advertising world was also shaken by it.

If the person who posted the sky-high rent information is not the same person who later advertised on it.

This matter.

Maybe it won’t cause such a big sensation in the advertising world.

However, the initiator of these two things is the same person.

It’s hard not to see that this is a premeditated, self-directed marketing campaign.

In order to create momentum for the listing of Jiaduodian, and push the Jiaduopoint brand in front of the Chinese people.

And.

The more they deliberated on the details, the more shocked they became. The original advertising marketing.

It’s not just about money.

It turns out that advertising and marketing copywriting does not have to be good, classic, and creative to make people remember.

It turns out that just by relying on operation, even if you spend less money and use copywriting ideas that are not top-notch, you can also promote a brand in a period of time and become known to everyone.

Top advertising and marketing consulting company.

This is a company specializing in advertising design and marketing consulting. Now.

It was already time to leave work, but everyone in the company and the boss, including the boss, were sitting in danger, carefully reviewing, and deliberating on the sky-high advertising space incident planned by Jiang Chen this time.

“Rent an advertising space. Why? ”

Want to rent in a megacity like Yangcheng, the magic capital, and the imperial capital? Isn’t it cheaper and cheaper to rent somewhere else?

“Because when launching sky-high rental information, you can quickly spread the news and choose a small place, which may not cause such a sensational effect in a period of time.”

“Why publish sky-high rental information?”

“Create social hot spots, attract the attention of the whole network, and let the original advertising space play a far beyond its own advertising value.”

“Why not directly launch the Jiaduo brand when the sky-high advertising space is hot? Instead, only three big words and a question mark were printed on the advertising space? ”

“Initial implantation, the simpler the information, the better, while maintaining the heat, but also laying the foundation for the subsequent in-depth implantation.”

What is the merit of the advertising copy launched by Jiaduodian.

“First, positioning, advertising introduction plus more herbal tea, made of royal recipe, all of a sudden add more herbal tea, and other herbal teas, differentiated, become tall, subconsciously implant consumers with a consciousness, this is the previous royal family can drink something consciousness, so that consumers buy more herbal tea, get a sense of superiority……..”

“Second, afraid of fire, drink more and more, there are no bells and whistles, and there is no deliberate emphasis on the role of herbal tea, but it implants a subconscious for consumers that if they are afraid of fire, they must drink more and more.”

“Third, deliberately emphasize their own red can buying, while increasing the recognition of herbal tea, but also implanting a subconscious for consumers, buy herbal tea, to buy red can.”

Add more advertising copy, in fact, is not very good, or even can only be said to be average, but the victory is winning, his advertising words, simple and rude.

Coupled with Jiang Chen’s series of operations, it will easily be implanted in the audience’s mind.

Everyone analyzed Jiang Chen’s series of operations through questions and answers, and as their analysis deepened, the shock on their faces deepened.

And when they finished completely reviewing, the shock on their faces could not be concealed in the slightest.

Everyone felt shocked by Jiang Chen’s series of operations.

“Awesome!”

“It’s amazing!”

“Is this kind of operation something that people can play?”

Use God’s perspective to see Jiang Chen’s series of operations. You may think that this operation is actually nothing.

But the problem is.

There is no God’s perspective in Jiang Chen!

He needs to think independently about how to complete this series of advertising and marketing in order to launch the Jiaduo brand.

This is the most outrageous part.

“If I can engage in such marketing once, even if I have not lived in vain in this life, it’s a pity, I have been living dogs for more than ten years!”

“What’s more important is that this person is still a teacher training graduate, and has never studied professional knowledge such as advertising and marketing!”

“Don’t say it, besides, I’m about to change careers!”

In the huge conference room, some people were amazed and some people were ashamed.

And such a scene is not only happening in this company.

Countless advertising and marketing consulting companies have all gathered their advertising designers and marketing planners to analyze Jiang Chen’s sky-high advertising space marketing case this time.

Even some domestic well-known advertising masters who have planned many classic advertisements and classic marketing cases have also spoken out.

Han Liren, the founder of China’s largest advertising and marketing company, spoke out in a meager voice; It is said that Jiang Chen is a rising star in the investment world, but in the advertising and marketing world, why is he not?

Zhang Qianshui, the top marketing master who has planned the Beaver’s Double 11 marketing campaign: “Add more sky-high advertising space marketing cases, this is going to be recorded in the history of marketing, Jiang Chen is going to fight a god!” “It’s recognition from top marketing gurus.

Lin Maoquan, a domestic advertising copywriter, such as “Mountain High Man Peak”

“There must be a road before the car reaches the mountain, and there must be an XX car when there is a road”, these advertising copywritings are all from him.

He said in a meager way: “I have always thought that only the top advertising creative copy can achieve the best marketing effect, but after seeing Jiang Chen, I know that this statement is one-sided. ”

“Jiang Chen, he broke the tradition, smashed with money, and used top creative advertising to achieve the law of optimal marketing results, he let us see, it turns out, advertising marketing, can be like this!”

“Jiaduobao sky-high advertising space marketing case, this is definitely the best marketing case I have seen in recent decades, there is no one, there will be no better than him in the future, yes, you may think that I am talking big, but this is what I really think in my heart, after Jiang Chen, there will be no transcendents, only a steady stream of imitators!”

Li Honglin, another top marketing master, spoke up, but lifted Jiang Chen to the point where there was no one before and no one after.

And that’s nothing.

Not long after, the only one who stepped onto the international stage and was known as an international marketing master, Fu Minde, also happened.

Unexpectedly, at the age of seventy-eight, I can still see such a shocking marketing case in China, this wave of marketing, at least worth 20 billion commercial value, rising stars, horror ah!

When this remark came out, not only the advertising and marketing community, but the entire network was shaken!