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Chapter 78 Mr. Jiang Chen is specially invited to give a lecture in Qinghua!!

Who is old man Fu Minde?

That is the only top marketing master in China, who is well-known in the international marketing community, and has played an indelible role in helping Huaxia products enter the international market.

It’s just that in recent years, because of age, he has rarely appeared in public, let alone made public speeches.

But no one can ignore this old man’s position in the marketing world. Right now.

Old man Fu Minde went so far as to say that this marketing case is worth at least 20 billion yuan in commercial value.

“Rising star, horror like Si.”

But these simple eight words are like thunder, how can they not be shocked?

“Oh my God.”

“Is this marketing case worth 20 billion? Really fake? ”

“Of course it’s true.”

“Who is Old Man Fu, that is an international marketing master, he said that Brother Dust’s marketing case is worth 20 billion, then it must be worth 20 billion, and only less.”

“In the domestic marketing world, if someone can be called authoritative, it must be Mr. Fu.”

“That’s right, you can not believe other people’s words, but Old Master Fu’s words must be believed”

“This is the card face, Old Man Fu has not appeared in public for several years, but I didn’t expect that this time Brother Dust’s marketing case directly alarmed this existence!”

“Rising star, horror like Si, this evaluation, suddenly reminded me of old Professor Zhong Weiguo.”

“Me too.”

“I didn’t expect that in addition to Professor Zhong Lao, there was another top marketing master who recognized Brother Dust.”

“Don’t say anything, Brother Dust is awesome!”

“Yes, yes, Brother Dust.”

The crowd said.

And with the masters of the marketing world coming out one by one, it once again pushed Jiang Chen’s popularity to the peak.

To know.

Now Jiang Chen is almost bound to Jiaduodian, so the popularity of Jiaduobao has risen again, in addition to Jiang Chen’s fans, a large number of netizens have also joined the industry of buying Jiaduobao.

Make money shows.

“Good, good, good.”

Old Professor Zhong Weiguo, after hearing about the sky-high advertising space, Jiang Chen himself directed and acted it alone, and directly said three good words in a row.

“Jiang Chen, this kid, really didn’t disappoint me.”

“Unexpectedly, not long after withdrawing from the competition, such a big thing was done.”

“Not bad, not bad.”

Zhong Weiguo praised one after another.

Teacher Ma and Da Qiangzi on the side also couldn’t help but nodded. As a business boss.

They know better than anyone the importance of advertising and marketing.

A good marketing campaign can become a brand culture, and the business value brought by it is unlimited.

Take Double 11, for example.

If it hadn’t hired a top marketing guru to create this event, maybe the beaver might not have the glory it has now.

“When he was running a barbecue restaurant, I could see that his marketing skills were good, but I still underestimated him!”

Little Pony said.

“Sky-high advertising space marketing, this guy, I don’t know what is in my head, can think of such a marketing method, so that three advertising spaces worth only about eleven million play such a big role.”

“Perhaps, this is the legendary genius, the thinking is always different from ordinary people.”

Big Hadron said.

“I knew that his marketing ability was also so strong, I shouldn’t have asked the secretary to contact him, but should have personally invited him to join Jindong!”

Teacher Ma sighed, and his words revealed endless regret.

Now Jiaduobao is a hit, with this marketing campaign, it should be able to tear off some share of the market occupied by Wang Laofu.

At this time, it is almost impossible to invite Jiang Chen to work in his company.

Jiang Chen must focus on his own enterprise. Time goes by.

The discussion about sky-high advertising space has gradually weakened on the Internet. However, just five days later, when Jiang Chen had just finalized with Jin Lian agents across the country.

An extremely powerful news broke out on a meager one. Jiang Chen single-handedly planned the sky-high advertising space marketing campaign.

It has been rated as one of the top ten classic marketing cases in China.

Moreover, it will soon be compiled into the national college marketing course textbook, which will be regarded as a classic case for everyone to analyze and learn.

As soon as the news came out, the entire network instantly boiled again.

“Crouch!”

“Really fake, the marketing case of Brother Dust’s sky-high advertising space is actually going to be compiled into the national college textbook?”

Netizens asked online.

It’s not that they don’t want to believe it, but it’s just too shocking.

You know, the content of college textbooks is for college students across the country.

Even many colleges and universities independently write their own teaching materials, but not anyone’s marketing cases can be written in.

Other words.

Classic marketing cases may not all be written into college textbooks. But the cases written in college textbooks must be classic cases.

This kind of behavior is undoubtedly a great honor for the planners of marketing cases.

Of course.

There are also people who are skeptical about this matter, after all, the news only comes from the grapevine, and not everyone can enter the college textbook.

But it was that night.

The official V of the finance university sent a meager message and directly hit all the skeptics in the face.

“In view of the research, and learning nature of the multi-point sky-high advertising space marketing case, after the unanimous decision of the school leaders and all the teaching staff of the school, the multi-point sky-high advertising space marketing case planned by Mr. Jiang Chen will be compiled into the teaching materials of our school’s marketing course for students to learn and reference.”

As a double-first-class university with the ability to independently compile teaching materials, the University of Finance immediately made the whole network fryer as soon as it was issued.

“Crouch!”

“Awesome!”

“Actually directly compiled into college textbooks?”

Say the grapevine before, is it a slap in the face now? Even the financial official V came out to speak, why did you tell me that this is gossip?

“This is so good and ironclad!”

“Compiled into college textbooks, I can only say, Brother Dust, yyds!”

“If you don’t obey the wall, you will obey Brother Dust, twenty years old, you directly entered the teaching materials, and it is also a college teaching material.”

“Brother Dust, this is ten pounds of beef, there are nine pounds of beef.”

“Damn the cow too!”

On the Internet, countless netizens are talking. And that’s not even counting. After the University of Finance.

There are countless colleges and universities that have made a meager one.

Nan Province Finance and Economics: “In view of the feasibility and learnability of the multi-point sky-high advertising space marketing case, after discussion by our school, it has been decided to compile the case into the school’s marketing textbook. ”

Huajing University: “In view of the researchability and learnability of the marketing case of the sky-high advertising space, after discussion by our university, it has been decided to compile the case into the school’s marketing textbook. ”

Qinghua: “After the multi-point sky-high advertising space marketing case occurred, the leaders of our school, after carefully analyzing the details of the marketing case, found that the marketing case was very research-oriented and learning, and finally decided to compile this marketing case into the school’s marketing textbook as a classic marketing case for school students to learn.” ”

“In addition, Mr. Jiang Chen was specially invited to come to Qinghua to give a marketing lesson to Qinghua students.”

Peking University: “After the recommendation of Professor Zhong Weiguo, the faculty and staff of the whole university and the leaders of the university have held a meeting to discuss and have decided to add more sky-high advertising space marketing cases into the marketing textbooks of our university for students to study and study. ”

“In addition, I sincerely invite Mr. Jiang Chen to come to Peking University to give a lecture on marketing for our students.”

If it is said that the voices of colleges and universities indicate that Jiang Chen’s planned marketing cases are compiled into teaching materials, everyone is shocked.

Then as soon as Qinghua and the two officials of Peking University spoke, it was definitely Wang Fried.

“Crouch!”

“Is this the deck?”

“Ordinary colleges and universities compile the marketing cases planned by Brother Dust into the teaching materials, but I didn’t expect that Qinghua Peking University would also compile the marketing cases planned by Brother Dust into the teaching materials?”

Awesome!

“I just want to ask, who else can go to the teaching materials of Qinghua Peking University at the age of twenty?”

on the web.

Jiang Chen’s fans roared excitedly. But soon, they were stunned for a moment.

Because they found that there was a line of text behind Qinghua and Peking University’s Weibo.

Mr. Jiang Chen was specially invited to Qinghua/Peking University to give a marketing lesson to Qinghua/Peking University!

If it is said that the marketing case planned by Jiang Chen was compiled into the teaching materials of Qinghua Peking University, it was Wang Fried.

Then Qinghua Peking University, inviting Jiang Chen to give a lecture to students, that is undoubtedly a nuclear explosion.

So after seeing the text behind Weibo, everyone was stunned.

“Oh my God.”

“I thought it was already incredible to compile the sky-high advertising space marketing case into the teaching materials, but I didn’t expect that Qinghua Peking University would even invite Brother Dust to give a lecture to the students.”

Which one can go to Qinghua Peking University is not the pride of the sky, and the teacher of Tsinghua Peking University is not a real material with real skills.

But now he actually asked Jiang Chen to give marketing lessons to students, what does it mean? It means that Jiang Chen’s ability is no worse than those professors of Qinghua Peking University.

Even in terms of advertising and marketing alone, the level of many teachers is not even as high as Jiang Chen.

Otherwise, Jiang Chen would not have been invited to give a lecture.

Damn, I thought that Professor Zhong Weiguo invited Brother Chen to observe at Peking University, which was enough to fancy Brother Chen!

“Unexpectedly, now the two officials V directly invited Brother Dust to give a lecture.”

“So directly from a student, to a teacher!”

“Such a card, besides Brother Dust, I will ask who else?”

“Don’t say anything.”

“Frightened, I quickly bought a can and added more pressure shock.”

“Smelly brother, amazing!”

“Not only was it written into college textbooks, but I was also invited by Qinghua Peking University to give lectures to students, if only I had half of you!”

In the office, Jin Lian looked at the information on the meager mobile phone and couldn’t help but say to Jiang Chen.

Jiang Chen couldn’t help but be stunned: “What is written into the teaching materials?” And what the hell is it that Qinghua Peking University invited me to give a lecture? ”

“Oh, see for yourself!”

Jin Lian hurriedly handed over his mobile phone to Jiang Chen and took it, glanced at the meager information, and couldn’t help but be stunned.

He knew that the marketing campaign he planned would definitely become a classic in the history of marketing in this world, but he did not expect that domestic universities would compile this case into teaching materials, let alone invite him to lecture at Qinghua Peking University.

For a while, he only felt a little crying and laughing, and then returned the mobile phone to see that Jiang Chen was only slightly stunned, and then returned to normal, and Jin Lian’s gaze looking at Jiang Chen was even brighter.

In other people’s places, the marketing cases planned by themselves were written into college textbooks, and they were invited by Qinghua Peking University to give lectures to students, it is estimated that they have long been excited, right? But Jiang Chen is good.

Just for a moment of surprise, it returned to normal, this is the person who really does great things!

Jin Lian sighed.

Jiang Chen naturally knew what this woman was thinking of writing, and couldn’t help but say: “Things on the Internet are virtual, you can’t grasp it, have time, brush less meager ones, stare at the feedback from the marketing department more, and then make further marketing plans according to our market share.” ”

In the early stage of brand promotion, to open up market popularity, Jiang Chen can be completed by himself.

But in the future, the market refinement of each region must rely on the team.

After all, the acceptance of a product is different in each place, and it may be that in Jiang Province, herbal tea sells well.

But not necessarily in Zhejiang Province.

At this time, the team needs to adjust the marketing strategy according to the market feedback of each province and city.

These things, Jiang Chen can’t do it himself.

“The sales data of these thirteen days has been fed back, and in the three cities of Yangcheng, Magic Capital, and Imperial Capital, our market share is as high as more than 30 percent.”

“What about the overall market share?”

“The overall market share is only 17.8 percent, and this figure is still rising.”

Jin Lian said excitedly.

But Jiang Chen did frown: “It’s only seventeen.eight percent, is it so little?”

“Is this less?”

Hearing what Jiang Chen said, Jin Lian instantly glared, “My stinky brother, this is already very high, right?” ”

Purely speaking, 17.8% is indeed not high, but you must know that Jiaduobao has only been on the market for thirteen days.

In 13 days, he was able to grab 17.8 percent of the market share from Wang Laofu, who occupied more than 80 percent of the market share, which is already very high.

“When I first operated Jin’s herbal tea, at the peak, the market share was only five points, your seventeen percent is too little, if you let people outside know, it is estimated that you will be angry!”

Jin Lian rolled his eyes.

Jiang Chen thought about it too, after all, it has only been thirteen days, and the reputation of Jiaduo has not been completely fermented, and there will be another period of time.

This market share will definitely continue to rise. But we have to go a little further.

So he directly found a singing talent show and placed an advertisement in it.

The results are clear. Within the next three months.

Jiaduo’s market share has risen from 17.8 percent at the beginning to 19 percent.

Per cent. Twenty-three percent. Twenty-five percent. Thirty percent. Thirty-one percent.

In just over three months and one quarter, Jiaduo directly snatched 31 percent of the market from Wang Laofu’s hands.

As soon as this result came out.

The entire herbal tea industry was shaken, and many Internet influencers released boastful words, and the pattern of the herbal tea industry was about to change completely.

From the beginning, Wang Laofu was the leader and was about to become a double hero.

As the former leader of the herbal tea industry, Wang Laofu couldn’t sit still directly after hearing about the market share of Jiaduo, and they faintly felt that their leading position was about to be threatened.