Losing Money to Be a Tycoon

Latest website: Thursday, April 12th.

Office area of ​​Feihuang Studio.

Some of the employees are editing the documentary of "The Stalls", and the employees who were in charge of "Mission and Choice" are now in the state of herding sheep. In addition to playing games and watching movies, they just scan the web every day. , Waiting for the official release of "Mission and Choice".

The staff responsible for the editing of "The Stalls" all seem to be full of enthusiasm, because the series has been very successful so far, and the popularity of each issue on the website of Elli Island has been growing, and the netizens’ comments are also very high. .

The cold noodle girl tried to launch a few new meals. After the promotion of "Ball Stalls", the cold noodle girl's current reputation has not been completely reversed, but compared with the previous state of sinking into the bottom It has been greatly improved.

The only problem is that it is really easy to be hungry when editing this film. When you are hungry, you want to eat. The company's snacks are unlimited. Several editors have gained several kilograms.

After Huang Sibo discovered this problem, he asked them to increase the amount of exercise in the hosting gym. The coaches were all his own. The additional training was Huang Sibo's one-word matter, and it was extremely difficult for these editors to practice.

However, the employees of the "Mission and Choice" project do not have such a good mental state, and they are all very depressed.

Even playing games and watching movies is not good anymore.

As for why this happens...

Because these people search the Internet for news about "Mission and Choice" every day, but they can't wait for the left or the right. Seeing that it will be released this weekend, it turns out that there hasn't been too much online until now. There is a lot of wind, and there is no heat for discussion at all. This is too ridiculous!

When filming "Mission and Choice", everyone was very excited.

This movie is a big investment and a big production. Mr. Pei personally set the script. The original production team of "Better Tomorrow", Lu Zhiyao, has dedicated the most perfect acting skills ever in the film...

What's more, this movie is linked to a new game developed by Tenda for more than half a year.

It should not be an exaggeration to say that "Mission and Choice" is the most important project of the entire Tenda Group in 2011-2012.

All employees feel that it is a great honor to participate in this project.

As the result approached the movie's release, everyone suddenly realized something was wrong.

First of all, the release date is raised, and the May 1st prime time is not good, and you have to pick a weekend that is not particular about it.

Of course, this can be barely explained. After all, the game of "Mission and Choice" is going to hit the "War of Fantasy Remake". Although the movie schedule is very bad, it is barely acceptable.

But the biggest problem now is that there is no publicity!

Not to mention anything else, even the "Mission and Choice" promotional poster or display board is not visible in the cinema, and the filming rate is not that good. And this rate of filming is the result of the movie theaters deliberately taking care of the success of "Better Tomorrow".

In other words, the propaganda of "Mission and Choice" is basically zero, and nothing is done!

For other films, the publicity and shooting expenses are basically the same. For example, it is normal to spend 300 million to make a movie and then spend another 300 million to promote it globally.

And among the expenses of these blockbuster films, celebrity remuneration accounts for the bulk.

Whether this proportion of funds is healthy or not is a matter for the time being, but this is indeed the norm in the industry.

As a result, "Mission and Choice" did well. It took more than 300 million to make a movie. The starring was just one Lu Zhiyao. The pay was not high. All the money was spent on props and special effects. There was really no money for publicity!

This is too weird!

Of course, spending money on the blade can better guarantee the quality of the movie, but it is too much to spend a penny on publicity?

Even if you don’t spend money, you can use official Weibo to post the news? Tenda has so much tap water, and a little bit of news can generate heat.

As a result, there is really nothing!

It is said that Pei always gave Meng Chang propaganda funds, but no one knows where the propaganda funds went...

Many people even doubted that the movie was not filed anymore, it was postponed!

Otherwise, why is there no sound at all?

Everyone has worked so hard to shoot this difficult script, and the content of the movie is extremely exciting. As a result, the announcement is stretched like this. How can people not be discouraged?

Director Zhu Xiaoce was also a bit unable to sit still. He sneaked into Huang Sibo's office, preparing to have another private conversation.

This matter cannot be discussed with great fanfare, because they are department heads. If the employees know that even they are panicked, then this panic will spread quickly and affect the entire Feihuang studio. status.

Many employees secretly asked Zhu Xiaoce what happened to the announcement of Zhu Xiaoce's movie. Zhu Xiaoce all comforted him, saying that there is a professional department in charge, so that they don't have to worry about it.

In fact, Zhu Xiaoce didn't believe this.

Seeing that the movie was about to be released in two days, he himself didn't know what the group of people in the advertising and marketing department were doing, and why Mr. Pei didn't care.

Zhu Xiaoce sneaked into Huang Sibo's office and saw Huang Sibo was drinking tea while scanning the website.

"I can't stand it anymore. Just yesterday, four people asked me about the movie announcement."

"What did President Pei say?"

"Go to ask at the beginning of the month, Mr. Pei said that there is already an arrangement;"

"I went to ask last week, Mr. Pei said that it has been handed over to the advertising and marketing department, and there is a special person in charge, so we can rest assured;"

"It's going to be released soon, what about the promotion of our movie?"

"People's movies are promoted months in advance. We originally set the file on May 1st and set aside one or two months for promotion. Although the time is relatively short, with "Better Tomorrow" as the base, the effect should not be too bad."

"As a result, the file was raised first, and the promotion time was compressed again and again. Now it's fine, it will be released immediately, and you can't even see a splash on the Internet!"

"What should I do!"

Zhu Xiaoce was almost speechless.

He has already packaged votes for his colleagues, saying that he has consulted Mr. Pei about the promotion, which is absolutely no problem. But in the current situation, there is no problem, there are obviously problems everywhere!

The most embarrassing thing is that everyone will not think that this is a problem with President Pei, but will only think that Zhu Xiaoce is falsely spreading the imperial decree and deceiving the top and the bottom.

This is very painful!

Mr. Pei did not pay much attention to the publicity work of "Better Tomorrow" before, and it was Huang Sibo and Zhu Xiaoce who were solely responsible for it. Basically, the publicity is carried out in a conventional way, and the initial publicity effect is not bad.

Of course, the key to the success of "Better Tomorrow" is the film itself, and its box office is also rising step by step.

But this time, President Pei specifically told Huang Sibo and Zhu Xiaoce to leave the "Mission and Choice" publicity.

Originally, the two of them were quite happy. They felt that Mr. Pei attached great importance to it. Going out in person meant that this matter must be settled, and they just happened to be the shopkeeper.

The result waited and waited, just waited until such a result.

Huang Sibo was also a little worried: "Who knows what medicine is sold in this gourd, President Pei?"

"As far as I know, Meng Chang should be in charge of this promotion. It stands to reason that this person is a marketing genius, and the plan given should be a sensation."

"How come now, there is not even a splash?"

Zhu Xiaoce was very dissatisfied: "He? He can't, he was dumped a hundred blocks by President Pei! His marketing skills for the three-legged cat with cold face girls are not as good as one-tenth of the total Pei's."

"Meng Chang is burning money to buy fake heat. Pei always attracts real heat without spending money. Can this be the same thing?"

"Besides, I think Meng Chang has a bad character, and I'm afraid he didn't care when he made publicity plans."

"It's not that I wronged him. Taking the current situation, it's impossible to do publicity with your feet without any splashes, right?"

"There is only one possibility: he did it on purpose!"

Huang Sibo drank a sip of tea and signaled Zhu Xiaoce to be safe and restless: "There is no need to speculate about our colleagues."

"Whether this person Meng Chang is reliable or not, since President Pei has placed him in this position, there must be some reason for President Pei. Besides, even if Meng Chang wants to play tricks, don't you think President Pei Don’t you know?"

"Don't worry, wait a minute."

Zhu Xiaoce has always been a very calm person, but this time he couldn't calm down: "Waiting? The movie on Saturday is about to be released..."

"Even if the promotion plan is effective now, what can be done in two days?"

"People's movies are promoted more than two months in advance, but we do well, and promote two days in advance..."

Huang Sibo swiped the webpage and said, "Although it seems impossible in two days, we can only choose to believe in President Pei."

The two fell into a brief silence.

Suddenly, Huang Sibo's eyes lit up.

"Look, things have changed! Just last night!"

Zhu Xiaoce was taken aback: "Is there a turning point?"

Huang Sibo immediately turned the laptop around so that Zhu Xiaoce could see the content on the screen.

What caught your eye was the lively discussion of netizens on Weibo!

"Tengda's new movie is here! "Mission and Choice" will be released on Saturday!"

"The "domestic movie was scared to file" under the Weibo post of "The Battleship of the Angry Sea" highly praised, that is, "Mission and Choice"!"

"This movie information has come out. Lu Zhiyao starred, absolutely right!"

"Why are you so far behind! I thought it would have to account for 40% of the film arrangement. Is there something wrong with the film arrangement like this?"

"Isn't it a bad movie that has killed Feihuang Studio?"

"Impossible, director Zhu Xiaoce, starring Lu Zhiyao, this is basically the original team of "Better Tomorrow"!"

Overnight, the discussion about the movie "Mission and Choice" detonated Weibo and various forums!

Not only that, but many people have made a series of reasonable speculations about the game of "Mission and Choice".

""Mission and Choice" is called a disgrace for national tourism. Since Tenda has made a movie, he must also make a game, right?"

"Why do you redo this? Is it a task given by the official platform?"

"April 14th, why is this date so familiar... Come to think of it, this is the release date of "Fantasy War Remake"! Is this a pure coincidence, or...?"

"No, other games are warmed up months, one or two years in advance, and tickets are skipped before the release. Tenda will be released without a word? Not even a notice?"

"What are you discussing, discussing in the void? Tenda himself hasn't said that he wants to play the "Mission and Choice" game... Can you stop thinking about it?"

"It's not that we need to brainstorm. The key is that the clues are too suspicious. Old players know that Mr. Pei is an old riddler. You have to believe the revelations about Tenda, no matter how outrageous they are, they may be true..."

"By the way, I don’t know if you noticed something? "Mission and Choice" is also included in the "Domestic Classic Game Collection". The collection of UU Reading www.uukanshu.com has been promoted for so long, and it is also online advertising and How much does it cost to promote offline?"

"The official platform has confirmed that this advertisement was arranged by Tenda. Think about it. Why does Tenda advertise such a collection that has nothing to do with you? It must be related to its new game!"

"There are also official interview arrangements that are quite strange. First, I interviewed the incubation base of the "Poor Road Project", and then interviewed Meng Chang, who is responsible for promoting the "Collection of Domestic Classic Games". These two manuscripts were published after more than a day. It came out, mostly at the same time. Does this imply something?"

"Yes, I remember saying in an interview with Qiu Hong that there is a funder for the'Poverty Road Plan', he is just an executor, and this funder has a deep influence on him. Consider the working environment of the incubation base and independent games. The various treatments of the producers... This funder is probably President Pei, right?"

"It's true to think about it this way, the official has simply stated it!"

"There must be a new game coming! Fuck, it's so exciting! I knew Tenda would not let me down!"