Losing Money to Be a Tycoon

The latest website: Zhu Xiaoce was stunned.

He clearly remembered that there were not many similar discussions yesterday. They were only small-scale discussions, and there was basically no interest in them.

But just a day later, all kinds of discussions suddenly increased!

The release date of the "Mission and Choice" movie has already been hammered out. There are not many trailers released except for some of the most basic information, but this does not affect the enthusiasm of netizens.

The game of "Mission and Choice" is still in a state of pure "suspicion", but the players have already guessed it with their own ingenuity, and even some people have followed 4 The "Fantasy War Remake" released on the 14th has been linked!

Moreover, the heat of discussion is still growing. If this momentum can really be maintained for two days, it is really hard to say!

Zhu Xiaoce's expression quickly changed from frustration to accident, and from accident to surprise.

"In just one day, why are there so many people discussing?"

"If you only look at the effect on this day, it's not bad!"

Huang Sibo's face was also full of excitement: "I understand!"

"This is the genius of President Pei. He didn't seem to do anything on the surface, but he actually did a lot!"

"The reason why we feel that the advertising and marketing department has not done anything is because we subconsciously used traditional propaganda methods. But this time the propaganda obviously did not use traditional methods!"

"Although traditional propaganda methods are simple and direct, it is difficult to stimulate players' sense of participation."

"Interested players will only get a little understanding, and then patiently wait for the movie to be released and the game to be released, and will not go to too much discussion."

"And those players who are not interested, most of them will not deliberately understand these issues. Wanting them to pay attention also means investing massive amounts of publicity funds. Because of the principle of diminishing marginal effects, this kind of price-performance ratio is actually very poor. of."

"The propaganda plan of President Pei is an'interactive' propaganda method!"

"Just like the puzzle-solving activities in the previous promotion of "BEQUIET", this method can better stimulate the players' sense of participation, and it has a completely different effect from the traditional publicity method!"

"In layman's terms, it is to set a trap through the'riddler' method, and wait for careful players to get the bait. Once these players are hooked, they will actively share with others, thus acting as a kind of'tap water'. effect!"

Zhu Xiaoce also showed a dazed expression.

"Arouse players' sense of participation?"

"Hey, it makes sense!"

He carefully reviewed the propaganda plan related to "Mission and Choice", and suddenly realized that the previously seemingly unrelated content was all connected!

The advertising and marketing department requires strict confidentiality of the "Mission and Choice" related items. The company is not allowed to leak any information, and the content of the game is not leaked at all.

Although the film was scheduled and submitted materials, it did not take the initiative to make a large-scale publicity, so the vast majority of the audience did not notice, and naturally there was no extensive discussion.

Immediately afterwards, the advertising and marketing department began to make noise little by little!

The first is to spend a lot of resources to promote the "domestic classic game collection", and "Mission and Choice" is very cleverly hidden in this collection. On the surface, it seems that the money is very worthless and has no effect at all. Played a role in popular science.

The games in the "Collection of Domestic Classic Games" were familiar to the players, and the "National Tour Shame" of "Mission and Choice" was once again pulled out to whip the corpses. The more the players discuss, the more players understand the inside story. .

After this feeling of shame was mobilized again, it provided an excellent soil for the release of "Mission and Choice"!

Secondly, through an exclusive interview on the official platform, the two concepts of "incubation base" and "domestic classic game collection" were tied to the Tenda game. An inadvertent photo sparked endless fantasies about the new Tenda game.

Immediately afterwards, the advertising and marketing department deliberately gave out false news and used "Fitness Battle" to cover "Mission and Choice", leaving the players in a state of confusion again.

At the critical moment when the players were arguing, Fanqi Media’s divine assistance came. After the news of the "Mission and Choice" movie was revealed, the final word was made, so that all the players' previous doubts became facts!

In the whole process, President Pei is like a beauty who is still holding a pipa half-hidden. He always leaves a handkerchief and a token in the players inadvertently. Players are constantly arguing and self-doubt, the more they expect. Come higher.

Until the end, what they found was no longer a handkerchief, a token, or a small flower that was picked off, but an invitation letter.

A beauty who had always doubted the existence before said in his letter that he invited players to a pavilion on the mountain. Who can resist this temptation?

As a result, the publicity that had been for so long before finally came to fruition, and all the players' eyes gathered!

And different from traditional publicity methods, interested players will try to guess the specific content of games and movies through various clues, while uninterested players will also be interested because of a large number of players' discussions.

The topic will continue to exist. In the next few days, the discussion about "Mission and Choice" will inevitably emerge in endlessly, and it will break out in a short period of time, forming a super-large hot event!

Compared with traditional propaganda methods, the biggest advantage of this propaganda method is saving.

They didn't spend too much money on publicity, and the players completely voluntarily went to the bottom of the question and understand the information!

After Huang Sibo and Zhu Xiaoce repeated the game, he immediately felt that Mr. Pei’s propaganda was truly amazing!

Although the plan was made by Meng Chang, anyone with a discerning eye can see that this is Meng Chang's style? Mr. Pei must have been instructed!

It's not that Meng Chang is stupid. The point is that Meng Chang's brain circuits are not so long. This idea is completely contrary to his habits.

As written in some martial arts, the more intelligent people are, the less able they are to learn.

Meng Chang is such a smart person, if it weren't for Mr. Pei's guidance, he would never have come up with such a brilliant plan!

And strictly speaking, Meng Chang's smartness is a small cleverness, and Mr. Pei is not only smarter than Meng Chang, but also smarter than him!

"In this way, Pei is always full of confidence in "Mission and Choice", so he dared to use this kind of publicity plan that is small and broad and full of risk factors."

"But even so, there is still no way to solve the problem of inadequate propaganda."

"Especially for movies. The data on the first day's schedule and attendance rate are too critical, and it cannot be improved by the quality of the movie alone. Many high-quality movies have died because of insufficient publicity. It is not that they have never happened. The risk is still It's huge!"

Zhu Xiaoce once again raised new concerns.

This scheme is not perfect from the current point of view. The problem is that it is too idealistic.

The game is a good thing. The smell of wine is not afraid of the deep alleys. After a long time, it will always get hot. It doesn’t matter if you wait a few months; but the movie is different. If the initial publicity is not enough and the attendance rate is not high, then the theater line Will further cut the row of films, and then the daily box office will continue to fall, will fall into a vicious circle!

Compared with the traditional way of propaganda, the popularity of this method is still not enough.

Because the traditional propaganda plan is very intuitive, the overwhelming advertisements are put out, and the bragging is blown out. The more money you spend, the better the effect.

But the propaganda plan that President Pei uses now saves money, but the initial effect is definitely not as good as the traditional plan. It is characterized by high user loyalty, high participation, and sufficient stamina, but many passersby will never be attracted from the beginning.

This kind of discussion must continue to spread and form a trend before it can spread to the passerby group.

If the game or movie does not have the desired effect after it is released, then the chain of communication will break out of thin air, and it will be over.

Huang Sibo and Zhu Xiaoce are both smart, and they understand the truth after a little thought.

"So, the initial exposure is still needed, and from the current plan of President Pei, everything is perfect. The only problem is that the current discussion has not broken the circle."

"If this discussion is allowed to continue for three to five days, it is still possible to break the circle, but now it is obviously too late..."

Zhu Xiaoce frowned.

He originally thought that the turnaround was complete, but now that he thinks about it carefully, he feels that a very crucial link is missing: the initial heat.

This is likely to affect the success or failure of the entire project!

Huang Sibo nodded: "Well...this is indeed a very serious problem."

"But now, there is nothing we can do."

"We can only say that the problems we want, President Pei must also want to get. Probably President Pei is ready to follow suit."

"Let's do our job well and wait patiently."

The two people discussed for a while, but didn't think about how to solve the final problem, so they had no choice but to give up.

At this time, I can only choose to believe in President Pei!

...

At the same time, Meng Chang was lying in his own residence.

He did not go to work today because he has completely lost the motivation to go to work.

Until now, he could not accept this painful fact.

This month's commission, I'm afraid it's too bad!

What is the difference between not going to work in the next half month? Anyway, it's resignation.

Games and movies are hot, he can't get a penny from Chengdu;

The games and movies have gone bad, and how much commission he can get depends on luck.

What's more, in the first half of the month, Meng Chang worked intensively and almost overdrawn all his enthusiasm. Now he doesn't want to do anything at all except paralyzed in bed.

"Om..."

While lying down, the phone on the bedside rang.

Meng Chang looked at the ceiling blankly for a few seconds, then touched the phone with a wave of his hand, and said weakly, "Hello?"

Yu Yao's voice came from over the phone: "Brother Meng, you didn't come to work today. Are you feeling unwell?"

Meng Chang: "I'm fine, but I'm a little tired and need a rest."

Yu Yao: "Well, indeed, Brother Meng, you have really worked hard this month. I have something to report to you. You didn't ask me to communicate with various departments before saying that you should keep the "Mission and Choice" confidential. ?"

"Just now, Min Jingchao called me and asked me if I still want to keep it secret? They have a new hero coming out. It has been delayed for a long time. The players are waiting very anxiously.

"And now that the gossip of "Mission and Choice" has spread, there should be a new hero on GOG, should it be harmless, right?"

Meng Chang was silent.

If asked two days earlier, his answer would definitely be rejection.

But now Meng Chang is in a state of being broken.

The players all resembled Holmes, guessing all kinds of information about "Mission and Choice", and all the movies were picked up.

Moreover, the movie will be released on weekends, and it is not bad for one or two days.

Meng Chang felt that he was dead-hearted: "Whatever."

Yu Yao nodded: "Okay Brother Meng, then you have a good rest, I will hang up first."

...

After getting a positive answer from the advertising and marketing department, Min Jingchao immediately arranged for his staff to update the GOG version.

"The new hero "Skylark" is available now!"

"Everyone hurry up, no one second can be delayed!"

Min Jingchao was very anxious because he could feel that this new hero should be very important to Pei!

Anyone with a discerning eye can see that Mr. Pei’s marketing plan is of thick accumulation and thin hair. If other people’s marketing plan is to light a fire and start fanning wildly, then Mr. Pei’s marketing plan is to pile up and bury a lot of grass Good lead, and then wait for a single spark to quickly develop into a prairie fire!

But now there is a problem~www.wuxiaspot.com~ The lead wires are buried, and sparks are smoothly wiped out, but the fire is not strong enough, and the burning is not fast enough.

If the fire cannot be burned very big before Saturday, then it may still fall short.

At this time, it is time to test all departments!

The role of "Skylark" is linked to "Mission and Choice". He originally planned to be Captain Qin Yi, but Mr. Pei rejected it.

Therefore, this time "Skylark" is a female character wearing a combat uniform.

Now, this new hero is finally going to come in handy!

This update will affect the hearts of countless GOG players, and Min Jingchao will take this opportunity to help promote "Mission and Choice" and make a little effort!

"This should be a key hole card that President Pei left me?"

"Well, it's almost time to fight out!"