Losing Money to Be a Tycoon

After listening to Bao Xu's words, Lu Mingliang was excited and heavy.

I am excited because he feels that he is participating in a great cause and is making a great game with historical significance that can leave a strong mark in the development history of the domestic game industry!

Heavier and heavier because it is more worried about the future of this game.

Can such a game that is not kitsch and flattering to players achieve commercial success?

If you are not careful, you may face a double failure of business and word of mouth. It is too risky to try!

"I didn't expect to make such a life-and-death decision when President Pei talked and laughed!"

"If this game loses, it will be millions of hits, and it will be infamous!"

"If it were me, I might worry that I couldn't sleep well, right?"

"But Mr. Pei is calm and business as usual, and he is really the one who does big things!"

Lu Lu Mingliang was very reverent and was ready to return to the station to continue testing the game.

"By the way, how is this game going to be promoted?" Bao Xu suddenly thought of this problem.

I'm not worried that "Game Producer" is cold, but mainly curious!

What creative way will Pei use to promote his game this time?

I really look forward to it!

Lu Lu Mingliang froze for a moment: "Uh ... this, I haven't asked yet, I'll ask."

Uh ...

Uh ...

Pei Qian's office.

Lu Lu Mingliang secretly observed the expression of President Pei.

I really didn't look nervous!

Is the life and death set aside?

Or is he confident and confident?

Either one is admirable!

Pei Qian is thinking.

Lu Lu Mingliang asked for instructions on how "Game Producer" should be promoted.

Originally, Pei Qian didn't think too much, and thought it was better not to promote it.

But now I think about it carefully, but I think this idea is very wrong!

We must look at the problem from the perspective of development.

制作 Before the two games "Lonely Desert Highway" and "Ghost General" were produced, Tenda was still a little-known company. If you want to lose money, it is a good way to not advertise.

But now it's different!

There are two games known as "Ghost General" and "Sea Fortress". Even if Pei Qian does not actively promote "Game Producer", players will definitely find it.

不可能 It cannot be hidden!

That's the case ...

Why don't you just publicize it?

Can spend more money!

But how to publicize it, we need to think about it.

What if the game is heated up in accordance with the conventional publicity method?

Therefore, the best choice should be to spend money without any publicity effect.

Even played a negative publicity effect, that's the best.

Currently, there are only so few publicity methods available.

Buy recommendations, buy ads, find endorsements ...

With these things, Pei Qian will definitely not do it.

几种 These possibilities of making money are too high!

These are all very traditional publicity methods. Although the conversion rate is high or low, it is very easy to catch people ’s attention given the extremely distinctive art style of Game Producer.

It ’s like a lot of cheating, buying a webpage psoriasis ad, with completely stolen video materials, such as "I ’m constantly bathing, where is the greasy sister" ...

或者 Or please endorsement, spend a lot of money to find the star embarrassing line "I am a **** dregs, my brother will come to chop me". Although the money spent is much, this kind of sand sculpture advertising has a wide influence.

Is n’t it just raising a cricket? It's just a simple picture, simple cutout, and poor splicing. As long as the website's traffic is large enough, it can also divert a large number of players!

In case this sand sculpture advertisement explodes, Pei Qian cries nowhere to cry.

I can't take this risk.

Therefore, Pei Qian does not intend to adopt a similar method, and the possibility of making money is too high.

He considered for a moment, and said, "Let's go to the video website and ask the video author to promote it."

"Video author?"

Lu Lu Mingliang froze for a moment.

He didn't expect this layer.

Mainly, compared to other promotion methods, the video author's promotion is basically the lowest priced and the least effective promotion, which is not like the grade that Pei always considers.

Now it is 2010. Many little-known video authors, such as Qiao Liang, are still hungry and full.

For example, Huang Peibo ’s “Everyday of Pei” has a total of millions of views. However, the only ones that can be received are just junk advertisements, and “high-end customized videos” are not even popular.

I ca n’t say that everyone does n’t know the goods. The key is that the current video advertising effect is indeed not achieved.

If you have money, you can buy ads directly on video websites to get accurate delivery.

The player clicks on a game video and broadcasts an advertisement at the beginning. Maybe a lot of people click in to watch it. Isn't this much better than finding the author of the video?

Therefore, Lu Mingliang did not respond for a while.

However, he immediately realized: "I see! Director Pei, you mean to ask Director Huang Sibo and Zhu Xiaoce to customize a special promotional video for our game, and use the" People's Daily "popularity to promote" Game Producer ", ?"

Pei Qian: "???"

什么 When did I say I want to find Huang Sibo and Zhu Xiaoce!

Don't misunderstand me!

I would never ask Zhu Xiaoce to customize videos ~ www.wuxiaspot.com ~ Absolutely not!

Because it's so cost-effective.

Feihuang Studio is a wholly-owned subsidiary of Tengda. If Pei Qian gave them 100,000 to customize an advertising video for "Game Producer", the 100,000 yuan would become the profit of Feihuang Studio. Part of the funds still have to return to Tenda!

Turn left pocket to right pocket, which is equivalent to a super discount price. How can it work?

Moreover, Zhu Xiaoce is a ghost director, and the themes of "Game Producer" and "General Pei's Daily Life" are so close together. In case of an explosion, wouldn't it be a dead body?

By that time, "Pei's Everyday" is also hot, and "Game Producer" is also hot. Pei Qian had to vomit blood on the spot!

Thought of this, Pei Qian shook his head.

"Don't look for them from Huang Sibo. Now the short period of" Pei Zong's Daily "is still accumulating a critical period of word of mouth. You can't let the advertisement of the game affect their word of mouth and disrupt their plans because of shortsightedness."

"Yes." Lu Mingliang nodded, secretly he still lacked overall vision.

Zhe Pei is right. At present, the most important thing for Feihuang Studio is to accumulate popularity.

Especially the two companies are too close to avoid suspicion.

那 "Well ... why should I contact the more famous video authors on the market with more fans?" Lu Mingliang asked.

Pei Qian thought about it.

这样 "Let's do it tomorrow, I will give you a list, a draft and a quotation, you all follow this."

Pu Lu Mingliang nodded: "Good President Pei."

Hey, Sure enough, President Pei still didn't believe in my ability, and did everything myself. I still have to work hard!

Qi Lu Mingliang could not help but feel a little ashamed.