Losing Money to Be a Tycoon

Latest URL: "General Manager Pei!"

Zhu Xiaoce hurried over to say hello.

Other members of the crew, including Lu Zhiyao and Zhang Zuting, also noticed Pei Qian and greeted each other.

Pei Qian waved with a smile: "It's okay, I just turn around, you don't need to worry about me, let's continue."

After a few words of greeting with a few old friends, Pei Qian took the prop cup next to him with interest, and played with it in his hands.

Zhang Zuting whispered to Zhu Xiaoce, "Guide Zhu, how do you feel like President Pei is in a good mood today?"

Zhu Xiaoce nodded: "Indeed."

"I think ... maybe because of comfort."

Zhang Zuting was slightly puzzled: "Relaxing?"

"Yes, please." Zhu Xiaoce looked at Mr. Pei, who was content with himself. "When Mr. Pei came last time, although the state was also relaxed, there were some concerns about the set.

"After seeing the trend of Lu Zhiyao's acting skills being too powerful, President Pei stepped forward to correct it."

"But this time, President Pei looked at him without saying a word."

"This shows that the actor's acting skills have been recognized by President Pei."

"After seeing that everyone's acting skills were completely okay, President Pei finally felt relieved and relieved that he could hang out on the set with such a relaxed attitude."

Zhang Zuting nodded, nodded: "Yes, indeed."

"Today, the performances of the male and female protagonists are considered to be super-level. It is not easy to get the recognition of President Pei."

"It seems that although Mr. Pei does not come often, he still values ​​this movie very much."

Zhu Xiaoce smiled: "Of course it is. To be precise, President Pei attaches great importance to all projects, otherwise he will not get the current success ..."

"Exactly, while President Pei is here, I'll set the ad first."

Zhu Xiaoce came to Pei Qian who was hanging around and planned to take advantage of the preparations on the spot to finalize a very important question.

"Mr. Pei."

"I'm taking a few minutes to tell you about the current bidding advertisement for this movie, can you?"

Pei Qian froze, then nodded: "Of course, listen."

Obviously, the word "advertising" hurt his sensitive nerves.

Zhu Xiaoce and Pei Qian reported while on the set.

"Mr. Pei, isn't this movie full of advertisements?"

"According to the setting, the future world in the movie is such a world full of advertisements. When the actor lives in a capsule, there is a lot of time surrounded by advertisements."

"We've been thinking about what these ads are going to do."

"My idea is to find some companies to cooperate and engage in advertising implantation!"

"The advantages of this approach are threefold:"

"First, these companies shoot their own advertisements, and the cost of implanting them is very economically economical. Moreover, the quality of the advertisements they shoot will be guaranteed."

"Second, after the film is released, it is easy to cause hot topics and may help the film's dissemination."

"Thirdly, traditional film-based advertisements tend to be obscure and blunt, which can easily arouse the audience's dislike. However, the placement of advertisements in our films has almost no such problem and has a small negative impact.

"So, we also contacted some manufacturers and enterprises to ask if they have any intention to cooperate ..."

Pei Qian immediately became nervous: "How is it?"

Zhu Xiaoce's expression was a little embarrassing: "Uh ... the big companies we actively contacted basically ignored us. However, there are a few not-so-known small companies who actively come to the door, but because of the ads they shoot It ’s too earthy, it ’s not like advertising for the future, so we also reject it. ”

To put it plainly, there is no progress yet ...

Pei Qian took a breath and said, "Can't help it!"

Zhu Xiaoce stunned: "Ah?"

Pei Qian secretly rejoices, how much less does it cost to receive the advertisement?

By then, if there are a few big companies that are not eye-opening, they will each spend hundreds of thousands of dollars and millions of dollars in advertising fees. Then, isn't President Pei vomiting blood?

So, definitely can't do that!

Fortunately, Feihuang Studio has no great fame in the movie industry. This time, I was looking for some big companies, so I ate many times behind closed doors.

But this problem cannot be taken lightly, and the signs must be stopped in time.

In case Zhu Xiao persists in pulling sponsorship and impressing those big rich companies, the film has recovered a large part of the cost by advertising before it is released ...

That can be tidy!

Thinking of this, Pei Qian became serious.

"The first two points you said are correct, but the third point has some problems."

"Anyway, putting brand advertisements that exist in reality will make the audience feel very playful."

"Even if the theme of our movie is special, it will still affect the audience's viewing experience."

"Furthermore, our films have a strong irony. These companies bought our ads, and they were more or less ironic."

"This does not necessarily have a great effect on their brand image. Therefore, they may not be willing to do this kind of advertising implantation."

"In short, this behavior is not desirable."

Zhu Xiaoce considered it carefully and nodded quickly: "Yes, President Pei, I see!"

Looking at President Pei's solemn expression, Zhu Xiaoce couldn't help but be a little scared.

Almost messed up!

If you think about it carefully, President Pei is indeed right. No matter how whitewashed the ads are, they are still implanted. Audiences have already bought tickets to the cinema, and then let them watch the implanted ads.

If this doesn't work out, it will definitely be scolded!

Although I made money at that time, I lost my word of mouth. I am afraid that this did not meet the expectations of President Pei.

Zhu Xiaoce could not help but reflect on himself.

The placement of advertisements is obviously contrary to Tenda's spirit.

You must remember this lesson in the future!

The current plan was rejected by Pei, so there must be an alternative.

Zhu Xiaoce hesitated a little and said, "General Manager Pei, if we can't use the plans of other companies, then we can only shoot ourselves."

Pei Qian nodded: "Well, of course we have to do it ourselves!"

How can you miss such a good thing that can cost more?

Pei Qian thought about it and continued: "In my opinion, this advertisement is very important."

"It must have a high-end atmosphere, and low-key luxury has connotations."

"I think ... well, first talk about how you want to shoot."

Pei Qian had always thought about the general direction, but suddenly stopped.

He thought of his glorious deeds that he "turned a stone into gold" many times, and decided to stop disturbing Zhu Xiaoce's idea first, and let him play it freely.

Maybe there is a better idea than Pei Qian himself?

If the probability of Zhu Xiaoce's idea of ​​making money is too high, then only Mr. Pei can take the lead.

Zhu Xiaoce thought for a while: "President Pei, I think so."

"Shoot a brainwashing ad!"

"It's just a simple, rhyming advertisement, repeated three or four times or more, people can never forget it once."

"You can also add some simpler melodies to make advertising more brainwashing."

"This kind of advertising has appeared a lot in the past few years. Although the number has recently decreased, it still exists."

"We also make such advertisements. In this way, we can arouse the disgust of the audience well, make them feel the experience of the actor, and deepen the irony of the movie!"

After listening to Zhu Xiaoce's thoughts, Pei Qian fell into a brief silence.

No, if it is done according to Zhu Xiaoce's method, it seems that it is easy to get into trouble!

Pei Qian has learned the power of brainwashing ads.

The characteristics of this kind of advertisement are wide-spread and open-minded, giving people a feeling of brilliance. As long as the advertisement is well played, a brand can block an entire category, allowing consumers to create a "this brand is the category first" illusion.

In short, the reason why this kind of advertisement is very popular and brainwashing is precisely because of its effectiveness.

If the movie is full of a lot of brainwashing advertisements, it may also cause heated discussions among the audience, thus gaining some inexplicable and unnecessary heat ...

Pei Qian sighed silently.

No, these subordinates are too utilitarian to count on!

Pointing at Zhu Xiaoce, he came up with an idea that would cause a huge loss? difficult!

Still have to go out in person.

Pei Qian thought for a while and said, "Brainwashing ads are also a bit inappropriate."

"First of all, technology is developing, and times are advancing."

"Although the effect of brainwashing is obvious, it has also caused a lot of people's resentment, and it is becoming less and less."

"The setting in the movie is the future world, and the advertising industry should develop more and move in a more elusive direction."

"Let the audience watch the brainwashing ads again, they will definitely feel that this is the ad for the future world?"

"Just as people now look at advertisements decades ago, they will look very strange and incompatible with the entire environment."

Zhu Xiaoce nodded, feeling like it was the case.

Pei Qian continued: "Secondly, this kind of advertisement is suspected of being overwhelming."

"The audience pays too much attention to the advertisements, so they have no time to see the actors' acting skills and the profound meaning of the plot in the movie."

"So my suggestion is to shoot some big scenes, cool scenes, inexplicable advertisements!"

"This kind of advertisement is played repeatedly ~ www.wuxiaspot.com ~, which keeps the audience watching, but feels confused and completely incomprehensible."

"This is in line with the future trend of advertising."

"As for the brand in the ad ... it's completely fictional."

"When you shoot an advertisement, you must have high specifications and a sense of quality. Do you understand?"

Anyway, the advertisement must be filmed, but Pei Qian couldn't say exactly what it would look like.

It can only be pointed out in the wrong direction as much as possible, after that, we can only watch Zhu Xiaoce's performance.

After listening to Pei Qian's words, Zhu Xiaoce was silent for a long time, and then said, "General Manager Pei, this is a very difficult task."

"But I am confident!"

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