Losing Money to Be a Tycoon

周 Sunday, May 1.

Pei Qian again came to the cafe near the school, and today he wants to meet a new game producer.

The system allows 1.8 million allowances for tuition fees. Currently only 1 million is used, and the remaining 800,000 have not been spent.

So, Qian Qian had asked Assistant Xin to find a designer who had done some failed projects and had a certain reputation, and wanted to learn a little bit of success.

As for what should have a certain reputation while failing, this is because Pei Qian wants to eliminate the interference of personal ability factors as much as possible.

If a producer fails and is useless, on the one hand, the system does not allow him to pay so much tuition, on the other hand, his failure factors are not prominent enough to learn.

If a person is full of failure factors, which one does Pei Qian learn? What if you learn an insignificant factor?

I have to find that capable and successful designer, the failure factors on them will be very obvious, just like the "highlight" mark directly, easy to learn.

He An talked about the reasons for the success of the Tenda project. For Pei Qian, it was the wrong book and a large-scale error correction exercise;

Today, the big man is mainly talking about his own failure experience, which is a standard exercise book for Pei Qian.

不是 Combined what He An talked with what the producer said today, wouldn't it be?

Also invited the two big brothers to give lectures to themselves, successfully digested 1.8 million, and also learned the professional knowledge of game production.

If you can pass the systematic assessment during settlement, you will be able to make money-losing games based on what you have learned in the future ...

Wouldn't it be bloody?

相对 Compared to He An's "speaking the wrong question" form, today this big man will directly "speak the standard answer". For Pei Qian, the knowledge of losing money will be more easily absorbed.

So, Pei Qian is looking forward to this meeting!

It didn't take long for me to come to the cafe before the game producer arrived.

"Hello President Ma! This is Qiu Hong." A man with fluttering hair and a man in his thirties looks kindly shakes hands with Pei Qian.

Before he came, Pei Qian had roughly checked the resume of Qiu Hong.

Different from the glorious resume of an ancient giant like He An, Qiu Hong's game production career can be said to be quite bumpy and fateful.

His resume can be seen as a template for the current generation of the domestic game market.

I entered the industry in about 2001. After I joined the company, I entered a large domestic game company as a numerical planner and successfully developed a successful Xianxia theme game. Of course, it is a gold game.

Two years later, with a successful project resume, he jumped to another game company as the master plan to develop a Western fantasy background end game, the project flew the street, and the development for a whole year, but the final test data was very poor, but he failed.

After his death, he changed another game company and continued to serve as the master planner and producer of a certain national war theme gold game. This time he succeeded and successfully won a proud achievement of over 100 million yuan a month.

国 This national war game can be regarded as an evergreen tree. Although the revenue has fallen after six months, it has remained in operation for three years and has also built a good reputation for Qiu Hong.

With the accumulated reputation of this project, Qiu Hong decided to stand on his own, find an investment and set up a game company, develop a gold mobile game, and hit the street again.

At present, because his game project has failed, Qiu Hong is slightly discouraged, just in the state of doing nothing to relax, so when I heard that someone spent 100,000 yuan to listen to a lecture, I readily agreed. Came to Jingzhou.

Pei Qian is very satisfied with Qiu Hong's resume.

In a nutshell: stand high enough and fall badly!

This person is obviously focused on the domestic 氪 金 game field, and has already achieved a monthly turnover of over 100 million as the master planner, which is very proud.

And Qiu Hongzhi's two failures do not seem to fail because of money.

The first time he failed, the company he jumped to was very wealthy, and was ready to spend a lot of money to create a masterpiece that looked like that era, without any shortage of money;

The second time he failed, he also got enough funds from investors to start a business, and there was no shortage of money.

即使 But even so, Qiu Hong, who has successful game experience and has a wealth of accumulation in the game industry, still failed to start a business.

Huge investment and heavy losses, tens of millions of funds directly hit the water, which is in line with Pei Qian's expectations!

Pei Qian firmly believes that in Qiu Hong's experience, there must be something worth learning and learning from himself!

The waiter brought coffee, and the two talked while drinking.

Qiu Hong briefly introduced his resume. From an attitude point of view, the difference between him and He An is very obvious.

He Hoan is obviously the kind of industry giant and successful person. His qualifications have crushed 90% of the designers in the industry, and the lectures are based on interest. The grandfather has an arrogance.

Even if "Ma Yang" asked him to give a class for 200,000 lessons, He An will resolutely tell what he wants to say. If you don't listen, you will leave if you don't listen.

Qiu Hong is completely different. Although he has had successful experiences, he knows that he is not one of the top game producers in the game industry, so he is very polite. What the "Mr. Ma" wants to hear, he will What are you willing to say.

After all, Qiu Hong is a numerical planner, and he only makes domestic gold-plated games. Most designers of this type have a significant feature, that is, they won't get through with money.

Qiu Hong feels that since the "Mr. Ma" has paid 100,000 yuan for the price of one lesson, and also covers the cost of round-trip air tickets, it is absolutely the same as the relationship between the gold tyrant player and himself. parents.

I definitely want to do everything possible to meet the needs of President Ma.

Therefore, when listening to "Ma Ma" saying that he wanted to listen to his failure experience, Qiu Hong was not angry, just confirmed it, and readily agreed.

"Okay, since Mr. Ma wants to listen, let me talk about it."

不过 "But there is one thing I have to declare in advance."

"If you talk about successful experiences, I will definitely take a moment to prepare. After all, each success case is a combination of countless success factors, and every success factor must be clarified to restore the full picture of this successful game."

但 "But the experience of failure is easier said than done, and I don't need to spend time preparing."

"As the saying goes, 'A bank of a thousand miles is broken in an ant's nest', many times you make the right 99 choices, but only make the wrong choice will still lead to failure."

"Analyze the cause of failure, as long as you find the most critical failure factor in the failed project."

Qiu Hong, while drinking coffee, told his teaching thoughts to President Ma, and his attitude was clear. He wanted to obtain the consent of President Ma as much as possible.

Pei Qiang is very happy: "Great, I just want to learn the lesson of" breaking in the ant's nest ", please be sure to talk about it!"

Qiu Hong nodded: "Okay, in each of the following courses, I will talk about a key factor that will cause the project to fail. I believe that the ingenuity and wisdom of President Ma will definitely be avoided or come up with a solution. Program."

Pei Qian smiled: "That's for sure."

Qiu Hong took a sip of coffee and sorted out his thoughts a bit: "Then the first class today, I want to start with a relatively basic, but most easily overlooked."

"Project management."

"The biggest difference between games, movies, cartoons and other industries compared with novels and self-media is that they are industries that require close division of labor and cooperation."

也就是说 "That is to say, it's useless for you to be powerful. If your colleagues are a group of people who are fooling around with fish, you can't make even the best ideas."

即使 "Even a talented game producer needs a strong production team to turn his design into a successful game project."

"And people are inert. Many employees in the game project just regard their position as a job that earns their living wages and supports their families. It does not treat it as a career for which they are struggling. In some cases, their work enthusiasm is suppressed by themselves. "

"At this time, the means of project management has become the top priority."

"There is a big reason why I have made successful projects but failed to start my own business. It is because I lack the ability to manage projects."

"The bad result is that the development plan I made in the original company can always be successfully completed and can be postponed for up to one week. In my own company, the development plan made is always delayed, even if it is postponed for many times The games that came out still didn't meet my own expectations. "

"Each department always has a variety of reasons to push each other. It seems that everyone has completed the work within the branch, but if you look closely, you will find that they do not seem to be pushing the whole project. Everyone is slightly delayed. With a little time, the development progress of the project completely collapsed ... "

Pei listened quietly, with a charming expression on his face.

Well ... I'm so envious!

Look at the employees, the boss need not say anything, he will touch the fish himself!

What about the tenta employees? The boss is desperately encouraging everyone to paddle and touch the fish. As a result, they have tried every means to work overtime!

Except for envy, Pei Qian hasn't learned anything from this precious failure experience ~ www.wuxiaspot.com ~ According to Qiu Hong, the failed project management will make the company a piece of sand. No one cooperated with the design and couldn't do it at all.

But at this time Pei Qian had doubts.

I haven't done any project management at all?

Why not my employees have become a piece of sand instead of a piece of sand?

The needle can't penetrate, and the water can't splash. I want to find a breakthrough. I can't find it!

Qiu Hong said these things, Pei Qian was very fascinated, but after hearing it, he still didn't know what he was going to do.

If according to Qiu Hong, his failure lies in not doing enough, not making good use of project management to motivate employees, or ineffective monitoring of lazy employees.

But Pei Qian pondered, Qiu Hong just didn't do enough, and he did nothing!

Not only did I not supervise the employees, I also supervised them, and drove all the overtime dogs home!

It stands to reason that I have already completed the task in excess, so why is it counterproductive?

Is there something wrong with me, or something wrong with my employees?

I'm really bald ...

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