Losing Money to Be a Tycoon

Zhang Yuan was silent for a moment, and after thinking about it, he didn't seem to have any reason to refuse.

Peng Bin's offer is already full of sincerity.

Now it can be seen as the rough time of the live broadcast industry. Capitals from all walks of life are seeing the entrance of the air outlets. The money-burning battle between live broadcast platforms is about to start.

As one of the earliest live broadcast platforms in its infancy, Crooked Live was relatively well-funded and relatively generous in this regard.

At present, the price of 2 million a year is already very high. After all, how many corporate executives can earn 2 million a year?

As for the astronomical numbers signed by the top anchors, it is because of the crazy price increase after the major capitals settled in on the one hand, and also because there is a lot of water in the numbers, which has a great bragging element.

At least for Huang Wang personally, he certainly did not expect that this Internet addicted boy who was eating instant noodles in an Internet cafe a year ago could have signed such a big contract.

Of course, Peng Bin is only willing to offer this price to Huang Wang for a while. The main considerations are three aspects: personal skills, eloquence, and image (muscle).

He judged that Huang Wang is a worthy, topical and prospective player, and it is very suitable for the bowl of rice.

The 2 million sponsorship for the Dge Club naturally has very realistic interest considerations.

Peng Bin has already learned some information about the Dge club from the h4 club. There are also three points that interest him:

Dge is currently the only club in China with strength;

Dge Club is leading the training match between the teams;

Dge Club is raising money by Tengda, and the club manager used to be President Pei's favorite.

Do such clubs need to worry about their exposure?

If there is no exposure, why should Tenda spend money to support it?

After the game time of the previous gog, Peng Bin felt that he had reason to suspect that Tenda arranged the Dge club in advance, in order to achieve a catfish effect!

The high-intensity kick-off of the Dge club before the gog game has improved the competitive level of all teams and allowed these teams to quickly move towards normalization.

To say that this is an unexpected delight, Peng Bin is unbelieving.

Dge Club is obviously an important layout link for Tenda to promote gog!

In the future, maybe Dge Club will also play a role in regulating the competitive environment of major clubs, and become an example for all clubs to learn.

The audience has the nature of worshiping the strong. As long as the strength of the Dge club can be maintained at all times, there will always be opportunities for exposure.

What's more, these two million can still brush up on Tenda's side, why not?

Zhang Yuan is also happy to accept the money.

Zhang Yuan also hopes that his team members can get ahead, get higher attention and live a better life, so the live broadcast platform gave Huang Wang two million, and the club didn't take a penny.

And for the Dge club, why don't others send money to themselves?

Two million is not much, but it is definitely not small. Other clubs don't know how embarrassing this opportunity is.

For a club, income mainly comes from so limited aspects: investment and advertising sponsorship, match bonuses, live platform signing fees, team uniforms and peripherals, player transfer fees, and so on.

Most clubs are not profitable, but being unprofitable is just not profitable, it does not mean that they do not want to be profitable.

Dge doesn't expect to receive game bonuses, and don't expect team uniforms and surroundings at the moment. If they don't accept investment and advertising, is it really a charitable organization that burns money? Definitely not suitable.

Earn two million symbolically, this little money is definitely not worth mentioning to Pei in general, the main thing is to pass a signal: Dge Club is profitable, do not worry about Pei!

The more Zhang Yuan thought the more appropriate, the two sides hit it off and immediately agreed to take time to sign the contract.

...

...

Monday, August 8.

In the morning, Pei Qian came to Yanyang Games.

He was very fond of the gog world suit.

Of course, he didn't care about the share of gog in the overseas market, mainly to know how well those money were spent. These 70 million knives could not be spent in a day, and Pei couldn't rest easy.

Everyone arrived quickly in the conference room.

Everyone can feel that President Pei obviously attaches great importance to the gog world service and feels a heavy burden on his shoulders.

Ye Zhizhou began to report on the situation of gog uniforms.

"Mr. Pei, currently the English translation of gog has been basically completed. It will be scheduled to go live in Europe and the United States in the near future. As for the promotion strategy, there are currently three main directions: online advertising, anchor promotion and channel promotion."

"The current strategy is mainly to test the water. After all, we don't know about the situation overseas. Let's test it a bit first. If the effect is good, we will increase our investment."

"In terms of channel promotion, due to the nature of data exchange between gog and mobile games, we consider to appropriately tilt the focus of promotion towards mobile games. After all, ioi does not have mobile games, which is our greatest advantage."

After Ye Zhizhou said, he silently added in his heart: At the beginning we suffered a great loss on this ...

After listening, Pei Qian said after a moment of silence: "So, what is the specific amount of funding?"

Ye Zhizhou cleared his throat, and said with some sullenness, "These words are five million knives."

Pei Qian frowned.

Five million knives?

And not even a week?

At your speed, after burning 70 million knives, shouldn't it be the year of the monkey?

Can I still lose money this cycle?

Don't mess with me!

Pei Qian tapped the table twice: "It's too dark, leave a bit of necessary operating costs, budget the remaining money, and spend all the time in a month or so!"

Ye Zhizhou was shocked: "Mr. Pei, isn't this great?"

"At present, gog does not necessarily match the taste of overseas players. We are not sure which promotion plan is better. All of a sudden, I don't know where to spend ..."

Don't know where to spend it?

Looking at Ye Zhizhou's appearance, Pei Qian knew that he had to help him.

It's no wonder that most of the subordinates dare not make a decision for the boss when they get such a large sum of money.

You have to go to battle yourself.

Pei Qian thought for a while: "In this way, you can spend my way."

"Does anyone know the big screen offer over Times Square?"

Everyone looked at each other, and finally Lin Wan said, "People Pei, Shenhua bought it there. The price quotes on the screens in Times Square are very different. The largest screen with 300,000 traffic a day is 2.5 million a month ... Soft sister coin. "

Pei Qian: "?"

Only 2.5 million, still soft sister coins?

That's a little too cheap.

Pei Qian thought for a moment: "Then pack a few more, can you pack a street? Just spend two million dollars to spend."

"The Times Square has been packaged. Do other squares have to be packaged symbolically? In this way, it adds 10 million knives."

"It's already in the sky, but is it necessary to get it underground? There should be a lot of subway buses in various countries. Spend another 10 million yuan to buy some advertising spaces for subways, buses and station signs."

"Online advertising makes up for it, and another five million dollars."

"How can you just find an anchor promotion? This kind of thing still depends on the club! We directly sponsor those old foreign clubs, each club sponsors one million knives, first ten sponsors!"

"By that time, I ’ll put the gog logo on the team uniforms of the ioi clubs. They must have cameras on live ioi, and by the way, advertise gogs!"

"It's all sponsored, so let these clubs also set up a gog branch, right?"

"Then set aside $ 5 million, we will prepare a global invitational tournament again. This time we will invite the world's top clubs to play together. Except for the money for organizing the event, everything else will be issued as a bonus!"

"There are more than 20 million knives ..."

I have to say that this money is really large, and even Pei Qian, who has been squandering (system funds), has no idea where else he can spend it.

He looked at the crowd, and wanted to get a little reminder from everyone, but everyone was obviously shocked by President Pei's generosity, and he was embarrassed to speak.

Pei Qian thought about it, and at this time, he must use the brain tonic effect of everyone in reverse.

"Finally, this money is left for you to do a little test."

"There is still one of the most important directions in the current promotion plan. Think about it, and then complete this plan."

Ye Zhizhou quickly recorded, and quickly nodded: "Okay Pei, understand!"

Although it ’s not clear what President Pei ’s last "small test" was, since it is a test, you ca n’t ask more questions and realize it yourself.

After writing it all down, everyone was relieved.

I have to say that this money is really too much. Everyone is spending too much money, and wherever they spend it, they are afraid of losing money.

It's still Pei's courage that everyone has tangled for a long time, and it is easily solved!

Although this value is a bit sloppy, it is only a general problem, and the details can be studied slowly.

After making the money plan, Pei Qian felt relaxed and asked, "Do you have any more to say?"

Lin Wan said, "Yes, President Pei."

"As far as I know, Eric's first wave of promotion strategy has basically failed."

Pei Qian was bewildered: "Who is Eric? What strategy to promote? Why did he fail?"

Lin Wan was a little helpless, thinking that Eric really overestimated his position in President Pei's heart. In fact, President Pei did not even remember his name ...

"He is the person in charge of Dayak Group's Dahuaxia area, the person who actually formulates the IO national service promotion strategy and competes directly with us."

"Oh ..." Pei Qian seemed to be a bit impressed. "How long have they taken over the ioi national service and failed so efficiently?"

Lin Wan could not help but smile: "Yes, President Pei."

"The first thing that Eric has done after taking over the io national service is to find some chain Internet cafes for cooperation, because when this strategy was promoted in South Korea, it has had an immediate effect and achieved significant results."

"However, most Internet cafes have no interest in this, after all, this is what we have left to play."

"Even if some Internet cafes accept it, no player will really play ioi because of this reduced internet fee."

The corner of Lin Wan's mouth was with an indifferent smile, because Dayak's current experience is the same as that before the Yangyang game, which is simply a repeat of history.

Pei Qian was a little disappointed: "That's it? It is recommended to let him increase his strength. It is better to fight more price wars. How can he want to grab users and spend more?"

Ye Zhizhou said: "He should have just entered the domestic market and is not familiar with the situation. He wants to test it first. After all, there are certain similarities in the market environment of East Asian countries, so he thinks it may be useful to copy the experience of South Korea.

Pei Qian grinned ~ www.wuxiaspot.com ~ Tentative test?

Well, after you try it out, you will find that none of the roads will work, because all the tricks have been tried before.

"Okay, let's go."

Pei Qian got up and left.

Just came to the door and the phone shook.

Take it out for a look. It was Zhang Yuan who sent a picture. If the details were not clear, there was only the figure of 2 million, which was particularly eye-catching.

Zhang Yuan: "Mr. Pei! Dge Club finally has its first income! Thank you!"

Pei Qian froze, and then opened the picture and took a closer look. It was like Wu Lei Hong Ding, and the whole person froze, almost yelling.

"Any club that can't play is sponsored?"

"are you crazy!"