Losing Money to Be a Tycoon

Pei Qian was speechless.

The sponsorship fee of 2 million is not much. After all, the total sponsorship fee of Pei to foreign clubs is 1 million yuan.

But the key point is that the DGE club is not an old club that has been operating for a long time. It cannot play games and has little exposure. Who is full of sponsorship?

Can you recover the money?

Pei Qian calmed down a bit, clicked on the picture sent by Zhang Yuan and glanced at the picture again, and found the keyword above: Weiwei Live.

"Why does the live broadcast platform sponsor the DGE Club?"

"Could it be that……"

Pei Qian suddenly realized that the situation was not good.

DGE Club can't play official matches, but it doesn't say that it can't go live on the platform!

Live broadcast platform, but with its own exposure!

This is a very dangerous signal and must be interfered with!

Pei Qian is very clear that in a few months to a year, various domestic capitals will enter, and live broadcast platforms will spring up like mushrooms and start a crazy money-burning battle.

The identity of many anchors will rise at this stage, and even many sky-price contracts will appear!

What if there is such a live talent in DGE club?

Pei Qian is fortunate. Fortunately, Zhang Yuan was exposed early. There seems to be room for recovery.

Hurry by car to DGE Club.

...

After coming to the DGE club, Pei Qian looked at the contract carefully.

Zhang Yuan stood by, feeling that Pei always looked very seriously, and could not help thinking about it.

"It seems that Mr. Pei attaches great importance to the profitability of the DGE club. He heard the news as soon as possible!"

"And I looked at the contract very seriously. I was worried about any traps in the contract, so I need to confirm it again?"

"I didn't get the commission from Huang Wang's live broadcast contract. I don't know that General Manager Pei does not support my approach."

After a long time, Pei Qian put down the contract.

Zhang Yuan hurriedly tempted and said, "President Pei, I didn't get a lot from Huang Wang's live broadcast contract, mainly because ..."

Pei Qian raised his hand: "Well, you're doing this right!"

"Any other players, do you have to sign a live broadcast contract?"

Zhang Yuan shook his head: "No, weird live broadcast signed a contract with Huang Wang, mainly because he saw his potential as a host: strong, talkative, good figure and image. Most of our other players do not have Point, the game is not very straightforward, so it does not seem to have such great commercial value on the live broadcast platform. Even if it can be signed, there will not be as much as 2 million. "

Pei Qian was slightly relieved.

Okay!

Zhang Yuan's understanding of Tengda's spirit is still somewhat useful.

This 2 million contract signed by Huang Wang has nothing to do with himself since the club has not gotten a lot.

With this precedent, even if other players sign a contract with the live broadcast platform, it will not affect the club, let alone other players must not sign such a large contract.

However, there is another hidden threat. During the live broadcast of Huang Wang, what if the live broadcast is very good and has accumulated a large number of fans, which will indirectly gain a lot of attention for the DGE club?

So this person is a hidden danger!

Pei Qian recorded it silently, like this kind of outstanding employees, he has a big heart, still have to find an opportunity to arrange it.

It is not working now, there is no opportunity, and the situation is not so urgent.

More pressing now is the issue of sponsorship fees for the DGE Club!

Weird live broadcast sponsorship, it must be that sponsoring the DGE club is profitable, and most of it is the DGE club's "Tengda pro-son" identity is making trouble.

Sponsors, there will be a second one, one of the essence of humanity is the repeater.

Two million is not much, but what if there are several two million?

That would be awkward.

Pei Qian started the DGE club to burn money. If it really depends on the sponsorship to offset all the expenses, isn't this a waste of work?

Of course, Pei Qian can also choose to give the DGE Club a bottomless mad crazy money-spending. After all, there are many places to spend money, but it must be realized that the bottom-less money-spending can greatly increase the attention of the outside world. The outside provides an error signal.

At that time, everyone is also crazy about price increases and brainless sponsorship. What should we do?

Not without this possibility.

Therefore, to sponsor this matter, it must be strangled to death.

It is unreasonable not to accept sponsorship, but to control the quantity, is it okay?

Pei Qian considered it and said, "DGE Club can only accept up to three sponsors at the same time."

"On the team uniform, there can only be three places where the sponsor's logo is printed: the right chest and the arms of the left and right arms."

"The logo of all sponsored trademarks must be small, and the length and width must not be greater than 15cm."

Pei Qian thought about it again, adding: "And, only one sponsorship can be accepted from the same industry."

The last one is mainly aimed at the live broadcast industry.

Pei Qian is very worried. Now Weiwei Livestream sponsored the DGE Club. Will ZZ Livestream also come in and play a role? After all, the sign is not exclusive.

Wait for the live broadcast platform to start the money-burning battle, in case you have to advertise on the DGE club, isn't it a pain?

Therefore, Pei Qian forced the sponsorship of the same major industry to accept only one, and directly passed all future live broadcast platforms. Even if other live broadcast platforms want to bid, it will be a year later.

As for other sponsorships, it is not that they are completely absent, such as keyboards, mice, other peripherals, motherboards, etc., but often they are not as generous as the live broadcast platform.

Moreover, it only accepts a maximum of three sponsors. As long as the number is not up, you should not make too much money.

What's more, the sponsorship logo is still so small, it can be considered disgusting to the sponsors, and it should also hurt the sponsorship enthusiasm of some sponsors.

Zhang Yuan thought briefly and nodded: "Good CEO Pei."

"I understand that you are afraid that the DGE Club will infect too much commercial atmosphere and affect the mentality and training of the team members."

"I will accept the sponsorship in the future, and I will consider it carefully, and I will keep improving!"

Pei Qian: "?"

Not to make you better, but to make you less connected!

But there was no way to explain it.

Pei Qian's original intention is that you will receive hundreds of thousands of sponsors, and the three sponsors will be pulled down when they are full.

But Zhang Yuan obviously didn't understand it that way. Since there are three sponsorships in total, and now there are only two, then these two have to be carefully considered and sold for a large price.

Pei Qian couldn't say clearly that he could only pray that he wouldn't have any unscrupulous sponsors to do things.

It's best if Zhang Yuan spends a lot of money asking the sponsors, and the sponsors are not willing to do anything wrong, then that's the best.

...

...

Tuesday, August 9.

In the morning, Ye Zhizhou came to Tenda Games and met Li Yada, Bao Xu and Min Jingchao.

Here comes the lesson.

Yesterday, President Pei Hao spent a lot of money to directly help everyone in the game to set a clear budget of more than 40 million knives, but in the end, more than 20 million knives were left, leaving a small puzzle for everyone.

Mr. Pei said that there is still a big loophole in the current promotion strategy. Let everyone find it out and make up for it.

Everyone in the game of Yangyang thought for a whole day without any clue.

Most of the mainstream promotion methods have been arranged by Pei.

However, I also thought of some other promotion methods, such as asking for celebrity endorsements, but after thinking about it, in fact, it is not fundamentally different from the behavior of having foreign anchors just dinner and sponsoring clubs.

These other promotion methods are not unique enough. If we spend more than 20 million knives in this way, the cost performance will be very poor, and it is definitely impossible to meet the general requirements of Pei.

Therefore, today Yeyang Games sent Ye Zhizhou to come and ask everyone from Tenda Games.

After all, this group of people from Tenda are the original people who developed GOG. They have rich experience in the promotion of GOG national clothes, and maybe they can think of something.

If time permits, everyone in the game wants to complete the homework independently, but time is no longer allowed.

The propaganda plan is definitely a unified whole. No matter where the two or more tens of millions of knives are spent, it will definitely have an impact on other propaganda plans.

For example, the $ 20 million knife is used to find several stars, and the endorsements of these stars must be put on Times Square, online advertising and subway buses.

The whereabouts of the $ 20 million knife is not finalized, and the materials for other publicity programs must not be determined, and must be completed at the same time.

Therefore, Ye Zhizhou can only hope that people have more strength.

In the reception room, four people brainstormed together.

After knowing Mr. Pei's specific promotion strategy, Min Jingchao and others were also lost in thought.

Several schemes were proposed that overlapped with the current promotion strategy, and were quickly eliminated.

Min Jingchao considered it again and said, "I think this should be considered from two general directions."

"First, this direction must be enough to spend most of the money, and it cannot overlap with existing promotion strategies."

"Second, it should be different from the publicity methods that GOG has adopted."

"Otherwise, Pei wouldn't intentionally leave this riddle ~ www.wuxiaspot.com ~ Ye Zhizhou frowned:" From this point, it seems that asking foreign big-name stars is in line, but the cost performance may be very poor. "

Li Yada shook her head: "I think, almost mean."

"The overlap between big-name stars and our target crowd is not high enough, and we are not selling luxury goods or daily necessities. How many players can be attracted to the pit with big-name stars? The conversion rate will certainly not look good."

Bao Xu thought about it and said, "I don't think it has anything to do with the promotion strategy of the national service."

"The characteristics at the beginning of GOG's birth represent President Pei's original idea, and this approach seems to match the current situation of GOG International Services."

"I mean ... the IP role."

All three others were in front of them: "IP role?"

Bao Xu nodded: "Yeah. At the beginning of the establishment of GOG, President Pei established a policy: we want to purchase a large number of IP characters to serve as a hero reserve for GOG."