Luxury Goods: From Handicraft Workshops To Domination Of The World

Jianjia door.

There are more and more customers queuing up, many of them are third- and fourth-tier starlets participating in the bib night. After all, now, the Birkin bag is the traffic code. When they get the Birkin bag as soon as they get it, they will be able to harvest a wave of attention on the scarf.

Those first- and second-tier stars.

Naturally, I was embarrassed to line up in person, so I sent my assistant to line up to buy it early. They didn't need to check the traffic of the platinum bag, it was just because they really liked it.

As for the price of 50,000.

Excuse me.

The huge economic volume of the Dragon Kingdom has made the income of stars, catching up with the Premier League and the United States, basically at the world's top level. Buying a 50,000 bag is as easy as drinking water.

9 o'clock.

Jian Jia's studio opened for business, and a frenzied flow of people flocked to this small shop with only two fronts.

Ordinary consumers should take a closer look.

Stars, it's almost a direct buy.

"Dear everyone."

"We, Jian Jia, use the real-name system for shopping. Each ID card can only buy one basic platinum bag. I hope you don't worry."

"Customers outside the door wait first, please wait for the customers in front to finish shopping before entering the store."

Liu Wanru was busy greeting people.

It is also Gu Bai's idea to use the real-name system, and limit one piece per person. In addition to preventing scalpers, it is also to make customers feel that the rarity of platinum bags is by no means comparable to ordinary luxury goods on the market.

time goes by.

The first batch of customers who entered the store, a total of 20 people, were all satisfied and left with their platinum bags. The shopping rate was as high as 100%.

They touched the platinum bags in their hands, with happy smiles on their faces.

The first customers.

I started queuing in the early morning, and the cold wind blew at the door all night, but touching the platinum bag in my hand, feeling the soft leather and top-notch workmanship, I felt that everything was worth it.

The second group of customers was then guided into the store for shopping, also 100% shopping.

The third batch, the fourth batch, the fifth batch...

More and more customers entered the store, and 90% of the customers chose to buy a Birkin bag.

After all, you can come to Jianjia's store to queue up.

They are all masters of money.

What they care more about is the design, feel and workmanship of the platinum bag. However, the appearance of the Birkin bag should not be too impressive, the actual product is more stunning than the video.

There is only one result, buy buy buy!

...

on the commercial street.

The long queue of people attracted countless onlookers.

Except in the era of the planned economy, when supplies were insufficient, people would queue up to buy meat and cloth. Kingswood City has not seen such a grand queue for decades.

And, this isn't it either, old men and women line up for discounted egg cabbage.

This is queuing up to buy 50,000 yuan a bag!

When.

Is the consumption power of Longguo consumers so strong?

Yesterday's scarf night attracted countless media. At this moment, many reporters rushed to hear the news and live broadcast the queuing scene of the Jianjia store.

A female customer in super black sunglasses, a silk skirt, a Cartier bracelet, dressed as a rich wife, carrying a newly bought platinum bag, was greeted by a female reporter as soon as she walked out of the store.

"Hello, we are the reporters of "Bib Observation". May I ask, why did you choose to spend 50,000 yuan to buy a domestic bag?" The female reporter said straight to the point.

"This..." Mrs. Fu pushed her glasses and showed an intellectual smile: "The Birkin bag has the most amazing design in recent years, and its workmanship is better than the Hermes, Bottega Veneta, and Chanel in my hand. The leather goods are much better, and I think it is worth the price of 50,000 regardless of design or workmanship.”

This rich lady speaks naturally and generously, more like a press spokesperson, telling the advantages of the Birkin bag one by one.

It can be seen that it is not impulsive consumption, but a very rational consideration.

After the interview, the customer of the rich lady walked towards a BMW x6 on the side of the street with swaying steps, and left the street at high speed as the engine started.

The reporter interviewed several customers in succession.

The results of the interviews were similar.

To her amazement.

Most of the customers who come to buy Birkin bags are well-dressed, well-spoken, and drive luxury cars. They belong to the elite class of either rich or expensive in society.

This group of people generally has a good family background, a high degree of education, a very broad vision, and a high taste for luxury goods. They can choose a platinum bag, which obviously means something.

The Birkin bag is not a product of marketing, but a genuine product that can be played!

...

inside the shop.

Under Liu Wanru's command, although the shopping atmosphere was lively, serving tea and water, product introduction, checkout and invoicing, everything was in order.

The whole shopping experience is not bad at all compared with the first-line luxury brands.

and.

The shopping guides in the store are all tailors transferred from the workshop. They can convey the selection of materials, craftsmanship, design and handwork of the products to consumers more clearly.

And these are also the concerns of high-end consumers.

especially.

When they heard that the Birkin bags were hand-sewn, they all widened their eyes, unbelievable and unbelievable. The perseverance of the craftsmen has almost disappeared in Longguo!

And look at the world.

In addition to custom-made high-end products that cost more than 100,000 yuan, only the Hermès family insists on purely handmade flagship bags.

What about LVMH, GUCCI and other big names, these years because of the machine production, it is not too much to be complained about the quality problems.

Jokingly known as the luxury of selling logo.

From this point of view.

The Birkin bag launched by Jianjia Group is a conscientious brand in the field of luxury goods.

Customers left satisfied one by one.

Liu Wanru was extremely happy. It was the first time she was so happy after more than ten years in the industry. Looking at my craftsmanship, being recognized by discerning customers and paying expensive prices, a sense of satisfaction arises spontaneously.

At this moment.

A tailor came over and said, "Sister Liu, our goods are sold out, even the exhibits have been bought!"

"What, isn't it stocking 500 pieces?"

Liu Wanru was surprised, and glanced around, only to find that the entire store looked like it had been robbed, the shelves were empty, and there was not a single item left.

There was nothing in the empty room, not even a single bag left.

This sales speed is no one else.

A Birkin bag costs 50,000 yuan, and 500 Birkin bags were sold in half a morning, with a total sales of 25 million!

One day's turnover is worth the income of the past few years!

With excitement and regret.

Liu Wanru announced to the customers in line that the Birkin bags were sold out. Many customers started queuing up in the middle of the night, but they couldn't buy a single Birkin bag, and they wanted to cry without tears.

but.

When I learned that the platinum bag is made by experienced tailors, one stitch at a time, and purely handmade, I can only express my understanding.

After all, handmade luxury goods have complicated working hours and limited output, making them even rarer.

I also secretly made up my mind.

Be sure to line up earlier next time and try to buy a handmade Birkin bag.

at the same time.

The news that the half-day sales of Birkin bags exceeded 25 million yuan also spread throughout Jiahu City, the capital of leather goods, and shocked the city's leather goods industry.

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