Luxury Goods: From Handicraft Workshops To Domination Of The World

next few days.

The Jianjia workshop is full of energy, and the tailors are working overtime to make a new batch of platinum bags to satisfy the hungry consumers.

The tailors recruited by Aunt Liu arrived one after another. About 50 of them were veteran artists with ten years of experience.

Gu Bai specifically told Aunt Liu that Jian Jia recruited people, rather than lacking them.

He is very satisfied with this group of tailors.

"Mr. Gu."

Wearing a beige cardigan, Liu Wanru looked extremely fair-skinned, and said with a beam of joy: "There is a lot of demand for Birkin bags on the scarf now, do you think we should hit the iron while the iron is hot and release the second batch of Birkin bags?"

At present, the company has produced 200 Birkin bags, and if they are put on the market, they will earn another 10 million yuan!

"This is not in a hurry."

Gu Bai waved his hand calmly, "What is not easy to get is the best. It is the essence of hunger marketing to stimulate the appetite of customers. If you satisfy customers casually, it will only make customers feel cheap, and soon the will abandon."

Hermes and Apple are all masters of hunger marketing.

Of course.

Gu Bai also has other plans. He hopes to wait until the Amber orange and albino crocodile skin are ready, and put them on the market together, so as to maximize the popularity!

"One more thing, Mr. Gu, these days, a lot of black people have popped up out of nowhere on the Internet, saying that we, Jianjia, have forgotten our roots and that selling things is too expensive."

"Especially on the Douyin platform, led by that Jiang Bo, who blackmails our videos every day."

Liu Wanru reported again.

She thought that after the scarf night, there would be fewer voices questioning Jian Jia, but unexpectedly, it increased.

"Someone may be behind the scenes."

Gu Bai frowned.

Customers of Birkin Bags have a very good reputation, and there is a Su Mi platform, so it is impossible to have so many sunspots, so there is only one explanation, someone is organizing a navy army, Hei Jianjia.

These people won't be successful for the time being, but if they have the opportunity in the future, they must be eradicated.

"By the way, Aunt Liu."

Gu Bai remembered one more thing and asked: "How is the situation of the raw materials? The production speed is too fast these days, and there is not much calfskin left."

"I'll call and ask!"

Liu Wanru picked up the phone.

In ancient times, the Dragon Kingdom was a traditional agricultural society. Traditional clothing materials were mainly cotton and silk, and leather was rarely used. The leather industry was underdeveloped, and the high-end leather industry was even absent.

Purchasing high-end calfskin can be said to be very troublesome, and Liu Wanru has been following up on this matter.

but.

Not long after the call was connected, Liu Wanru's expression changed and her face turned pale.

"what happened?"

"Mr. Gu, it's bad. The Western Region Fur Shop has suspended its cooperation with us. They won't sell the batch of furs they ordered!" Liu Wanru was struck by lightning.

"Oh?"

Gu Bai raised his hand and pressed the center of his eyebrows, feeling that this matter is not simple.

First, it was hacked by online trolls.

Then the supply chain was severed.

100% someone came for Jian Jia. It seems that Jian Jia's rise has aroused the covetousness of some people.

"Do not worry."

"Our raw materials can still last for a few days. The most urgent thing now is to find a tanning factory, and we will tan the leather ourselves."

Gu Bai said firmly.

Since someone wants to cut off Jian Jia's supply chain, then Jian Jia will make the supply chain by himself.

"Take over the tanning factory?"

Aunt Liu thought about it for a while, and her watery eyes gradually brightened. With the huge profits of Birkin bags now, it is not a big problem to set up a tanning factory, the only problem is the tanning process.

The domestic tanning process is still a bit poor, and it is difficult to produce top-quality leather.

"Leave the craftsmanship to me."

Gu Bai laughed.

He has two sets of leather tanning processes, both of which are top in the world.

"Alright Mr. Gu."

"We have quite a few tanning factories in Jiahu. Aunt Liu is going to explore the road today to see if there is any one she wants to sell."

Liu Wanru was full of energy, after some planning, she hurriedly drove the Q3 and left the workshop.

...

at the same time.

A group of unexpected guests visited Jianjia Workshop.

It was Chen He, the owner of Jiangnan Leather Factory, and several managers under him.

meeting room.

Chen He's huge frame was squeezed on a small wooden stool.

About forty years old, with a bald head, a gold chain, and a somewhat fierce face, he looks like a private entrepreneur with a story.

in the process of waiting.

Chen He and his subordinates glanced around, looking at the decoration in the 1980s and the factory area like a vegetable garden, their expressions were a little strange.

That's it?

Just such a small workshop, the Birkin bag produced sells for 50,000 yuan, and created a sales myth of 25 million yuan in half a day?

This environment has nothing to do with superior luxury, right?

not for a while.

Gu Bai walked in.

Gu Bai probably guessed the opponent's purpose, so he cut straight to the point without talking nonsense.

"What is Boss Chen doing?"

"Brother Gu, have you had a hard time these two days?" Chen He stroked his bald head and said with a playful smile.

"If I'm not wrong, the trolls on the Internet these two days and the cutting off of the supply chain are all the work of Boss Chen. It's really eye-opening." Gu Bai was very calm.

"Haha, Brother Gu was just joking. Shopping malls are like battlefields, and soldiers never tire of cheating." Chen He said with a smile, looking very proud. In his eyes, Gu Bai's calmness was actually a sign of weakness.

After a pause, he continued: "Brother Gu, the scale of your workshop is too small to support the Jianjia brand. Why don't you sell it to Jiangnan Tannery, and I'll give you a real price!"

"How much?" Gu Bai tentatively asked.

"200 million!" Chen He stretched out two fingers, and added: "Brother Gu, 200 million yuan is not a small amount. Apart from the land, your workshop has nothing valuable. Jianjia is still in its infancy and needs to burn money constantly. Do promotion."

200 million yuan.

For a small workshop, it is indeed a sky-high price.

But this is Jianjia!

A bag of the Jianjia brand sold for more than 20 million yuan in half a day, and I wanted to buy it for 200 million yuan. This is a steal!

"If I sell Jian Jia, how will Boss Chen manage the business?"

Gu Bai asked with interest.

"That's easy to say!"

Chen He became interested and explained: "Jianjia is a brand, I have thought about it, and I will take the high-end route. First, expand production, use machines to produce, and increase the output of platinum bags. Second, invite merchants across the country to open franchise stores and charge huge franchise fees. Three, name it Orange Mang Entertainment, and invite celebrities to endorse it. Fourth, the brand goes public and becomes the number one luxury stock in Longguo."

"Brother Gu, I believe you also understand that this set of capital operations can't be done without a billion or eight hundred million. The only way to have a future is to sell Jian Jia to me!"

Chen He spoke eloquently.

There is one thing to say.

This is the business logic of many bosses, misappropriating money, misappropriating money, or fucking misappropriating money.

Not a word about quality at all.

Without quality, design, and brand, even the best luxury brand is a castle in the air, and no consumers will pay for it.

Even LVMH and GUCCI, which are complained about only selling logos, have worked hard for hundreds of years, continuous brand building, and the joint efforts of talented designers to create a global luxury giant.

As soon as I came up, I wanted to go public to make money.

Gu Bai felt disdainful.

He opened his mouth and said, "Sorry, the brand Jianjia will never be sold!"

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