Luxury Goods: From Handicraft Workshops To Domination Of The World

On the second day, Hyatt Hotel, luxurious double bed room.

He opened his eyes in a daze.

Gu Bai got up, put on his pajamas, went to the window, opened the curtains, and let the soft sunlight pour in.

After the charity gala last night, Su Mi dragged her to the reception and made a fuss until midnight.

"Wash up first."

Raising his hand and tapping his forehead, his consciousness gradually became clear, and Gu Bai walked to the bathroom.

Pulling open a trace of the glass door, I just wanted to go in.

Then the dense mist rushed towards the face, mixed with shower gel and special fragrance, a vague figure was busy with a shower in his hand, making an enchanting gesture.

"Xiao... Xiaobai, it's me."

A surprised female voice came from inside.

The voice was a little panicked, revealing a mature and intellectual taste.

"Liu Wanru?"

Gu Bai had black lines on his face, luckily he didn't go in, otherwise it would have been embarrassing.

Through the silhouette on the glass, one can vaguely distinguish Liu Wanru's figure, and last night, when she came back from the reception, she was sent here by Su Mi.

I can't remember what happened after that.

bow your head.

Looking at his pajamas, Gu Bai was a little puzzled, who put this pajamas on for him, can he respect his privacy?

...

Early morning highway.

A small red Audi Q3 galloped all the way towards Jiahu City.

Aunt Liu is holding a square steering wheel, wearing a white silk shirt, a knee-length professional skirt, low-key flesh-colored socks, and a pair of small leather shoes, driving with all her heart.

She has light makeup on her face, her skin is very fair and thin, and her face is well maintained. Under the cold air blown by the air conditioner, her collar is slightly opened, looking casual and natural.

Enter the co-pilot.

Gu Bai opened the scarf and opened the official website of "Jianjia Group". At first glance, he saw that the number of fans reached "1,025,081".

Millions of fans have been reached, there are no zombie fans here, they are all live fans who have been following these two days.

Under the previous scarf, various messages flooded the screen.

"When will the platinum bag go on sale?"

"Amber color matching, how much is the price, hurry up and make more, let this girl give up!"

"Amber orange, and macho, seem to match better!"

"What is the starting price of the Himalayas? People are in the real estate bureau. The ancestral house has been sold, thank you!"

"On sale, on sale!"

"I heard that many scalpers have already bought tickets in advance to go to Kingswood City, and they are just waiting for the platinum bag to go on sale."

"Scalpers are so disgusting. On the salted fish, the Birkin bag is fried to 8 W!"

"I'm overseas, it's inconvenient to buy, I'm begging to start selling online!"

"I hope overseas parties are treated equally!"

"Overseas parties also want platinum bags, ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh!"

Good guy.

There are too many messages, and the screen of the mobile phone is a little bit frozen.

Last night's charity gala, Jian Jia was a big success, and the popularity has risen, and the next step is to go on sale.

Think about it.

Gu Bai edited a scarf, the main content is 3 pictures.

The first one, basic model, black platinum bag.

【Price: 50,000￥】

The second one is an Amber orange platinum bag, a brand new Amber series.

【Price: 100,000￥】

The third one is the flagship product of Jianjia Group, made of albino crocodile leather, Birkin bag Himalayan series.

[Price: 1,000,000￥]

Three prices.

They are 50,000 yuan, 100,000 yuan, and 1 million yuan.

even though.

Netizens have long expected that the price of the new platinum bag should increase, but they still did not expect that the price would be so high!

Amber Birkin Bags are definitely in demand, and the unit price has reached 6 figures, which is the annual income of many small white-collar workers.

The Himalayan series directly reaches 7 figures, and it is a suite.

The Internet is frying again.

"Gu...Gu Boss."

Aunt Liu's hand holding the steering wheel was trembling slightly, and she said in amazement: "Our price, maybe it's a bit too high, can it really be sold?"

"Even if a package of 100,000 yuan is sold, the target customers are limited, so why not make small profits but sell more?"

100,000 yuan a bag, she dare not even think about it.

A bag of 1 million yuan, she thinks that robbing a bank is not so profitable!

"well said."

Gu Bai looked at Aunt Liu appreciatively, and said: "From the perspective of market laws, the business model of small profits but quick turnover, although the profit margin is reduced, the total profit will increase significantly."

Then he added: "But at present, the Jianjia brand has just established and has not established a high-end image. What we have to do is to increase the price and imprint the high-end image of Jianjia into the DNA of every consumer."

There is a classic case in the previous life.

The well-known jewelry brand Tiffany launched an online celebrity paper clip made of 925 silver, but the price was as high as 2570 yuan, which was criticized by the whole network.

However, after this incident, when people think of Tiffany, they will subconsciously associate it with words such as "expensive", "unaffordable for ordinary people", and "exclusively for the upper class".

Tiffany's high-end brand image has become more and more stable.

"Oh..."

"Boss Gu, what you said seems to make sense."

"However, what should we do about the scalper's problem? Jianjia's shipments are too small, and it is easy to be eaten by scalpers, who maliciously hoard the goods and resell them at a higher price."

Aunt Liu was worried again.

Scalpers are a double-edged sword, which can not only increase the brand value, but also hit the brand's true fans, making countless consumers gnash their teeth, and making businesses love and hate.

"I've thought about that too."

"Jianjia doesn't welcome scalpers, so I'm going to launch a Jianjia membership system."

"Jianjia's high-end products will only be sold to high-quality members."

Gu Bai nodded.

He hopes that Jianjia products can be purchased and appreciated by consumers, instead of being resold by scalpers at higher prices and becoming a product of hype.

Turned on the phone and continued to publish a scarf.

"In three days."

"Jianjia's brand new product will be on sale at the franchise store in Jiahu Commercial Street at 2 o'clock in the afternoon."

"Birkin bag, basic model, limited supply, real-name purchase only."

"Birkin bag Amber orange, limited supply, only available to Jianjia members."

"Birkin bag Himalayan series, limited supply, only available to Jianjia members."

"All consumers must come to the store to buy in person."

"Any consumer who resells at a higher price and speculates second-hand will be permanently blacklisted by the Jianjia Group, and will not be able to shop in Jianjia for life."

"Member Jianjia."

"It is a brand new membership system launched by Jianjia Group. For specific membership rules, please refer to the official website of Jianjia Group that will be launched soon."

As soon as the scarf is issued.

Many overseas party members burst into tears.

Gu Bai's consideration is.

In order to maintain the ritual sense of shopping and shorten the distance between customers and brands, we will continue to maintain the offline shopping mode.

Although it will temporarily lose some foreign and overseas customers, it is still worth it.

Of course what he didn't know was.

At the moment when the scarf was released, the passenger flow of Xiaohang International Airport, which is the closest to Jiahu City, had always been low, but three days later, the number of passengers increased sharply.

at the same time.

The captains of many private jets around the world turned on their mobile phones and received exactly the same message. Three days later, they landed at Xiaohang International Airport.

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