Luxury Goods: From Handicraft Workshops To Domination Of The World

"Jianjia's official website has a simple style and does not need to be complicated."

"Yes, print the logo of Tianzi Jialiu."

"The background design of the homepage is a faint thunder cloud pattern."

"Hang up a picture of the Birkin bag."

"Yes, nothing else, just a 'Join Member' button."

Back to the workshop.

Gu Bai contacted Huawei, who sent a group of technicians to help build Jianjia's official website on the spot.

High luxury furniture generally has a unique aesthetic design.

Hermes orange style.

Tiffany blue style.

The noble luxury of LVMH.

Gucci's hedonistic style.

And Jianjia.

Gu Bai's request is very simple, one word, less.

On the homepage of the website, there is only the lonely "Tianzi Driving Six" logo, a few photos of platinum bags, and a button to join the membership.

Gu Bai's explanation for this is.

Jianjia's users are the wealthiest people on the planet. Their time is worth an inch of time and an inch of gold, and they will not be wasted on meaningless website design.

It is best to show customers the various functions of the website at the first time.

"correct."

"Add a product, the name is 'recharge card', and the denomination is 1 million. "

Gu Bai emphasized a sentence.

Liu Wanru was taken aback by the side: "What? Mr. Gu, did you make a mistake in the denomination?"

Huawei's technicians also thought they heard it wrong, and looked over strangely.

"That's right."

Gu Bai spread his hands and explained solemnly: "Any customer who wants to join the Jianjia Club needs to buy a recharge card to recharge himself."

And emphasized: "And one recharge, at least 1 million yuan."

1 million at a time?

Is there really such a stubbornness?

Everyone was shocked.

But soon it made some sense.

Customers who can buy a bag with a unit price of 100,000 or 1 million are worth at least tens of millions, and it is very easy to take out 1 million to recharge.

On the contrary, it is a scalper, it is impossible to kill him, and he recharged 1 million funds.

After all, if you get banned, you won't even cry.

This trick is wonderful.

"President Gu..."

"I'm still skeptical. Is there really someone willing to recharge 1 million? This is not a small amount. I heard that the richer people are, the more stingy they are."

Liu Wanru patted her little heart, her tone uncertain.

"Do not worry."

"A recharge of one million may be exaggerated in the eyes of ordinary people."

"But among high-end fashion brands such as Chanel, YSL (Saint Laurent), and McQueen (McQueen), the VIP membership system is very common."

"Chanel's annual fashion show is not a VIP user who has recharged millions of dollars, and it is impossible to buy it."

Gu Bai explained patiently.

This is not to blame for Aunt Liu, the top luxury domain is too far away from ordinary people.

Now even a haircut requires a membership card.

What's more, high-end luxury brands don't have enough money to buy a VIP membership card, and the limited edition models of the same model, why sell it to you.

in turn.

The top rich people enjoy this VIP membership model very much,

Because they don't like it, the fake rich, middle class, and petty bourgeoisie can buy the same luxury as them just by gritting their teeth.

"It seems to be the truth."

"I don't like it either. Others compete with me, especially those with low quality."

Liu Wanru sighed softly.

She really doubts that Gu Bai is a master of psychology, who can figure out the customer's consumption thoroughly.

Awareness of luxury goods.

She originally only stayed in the design, materials and craftsmanship of luxury goods themselves.

Only now find out.

The marketing of luxury goods is a bigger science!

Everything is ready.

at dusk.

The official website of Jianjia was officially launched, and the official announcement was made on the scarf.

...

Xihang City.

In a dark room in a village in the city, there are unfinished instant noodles and various unopened shoe boxes.

The computer is turned on, the screen lights up, and the "F5" refresh button is frantically pressed.

In front of the screen at this moment.

It is a young man with greasy hair, wearing a printed T-shirt and sweatpants. His name is Zhang Kang. He has no job after graduating from university and is a professional scalper.

Reselling concert tickets, reselling Spring Festival travel train tickets, reselling sports shoes, Zhao Kang almost did it all over again.

Hoard, speculate, and resell scarce supplies to earn the difference.

That's the job of scalpers.

Of course, as the price, those ordinary consumers will suffer more, and they will be slaughtered for nothing. The market conditions of merchants have also been damaged, and consumers continue to lose.

A few days ago.

A domestic brand named Jianjia attracted the attention of scalpers. The first batch of Birkin bags sold for 50,000 yuan, and 80,000 yuan was sold on Xianyu.

One bag can earn 30,000 yuan, which is much more profitable than fried shoes.

The scalpers in the scalper herd were all envious, wishing they hadn't snatched the first batch of goods, otherwise, they would have made a lot of money!

Fortunately, the second batch of Birkin bags is finally going on sale, and the scalpers are gearing up for a big fight.

"The official website is open!"

Zhang Kang's eyes lit up.

He almost pressed "F5", and Jian Jia's official website finally opened. His goal is Jian Jia's new Amber-colored platinum bag. This kind of bag is very exquisite, and the second-hand market must be hot.

To buy this kind of bag, you must register as a Jianjia member on the official website.

The official website interface is simpler than imagined.

Click "Join Member", and a form pops up. After filling in the information, a row of words appears:

[Please recharge a recharge card. 】

"What the hell."

"Jian Jia is too much, registering as a member and buying a recharge card."

Zhang Kang complained.

Click on the "Buy Recharge Card" link below, subconsciously click one-click purchase, and then a payment interface will pop up.

【Please pay: ￥1,000,000. 】

"What the hell?"

Zhang Kang thought he had read it wrong, and tried several times, but it still showed that he had to recharge 1 million yuan!

He finally saw clearly that the recharge card price of Jianjia Group was 1 million yuan.

That is.

If you want to become a Jianjia member, you must first pre-charge 1 million!

"What the hell am I!"

Zhang Kang has the urge to vomit blood, what is Jian Jia doing, is the threshold for membership a bit too high?

This is clearly to keep ordinary people out!

He has been a scalper for so many years, and for the first time, he was so aggrieved. The 1 million yuan seemed like a moat, separating him from the Jianjia brand far away.

Even if he has 1 million, he dare not recharge.

He is just a scalper who can't see the light. If Jian Jia finds out, seals up his account, and loses millions of funds, he will lose a lot!

And soon.

There was a burst of wailing among the scalpers. The scalpers failed to register successfully. The recharge card worth 1 million yuan was a threshold they couldn't get around, and their self-esteem was a bit hit.

I feel a little uncomfortable.

...

In Linhu District of Xihang City, in a high-end office building, people dressed in suits, leather shoes, and white-collar workers came and went in an endless stream.

Inside the cubicle.

Chen Jia rested her chin with her left hand while sliding the mouse with her right hand.

Today, she is wearing a small suit, wrap skirt, black socks business suit, a little powder on her face, a Diro enamel bracelet on her wrist, and a Chanel leather bag on the table.

This exquisite attire made the colleagues passing by couldn't help but look sideways and show envious expressions.

Chen Jia is a local aborigine.

Graduated from Xihang College of Commerce. There are two demolition houses in my family. The job is arranged by Uncle. I get 12,000 yuan a month. I belong to the typical petty bourgeoisie.

With a smooth life, Chen Jia does not have any pressure in life.

The only hobby is to buy luxury goods, decorate yourself, and increase your social value.

The Basha Charity Gala a few days ago.

It made her fall in love with a brand called Jian Jia. The albino crocodile skin Birkin bag sold for 1 million yuan is too exaggerated. She likes it very much, but cannot afford it.

But the color of Amber is priced at 100,000 yuan. She gritted her teeth and spent more than half a year's salary, and she can still buy it.

There is one problem though.

To purchase this Birkin bag, you need to register as a Jianjia member.

Click on the website.

Chen Jia started to register as a member. In the last step, she needs to buy a recharge card. If she chooses to buy, she will see a payment interface:

【Please pay: ￥1,000,000. 】

"Well?"

Chen Jia was stunned, covering her small mouth, her eyes were round, thinking that she had misread.

After confirming again and again, Chen Jia panted heavily, her face burning hot.

A payment interface of 1 million yuan.

It was like a silent ridicule, mocking her for not being able to spend 1 million yuan, mocking her for not being qualified, mocking her for being just a petty bourgeoisie, not worthy of entering the world of the rich.

Her well-dressed and exquisite life seemed to be shattered by the 1 million yuan.

angry!

furious!

And helpless!

Calm down.

Chen Jia finally figured it out. Jian Jia's position is that of the wealthy class. As a petty bourgeoisie, she can only buy Jian Jia's lowest-end products at best.

Although a little unconvinced, it is true that the albino crocodile platinum bag is indeed only owned by the top rich.

Slightly sighed.

Chen Jia felt a little lost, but at the same time, Jian Jia's image in her heart became taller and taller. She was the top luxury item, synonymous with the wealthy class.

She also looks forward to owning a high-end Jianjia product in her heart. In this case, she has stepped into the circle of the rich.

But right now.

Still decided to buy, a basic platinum bag, so it is equivalent to half of the rich class, right?

New Year's Day and beyond will be even better, read a book to relax! Recharge 100 and get 500 VIP coupons!

Immediate recharge (event time: December 31st to January 2nd)