Luxury Goods: From Handicraft Workshops To Domination Of The World

meeting room.

The two beauties, Su Mi and Sister Li, looked at Gu Bai across the way as if they were freaks.

"Gu Bai."

Su Mi put the back of her hand on Gu Bai's forehead and rubbed it hard twice, "Are you okay, you are a luxury company, why do you want to invest in TV dramas?"

In the film and television industry, the waters are actually very deep. Many coal bosses spend a lot of money investing in TV dramas, and they lose all their pants.

Even her Golden Harvest, most of the dramas lose money.

"the reason is simple."

"This "Women Thirty" is the first script in China that depicts the life of a real lady."

"The first batch of people in China who became rich, what kind of life they live, what kind of pressure a thirty-year-old woman faces, the script is written very realistically and wonderfully."

"In the past, the film and television industry believed that women over the age of 30 were not attractive, but this script will rewrite everyone's views."

"The point is, this show matches well with Jian Jia's brand image."

Gu Bai spread his hands and explained.

some explanation.

On the contrary, Su Mi and Sister Li looked at her with admiration.

They are all old people in the film and television industry, and they know a lot of things. Gu Bai's words do have some truth.

Domestic audiences are mainly women, and they are housewives over 30 years old.

They will have more empathy for TV shows that portray their peers.

"But even so."

"Why did Jian Jia enter the field of film and television?"

Su Mi was a little curious.

In business operations, it is best to stay focused at the beginning, and rushing into unfamiliar fields is a taboo for enterprises.

Besides, Jian Jia sells a bag for 1 million, so the profit margin should not be too high. As for the TV series, even if they become popular, how much money can they make?

"The reason is simple."

Faced with the doubts of the two beauties, Gu Bai leaned back in his chair and announced: "Because of this TV series, all noble ladies and rich wives will wear small fragrant suits!"

Xiaoxiangfeng!

Ad placement!

Su Mi and Sister Li looked at each other with beautiful eyes, and they both saw a trace of shock in each other's eyes.

They finally understood why Gu Bai voted for this show.

The biggest selling point of "Women Thirty" is to show the public the life of rich wives, satisfy ordinary women, fantasize about upper-class life, and then instinctively imitate it.

can imagine.

When Mrs. Fu in the script appeared on the screen in a gorgeous and fluffy suit, how much attention would it bring to the Jianjia brand.

TV series? No, this is just a long teleshopping commercial for Jian Jia!

genius!

Gu Bai is a marketing genius!

This wave directly stood on the ozone layer!

Of course.

The script of "Women Thirty" is still too complicated. To put it bluntly, it is too much water. This is an old problem of domestic film and television dramas.

The original script has 43 episodes, leaving aside the old-fashioned emotional drama, the daily drama, in fact, only has a plot of 10 or 20 episodes.

Since it was filmed as a commercial, 13 episodes was enough.

"A total of 13 episodes."

"Jian Jia's budget is 52 million, with an average of 4 million per episode. This investment has reached the level of ordinary movies."

"The main costume is a small fragrance suit for Jianjia."

"The effect of the picture should highlight a magnificence."

Simple strokes.

Gu Bai wrote down the plan.

In the domestic film and television industry, many TV dramas invest hundreds of millions of dollars at every turn, but the cost of actors is pitifully low.

Jian Jia invested 52 million yuan in a 13-episode short drama, which is definitely a film-level investment.

As for the actors.

Gu Bai glanced at Boss Su who was facing him. His gums hurt a little. He wanted to invite Su Mi, but her salary was at least 10 million.

If Su Mi is invited, the second and third coffee positions can't be too bad, and they have to be 10 million less.

Others are seven or eight, this budget is gone.

"Gu Bai."

"In terms of actors, I hope to contract with Golden Harvest. The price is negotiable. After all, it is only a small project with 13 episodes."

Su Mi expressed it directly and generously.

Of course, she has Xiaojiujiu. This drama, with an investment of 52 million, plus the whole drama's Xiaoxiangfeng suit, the investment can be called the ceiling of domestic urban dramas.

There are many female artists in Golden Harvest, if Su Mi takes them and appears in a TV series in a small fragrant suit, the picture should not be too beautiful.

Even if there is no pay, she still wants to win this drama!

...

next.

Gu Bai discussed some details with Boss Su.

The script of "Women Thirty" is not worth much and is currently on sale. Gu Bai invested 800,000 yuan and directly bought all the copyrights.

Then comes the crucial part.

Choose a director!

Ordinary directors may be able to tell stories, but this is a "blockbuster commercial", and every frame must reach the level of a fashion poster.

Su Mi took out a copy of the "Directors' Association" information, which recorded some TV drama directors who were looking for jobs.

After watching several in a row, Gu Bai kept shaking his head.

TV drama director.

Most of the techniques are relatively rough, let them shoot Xiaoxiangfeng, Gu Bai would rather do it himself!

And at this moment, Gu Bai saw a familiar name.

[Name]: Zhang Tianmou.

【Occupation】: TV drama director.

for a while.

Gu Bai had a strange expression on his face.

If I remember correctly, Director Zhang in the previous life was honored as "National Teacher", won numerous awards abroad, created the era of blockbuster movies by himself, and directed two Olympic opening ceremonies.

The famous national teacher Zhang Dao, in this life, has actually been reduced to a TV drama director?

"Director Zhang."

"I heard that it used to be a movie. It mainly focused on rural dramas. It was rustic and no one liked to watch it. Now it's switched to TV dramas."

Su Mi said casually.

"What a rustic."

Gu Bai was a little speechless.

The aesthetics of Zhang Guoshi in the previous life was absolutely world-class, and he created too many aesthetic classics. However, in this life, it seems that there is a stronger atmosphere of admiration for foreigners, and Zhang Dao's previous works have not become popular.

One wrong step, one wrong step, Director Zhang just like this, reduced to a TV drama director.

Become a dusty pearl.

However, this also happened to be cheap for Jian Jia. A national teacher-level director directed Jian Jia's "advertising blockbuster", and the effect must be expected.

Also announced with a smile: "For this "Women Thirty", Director Zhang will direct the microphone, and Jian Jia will hire Director Zhang as the marketing director with an annual salary of 1 million."

"what?"

Su Mi thought she had heard wrong.

Then, the murderous light shot out from the eyes, Gu Bai, did you do it on purpose, find a director of a rural film to shoot this girl?

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