Luxury Goods: From Handicraft Workshops To Domination Of The World

Haidu.

A beam of light is emitted from the projector and projected on the screen, forming a frame-by-frame flowing picture. Because the sound is turned off, the movie screen is silent, like a silent movie a hundred years ago.

clack, clack...

A man with a Chinese character face, a leather jacket, and a slightly twisted Northwest guy, sat on the sofa and stared at the picture intently.

Maybe after looking at it for too long, the blood vessels in his eyes burst, forming spider veins of blood.

See the surprise.

The man would pick up a pen and write down his ideas in a notebook beside him, or draw a composition of a shot by hand. There are piles of notes like this in the room.

"Ding ding ding..."

The rapid sound of the mobile phone broke the silence. The man connected the phone and took a puff of cigarette.

On the other end of the phone was the voice of the landlord's wife urging the rent.

"Big sister, be tolerant."

The corner of the man's mouth twitched.

It's really difficult for a lover to make a man from the Northwest lower his eyebrows.

His name is Zhang Tianmou, and he graduated from the director department of Beijing Film Academy. However, due to his poor family background, he was excluded everywhere after graduation and could not get decent investment. After making a few rural films, he bid farewell to the film industry.

After switching to TV dramas, the situation didn't get any better. He was middle-aged and couldn't accomplish anything.

"I said Director Zhang."

"Your classmates from Beiying have become well-known domestic directors one by one. How come you can't even afford the rent?"

"They also graduated from Beijing Film Academy. The gap is really big."

There came the landlady's mocking voice.

"Big, big sister..."

Zhang Tianmou smoked fiercely, and finally got the landlord's wife, and the rent was postponed for another half a month.

But half a month later...

Breathe out a puff of smoke.

The man was lying on the sofa, holding his hair with his hands, closing his lips, and his face was a little bit unwilling.

When he was in college, his skills surpassed all his classmates. After graduation, he never let up. Apart from eating and sleeping every day, he just worked, watched movies, and studied color composition.

But the industry of directing needs capital support. His maximum budget for making a film is only 1 million yuan, and he can't make the desired picture at all.

cigarette.

One after another.

After some time, the phone rang again. It was an unfamiliar number, and the man pressed the connect button.

"Hello, I'm Su Mi's manager, Sister Li..."

A mature female voice sounded.

"Miss Li?"

The man was surprised. Su Mi's agent is still very well-known in the industry. Many directors also like to work with Su Mi because they are generous with the money!

"Director Zhang, it's like this. We, Su Mi, have a modern drama, and we would like to ask you to direct it. There are 13 episodes in total, and the fee is negotiable."

"The investor is the Jianjia Group. Excluding Fuhuadao and actor fees, the total investment is 52 million."

"That's right, it's a Jianjia that sells for 1 million yuan!"

"Also, Jianjia Group hopes to hire Zhang Dao as the marketing director with an annual salary of 1 million."

listen listen.

The man raised his head, his eyes widened in shock.

Directing the microphone for Su Mi, the queen of film and television, is undoubtedly a cake that fell from the sky for a third-tier TV director.

when at the beginning.

When he learned that it was a 13-episode modern drama, the man thought it was just a small project, but when he heard the budget, he opened his mouth slightly and was speechless.

52 million yuan, this is not counting the cost of actors' salaries and persuasion. For a 13-episode short film, this is a sky-high investment, reaching the level of a movie.

The investor, Jianjia Group, is indeed rich and powerful!

"Good Miss Li."

"I'll go to Jianjia Group tomorrow morning to meet the investors."

The man tried his best to calm down.

In desperation, throwing him a big project with a budget of 52 million, what an investor, what a benefactor!

End the call.

The man opened the webpage and checked Jian Jia's information.

His previous knowledge of Jian Jia was limited to a bag of 1 million, but at this moment, after browsing the pictures on one website, he could not help applauding the design of the Birkin bag.

The company's aesthetics are very advanced, easily impressing men's critical eyes.

From the aesthetic point of view, Jianjia Company has reached the world's first-class.

Work with such investors.

Should be pleasant.

...

the next day.

Gu Bai is dressed in gray and white sportswear, very casually dressed, with a ruler in his left hand and a pen in his right hand, drawing design drawings on white paper.

Before and after, dozens of Xiaoxiangfeng drawings have been spent.

These are the costumes of the crew.

"Mr. Gu, do you need so many blueprints?"

Aunt Liu asked from the side.

"certainly."

Gu Bai smiled and explained: "In the show "Women Thirty", the ladies in it have at least one set of clothes in each episode. And the protagonist group has at least three sets of clothes in each episode."

"From the beginning to the end, everyone's clothes are not the same. In total, more than one hundred sets of Xiaoxiangfeng are needed."

Three outfits in one episode?

Is this still a TV series? Is this a model catwalk?

Aunt Liu couldn't help curling her lips.

"The drama "Women Thirty" is a TV series on the surface, but in fact, it is a clothing advertisement."

"All the plots serve the costumes."

"All the characters are Xiaoxiangfeng's clothes racks."

Gu Bai explained again.

Marketing cases of using film and television dramas to promote luxury brands were not uncommon in the previous life.

In 1961, a movie called "Breakfast at Tiffany's" was released. The picture of Audrey Hopburn eating breakfast in front of the Tiffany window became a movie classic and won the annual box office champion and two Oscars. nominate.

With this movie, Tiffany & Co. has firmly established itself as the number one jewelry luxury brand in North America, and has been in the spotlight for half a century.

Coincidentally.

In 2006, "The Devil Wears Prada" also portrayed Prada as a synonym for women with high knowledge, which made the brand popular.

This "Woman Thirty", Gu Bai also has the ambition to turn it into a legendary commercial of Xiaoxiangfeng.

...

After a while.

Under the leadership of the staff, a middle-aged man with short hair, a wrinkled leather jacket, and a rustic dress was brought in.

It was the director, Zhang Tianmou.

"Younger than I thought."

Gu Bai's eyes narrowed slightly, because the world line is different, Zhang Dao in this life has just entered the prime of life.

This is also good, we are in the golden period of creation, we can shoot more advertisements for Jian Jia.

Have a conversation.

The two finalized some shooting details.

For this naughty Northwest man.

Gu Bai was very relieved, regardless of the script skills, Zhang Dao is absolutely world-class.

Red lanterns, Jing Ke assassinating the Qin Dynasty, emerald bamboo forest, ink painting, countdown ceremony, ignition ceremony, there are too many classic scenes. Just take out a frame as an advertisement, it is the top blockbuster texture!

And the other side.

Zhang Tianmou's impression of Gu Bai was also unexpected. As a director who is extremely picky about the picture, he was deeply impressed immediately after seeing dozens of costume design drawings hand-painted by Gu Bai.

There is even a feeling of sympathy and regret for seeing each other later.

Naturally, Zhang Tianmou did not hesitate to recruit Gu Bai. The marketing director, with an annual salary of 1 million, does not interfere with creative freedom, and has various commercial shooting contracts every year. He dare not even think about this kind of treatment.

After signing the contract.

Gu Bai received a row of messages.

【Congratulations! Your luxury brand has recruited the first S-level talent, reward 1000 luxury points! 】

Oh?

Director Zhang turned out to be an S-level talent?

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