Luxury Goods: From Handicraft Workshops To Domination Of The World

"Dugabana, the best clown!" "

"Dugabana, the biggest joke in fashion circles! "

"Arrogant foreign big names will pay a heavy price and be abandoned by consumers!" "

"Du Gabbana show, become a fashion disaster! "

"Squinting eyes, underworld makeup, it's time to exit the stage of history!" "

"Dugabana, Mouse Tail Juice!" "

"Big foreign brands, please don't spoil the aesthetics of Chinese people! "

the next day.

Gu Bai got up from the old-fashioned second-floor dormitory, turned on his mobile phone, and saw fashion reports one after another.

Not surprisingly.

Yesterday's Dougabana's big show was completely overwhelmed by "Women Thirty".

The scene of the audience bowing their heads and swiping their mobile phones was spread all over the Internet, becoming a famous scene of Dujabana, and it is also an indelible stain.

Luxury.

The first thing to sell is the brand, and then the design.

Dugabana, the brand in Longguo, has become synonymous with boredom, clowns, and jokes. I am afraid that sales will be cut in half, and it will be difficult to improve in a short time.

Dujabana's discriminatory tricks such as squinting eyes and underworld makeup were also criticized for a while.

Gu Bai felt relieved.

Many Chinese think.

I think that industry is the most important thing, and I don't pay much attention to the luxury industry, but I don't know that the luxury industry represents a kind of aesthetic hegemony.

Whoever controls the luxury goods industry has the right to speak aesthetically.

Besides, luxury goods are a high-margin industry, and handmade luxury goods can also provide a large number of jobs and solve the employment problem.

Then he looked at the scarf.

"What time does the second episode of "Women Thirty" start broadcasting?"

"Su Mi's clothes."

"The fairy clothes of "Women Thirty" transform the way."

"The director of "Women Thirty" Zhang Tianmou."

"Are there any clothes for "Women Thirty"?"

"How much is the dress for "Women Thirty"?"

"The e-commerce of "Women Thirty" is the same style."

""Women Thirty" is produced by Fang Jianjia Group."

On the hot search list.

"Woman Thirty" has become a dominant existence.

Su Mi and Zhang Tianmou, thanks to the popularity of this drama, became popular figures on the bib star list.

Su Mi, who has always been known as a vase, has undergone a gorgeous transformation this time.

Zhang Tianmou, an earthy director, has shown the world's top-notch director's picture level in one fell swoop. Many film critics asserted that if "Women Thirty" was not a TV series, it would definitely be able to participate in the Cannes Film Festival.

The netizens who urged to update the second episode also maxed out the scarf.

Of course.

The most common one is the discussion about serving Huadao.

Gu Jia, played by Su Mi, wore a set of champagne and tweed at the beginning, which became the center of discussion. The so-called champagne tweed is named after Gu Bai.

High-grade pure white and champagne wool are used, mixed with gold and silver colored silk threads and fancy yarns, presenting a gorgeous and unobtrusive style as a whole.

overnight.

This set of champagne tweed fragrance has become the dream costume of countless girls and ladies.

Netizens left messages one after another, hoping that Jian Jia would launch this style of clothing.

for this.

Gu Bai remained silent, and Jianjia official V did not respond. He wanted to maximize the expectations of consumers, and then officially announced Xiaoxiangfeng.

Only in this way will it cause the madness of consumers and achieve the greatest publicity purpose.

"Champagne tweed."

"The real thing is far better than the TV."

Gu Bai murmured.

In the champagne tweed cloth, some twisted gold threads are sewn. The natural luster of gold grows on the aesthetic DNA of human beings, but it is a pity that the lens is difficult to capture.

This is like the gold in the lens and the gold seen with your own eyes. In fact, there is a big difference in color, luster, and texture.

If only viewers could see Champagne Tweed for themselves.

I believe it will be even more shocking.

...

Woke up and had breakfast.

Gu Bai walked through the back door of the workshop and came to the new factory area.

Red brick glass, green trees and red flowers.

The Jianjia new factory area has the feeling of an industrial art area. It not only has the industrial style of old factories, but also has the artistic style of red brick and glass. It has a bit of the shadow of the previous 798 art area.

...

Inside the plant.

Gu Bai called Aunt Liu, the tailor team leaders, and held a design meeting.

"With the popularity of "Woman Thirty"."

"It is imperative for the company to launch a small fragrance, and today, we will discuss the style of the specific product."

Gu Bai began.

When the TV series first started filming, Gu Bai planned to produce a batch of Xiaoxiangfeng. But he still underestimated the difficulty of transforming from a leather workshop to a fashion factory.

The tailors are experienced, but most of them have been making leather goods for many years. Once they switch to clothing, they will inevitably be a little unfamiliar.

So this half month is mainly for clothing skills training, and now it can finally be produced.

"Xiao Xiangfeng."

"The company plans to launch three product lines: basic models, gold thread models, and high-end models."

Gu Bai spoke out about product planning.

Same as the Birkin.

Xiaoxiangfeng has three grades of low, medium and high, which are aimed at different consumers.

Low-end, mainly for non-members, the price is relatively cheap.

Mid-range, facing Jianjia members, will use twisted gold thread craftsmanship, more gorgeous costumes, and higher prices.

High-end, that is, customized models, will arrange one-on-one service from a tailor, using the highest-grade materials and tailoring, hand-sewn clothing, and the price is also the highest.

The first is the basic fragrance.

Gu Bai pulled out two design drawings from the file, one is a hand-painted design of a small fragrance in white, and the other is a design of a small fragrance in black.

These two design drawings tend to be simple as a whole, and the silhouette is a classic small top and short skirt.

Black and white are the most classic and versatile colors in the fashion circle.

White looks pure, black is cool.

"It's two designs on the base model."

"I named it: Snow Mountain White, Starry Black."

Gu Bai said.

Snow Mountain White, as the name suggests, is as pure white as the Ten Thousand Years Snow Mountain, symbolizing the purity and beauty of women. With the classic silhouette of Shang Xiaoxiang and the texture of tweed cloth, it is definitely a set of women's clothing full of fairy spirit.

The starry black is not ordinary black, but a starry night sky. On the black wool, silver sequins are woven, shining like the stars in the night sky.

Pockets, seams, and collars are all embellished with silver thread.

This starry black texture is absolutely advanced!

And two clothes.

Inside, the Jianjia logo is embroidered with twisted gold thread. The shiny gold highlights the image of Jianjia and the high grade of this dress.

two clothes.

It can be said that each has its own characteristics and is very eye-catching. It is foreseeable that once it is launched, it will be very popular.

But Aunt Liu always felt that something was missing.

Think about it.

She suddenly realized a problem, and said, "Mr. Gu, the basic model doesn't only come in black and white, does it?"

Black and white, although it is an eternal classic.

But girls' clothes should be colorful and colorful, and they always wear black and white, which is a bit too monotonous.

for this.

Gu Bai said eloquently: "In order to highlight the gorgeousness of mid-range and high-end, and basic models, I only plan to launch black and white."

listen.

Listen to what it means.

Consumers who buy basic fragrances should only wear black and white!

Aunt Liu and the tailor team leaders also felt that Gu Bai was too cruel, but after thinking about it, Gu Bai also made sense.

The basic model should be simple and classic, but it should not steal the limelight from the mid-to-high end models.

The division of different product lines must be accurate and in place.

Only in this way can different groups of consumers be harvested.

"By the way, Mr. Gu."

Aunt Liu asked again: "What price do you plan to set for this set of basic fragrances?"

Clothing pricing.

In fact, it is not as high as leather goods.

A bag can be carried for many years, and you can't buy a few pieces a year, so people are willing to pay a high price.

In terms of clothing, every woman has to buy many pieces a year, and it is difficult to wear them for too many years, so the price of clothing is generally difficult to compare with bags.

Of course, the sales of clothing are also unmatched by bags.

considering.

The basic style is small fragrance, only the logo uses twisted gold thread, there are not too many expensive materials, and the cutting is relatively simple. Gu Bai quoted a suitable price: "Basic style, I price 20,000 sets."

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