Luxury Goods: From Handicraft Workshops To Domination Of The World

"The mid-range model is also called the gold thread model."

"A large number of twisted gold threads are used in the fabric to present a natural golden color. It is the best gold fabric in this era."

There was confidence in his voice.

Twisted gold thread is an epoch-making gold thread technology, using tweed cloth with twisted gold thread, the texture is ordinary cloth, which cannot be compared.

"It's a couple of mid-range styles."

"Let's take a look."

Gu Bai threw out a stack of design drawings.

Aunt Liu and the others passed it on one by one, nodding frequently, obviously quite satisfied.

compared to the base model.

Mid-range materials, tailoring, and colors are much richer

There is no need to say more about twisting the gold thread.

All clothing zippers and hardware are all gold-plated.

It stands to reason that the zippers of women's clothing are generally not exposed, but they are still gold-plated, which reflects Jian Jia's respect for customers.

When the female customer opens the zipper, the gold-plated material will have a unique sense of refinement.

Clothes buttons.

Mother-of-pearl buttons with extremely high brightness are used.

Fritillaria.

It is a natural shell material. Many jewelry brands often use cheap mother-of-pearl materials in order to harvest the sinking market, but the price is not cheap.

The well-known jewelry brand, Van Cleef & Arpels, a mother-of-pearl necklace, the price is as high as 17,000 yuan, which is the lowest priced item of the brand and the sales champion.

Big names can really do whatever they want.

As for the Jianjia brand, using natural mother-of-pearl as buttons for clothes, this thought is enough to be respected by most people.

"Champagne tweed."

"Where are the rouge flowers?"

"Water blue flower."

"Vanilla flower."

"Thundercloud Tweed..."

Aunt Liu flipped through the colors, her eyes lit up, revealing a deep liking.

Compared with the poor black and white two colors of the basic model.

Mid-range models.

The color scheme is much richer, and most of them are light tones and warm tones. When this style is matched with gold thread, it will be very rich without being too ostentatious.

It is worth mentioning that all color schemes are not pure solid colors.

The process of tweed cloth is dyed first and then weaved. Various colors of wool, gold and silver colored threads, and fancy yarns are woven together into a grid pattern, which looks layered and not monotonous.

The main color of mid-range models.

Naturally, it is the same style as Su Mi's in "Women Thirty", champagne tweed, woven from white and champagne wool into a plaid pattern, it is a very warm and elegant color.

Supplemented by the golden luster of twisted gold thread, the champagne tweed is even more luxurious.

The more I look at it, the more I like it!

But there is still a problem, Aunt Liu said: "Mr. Gu, all the silhouettes of mid-range models are short skirts. Does this not conform to the temperament of the target group?"

Xiaoxiangfeng.

It is aimed at ladies, socialites, and daughters. The first requirement of these people for clothes is to be decent.

And Gu Bai's designs are all short skirts.

Is this too frivolous?

"No problem."

"Short skirts don't mean frivolity, but rather, they're an expression of confidence in your figure."

"Not everyone can control short skirts."

"Even if they are wealthy ladies, why don't they want to show off their long legs, and Xiao Xiangfeng gave them a chance."

Gu Bai smiled.

Contrary to what many people imagine, short skirts are suitable for girls with long legs, while long skirts are suitable for girls with short legs. This involves the principle of image composition.

He also believes that being rich and famous doesn't mean being well-wrapped, old-fashioned and conservative.

But a kind of elegance, confidence, calmness, just right.

All skirt designs.

It also made the first season of Xiaoxiangfeng more unified visual language and more impactful!

As for bottoms such as long skirts and profile pants.

You can wait for consumers to get tired of short skirts, launch them in the second and third seasons of Xiaoxiangfeng, and then harvest a wave of wallets from rich sisters and rich wives.

"Mid-range."

"The price of Jianjia is 80,000 a set."

Gu Bai announced the price.

This price is basically the price of flagship clothing of super first-line high-end luxury brands.

Although it can be sold more expensive.

However, mid-range models need to be sold in volume, and too expensive will inevitably affect sales and revenue.

...

After discussing the basic model and the mid-range model.

Then came the high order.

Literally.

High-end refers to high-level private customization. Tailors tailor clothes for customers one-on-one, and customize exclusive clothing according to customers' preferences.

The earliest haute couture was exclusively enjoyed by princes and nobles. They had enough aesthetics, financial resources and energy to hire tailors, provide creativity, and collect materials from all over the world to carefully complete a piece of clothing.

For now.

Haute Couture has long been an area where major brands compete for the right to speak in fashion.

If a brand does not have its own high-end clothing line, it is not enough to call itself a luxury brand.

According to Gu Bai's understanding.

Many high-end clothing lines of brands are losing money year after year.

That's right.

Most of the high-end custom-made clothing that costs tens of thousands or hundreds of thousands of dollars is a mess. The only exception is Chanel, the overlord of women's clothing.

This is because couture is purely handmade, piled up with rare materials, hired designers, recruited fashion models, held expensive catwalks, and overwhelming publicity in the media.

The cost of this set of procedures is sky-high.

But even so.

High luxury brands will also stick to the high definition product line, because high definition represents the brand image.

Couture may not sell a few pieces.

But it can bring huge traffic to its ready-to-wear line, leather goods and bags, perfume shoes, lipstick and color clothing. Simply put, it can be used to bring goods.

How many girls watched Dior's fashion show, and finally chose to buy a 200 Dior lipstick.

"Haute Couture."

"I've already done it, and it will appear in the finale of "Women Thirty". Please watch it first."

Gu Bai took out a design drawing.

Haute Couture.

It is not a daily dress, but a costume for attending parties and ceremonies. It is characterized by being memorable at a glance, and can still be remembered after many years.

As for daily wear, many high-end clothes cannot be worn out at all.

And Chanel's high-end clothes cannot be washed or dry-cleaned, and it will be very embarrassing if they get dirty. They can only be put in the closet every day, and occasionally worn on important occasions.

Jian Jia's high definition.

Naturally, all of them!

It can be worn daily or attend ceremonies, which places high demands on the design.

"what?"

"this is?"

Aunt Liu glanced at the design drawings, her eyes widened, her small mouth opened round, and she couldn't help but let out a little surprise.

It is still a small fragrance design.

But the overall body is more close-fitting. The shoulders, waist, and legs are all tight-fitting designs, highlighting the beauty of women's curves.

With rhinestones, gold thread, embroidery and other simple elements.

The waist is decorated with a diamond belt, and on the buckle in the middle, there is a Jianjia logo of "Tianzi driving six" arranged with broken diamonds.

And most amazing.

It is the shoulder design of the whole look, that is, the one-word shoulder design.

The collar and shoulders of the clothing are horizontal, just like a piece of clothing, the upper part of the mouth is cut off with a knife.

Half of the upper arm, shoulders, collarbone, neck, and career line are arranged in a horizontal line, which can show the charm of the owner of the clothes to the greatest extent.

This design is bold and avant-garde.

especially.

The silhouette of the Xiaoxiang style is a fusion of jacket and suit. Such a formal style of clothing suddenly comes with a one-shoulder, which is really overwhelming.

From the design point of view, Aunt Liu couldn't help applauding the collision of the intellectual and wealthy atmosphere of the rich and famous lady, and the impactful one-shoulder design, exclaiming that it is a masterpiece of genius.

but...

She was still a little worried.

Are there really daughters, celebrities, and noble ladies who dare to wear this kind of clothes?

"From a conventional perspective."

"The group of rich ladies will naturally not wear such an avant-garde one-shoulder design."

"But, that's just conventional wisdom."

"And we, Jianjia, have never been a conservative brand. We will not follow the fashion defined by others. What we have to do is to define and lead the fashion of the public."

Gu Bai said word by word, loud and clear.

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