Luxury Goods: From Handicraft Workshops To Domination Of The World

"Gu... Gu Bai.

"How much did we sell?"

Jianjia conference room.

A thin layer of sweat oozes from Aunt Liu's white oval face, looking a little anxious.

Su Mi and others.

Their gazes were also in unison, and they looked at Gu Bai day by day.

It's been three minutes since the sale started, and the sales in the first three minutes will determine the final result of the nail bracelet. They are all itchy and anxious.

No direct answer.

Gu Bai raised his hand, stretched out two fingers calmly.

"20?"

Aunt Liu was always cautious and blurted out, but Gu Bai shook his head and vetoed the number.

"Is it 200?"

A tailor team leader tentatively said, Katia sold 300 nails in 3 minutes, if 200 nails can be sold, it is considered a good result.

However Gu Bai still shook his head.

"No...2000, Gu Bai, right?"

Su Mi's eyes lit up and she winked.

With this answer, the atmosphere in the meeting room was immediately uplifted, selling 2,000 pieces in 3 minutes, nail bracelets, and a proper take-off rhythm!

But Goose Gu Bai still shook his head and vetoed.

Then sighed.

The group of people under him are very down-to-earth in doing things, but the imagination of "three three zero" is indeed a little bit short.

After a pause, he said: "The nail bracelet, within 3 minutes...to be precise, within 1 second, all 20,000 pieces are sold out, and it is currently sold out.

talking.

Show the background data to everyone.

The conference room was startled at first, and then earth-shattering cheers broke out.

20,000 nails, all sold in one second!

A price of 20,000 yuan!

A total of 400 million turnover!

God...

It's not so fast to rob the bank, but they know very well that the cost of nailing bracelets is terribly low, only a few hundred yuan.

The 400 million turnover and material cost are less than 10 million!

The Power of Brands!

The power of design!

this moment.

Only then did they realize that Gu Bai has spared no effort to improve Jianjia's brand image and brought great benefits.

In the past, when they saw big foreign brands, a random paper clip sold for more than 2,000 yuan, and a random umbrella sold for more than 10,000 yuan, they could only envy them.

Now Jianjia.

With such a brand premium ability, any gold-plated nail can sell for 20,000 yuan!

"Little Bai, you scared me to death!"

Gently patted the heart.

Aunt Liu subconsciously took Gu Bai's hand, and placed it on her knee excitedly. She is wearing bright black knee socks today, which are very soft and soft, and can feel very elastic.

Unexpectedly, Aunt Liu was in her early thirties, and she was still well maintained.

And on the other side.

Su Mi glanced at it, bit her lower lip, leaned her body naturally, leaned on Gu Bai's shoulder, and wrapped her arms around Gu Bai's neck, as if swearing sovereignty.

Gently put his face next to Gu Bai's ear, and blew a breath of hot air: "Gu Bai, you are really my genius."

Finish the meeting.

Without stopping, Gu Bai led the people to the warehouse.

In order to deliver the goods as soon as possible.

This wave of Jianjia Group contacted the most expensive courier service on the market.

For some customers who have chosen the "prestige delivery" service, Jian Jia also deliberately contacted public relations companies in various cities and dispatched special personnel to deliver them on a fixed-point basis.

After doing the math, the average delivery fee for each customer is more than 200 yuan per day.

And the box that nails the bracelet.

Also special order.

The first is a large one, each 30cm in length, width, and height, with a dark golden cloud and thunder pattern printed on the whole body, and a bright golden "Tianzi Driving Six" logo in the middle.

Just a packing box and various decorations inside cost more than 100 yuan.

In order to enhance the sense of class.

Jian Jia can be said to have paid enough for the cost.

"Mr. Gu."

"Is this kind of delivery service too expensive? Generally, for a big customer like Jian Jia, 20 yuan is enough for domestic express."

"But our average customer spent nearly 200 yuan!"

Aunt Liu said with some pain.

For the express delivery alone, Jian Jia spent 4 million yuan, which was the revenue of more than half a year for Gujia Workshop.

"This money cannot be saved."

Gu Bai said firmly.

Luxury brand.

Very particular about ritual.

Shopping in line offline, enjoying excellent service, having a pleasant chat with the shop assistant, sitting down to drink coffee, and admiring the decoration of the store are all part of the sense of ritual.

Online shopping lacks a sense of ritual. Buying a piece of Jianjia product is similar to buying a piece of 9 yuan and 9 free shipping. The shopping experience is similar.

And this is fatal to the brand.

Every time you shop, you must let customers feel that Jianjia is unique and impressive.

"It makes sense."

"However, the express fee and packaging fee of a nail bracelet are almost catching up with the cost of materials."

Aunt Liu was still thinking brokenly.

You get what you pay for, this is her inherent concept.

"This is normal."

"In this world, many commodities, marketing costs and packaging costs are far higher than the cost of products, so I gradually get used to it.

Gu Bai said with a speechless smile.

This is a truth that can be understood with a little business knowledge.

Including games that he loved to play in his previous life.

Marketing costs and channel costs are also much higher than development costs.

Many famous wines.

The most expensive material cost is often the glass bottle.

in business.

Increasing material costs may not necessarily increase sales.

But increasing marketing costs and packaging costs can directly stimulate consumption.

...

the next day.

At noon, in the cubicle, Chen Jia was at work.

Suddenly there was a commotion in the crowd.

She looks up.

I saw a handsome guy in a suit, about 1.8 meters tall, wearing a neat suit, white shirt, black leather shoes, walking over here holding ten bouquets of flowers.

Moreover, it was aimed at her, Chen Jia panicked a little, did someone have a crush on her?

"Excuse me, are you Ms. Chen Jia?"

the little brother asked.

"I...I am."

Chen Jia said shyly, she was really embarrassed to be surrounded by so many colleagues at once.

"Hello, entrusted by the Jianjia Group, I specially present a bunch of fragrant lilies to Ms. Chen Jia, as well as the nail bracelet you ordered."

"May I help you take it apart?"

The younger brother asked gracefully.

"Oh..."

Chen Jia understood immediately.

When she ordered yesterday, there was a "premium delivery" service, which was given for free, so she chose it.

I didn't expect it to be so grand, with such a large bouquet of flowers, and such a handsome little big brother, the ostentation was really full of 0.

Many girls don't have this scene when they accept a marriage proposal.

The whole company is watching her.

Take the flowers.

The little brother in the suit gently placed an exquisite gift box with a length and width of 30cm on the table.

He took out a pair of spotless white gloves and put them on his hands elegantly, then took out a gold-plated knife, and along the disposable seal on the box, gently cut open with the blade.

The whole process is very elegant and full of ritual.

in the box.

The first is a piece of leather-like white paper, which is very rare, parchment.

on parchment.

It is a handwritten letter, writing the idea, idea, and idea of ​​the nail bracelet, and attaching several design manuscripts, signed the name of the craftsman.

at this point.

Let Chen Jia think, the famous Mercedes-Benz AMG, each engine has the autograph of the engineer, which has become one of the most important selling points of AMG.

The parchment, together with handwritten letters and hand-drawn drawings, is very old and commemorative.

It seems that what you are buying is not a luxury, but a piece of history.

"Ms. Chen Jia."

"Please let me put it on for you."

The little brother was very elegant, and with his white-gloved hands, he took out a golden nail bracelet, and put it on Chen Jia's wrist without physical contact.

This kind of considerate service, Chen Jia, has only seen it in some TV dramas, but did not expect to experience it personally today.

It was full of ritual, as if she was an English noblewoman.

"Wow, that's perfect!"

"I'm so envious of Chen Jia with this sense of ceremony..."

"The bracelet is so pretty!"

"Chen Jiamei looks like a princess, I'm so envious...

“So sour, so envious”

"Jianjia, as expected of countless princes, nobles, top rich people, obsessed with luxury brands, this experience is full..."

"I really want to experience it once, and I am willing to spend money!"

"Jian Jia really understands women very well."

"A real luxury brand, once it's sold, it's different...

"LOVE LOVE LOVE!"

"I want to smash my Katia on 5.6 and change it to a nail bracelet. This shopping experience is invincible..."

"Buying Jianjia's products is simply a spiritual enjoyment."

Colleagues are discussing.

Discussion aside, the nail bracelet is really pretty.

the most.

Just discussing this astonishing delivery service, they cried and wanted to experience it once!

Under the background of flowers.

Under the elegant service of the brother in the suit.

Chen Jia wore a golden custom-made bracelet, as noble as a royal princess.

And which girl doesn't want to become the little princess that everyone pays attention to?

at the same time.

On the scarf, along with the first wave of nail bracelets, it was delivered to the hands of customers.

Various "premium delivery" videos.

They swiped the screen one after another.

After watching it, many netizens also felt that it was an eye-opener.

When it comes to online shopping.

In addition to being cheap, most of the experience is often the wrong goods, rummaging for express delivery, violent splitting, second-hand refurbished goods, etc.

Even if you buy a large item worth tens of thousands of dollars, the shopping experience is quite unpleasant.

But Jian Jia's online shopping experience has opened the eyes of netizens!

Absolutely worthy of the title - aristocratic class!.