Luxury Goods: From Handicraft Workshops To Domination Of The World

in a few days.

England, Fog, Hyde Park Avenue.

nightfall.

This boulevard where rich people gather in England is bustling with neon lights and luxury cars.

Almost all the people who come to this street for consumption are from the aristocratic class and rich second-generation people from England, Siberia, and former British colonies.

"So Fia, what are you wearing?"

On the noisy dance floor.

The companion looked at a girl with blonde hair and blue eyes and a delicate face like a porcelain doll, and said in surprise.

The girl's name is Sofia, and she is the granddaughter of the old Duke of Hampton.

On the girl's arm, there is a nail clasped at the moment.

To be precise, it is a bracelet made of nails, gold-plated, printed with shiny patterns, and the "Tianzi Driving Six" logo full of ancient and sacred charm.

A bracelet made of a nail instantly attracted a lot of attention!

"It's a nail bracelet."

"Grandpa gave it to me. It's really interesting. I like it so much. I found that grandpa understands us young people very well!"

The girl proudly showed off.

Nail bracelets, I can't believe that there is such a personalized jewelry, and it belongs to the old Duke.

"Too personal!"

"This is the most interesting bracelet I've ever seen!"

"The old prince is not old at all!"

"Haha 01, produced by Jian Jia, is that the company that sells albino crocodile bags? Their luxury goods are really amazing."

"Oh [I really want to buy one!"

"The nail bracelet, what a genius idea!"

"The designer of this nail must be a genius, I buy it, he is my idol!"

"Next time it goes on sale, I must buy one, I love it so much!"

The partners yelled.

Many strangers.

He also stepped forward, made friends with Sofia, and asked about the nail bracelet.

For the entire dance floor, Sofia became the center of attention.

The nail bracelet is too touching, they are the rich second generation who are doing nothing, moaning without illness, hoping to live out their own.

Countless people danced around her.

"Thank you grandpa!"

"Thank you Jianjia!"

The girl thought happily.

This nail bracelet.

It was the happiest gift for her when she grew up.

Haidu City, Katia Asian Headquarters.

meeting room.

The atmosphere is solemn.

"After four days, our LOVE collection, the gold-plated bracelet, is finally sold out.

"The sales are as high as 400 million, and the profit margin ranks second among ordinary jewelry!"

"This result is very good."

"but..."

"Jian Jia did this in just one second."

Ms Dusan said.

People are more than people, people are mad!

In the head-to-head competition, Cartier, a century-old brand with the classic LOVE series, lost to Jian Jia's nail.

This wave of sales made a huge profit of more than 300 million yuan, but Katia was very uncomfortable, and it can be said that she made money with tears in her eyes.

"I hope everyone can analyze the reason."

Dusan looked around.

This time, the defeat was very frustrating, and the reason must be found out.

"I think it's a technical reason."

"According to my analysis, the electroplating process of the nail bracelet is very advanced, and the gold color is very natural and translucent, which has far surpassed that of our Katia!

A technical advisor spoke first.

A nail bracelet, a LOVE gold-plated bracelet, and two bracelets were placed on the table.

It is said that they are all gold-plated accessories, and the color difference should not be much

But it's obvious.

For the nail bracelet, the gold-plated color is more natural and more translucent, as if the dazzling luster of natural gold, almost reaching the point where it is difficult to distinguish the real from the fake.

In contrast, the LOVE series is relatively dazzling, and it is gold-plated at a glance.

There was a sound of gasping for air.

Ms. Dusan frowned slightly, never expecting that a newly established company has a more exquisite gold-plating process than the century-old Katia.

This Jianjia is technically not simple!

"In my opinion."

"Jianjia's marketing ability is also second to none!"

"The commercial "Nailing Yourself" is almost the best luxury advertisement of the year, and the follow-up premium delivery service provides an unparalleled sense of ceremony.

"The online shopping experience for nail bracelets is currently the best among all luxury goods!"

The sales director commented sharply.

Everyone nodded.

Everyone is engaged in luxury goods, so it is natural to know that advertising marketing and shopping experience are the cornerstones of the luxury industry.

If these two points cannot be done well, no matter how good the design is, it will be a flower in the mirror and an ear in the water.

And Jianjia.

In terms of these two points, it can be said that they are very good at it. Even Katia, a century-old shop, is a little bit ashamed.

After listening to the above points.

Ms. Dusan knocked on the table, made a concluding speech, and said: "In addition to the above, I think the most important point is the design of Jianjia.

design?

Everyone present was very puzzled, what design can a nail have?

"nail."

"In the beginning, I also thought, it was an illogical design."

"But now I understand."

"The times have changed, consumers are younger, they are tired of luxury, they need individuality, self, and unconventional designs."

"Jian Jia's designer, Mr. Gu Bai, used a nail to perfectly fit the young people's pursuit of individuality and rebellion.

"Although I don't want to admit it, I have to say that Gu Bai is a talented designer!"

Ms. Dusan said solemnly.

in this world.

It is rare to be called a genius designer by Katia, the female head of Asia!

It was also the first time for the subordinates to see Ms. Dusan praise her colleagues!

"A nail creates a new era of aesthetics."

"To follow the trend."

"Katia, coming out with a brand new, nut bracelet."

Ms Dusan announced.

She showed a brand-new bracelet design, the main body is a circle of slender ring screws, and five or six precious metal nuts are set on it, which is very hardware store style.

It is similar to the nail bracelet.

"Katia."

"Also, have you followed Jian Jia's footsteps?"

Appreciate it.

A senior executive also expressed his inner feelings.

"Katia Official Announcement: Inspired by precision machinery, a new nut bracelet will be launched. "

Jianjia Workshop.

Gu Bai browsed the news casually and saw such an article.

This nut bracelet.

At first glance, it looks like a strong hardware store style, and it is obvious that it is a nail bracelet following the trend of Jian Jia.

The comments below are also excellent.

After all, even the world's number one jeweler, Cartier, is following Jian Jia's design, which is really surprising!

Can get Katia to follow suit.

this wave.

The improvement of Jianjia's brand image is far beyond 400 million yuan.

And many high-end luxury companies, also smelling business opportunities, have launched "hardware store style" bracelets.

for this.

Gu Bai saw a sharp comment: "Congratulations to Jian Jia, with a nail, successfully brought the bracelet industry into the era of hardware stores!"

Gu Bai is also dumbfounded.

Really not on purpose.

At the beginning, I just wanted to give Su Minannizi a small gift, but who knows, it directly led to a brand new aesthetic trend!

At this moment.

The phone rang suddenly.

When the phone was connected, it was Aunt Liu's charming voice: "Gu Bai, the matter you have been concerned about has come to an end!"

"that matter?"

Gu Bai came alive immediately.

These days, he has been paying attention to the diamond industry, which is a high-capital and high-tech industry that requires a huge amount of capital, luxury production, and skilled personnel.

How to layout, Gu Bai has been thinking hard.

Now finally ushered in a turning point. .