Medical Sovereign

"Talk to me carefully about the box office quota ratio."

Ding Ning was noncommittal to Ouyang Yuntian's words. It might be difficult for other people to approve the issuing company's permission, but these people did not include him.

Not to mention the terrifying contacts in his hands, as far as he is concerned, he is a person who can go directly to Tianting. At worst, he would go to Zhongnanhai to deliver some spirit wine and spirit tea to make the big guys happy. It is not a matter of one sentence.

What's more, he is actively responding to the country's call and making contributions to promote the Chinese culture. He doesn't believe that under this banner, the bosses will not give him this face.

As for money, it was even less of a problem. Not to mention that the pile of treasures in Genghis Khan's mausoleum was trying to get rid of it, but he himself was sleeping there with more than 20 billion yuan in his hands.

Ouyang Yuntian is worthy of being a talent strongly recommended by Bai Qing. Although he has no experience in producing film and television dramas, he knows the truth of them very well.

The first step in the production of a film and television drama is script creation and filming plan. The outline of the script has been determined before the TV drama project is approved. During this preparatory period, the final version should be determined and the shot script should be made, so as to enter the compact real shooting stage. .

The second step is to raise funds. Funds are the basis for the operation of the crew. The crew needs a large amount of capital investment from the early stage preparation to the actual filming stage to the later stage of publicity and operation in order to be able to operate for a long time. Funds for the early stage operation can be obtained through investor sponsorship and financing. And there is sufficient guarantee.

The next third step is to set up the filming team. The main creative personnel are the soul guides of the crew. Choosing the right and like-minded directors of various departments will play a multiplier role in the filming of the TV series. The main creative personnel of the crew include producers, directors and producers. In addition, theater staff such as art, photography, recording, and scene notes are also catalysts for the successful completion of film and TV series shooting.

The fourth step is actor selection. To a certain extent, whether the cast of actors is appropriate or not can determine the degree of attention that a film and television drama will receive when it is finally broadcast. The professional performance level, appearance and number of fans of an actor all play a vital role in the spread of a film and television drama.

The fifth step is the selection of shooting equipment. Selecting high-quality shooting equipment in the early stage of shooting is the hardware foundation for the smooth shooting of film and television dramas. After the shooting starts, all image data will be stored in it, which is the material basis for the presentation of the finished film.

The sixth step is scene survey and production. Since the filming of film and television dramas is divided into two methods: real-scene location shooting and studio shooting, the crew should make sufficient scene preparations in the pre-preparation process. Make sufficient preparations to ensure the smooth progress of the start-up shooting, and compact the shooting process to reduce production costs.

The seventh step is to set the makeup of the actors and shoot the stills. After the actors and staff are determined, the makeup is selected for each character to reserve enough clothing and props for changes, and the posters of the stills are shot to release and promote the popularity of the work in the early stage.

And this is only the project approval stage of the film and television drama. After the above-mentioned preliminary preparations are fully implemented, the entire crew will enter the eighth stage of compact real shooting, which is also the main work stage of film and television drama production.

The shooting scene mainly includes three aspects: live shooting, studio shooting and 3D production, which is the most direct reflection of the finished film. During the shooting, the post-production staff will simultaneously carry out preliminary editing of the film and television materials, so as to facilitate the later fine-cutting and reduce a certain amount of work. .

The ninth step is video editing. After the synchronous rough cutting of the video during the shooting period, the post-production team will fine-tune and edit the rough cuts after all the shooting is completed, so as to compact the plot and achieve the broadcasting level of film and television dramas.

The tenth step is audio editing. Due to the noisy sound of the filming scene, most crews do not use on-site recording for audio collection, but perform secondary recording according to the video content after the video is finely cut into pieces to ensure the sound quality. Accurate and true. In order to ensure that the dubbing is authentic and immersive, the crew generally uses original actors for dubbing, and some crews choose professional dubbing actors to improve their professional standards.

In addition to video dubbing, the soundtrack of film and television drama episodes is also one of its cultural characteristics. An excellent soundtrack suitable for the development of the plot will have a positive impact on the playback effect, and it is more likely to trigger a new music frenzy.

After completing the post-production video and audio fine-editing and synthesis, the roughly finalized film is considered to be basically implemented. The post-production team can send the finished film back to the producer for review. After the crew puts forward revision opinions, it will be further revised and perfected. After completion, the film can be completed issued.

Of course, this is just the general process of a film and television drama, and there is still a lot of complicated professional knowledge in it. For example, whether to use film or digital shooting is also very particular.

Compared with digital photography, the use of film is undoubtedly more primitive, which will make the cost of shooting more expensive, but film cameras are still the choice that photographers cannot give up.

Digital high-definition movies are like using a more advanced high-resolution ccd photosensitive element, so that the picture quality of the shooting is very delicate. At present, it can reach 1920*1080, about 2 million pixels, but no matter how good a ccd is, it is not as good as a professional one. The resolution, color reproduction, gray level, contrast tolerance and three-dimensional effect of film are why many photographers do not give up film cameras and video cameras knowing that digital cameras are more cost-effective.

In addition, the production of promotional videos is an essential process during the shooting process. Only when the advertising is in place and the exposure of the film and television drama is maintained at all times can the public's attention and expectations be aroused, thereby increasing the ratings or box office. Therefore, a film and television The publicity cost of the work is often the bulk of the investment.

For example, for a film and television drama with an investment of 60 million yuan, the advertising expenses alone often need about 30 million yuan, reaching half of the total investment or even more.

The completion of a film does not mean that it can be successfully released and screened. After the production is completed, it must be sent to the competent department of film and television production for review. Only after passing the review can the distribution company and theater chain or theater be contacted. Make a showing.

The reason why it is said that distribution is the most profitable part of film and television production companies is because of the distribution ratio of the box office.

If the box office of a movie is 100 yuan as an example, the state will directly deduct 3% as a special fund for the film, and then deduct 5.5% of the tax. After removing the unshakable 8.5%, there will be 91 yuan Halfway.

The remaining 91 and a half yuan, about half of which is directly distributed to theaters and theaters. After the distribution of theaters and theaters is completed, the distributor will also need to charge a distribution agency fee (distribution commission). 5% to 15% of gross income) is normal.

The box office profit that the producer can get = total box office - 3% film fund - 5.5% tax - theater chain and theater share payment (38% ~ 43%) - distribution commission - director and main creative artist remuneration - distribution cost paid in advance (Copy fee + publicity fee, etc.) - Taxes (all invoices are subject to tax).

Take a movie with a production fee of 5 million yuan as an example. If you also spend 5 million yuan for publicity, you will invest 10 million yuan overall. If you want to rely on the box office to make money, you need at least 30 million yuan at the box office to just break even.

"Then what profit is there?"

Ding Ning was dumbfounded when he heard that, after a movie was shot, after layers of exploitation, it would be good if the producer could get 30% of the box office. What profit is there?

"So, most of the production companies in our country are unwilling to make movies. The risk is too high. If one goes wrong, they will lose their money. On the contrary, TV series with a long cycle, but less investment and less risk have more market."

Ouyang Yuntian said with a lot of emotion: "This is also one of the reasons why it is difficult for us in China to produce internationally influential movies, and the domestic high box office is always occupied by imported movies."

"No, I remember that movies are not only box office revenue, but also other distribution channels, right?"

After all, Xiaoyao is a returnee. Although she is not an insider, she knows something about this area, so she asked suspiciously.

"Of course, there are other distribution channels, such as TV, audio-visual, DVD, Internet broadcasting rights, overseas copyrights, and profits from peripheral products of movies, etc., but the problem is, if a movie can't even hit the box office, who will pay for it?" I will buy your movie copyright, as for the peripheral products of the movie..."

Ouyang Yuntian smiled wryly and said: "That's the benefit only Hollywood movies have. For example, the Transformers series can revive Transformers-themed posters, stickers, dolls, themed downloads, themed merchandise, masks, and digital products. , electronic products, and a series of peripheral industries. In our country, first, there are no excellent movies that can drive the peripheral industries of movies. Second, domestic audiences and foreign movie audiences have completely different consumption concepts. For leisure and entertainment, even if peripheral products for movies are developed, few people care about them, let alone take movie peripheral products as a huge profit point like Hollywood.”

Xiao Yao looked thoughtful: "I heard that Hollywood's box office share ratio is very different from our country's, isn't it?"

"In Hollywood, there are three payment models to choose from. The first is a fixed-proportion payment like in China; the second is that the theater will pay a fee to the producer to buy out the film, and then the entire box office of the film will be sold. It belongs to the cinema; the third type is the most popular account sharing model in Hollywood, which is the ladder account sharing."

Ouyang Yuntian explained: "If a movie has a high box office, the film company's share of the profit is often higher than that of the theater chain. For example, for a movie with a box office of 300 million US dollars, the film company can even share as much as 60% of the income. , but for some films with poor box office results, theaters must also protect their own income. For example, for a film with a box office of only 10 million US dollars, the film company can only take 45% of the income. The box office of domestic movies in the United States is about 40-55% for the movie companies.”

Ding Ning nodded suddenly: "The box office distribution in foreign countries is much more flexible than in our country."

"That's something that can't be helped. Now the domestic account sharing ratio model has been calculated. Before 1995, for every 100 yuan in the box office, you first had to pay 5 yuan for the national film development special fund and 3.3 yuan for business tax. The remaining Part of the account was divided between the producer and the theater according to the ratio of 35% and 65%. Until 2006, the producer’s right to speak gradually increased, and he began to re-discuss the rules of the box office share with the theater. The producer’s box office share ratio It was raised to 42%."

Ouyang Yuntian talked like a few treasures: "In 2011, in order to vigorously promote the development of the film and television industry, the relevant departments issued a document stipulating that the producer should not be less than 43% in principle; the theater should not exceed 50% to be regarded as the producer. The company has a way out."

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